Federal Judge Temporarily Stops DACA Repeal

first_imgA federal judge in California gave a temporary reprieve to people who were brought to the United States as children illegally. William Alsup ruled on Jan. 9 that the government must “maintain the Daca program on a nationwide basis” while litigation over the decision by Republicans to end the Deferred Action for Childhood Arrivals (DACA) is going on.Federal judge Alsup said that the administration has to process the renewal applications already received but not any new ones.“DACA gave them a more tolerable set of choices, including joining the mainstream workforce,” Alsup wrote. “Now, absent an injunction, they will slide back to the pre-DACA era and associated hardship.”Multiple lawsuits have been filed against the Trump administration’s decision to repeal DACA, also known as Dreamers Act, which gave around 800,000 people permission to live and work in the United States for at least two years after turning 18. The Act was authorised by President Barack Obama in 2012. Thousands of Indians were also estimated to get affected by the decision taken in September 2017 to end DACA by the end of March 2018.According to South Asian Americans Leading Together (SAALT), a non-profit organization, 5,500 Indians and Pakistanis are covered under DACA and an additional 17,000 from India are eligible for DACA.Meanwhile, in a televised meeting between Trump, Republicans and Democrats on Jan. 9, the President indicated that he wants a comprehensive overhaul to the immigration system. He said he wants to pass a “clean” DACA bill paired with a legislation to construct the wall along the U.S.-Mexico border.“I think a clean DACA bill, to me, is a DACA bill, but we take care of the 800,000 people … but I think, to me, a clean bill is a bill of DACA, we take care of them, and we also take care of security,” Trump said, according to Vox.In September 2017, when the administration announced that it wants to rescind the policy, many companies and 15 states, including Washington and New York, filed lawsuits claiming that the federal government has “backtracked” on protecting young immigrants who came forward to register themselves. Related ItemsDACADonald TrumpUnited Stateslast_img read more

After Cambridge Analytica Announces Shutdown, India Says Probe Will Go On

first_imgAfter scandal-hit British analytics firm Cambridge Analytica announced its shutdown, the Indian government said it would continue its inquiry into the massive data leak from Facebook to the firm, senior IT Ministry officials were reported as saying on May 3.“We will continue with the process. The liability existed before the company filing for bankruptcy, which is its own issue in many ways,” an official at the Ministry of Electronics and Information technology (MeitY), told BusinessLine on May 3.It quoted another source as saying: “They (CA) have to respond to the issues raised by the Indian government. Liquidation or insolvency process does not bail them out of past liabilities. They have to clear the tasks they have been given.”Cambridge Analytica said on May 2 that it was filing for insolvency in the United Kingdom and the United States. In its statement, the company said it was “vilified” by the media for its “legal” actions.The company is immediately ceasing all operations in the United Kingdom. Cambridge Analytica LLC and certain of the company’s U.S. affiliates are also filing for bankruptcy in the United States Bankruptcy Court for the Southern District of New York.“Over the past several months, Cambridge Analytica has been the subject of numerous unfounded accusations and, despite the company’s efforts to correct the record, has been vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising in both the political and commercial arenas,” it said in a statement.The Indian government had sent notices to both Facebook and the data analytics company, questioning them about the data breach. The last date for response is May 10.The company has been accused of harvesting Facebook profiles to influence political beliefs, and as a result election results, during the U.S. Presidential election in 2016. It has also been reported to have worked in the United Kingdom for Nigel Farage’s Leave Europe Union campaign and in India in the Bihar elections in 2010.The government of India sent a new notice last month to Cambridge Analytica to seek information over what kind of data was collected in India, the research instruments used to capture such data and whether the company harvested any data through third party apps and whether or not mining of such data was done with user consent.The government has also questioned the company of non-disclosure pacts signed by it with its associates and clients for Indian assignments, according to the Press Trust of India.Cambridge Analytica had claimed that its client in India –the Nitish Kumar-led Janata Dal (United) — won the Bihar election in 2010. It reportedly made a proposal for the 2019 elections as well.Investigations against the company are also ongoing in the United Kingdom. The British Information Commissioner’s Office is investigating SCL Group (the parent company that is not shutting down) and Cambridge Analytica in civil and criminal probe. “We will be examining closely the details of the announcements of the winding down of Cambridge Analytica and the status of its parent company,” it said in a statement. The House of Commons committee on digital, culture, media and sport is also investigating the company.Shutting down Cambridge Analytica does not, however, seem to be the end of the road for the data analytics group.The company is just rebranding, according to tech news website Register.com, which said that the UK official registrar of businesses and organizations, Companies House, lists an active company called Emerdata Limited, which is headquartered at the same offices as SCL Elections, the political arm of the company, and is run by the same individuals. Dr Alexander Taylor, acting CEO of Cambridge Analytica, was appointed a director of Emerdata on March 28. Julian Wheatland is an Emerdata director who is also a director within the SCL network of organizations.Daughters of businessman Robert Mercer, who founded Cambridge Analytica, Jennifer and Rebekah Mercer are directors of Emerdata, the report said. Related ItemsCambridge AnalyticaFacebooklast_img read more

The Hillary Platter

first_imgDuring her recent visit to India, Secretary of State Hillary Clinton, who professes fondness for Indian food, made sure she caught a dinner at Bukhara, the famous restaurant at New Delhi’s Hotel Maurya. Her meal is now available to diners as The Hillary Platter. In 2000, the restaurant created a Bill Clinton Presidential Platter after the president, who dined there.   Related Itemslast_img

The Short Of It

first_imgThe Rashtriya Swayamsevak Sangh is planning a fashion upgrade and is dropping its 80 year old uniform, comprising baggy shorts, a white shirt and a black cloth cap, which critics say was inspired by European fascist movements of the 1920s. A new uniform will be unveiled in March.  Related Itemslast_img

Mamata Banerjee Revives Request to Acquire Tagore’s London House

first_imgWest Bengal Chief Minister Mamata Banerjee has revived her request for the state to acquire the London home of Nobel laureate Rabindranath Tagore. The discussion was also a talking point during her visit in 2015.Banerjee wants her state to acquire privately-owned house at No. 3, Heath Villas at Hampstead, north London, where Tagore lived for a few months in 1912 while he translated Gitanjali, a collection of his poems. Her desire stems from the idea that it should be converted into a museum-cum-memorial of the poet-writer. She expressed the desire during her meeting with Dinesh Patnaik, the acting Indian High Commissioner to the United Kingdom on Nov. 11 in London.“The home has great historical significance and the chief minister is keen that it be turned into a memorial to Tagore,” a person close to the discussions was quoted as saying by the Hindustan Times.The London house in which Tagore lived in 1912.The property is valued at an estimated £2.7 million and has a blue plaque honoring its famous Indian resident. It reads: “Rabindranath Tagore (1861-1941) Indian poet stayed here in 1912.”Tagore left for England in 1912 and translated many of his works during his stay in London. The house played host to some famous British artists and poets, such as WB Yeats, who wrote the introduction to Gitanjali, which went on to win him the Nobel Prize in literature in 1913.A bronze statue of Tagore stands at the Gordon Square in central London. It was commissioned by the Tagore Centre UK, and inaugurated by Prince Charles in 2011.During her visit, Mamata Banerjee also unveiled a commemorative blue plaque at Sister Nivedita’s family home in London. The Scottish-Irish social worker and follower of Swami Vivekananda was known for her charitable work in Kolkata. The house, located on Wimbledon High Street in southwest London, was her home before she set sail for Kolkata.“This is a rare privilege for us. Sister Nivedita, a daughter of this soil, was dedicated and devoted to India. Our country can never forget her,” Banerjee said at the ceremony to mark the unveiling.The West Bengal CM is expected to meet investors in London and Scotland during her week-long tour in a bid to attract more investors for the state. Related ItemsLittle IndiaMamata Banerjee LondonMamata Tagore United KingdomRabindranath Tagore LondonSister Nivedita Londonlast_img read more

Indian Medical Tourism Sending Infections into United States: U.S. Health Official

first_imgA top health official in the United States administration told the U.S. Congress recently that medical tourism in India has been bringing infections into the United States.India has one of the fastest growing medical tourism industries in the world. By 2020, it is expected to grow up to $9 billion, Rita Teaotia, Secretary, Indian Ministry of Commerce had said in October 2017, IANS reported. Currently, it is worth $3 billion.“We have a problem in India. We have been getting infections, particularly carbapenem-resistant enterobacteria, ACA and others, through people who go there, for example, on medical tourism and then come back to our hospitals. We now have problems with things that have originated elsewhere,” Dr Anthony S. Fauci, Director of the National Institute of Allergy and Infectious Diseases, United States, told lawmakers during a Congressional hearing recently, as per PTI.Fauci replied to a question posed at the Congressional hearing on Biodefense and Emerging and Re-emerging Infectious Diseases held by the House Committee on Appropriations Subcommittee on Labor, Health and Human Services, Education, and Related Agencies in Washington.“So, we feel we have the responsibility to help them over there. Anytime you have a resistant microbe that emerges in another country, inevitably it will come to the United States,” Fauci added .In an incident in January 2017, an American woman had died of a “nightmare” drug-resistant carbapenem-resistant Enterobacteriaceae (CRE), a multidrug-resistant organism, after an India visit. The woman had been living in India for two years and was hospitalized at least four times for a right femur fracture and a subsequent hip fracture, as per PTI.“We feel comfortable saying that she most likely obtained the bug in India,” Lei Chen, senior epidemiologist with the Washoe County Health District in the United States had been quoted as saying by PTI.India is known for its superbugs that are drug-resistant. A study in July 2017 also revealed that it is the largest user of an antibiotic called carbapenems meant only as a “last resort drug” for fatal multi-drug resistant bacteria.“The trends are unmistakable—in no other country do we see such widespread and uncontrolled access to these life-saving drugs,” said Ramanan Laxminarayanan, a health economist and vice-president of research at the Public Health Foundation of India, New Delhi, and a co-author of the study, published in Lancet Infectious Diseases journal.“Anti-microbial resistance is an integral part of what we call biodefence against emerging infections, because we do consider an antibiotic-resistant bacteria as an emerging infectious disease,” Fauci explained.Due to the increase in sales of the “last resort” antibiotics, the Indian government has introduced new rules. Retail chemists can no longer sell certain classes of antibiotics without prescriptions.   Related ItemsIndia medical tourismUnited Stateslast_img read more

Court Asks For Report on NRI Seats in MBBS Courses

first_imgMadhya Pradesh High Court gave the Director of Medical Education (DME) seven days’ time on Nov. 21 to submit a report about the admissions that were done during the “mop-up round” of MBBS counselling and those under the NRI quota in private and government-run medical colleges.This was done after a petition was filed by aggrieved students citing irregularities in admission procedures.The officials of the medical education department told the court that records of all the students who were given admissions in the mop-up round of the MBBS counselling and those given admission under the NRI quota have been seized. The officials informed the court that a report would be submitted after the records are examined. Hearing this, the court granted them seven day’s time to submit their report.A division bench of the high court comprising Justices Ravi Shankar Jha and Nandita Dubey on Nov. 11 ordered: “Director of medical education should immediately seize the entire record related to admissions made by all private colleges in the mop-up round as well as the admissions made with respect to NRI students.”The order was issued after the court had heard a petition that stated that non-Madhya Pradesh students were granted admissions during the mop-up round and seats under the NRI quota were sold to ineligible candidates. The petition, lodged by Priyanshu Agarwal and four others, said that norms were set aside while admissions were given at private medical colleges of the state and 250 vacant seats were sold to “undeserving candidates.” The students with less marks than the petitioners were given admission, they alleged.They cited the Supreme Court and High Court orders by saying that the Madhya Pradesh students should be given preference for admissions and only if the seats remain vacant, should they be filled by candidates from other states on basis of merit.Out of the 138 admissions given under NRI quota, only one is genuine, according to social activist Vinay Parihar, the Hindustan Times reported. “The rest have been sold to the highest bidder,” he was quoted as saying by the publication.The respondents in this case are the principal secretary health, director medical education, Aurobindo Medical College, Chirayu Medical College, R D Gargi Medical College, LN Medical College, Amaltas Medical College, RKDF Medical College and People’s Medical College. Related ItemsMadhya PradeshMedical CollegeNRI Quotalast_img read more

Sikh Group Plans Judicial Review into UK’s Role in Operation Blue Star

first_imgIn a bid to mount pressure on the UK government, the Sikh Federation (UK) launched a process for judicial review into the nature of the country’s alleged involvement in Operation Blue Star of 1984. The move came even as the second day of the tribunal hearing, which sought the release of Cabinet Office and Prime Minister files related to the operation continued on March 7 , PTI reported.Irish law firm KRW Law, which is representing the United Kingdom-based Sikh group, sent its “pre-action protocol” letter to UK Foreign and Commonwealth Office (FCO)  for a judicial review in this case on March 5. The letter challenges the earlier refusal by the FCO for a public inquiry, which was later upheld by UK’s Information Commissioner in 2015. The process could end up in high court.“The fact that military assistance was provided in the run up to the Amritsar Massacre (sic) is a matter of significant public concern…It is plain that to address public concern about what did or may have happened, a full inquiry needs to take place into the events of 1984,” the letter says. It argues that the Heywood Review, that took place in 2014 after files that point to British involvement in the operation were made public under the 30-year-rule, was inadequate.“If there was direct involvement in the form of advice or assistance, then the British public should be made aware of this,” the letter says. Heywood Review, a result of what then Prime Minister David Cameron ordered his Cabinet Secretary Sir Jeremy Heywood to look into, concluded that the UK government’s role was purely “advisory,” months before the operation, and had “limited impact.”The move comes as a UK tribunal hears evidence from FCO officials in a closed session on reasons for non-disclosure of classified files related to the operation. The officials believe that disclosure of files is going to pose a threat to national security and to UK’s relationship with India.“This remains a highly sensitive issue and release of the information could have a detrimental effect on our relationship with India,” Owen Jenkins, former FCO Director for South Asia and Afghanistan, said at the First Tier Tribunal hearing in London, PTI reported.A spokesperson for KRW Law, which is also representing freelance journalist Phil Miller on pro bono basis, said that it was unusual that the tribunal excluded them from their own appeal.“The UK government’s position is untenable and we will make this argument strongly in our submissions. But granted the unjust advantage given to the government who holds the information with closed justice procedures excluding us from the proceedings, we rely upon the independent tribunal to push the British government to justify its untenable position,” Christopher Stanley of KRW Law said.With the Congress, which was the ruling party in India then, no longer in charge in the country, they argue that the current BJP-led government would welcome the release. “Our understanding is that the BJP government of India has no objection to these files being made public. Yet, the British government continues to argue in favor of them remaining classified despite an overwhelming public interest in them,” he added.According to Jenkins, nearly 92 per cent of the material had already been made public under the 30-year declassification rule. This is in contradiction to Miller’s research, which indicates that this figure refers to a very limited set of Prime Minister’s Office files as opposed to a set of UK Cabinet Office files between 1979 and 1985, which have been hushed.“It shows that there is something to hide and that there was probably further British support that is being covered up,” Miller concluded. The tribunal is set to conclude the deliberation on March 8 with a judgement at a later date. The tribunal’s ruling can be appealed further to the Upper Tribunal, the High Court and Supreme Court. Related ItemsOperation Blue StarSikhismUnited Kingdomlast_img read more

Deontay Wilder death threats overshadow title defense

first_img“His life is on the line for this fight and I do mean his life,” Wilder said this week as he prepares for Saturday’s bout at Brooklyn’s Barclays Center. “I am still trying to get me a body on my record.“Dominic Breazeale asked for this. This is the only sport where you can kill a man and get paid for it at the same time. It’s legal. So why not use my right to do so…if he dies, he dies.”FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logisticsAs ever, there is more than a suspicion of pantomime in Wilder’s remarks, born out of a hucksterish instinct to drum up interest in a fight that, tellingly, has not been deemed worthy of pay-per-view status in the United States.There is, however, undeniable bad blood between Wilder (40-0-1, 39 knockouts) and Breazeale (20-1, 18 knockouts), which can be traced back to a confrontation between the two fighters in early 2017. Duterte wants probe of SEA Games mess FILE – Deontay Wilder punches Tyson Fury in the fifth round, fighting to a draw during the WBC Heavyweight Championship at Staples Center on December 1, 2018 in Los Angeles, California. Harry How/Getty Images/AFPDeontay Wilder puts his WBC heavyweight crown on the line against Dominic Breazeale on Saturday, unfazed by a storm of criticism following his vows to cause death in the ring.Even by boxing’s lurid standards, where threats of violence are a stock-in-trade, Wilder’s gruesome pre-fight comments have been condemned by many in the sport as beyond the pale.ADVERTISEMENT DA eyes importing ‘galunggong’ anew Private companies step in to help SEA Games hosting LATEST STORIES Don’t miss out on the latest news and information. View comments $575 million Qatar World Cup stadium opens to fanfare PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss MOST READ ‘Rebel attack’ no cause for concern-PNP, AFP “This is a sport, we’re not gladiators, these are not Roman times. We shake hands afterwards & go home to our families,” Bruno wrote on Twitter.Breazeale’s veteran trainer, Virgil Hunter, also joined the chorus of dismay.“I’m disappointed in Deontay. He needs to really ask himself if that’s what I’m all about,” Hunter said.“Is this the legacy I want to leave? Is this the example I want to show and come to grips with it? I think in the long run an apology is in line.”Breazeale was similarly unimpressed.“It’s definitely not appropriate, I mean come on, who says crazy stuff like that?” Breazeale said. “You never want to say that about an opponent. You have got to have sportsmanship, you have got to be professional in the sport.“You never want someone to be harmed from a fight. In this one, I understand we have personal reasons and a personal vendetta but if he gets hurt so be it. But do I ever wish death on someone? No of course not.”Wilder though has shown no sign of reining in his bravado.“I’ve always been real,” Wilder said. “I don’t worry about being politically correct.”The 33-year-old will be looking to deliver another knockout display to enhance his box office appeal still further following his last outing, a thrilling 12-round battle with Tyson Fury in Los Angeles last December. Sports Related Videospowered by AdSparcRead Next After featuring on the same card in Birmingham, Alabama, Wilder claims that Breazeale made threatening remarks to his brother at a hotel in the city later that night. A furious Wilder tracked down Breazeale, leading to a brawl involving the fighters’ entourages.“I just put my hand in Breazeale’s face and I told him, ‘Never come to my city threatening my family ever. Don’t ever do that,” said Wilder, who has promised to inflict fatal damage on Breazeale more than once this week.“If it happens, I’m not going to apologize,” he told reporters. “He’s been asking for this all along.”‘Disgrace to boxing’Yet Wilder’s grim trash-talking has appalled many in a sport which has seen an estimated 500 deaths since the Marquis of Queensberry Rules were first introduced in 1884.Former British world middleweight champion Nigel Benn lambasted Wilder’s comments as a “disgrace to boxing,” while former heavyweight world champion Frank Bruno said the remarks gave “boxing a bad name.”ADVERTISEMENT Ethel Booba twits Mocha over 2 toilets in one cubicle at SEA Games venue Cayetano: Senate, Drilon to be blamed for SEA Games mess Catholic schools seek legislated pay hike, too Two-day strike in Bicol fails to cripple transportlast_img read more

Virat Kohli’s fan-boy moment with football legend Luis Figo

first_imgIndian batting sensation Virat Kohli had a fan-boy moment when he met Portuguese football legend Luis Figo who is touring India to promote a new football league Premier Futsal. Kohli is a big football fan and also co-owns a team (FC Goa) in the Indian Super League.Figo, rated as one of the best wingers of his generation had played for leading clubs like Barcelona and Real Madrid, before retiring from the game in 2009.  The Ballon d’Or winner in 2000 shared a picture posing with Kohli on Twitter.Great pleasure to meet @imVkohli the most loved sportsman in India ?? pic.twitter.com/jYqw8ghxBx&; Lus Figo (@LuisFigo) April 5, 2016Kohli has been in red-hot form this year. He was recently named Player of the Tournament for aggregating 273 runs from five matches even though India lost their ICC World Twenty20 semi-final to West Indies at Mumbai’s Wankhede Stadium. The 27-year-old was in superb touch in Australia as well, smashing 381 runs in the five-match ODI series before amassing 199 runs from three T20s against the hosts.Kohli was recently also in the news when he had stood up for ex-girlfriend Anushka Sharma, who became the target of trolls on Twitter. A sharp rebuke to the trolls was welcomed by many of his followers on the social media platform. (Virat Kohli shames trolls for targeting ex-girlfriend Anushka Sharma )With the legend himself @LuisFigoWhat an absolutely wonderful man #Grateful #FanBoyMoment pic.twitter.com/LlOuYryEAu&; Virat Kohli (@imVkohli) April 5, 2016The India Test captain will be next be seen in action in the Indian Premier League, which starts Saturday. Kohli is captain of a star-studded Royal Challengers Bangalore, which included heavyweights like Chris Gayle, AB de Villiers and Shane Watson.advertisementlast_img read more

Neymar to face Liverpool – Tuchel

first_imgNeymar will be in the Paris Saint-Germain team to face Liverpool but Thomas Tuchel would not confirm where the Brazil superstar will play.The world’s most expensive player sat out Friday’s Ligue 1 win at home to Saint-Etienne after returning from international duty.But Tuchel said Neymar will be in his starting line-up for Tuesday’s Champions League opener away to last season’s beaten finalists. Article continues below Editors’ Picks Man Utd ready to spend big on Sancho and Haaland in January Who is Marcus Thuram? Lilian’s son who is top of the Bundesliga with Borussia Monchengladbach Brazil, beware! Messi and Argentina out for revenge after Copa controversy Best player in MLS? Zlatan wasn’t even the best player in LA! Neymar has played in a number 10 role at times this season but Tuchel would not reveal whether the forward will feature in that position or from the left flank, while he is also keeping his plans for Angel Di Maria to himself.”I will not tell, of course,” Tuchel said at Monday’s news conference. “What is sure is that he will play, but in which role, I will not tell!”It’s never a risk to trust Di Maria. In which role though, same as Neymar – I cannot tell you. It would make it very easy for Liverpool to prepare.”The showdown at Anfield presents a difficult test for a PSG side that has struggled in the business end in the tournament in recent years, failing to move further than the quarter-finals since 1995.That has not deterred Liverpool manager Jurgen Klopp from believing PSG are among the favourites for the Champions League title but Tuchel is not about to get caught up in favourites talk, as he does not think it brings any positives for his team. “We can talk about this for hours and hours, but it doesn’t bring you one centimetre closer to the title,” Tuchel added. “It doesn’t make sense to talk about things that happen next year. We like the challenge to play here and the challenge for our group.”In my opinion, a challenge, a game like this can never come too early. This will bring out the best in us, get us used to this pressure, this kind of level. There is no problem with that. What we need tomorrow is the best performance we have.”You can never be comfortable against Jurgen’s teams, or at Anfield, but this kind of opponent, atmosphere, brings out the best in us. I believe we can be a very dangerous opponent tomorrow.”Check out footage from PSG’s final training session before departing for Liverpool #LFCPSG#AllezParis pic.twitter.com/08xLp2jL0k— Paris Saint-Germain (@PSG_English) September 17, 2018Tuchel also bristled at a suggestion PSG must concentrate on the Champions League as winning Ligue 1 should be a straightforward task.”I disagree with you, it is not easy,” he hit back at a journalist. “It’s a point of view which does not help us in the club.”If we judge ourselves only by the biggest goal you can have in European football, then the possibility for disappointment is very high. Why should we do this?” Subscribe to Goal’s Liverpool Correspondent Neil Jones’ weekly email bringing you the best Liverpool FC writing from around the weblast_img read more

Understanding the Fed Interest Rate and How It Impacts You

first_imgSometime last week, news might have filtered to you through your favorite social media platform, feed, or blog, that the Federal Reserve lowered the Fed interest rate by 0.25%.The announcement made on July 31st by the Federal Reserve chairman Jerome Powell was in-fact a watershed moment.  This is the first time in over ten years, since the financial crisis of 2008, our nation’s FOMC (Federal Open Market Committee) decided to lower the benchmark interest rate known as the Discount Rate. This truly was big news.Well, what does this actually mean?What took place has a small short-term impact on our economy but more importantly signifies a change in its long-term navigational direction. Mr. Powell and his team of highly credentialed and experienced economist have massive domestic and global influence. They are the caretaker of a powerful tool our government possesses to support our nation’s economy and well-being. They have bestowed the power to execute something called monetary policy. To quote Uncle Ben from the Spiderman series, “With great power comes great responsibility.” Monetary policy is the term used to describe the rate adjustment the board initiates by controlling what is called the federal discount rate. This rate is the rate of interest central banks would be charged to borrow money from the federal government on a short-term basis. The committee can choose to increase interest rates which supports contracting or slowing down our current economic environment. They can also do the opposite and lower interest rates like they did, which supports an expansionary growing economic environment.Brain freeze yet? Let’s put the Econ 101 textbook down and explain in a different way.In Simpler TermsThink of our nation’s economy as a car tire. Monetary policy is like the pressure gauge that allows us to measure if we have the correct amount of air pressure in our tire. Expansionary policy is like taking air OUT of the tire (lowering interest rates). The opposite of this would be Contractionary policy (raising interest rates).* If money is borrowed, lower interest rates are usually more attractive. This is done to entice central banks like Bank of America, Citi, Chase, Goldman Sachs, etc. to borrow more money from the federal bank, by making the cost to borrow cheaper for them to do so. In turn, banks want to make money by lending these same funds out to businesses so they can do business things like purchase more materials or inventory, hire more workers, or support research or development, etc. Banks of course also lend to individuals so they can make major purchases such as buying a car with a car loan or a home by obtaining a mortgage, or in the most common format through credit cards. These are just some of the ways economic growth is identified and supported. These lower interest rates don’t just affect new loan origination, they affect existing borrowing products as well, ones that have variable rates of interest. Products designed for short term borrowing use are affected more directly than long term products.So, what does this all mean for you? Here’s the impact you can expect on various types of loans, from least impacted (long-term loans) to most impacted (short-term loans**):#4 Home Equity Lines of Credit – Perhaps in the last few years you borrowed additional funds against your house to add a pool or remodel a kitchen, consolidate some debts, or pay for some of your kids college, or other major home improvements. If so you may see your next month’s minimum interest-only payment go down slightly. Home equity lines of credit are considered short term borrowing tools therefore they are directly impacted by the federal rate change. However, their interest rates are derived from a different benchmark called the Prime Rate. The prime rate typically follows the discount rate with a few added percentage points added on top.#3 Auto Loans – If you purchased a vehicle recently, chances are the rate on your auto loan will not change, and with a Fed reduction of only 0.25%, there is no need to rush back to your dealer to refinance, yet…Most vehicle loans have fixed monthly payments and therefore fixed interest rates after you drive off the car lot. However, if you are preparing to purchase a new (or certified pre-owned as I prefer) vehicle soon, the rates that you will be quoted should be a bit lower going forward.#2 Personal or Business Loans/lines of credit – Personal loans can come in both fixed or variable formats depending on what you need the money for. They are typically short term in nature, therefore, rates on new fixed-rate loans could be lower going forward, as well as rates on current personal or business lines of credit.#1 Credit Cards – Since credit cards don’t have fixed interest rates, it’s a pretty sure bet that you may soon receive an email, alert, or something in the mail from your card company that an adjustment to your credit card rate has occurred. Your rate will probably be a bit lower. However, don’t rush out to swipe or click confirm payment just yet to take advantage. Credit cards are designed to be paid off monthly, remember (insert rolling eyes emoji here). Most credit cards come with a 21 to 30-day grace period where you don’t accrue interest on your purchases during that time, meaning you pay 0%. Only when you start to carry a balance will you possibly save a dollar or two off your payment, as a result of the new rate reduction, and our readers don’t carry balances, right? So that credit card (or three) that you always have with you, now has purchasing power at a slightly lower interest rate. Not that, exciting but I will take it, how about you?Come check out our credit card marketplace to see if there might now be a better card out there for you.What this means for the economy So, with the recent decrease to the federal discount rate, adjusting the rate from 3.00% down to 2.75%, does that mean the economy is not doing well? The yes and no answers are quite debatable. What I can tell you is this. Only about 8 months ago FOMC decided to increase the rate. So the fact that they have now decided to decrease the rate it signifies a sudden change in direction and strategy from our economists, relatively speaking. It is quite possible our economy is approaching the peak of its growth cycle and this change may be a maneuver to sustain growth for a little bit longer as Mr. Powell indicated in his speech, or perhaps it’s a move to prepare for a slowdown? Let’s let the pundits and talking heads bring the debate.*Contractionary monetary policy is the opposite, like pumping air INTO the tire (raising interest rates).  Typically, the Fed will increase interest rates when the economy appears to be flourishing. Typical evidence is when unemployment is low, inflation is under control, the stock market is rising, and businesses and individuals are growing and doing financially well as a whole.  In other words, the economy has more money so it can afford to pay higher interest rates.**Short term = <5 yearsShare this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) RelatedStudent Loans Explained: WTFinanceAugust 12, 2019In "Financial IQ"How To Go Back To School As An AdultJuly 30, 2019In "Student Finances"After the Wedding: Joining Accounts & MoreJuly 6, 2017In "Family Finances" Post navigationlast_img read more

Budgeting 101: How to Create a Budget

first_imgKeeping a budget can seem daunting or restrictive at first, especially if you’ve never had one before. But a budget can offer you peace of mind and give you more confidence in managing your finances. Rather than worrying about money, you’ll know exactly what you and your cash flow are up to. With that knowledge, you can better decide what you spend and what you save.Remember, you don’t need to have the perfect budget right away. A basic budget is all you need to take charge of your finances—and help achieve more of your financial dreams.What is a Budget? A budget is a financial outline for your income and expenditures for a certain period of time, such as one month. With a budget, you can track the amount you’re making compared to what you’re spending and saving. You can maintain a budget with a spreadsheet, paper and pen or through a budgeting app. How to Create a BudgetTo set up your budget, you’ll need a few key pieces of information. With these basic components, you’ll have a foundation for your budget that you can tweak as the months go by and as financial circumstances change.Calculate your monthly income after taxesTotal up what you typically make in a month, minus taxes. Estimate or find an average for any commissions or tips you receive. Your monthly income lays the groundwork for your entire budget. It helps you realize how much money you have to spend, save, and pay off debts.Account for your living expensesYour living expenses like rent payment, utility bills, groceries, transportation, and health care costs are likely to absorb a large chunk of your budget. Create a list of each of these regular expenditures. Calculate a monthly estimate for each one, so you know how much of your income is dedicated to it. If you’re not sure how much something costs, review previous bills and credit card statements to see what you’ve spent in the past.Consider the debts that you haveIf you have student loans and credit card balances, you’ll want to attribute part of your monthly budget to paying them off. Allocate a certain amount to these monthly payments. The sooner you pay off debts, the less interest you’ll pay overall.Factor in miscellaneous itemsWhether you belong to a gym, go on a weekly date, or have a Netflix subscription, make sure you account for these costs in your budget. Reviewing these expenses can help determine if you want to keep paying for them, or cut back. Set goals to help you stay on trackIf you want to stow away funds for retirement or save for a new car, it’s helpful to establish concrete goals, then break them down into bite-size chunks. For example, if you want to take a $1,200 vacation next year to New York, you’ll need to stow away an extra $100 every month. Put that dollar amount into your budget. When you write out a clear plan, you’re much more likely to follow through with it.Common Budgeting Obstacles and MistakesLike most things in life, budgeting isn’t always clear-cut.vv There can be aspects that are difficult or ambiguous. Luckily, there are some ways to ensure you have the most accurate budget—no matter the circumstance.Estimating irregular incomeIf you’re a freelancer or work a side hustle, you likely have an irregular income that can be hard to predict. In these cases, it’s best to estimate a conservative (low) amount, so you don’t overspend. Review the past 3-6 months of income and watch for any patterns. Can you find an approximate hourly rate or weekly rate for what you bring in? If you’re new to a job, like being a waitress, ask a coworker how much they typically make in tips. Above all, do your best to create an income estimate—knowing you can tweak it along the way.Paying for emergency expensesUnfortunately, accidents and unexpected bills happen to everyone. From car troubles to job loss and medical expenses, emergencies can be expensive. An unexpected bill can throw off our budget, and set you back. Do your best to factor the expense into your budget while paying your other bills. For instance, you may want to cut back on eating out for the month, or pick up an extra shift to cover a bill. If you can, build an emergency fund into your budget to safeguard your finances against future unexpected situations. Forgetting one-time expensesItems like annual memberships, vacations, and gifts for family and friends are often forgotten when creating a budget. If you can, set aside a small amount of cash every month for these extra expenses. You can estimate the expected cost for the year and account for them in your monthly budget. For example, if you typically spend $300 on Christmas gifts, set aside an extra $25 every month. By the time December comes, you’ll have the cash available to spend on gifts. Tips for Expense Tracking Keeping a tab on what you spend helps you see exactly where your money is going. It allows you to make adjustments to your saving and spending habits. There are a few ways to make the monthly tracking easier.Sign up for Mint to help you stick to your budget and goalsLet the Mint app do the heavy lifting for you. It can calculate your income, total your spending by category, and help you conquer your savings goals. Tracking expenses with the app is simple and accessible—no matter where you are. Try the envelope methodThe envelope system involves spending with cash instead of plastic. If you budget $100 for eating at restaurants, put that amount into an envelope. When the money’s gone, you have to wait until next month to eat out again. If you budget $200 for groceries, put $200 in a “grocery” envelope. If you’re at the checkout line and the total comes to $203, you’ll need to put something back. The envelope method helps you be more strict with your budget. The pockets of cash are a visual and tangible reminder of how much money you’re dedicating to each area of your life.Consider a zero-based budgetWith the zero-based budget technique, each month begins and ends with zero dollars. Every dollar has a purpose. For example, if you make $3,500 every month, attribute each dollar to an expense. You might put $1,750 toward living expenses, $700 toward paying off debt, and $1,050 toward personal expenses like going to the movies or saving for vacation. At the end of the month, your balance is zero, because every dollar is accounted for.Follow the 50/30/20 ruleFinancial experts recommend the 50/30/20 guideline as a basic financial strategy, especially for young professionals. The rule says that you should spend 50% of your income on essentials, like your mortgage and car insurance. You should put 30% toward personal expenses like a weekend getaway or date night. The remaining 20% should go toward savings, such as a rainy day fund or your retirement account.Creating a basic budget is a huge financial victory. It helps you ensure you can cover your expenses and reach for exciting milestones, like buying a house or paying off your student loans. As you continue to budget, make adjustments as you see fit. Your income, expenses or lifestyle might change, and it’s important to ensure your budget keeps working for you and your future. SourcesDebt.org | Investopedia Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related18 Budgeting Tips to Make Money Management EasyFebruary 6, 2019In “Budgeting”20 Common Things to Include in a BudgetOctober 16, 2013In “Financial Planning”How to Make a Budget Using the 50/20/30 Budgeting RuleJuly 20, 2016In “Saving” Post navigationlast_img read more

5 Things We Learned About Urban Transformation

first_imgPositive change happens in cities, but it’s often lost in a sea of bad news about air pollution, rising costs of living, traffic jams and inequality.When we launched the WRI Ross Prize for Cities in February 2018, we aimed to spotlight projects that have had a positive transformative impact on their communities and cities. We ultimately uncovered five initiatives generating life-changing impacts.SARSAI, the winner of the WRI Ross Prize for Cities, saves students’ lives in Tanzania by adding speed humps, pedestrian walkways, crosswalks and other safety features to city streets. Metrocable’s aerial tram connects impoverished hillside neighborhoods in Medellín, Colombia to the city center, giving residents better access to jobs and other opportunities. Durban, South Africa’s Asiye eTafuleni helped protect an informal market from being replaced by a shopping mall, and supported its growth into a thriving public market.  Pune, India’s first waste-picker cooperative, SWaCH, allowed informal workers to partner with the city government and provide much-needed waste-collection services.  Eskişehir, Turkey’s ambitious river restoration and sustainable transport project created a livable downtown that radically reinvented the city.<span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span>SARSAI, which works to save students’ lives in Tanzania, won the WRI Ross Prize for Cities.These projects counter the idea that big shifts only come from governments and require large-scale investment. They also shed light on what it really takes to change cities for the better. Here are a few insights:1. They Don’t Accept Things the Way They AreWe created the WRI Ross Prize for Cities to discover a certain kind of change – the kind that starts at a human scale, with individuals and organizations that everyone can identify with, and grows to have an outsized impact. All the projects consist of persistent and often rebellious urban change makers. In seeking to create better cities, they challenge conventional wisdom and values, and work to overcome deep-rooted patterns of exclusion, injustice or degradation.Durban’s Asiye eTafuleni grew out of a conviction that decades of racist apartheid-era urban design must be dismantled, and that those who suffered most from past injustices are key to reversing disinvestment and neglect. Pune’s waste picker cooperative, SWaCH, challenges the stigmatization and chronic undervaluing of a marginalized group that is nevertheless serving an important function for the city. And in Dar es Salaam, the non-profit Amend places the most vulnerable and disempowered road users – school children – at the heart of urban design.2. They Are ReadyWhen administrations change, disasters strike or new policies mandate action, there is a window of opportunity. Seizing these moments to change systems requires deep knowledge of the local context and a strategic understanding of the opportunity at hand.When an earthquake struck Eskişehir in 1999, the city had already endured many years of decline and decay. The new administration was led by a mayor who had spent years as a rector at a local university, where he had engaged in many workshops and brainstorming sessions about the future of the city. He and his administration knew their city’s problems and had already begun exploring potential solutions. When the earthquake hit and created a need for urgent action, they were ready to mobilize a broad base of civil society groups, NGOs and business leaders.   Metrocable connects hillside neighborhoods in Medellín, Colombia to the city center.In contrast, Medellín’s transit agency understood just how much influence it had over the decision to introduce Metrocable, a new and untested mass-transit solution. No other entity could have pushed through a novel technical solution like aerial tram cars while achieveing the technological, social and policy innovations needed to make it successful.5. They Are Resourceful and Willing to AdaptUrban transformation is filled with stops and starts and setbacks. It also has no clear finish line, in many cases. The capacity to improvise is essential.The founders of Asiye eTafuleni (AeT) in Durban – former municipal officials themselves – responded to the twists and turns of urban change with perseverance and ingenuity. They had a vision for healing past social injustices through the inclusive governance of public space. That came under sudden threat when the city announced plans to demolish a section of Warwick Junction in the lead up to South Africa’s 2010 World Cup. AeT quickly pivoted towards community organizing, legal education and advocacy to preserve the market, a necessary step before resuming efforts to redesign the area.   The Eskişehir Urban Development Project reinvented a polluted and crumbling city in Turkey.In Pune, SWaCH emerged after a decade of self-organizing by waste pickers. When the state government introduced a deadline for door-to-door waste collection in every city, Pune’s long-time waste picker trade union, KKPKP, was ready to step up. Harnessing the relationships it had built among waste pickers, local academic institutions and city agencies, KKPKP quickly brought SWaCH to life as a “win-win” solution to the new policy mandate.3. They Draw Others InTransformation requires the involvement and collaboration of multiple forces shaping a city – policy, market, civil society and community.Nowhere is this truer than in the case of SARSAI in Dar es Salaam. The program’s engineers, sociologists and educators – some of them parents to young children themselves – brought to life a community of road safety advocates. Concerned parents, teachers, community leaders, government officials, construction workers, drivers and even financial institutions have all become a part of making roads safer for children and all pedestrians.<span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span>SWaCH is India’s first waste-pickers’ cooperative.SWaCH is held together by a series of reciprocal relationships. Households rely on waste pickers for waste collection; waste pickers receive compensation for their service; and the municipality provides benefits to SWaCH workers as long as the electorate is happy with their service. SWaCH coordinators, often college students, act as the connective tissue between these parties by resolving disputes and ensuring all households receive trash collection services.4. They Know Their StrengthsThere are many paths and sources of urban transformation – whether it’s a municipal government, a shoestring non-profit or a well-resourced transit agency. And the entity that carries a project forward can ultimately evolve over time. “In the long run, a road safety NGO can’t provide safe infrastructure for all schools in sub-Saharan Africa,” said SARSAI Program Director Ayikai Charlotte Poswayo in an interview with WRI. “It needs to be promoted and done by government.” SARSAI tries to set an example for public authorities and financial institutions, using data to demonstrate technical feasibility and civic buy-in, but ultimately aiming to shift budgets and policy. We also need to better understand how external forces affect transformation. For example, how can technological innovation enable new business models like ride-hailing and the sharing economy? Conversely, a change in government can uproot existing policy agendas in an instant.To create a better future for all cities, we need to understand both sides of the equation: how projects should be designed to be most effective, as well as how larger external forces can affect interventions. This will help us understand how to create lasting and meaningful change in cities. Asiye eTafuleni preserved and improved Durban, South Africa’s historic Warwick Junction marketplace.Eskişehir’s Mayor Yılmaz Büyükerşen, too, is credited with almost legendary resourcefulness. Stewarding the city’s revival in a time of economic crisis in Turkey and in the wake of a major earthquake, he found  resources and mobilized support through his university connections. He cold-called a premier financial institution and obtained Turkey’s only municipal foreign investment at the time. Local construction and infrastructure enterprises helped make priority projects a reality, enabled the city to meet its debt repayments, and earned revenue by selling services and goods to other cities in the region.Open Questions on Urban TransformationTransforming cities is a gargantuan task, but it is possible. Evidence shows that sparking and sustaining change requires many ingredients – vision, readiness, coalitions, resources and perseverance, among others.However, there are some underlying questions that require more attention.How do you know transformation when you see it, especially when it is just getting going? Not all change is transformational. Deep changes shift the way a city functions – not just its built form, but its underlying social systems, too. Overcoming inherited patterns of exclusion, neglect or risk is a key part of transformation, but we need a deeper interrogation of the hallmarks of transformative change so that we can support it more effectively.Children play in the school yard of the Mikumi Primary School in Dar Es Salaam, Tanzania. Photo by Kyle Laferrierelast_img read more

Top 5 Inbound Marketing Articles to Start the Week: Google vs. Bing

first_img : query matching in the domain name; exact match domains by top-level domain (TLD) extension; keywords in subdomains; on-page keyword usage; link counts and link diversity; TLD extensions; length of domain, URL and content; website homepages; and anchor text link matches. Some of his best tips?  Make sure your experiments have clear goals, conduct your experiments in labs that aren’t on your main website or online presence, and don’t be afraid of failure or to get your hands dirty. Author: Her article covers tips for choosing the right screencasting tool, putting together a script, capturing the actual screencast and editing it for the best quality and results. 1. Audrey Watters Inbound Marketing of SEOmoz Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Rand’s analysis and conclusions cover the following SEO factors that contribute to how a website/page is ranked Our top Author: SEO is constantly changing. Understand how search engines rank websites to ensure you’re optimizing your pages appropriately. To help you create these types of posts for your own blog, Rohit highlights some common features that make an article an ideal fit as a content time bomb: Marketing Takeaway: Think critically and creatively about trending topics to come up with unique, yet valuable, takeaways for your readers. Kimberly Turner Rohit Bhargava Ever wonder how you can take advantage of hot, trending topics in the news and current affairs for your blog?  Kimberly’s article identifies that, no matter what your niche is, there is often a way to apply trending topics to your topic to make it interesting for readers.  They key, she says, is to take the time to research and understand the individual story’s details and think creatively about how it can apply to your Think about creating some great content time bombs in your own industry that stand the test of time and help generate additional traffic long after they’re initially published. niche. Author: Screencasts are a great type of Don’t be afraid to do some marketing experiments of your own. Take a risk, try something new and apply the lessons learned to future endeavors. On-Demand Webinar: How to Use SEO & Social Search for Lead Generation Claudio Gennari Content time bombs are valuable because they are written for the long term (e.g. a timely news post is Chris Brogan Author: Download the on-demand webinar now Marketing Takeaway: on Influential Marketing Blog It engages a broader audience. article of the past week provides some great research and insight into the way Google and Bing compare in how they rank websites for search engine results. 2. 4. Tips for Making a Screencast for Your Startup of chrisbrogan.com Marketing Takeaway:center_img “‘content time bombs’ are 3. online video Marketing Takeaway: inbound marketing not blogging 5. Photo by Using the Blogosphere’s Trends for Your Niche Rand Fishkin that are written to remain online until someone needs to know about that specific topic, and then they ‘explode’ as those people find them (usually through search engines). They are the social media equivalent of land mines, but in a good way.” According to Rohit, ! How often do you experiment in your marketing?  Brogan’s article emphasizes Originally published Jun 14, 2010 8:00:00 AM, updated July 19 2013 keywords How Writing “Content Time Bombs” Can Double Your Blog Traffic Screencasts can be a great instructional tool for your company’s products or services. Try creating one for your business. Topics: Join Mike Volpe, VP of Marketing at HubSpot for insights on how to generate leads with SEO and social search. Author Rand Fishkin’s article compiles his research on the different ranking elements of Google and Bing, providing valuable information for people looking to optimize their websites for these specific search engines. of ReadWriteWeb frequently. It can remain “dormant” until needed. It uses She proves her point by providing a number of examples of recent, timely news stories and how they were successfully and creatively covered by bloggers in unexpected niches. Marketing Takeaway: pieces of content The Vital Importance of Labs to showcase and explain how a new product or feature works, but how do you create one?  Audrey’s article offers some great advice for creating screencasts, outlining the step-by-step process to help you get started. Author: It targets a specific audience or need. an example); they address common questions people ask. on Problogger the importance of experimentation Google vs. Bing: Correlation Analysis of Ranking Elements , stressing that it is a vital element in the growth of any business and that the most innovative companies are constantly experimenting.  He offers some of his best advice about using labs for experimentation.last_img read more

3 Reasons Why Marketers Get No Respect

first_img all the leads you get for them The only person marketers have to blame when they get little to no respect is themselves. You can whine all you want about how your sales department doesn’t appreciate Real-Time Marketing for Business Growth , how your boss is ignorant and doesn’t understand your strategies, or how finance shouldn’t question your expenses for a direct mail campaign. I’ve been in marketing for more than 20 years, and each time I feel I’m not getting the respect I deserve, I know it’s not “their” fault; it’s really mine. Image credit: Most good marketers I know are opinionated – and I mean that in a good way. They are smart, have good insight into issues, and are not afraid to voice their opinions. When positioned incorrectly, this can come off as being arrogant or stubborn. You can quickly be identified as ‘not a team player,’ and once that’s affixed to you, it’s hard to rub off. the ROI on a campaign The key to getting respect is to collaborate as much as possible. Reece says “marketing is uniquely positioned to align the entire organization around the customer.” Instead of building up your department or showing people how smart you are, you should be trying to break down the barriers between departments and collaborate, because your goal and your company’s are one and the same – to meet the needs of your customers. Reason #2 for Lack of Respect: Department Mentality Rodney Dangerfield Album Cover Marketers can bring the intelligence (i.e. research) to help sales better understand their customers and prospects Originally published Jun 20, 2011 11:39:00 AM, updated July 03 2013 : Reason #1 for Lack of Respect: Communication Topics: Too often, marketers think of themselves as part of the marketing department. Technically, they may be correct, but practically, that’s the best way to separate themselves from others. And when you act separately, you set yourself for an “us” vs. “them” mentality. According to Monique Reece in her book What do you think? Do you feel you get the respect you deserve as a marketer? . Marketers can position the products around the needs of the customers. Marketers can find new ways to reach new prospects. And they can do all of this by collaborating with everyone else in the process. When they collaborate, sales will get a better understanding of what marketers bring to the table. Your executives will appreciate your leadership skills, and finance will finally get a handle on the ROI that marketing can bring. Marketers are responsible for creating and communicating the positioning and messaging of their company. The problem is they do a bad job communicating internally to their bosses, the sales team, finance, customer service, operations, etc. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Branding . By communicating your efforts in a timely and effective way, you can avoid many of the issues that give marketing a bad reputation. Internal PR is really a marketer’s best friend. There is nothing a sales person hates more than seeing an ad the same time their prospect does. Executives don’t have time to read through a 30-page report, no matter how wonderful it is. And your CFO’s job is to challenge your expenditures and see “Organizations need to think beyond marketing as simply a department because the role and meaning of marketing has evolved way beyond this. It’s time for CEOs, marketing and sales professionals, and other business executives to work together to create a new definition of marketing. This role should include priorities such as leading change, deepening the organization’s understanding of customers and how to build loyalty, and implementing new communication and alignment processes to improve strategy execution.” Reason #3 for Lack of Respect: Opinionatedlast_img read more

LinkedIn Launches Company Status Updates [How to Get Started]

first_img LinkedIn Company Pages Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Company updates appear on followers’ LinkedIn homepage as well as the Company’s Page itself. In addition, LinkedIn users can ‘Like,’ comment on, and share a company’s updates, a la Facebook. The following screenshot shows how a Company Status Update appears on a follower’s LinkedIn homepage:Marketing TakeawayThis update is huge for marketers who use LinkedIn for marketing. As we mentioned last week, companies should make an effort to increase their following on LinkedIn to improve the reach of their LinkedIn updates.If you haven’t already, enable Company Status Updates using the steps above, and start spreading your messages on LinkedIn and generating more followers. Consider these steps to help jump-start your LinkedIn Company following.To follow HubSpot’s updates on LinkedIn, follow the HubSpot Company Page.center_img To follow HubSpot’s updates on LinkedIn, follow the HubSpot Company Page.As we hinted at last week, we were awaiting LinkedIn’s AdWeek announcement with bated breath this week. The announcement was just as we expected. Today, LinkedIn  launched Company Status Updates, enabling companies to broadcast messages to its company followers.Now, LinkedIn users who ‘follow’ certain companies will be able to receive more information such as breaking company news, employee moves, job opportunities, or updates on products and services (including multimedia content) directly from those companies.Consider LinkedIn’s new Company Status Updates field as very similar to Facebook business page updates. Companies can share text and links to other content as well as multimedia content like videos and images.How to Turn on LinkedIn Company Status Updates for Your Company Page1. If you’re an administrator, visit your Company Page on LinkedIn (e.g. for HubSpot: http://www.linkedin.com/company/hubspot).2. Under “Admin Tools” on the right, click “Edit.”3. Under Company Page Admins, check “Designated Users Only.” (Note: you must have this box checked in order to enable company status updates. If the “All employees with a valid email registered to the company domain” box is checked, the status update box will not appear.)4. Once you designate admins under “Manage Admins,” your Company Status Update box will appear! Originally published Oct 6, 2011 2:26:00 PM, updated October 20 2016last_img read more

17 Foolish Mistakes to Avoid as a Guest Blogger

first_img Topics: Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry.That being said, getting your guest posts accepted by and published on the blogs of others is no easy feat. As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Talk about a jack of all trades!As a blog manager, I receive quite a few guest post submissions every week, many of which don’t even deserve more than a passing glance. So to help you excel with your own guest blogging efforts, here is a look at the mistakes guest bloggers commonly make when strategizing, pitching, and writing guest blog posts — so you can avoid them and increase your chances of guest blogging success! Mistakes in Guest Blogging Strategy 1) Having NO Strategy This is your first big mistake. Guest blogging, like any other marketing tactic, should be strategic. Before you start trying to ramp up your guest blogging efforts, make sure you come up with a strategy that supports your goals for guest blogging. Which means — yes — you’ll need to define your goals. Are you trying to rank in search for a particular keyword ? Then your strategy should probably involve creating content that allows you to work in that keyword ( and an inbound link, but we’ll get to that later) and getting published on blogs that cater to and already rank for that topic. Are you hoping to get in front of a new audience? Then you probably want to identify blogs whose audience is appropriate for your business, but different than your own blog’s readers. 2) Targeting the Wrong Blogs Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Once you’ve solidified your guest blogging strategy, you can then identify the right blogs to target. This will involve a bit of research. For example, as we mentioned before, if your strategy involves improving your search engine rankings for particular keywords, your strategy should involve creating content around those keywords and targeting blogs that will cover that topic on their blog and rank for those keywords . In this case, you’ll want to do some Google searches for those keywords in order to identify blogs that you should be targeting. If your strategy involves getting in front of a new audience, conduct some research to identify blogs that cater to an audience different from the types of people your own blog typically attracts. 3) Not Keeping Outreach Records Failing to keep a record of your blogger outreach, especially if you’re investing a lot of time and effort into guest blogging and are communicating with multiple blog managers, is bad news. Keeping outreach records will help you manage your communications, stay on top of your progress, and prevent careless mistakes like reaching out to the same blogger twice with the same pitch. This record could be as simple as a spreadsheet that keeps track of the bloggers you’ve reached out to, the goals of guest blogging for him/her, and the status of the communication (e.g. reached out, not interested, ready for article, sent article, published). Mistakes in Pitching Guest Posts 4) Addressing Your Email to “Blog Manager” If you have any experience in media relations, you know this is a big no-no. As a blog manager, receiving an email that is addressed to “blog manager” instead of my actual name shows carelessness and is destined for my trash bin. Do your homework. Check the blog’s contact page (if there is one) to determine who the blog manager is, or research published authors to identify appropriate email addresses. Do a Google site search (in Google, search site:www. insertblogURL .com ” insert search term ” ) to find any information about how to submit guest posts. (In this case, replace insert search term with terms like “guest blog” or ” guest blogging guidelines ” that will help you find any material that blogger has published about guest blogging for him/her — and if the blog even accepts submissions!) 5) Not Leveraging Connections for Introductions Blog managers (especially the ones with popular blogs) are very busy, and they’d much rather focus on perfecting the content they produce internally than evaluating one-off blog posts they receive from complete strangers. So as a blog manager, I generally pay more attention to guest blogging pitches if the guest blogger was introduced to me through a mutual connection. Whenever possible, leverage the power of your personal network. Check your LinkedIn connections. Do you know someone else who works in the blog manager’s company who is willing to offer an introduction for you? It never hurts to ask! 6) Grammatical/Spelling Errors in Pitches If you can’t even craft a professional sounding and grammatically correct pitch about the blog post you want published, why should the blog manager you’re pitching think your blog post will be any better? Spend time on your pitches. Proofread them (or have a colleague who has an eye for editing take a look). To a blog manager who is evaluating a guest blog post from you, your email pitch is a writing sample. Make sure it’s representative of the quality of your blogging. 7) Not Including the Post/Post Idea Don’t ever email a blog manager asking if you can contribute a guest post without providing any indication of the blog post you’d contribute. Case in point:As a blog manager, how am I supposed to know if I’m interested if I have no idea what you’re offering? Busy blog managers don’t have the time for back and forth emails with guest contributors, so you need to put it all out on the table from the beginning. In your pitch, provide a working title for your post, and explain what you’d cover in the article — even consider providing a brief outline. This will give the blog manager an idea of whether the article you’re proposing is a good fit for their blog. 8) Suggesting Topics That Have Already Been Covered Suggesting a blog post about a topic or angle that the blog has already covered in the past is a sure way to get denied a guest blogging opportunity. Conduct careful research about the blog you’re pitching so you can propose a unique and original article that adds value. The best way to do this is by doing a Google site search like we mentioned earlier (in Google, search site:www. insertblogURL .com ” insert search terms ” ). If you’re hoping to write a post about a certain topic to help achieve your keyword goals, do a site search for those keywords to identify posts already published about those keywords. This will enable you to see what the blog has already covered and help you come up with a new angle for that topic. 9) Not Selling Your Writing Ability If you can’t get an introduction to a blogger from someone in your network who can vouch for your writing ability and industry expertise, you’re going to need to vouch for yourself. Sell yourself! Explain why the blogger you’re pitching should consider a guest post from you. Do you write for a successful blog? Do you have an expansive social reach? Include some of these stats, and link to a couple of writing samples. Some of the busier bloggers won’t have the time or desire to check out your samples, but for those that do, checking out other posts you’ve written might make them evaluate your pitch more seriously. 10) Being Ruthless There’s nothing more off-putting to a blog manager than a guest blogger who ruthlessly tries to get published on your blog. If your pitch has been denied or the blog manager is unresponsive, move on. You’re better off putting your time and effort into a pitch to another blogger than pitching the same one over and over — who rejects you every time. Mistakes in Writing Guest Posts 11) Not Adhering to Guest Blogging Guidelines As I mentioned earlier, blog managers will rarely spend time with guest contributors helping them perfect their posts, so it’s the near-flawless contributions that usually make the final cut. If you’ve gotten the go-ahead from a blog manager to draft a post based on your topic suggestion, make sure you strictly follow any guest blogging guidelines they’ve published or provided. The Google site search will come in handy here again. If you can’t find any published guidelines, carefully examine past guest posts’ length, structure, number of inbound links allowed to the guest bloggers’ web properties, etc. as a guide. You can also ask the blog manager if they have any specific requirements for guest bloggers before you get started. 12) Not Writing for the Blog’s Audience When writing for another blog, it’s extremely important to understand the nuances of that blog’s particular audience, especially if it’s drastically different than your own blog’s. This is one of the biggest challenges when it comes to guest blogging, since it can take even the most seasoned bloggers months — even years — to truly understand the ins and outs of their audience. Spend some time researching who reads the blog you’re writing for, and try to get a good sense of what those personas’ problems, needs, and interests are. Read the existing comments on the blog to help you get inside readers’ heads. Read existing blog content to see how writers address the blog’s audience. Does the content use different jargon than you would on your blog? For example, where you might address potential buyers as “prospects,” this blog might address them as “consumers.” 13) Not Aligning Your Tone/Style With That of the Blog Your guest contribution shouldn’t stick out like a sore thumb to the blog’s readers; rather, it should jive with the rest of the content that gets published on that particular blog. Before you start writing, examine other posts to identify the tone and style of the content that gets published there. Is the writing conversational or formal? Does it include injections of humor at times? If it doesn’t sound and feel like the other posts on the blog, there’s a greater likelihood it will get rejected. 14) Providing Low Quality Posts Just because the article you’re writing isn’t going to get published on your own blog, doesn’t mean the quality of it should be any less important. If anything, the articles you write for external blogs should be even higher in quality. You need to both impress the blog manager enough to publish it, and capture the attention of the new audience you’re exposed to so they’ll want to check out your own website/blog. Put the time and effort into your guest writing. Just because a blog manager has agreed to review a post from you on the topic you proposed doesn’t mean they’re required to publish the end result. Make sure the quality of your contribution is on par with the quality caliber of other content on that blog. 15) Including Zero/Bad/Too Many Inbound Links Sometimes I’ll receive a really great guest post and be astounded that the guest blogger has failed to include any inbound links to their website. One of the most valuable benefits of guest blogging is the opportunity to build inbound links into your website to boost your SEO — and to have more control over the anchor text and URLs for those inbound links. As you write each guest post, include 1-2 links to the web pages you want to drive traffic to. Include these links as anchor text using the keywords you want to rank for in search engines. This is your chance to design your perfect inbound link, so make sure you get what you want! Example: The following would be a great inbound link for a blogger who wants to generate more traffic to http://www.hubspot.com/lead-generation-marketing-hub by ranking for the keywords lead generation , used here as the anchor text of the link.In the world of guest blogging, blog managers understand that the trade-off for free content for their blog is an inbound link or two back to the guest blogger’s web page of choice, so take advantage of it! Just don’t go overboard and stuff your post with inbound links (or expect the blogger to promote one of your own offers as the call-to-action of the post). Check the blog’s guest blogging guidelines to see how many inbound links it allows per guest post; and if the blog doesn’t publish any guidelines, stick to one or two within the body of the post. 16) Making Your Post Difficult to Upload Make it as easy as possible for the blog manager to load your post into their individual blogging software. Ask them how they’d like you to submit your draft: do they prefer a Word doc or a Google doc? Perhaps they have a special login for their blogging platform that guest bloggers can use. When in doubt, make it simple. The best guest blogging submission I’ve ever received was in a Word document, and it included basic HTML tags to format elements such as inbound links, bolded or italicized text, and headers. The Word doc was attached to the email, and so were image files (with their appropriate attribution). All I had to do was copy/paste the text into the HubSpot blogging tool ‘s HTML, and voila!Look at existing content on the blog to understand how its blog posts are typically formatted. Do they use headers? How are bylines structured? How are images attributed? Mimic the formatting as best as you can. Making it easy for the blog manager to upload your post to their blogging software will increase your chances of getting re-published on that blog later. If a blog manager remembers how easy you were to work with, they’ll be much more likely to consider future contributions. 17) Not Perfecting Your Byline First things first: the blogger you’re submitting your guest contribution to shouldn’t have to ask you for a byline, so don’t forget to include it along with your post. Check the blog’s guest blogging guidelines and, if there are none, look at other guest posts already published on the blog to see how it handles bylines. Be sure to keep it short and sweet (1 longer sentence or 2 short sentences at most), and consider your byline to be your elevator pitch to that blog’s audience. What do you want them to know about you and your business? Include a link (with optimized anchor text, of course) back to your website where they can learn more about you — whether it’s to your blog, your business’ ‘about’ page, or somewhere else. What other mistakes have you noticed guest bloggers typically make in guest blogging — and how can they avoid them? Image Credit: Brandon Rhodes Guest Blogging Originally published Mar 13, 2012 4:30:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Twitter’s New Search Features, And Other Marketing Stories of the Week

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Aren’t Sunday mornings so bittersweet? You know you still have one full day of “me time” left, yet Monday is just around the corner. But hey, there’s still time left to recharge, soak up that much-needed family time, and enjoy that delicious Sunday brunch with your friends. And if you’re an over-achiever like most marketers are and want to get a head-start on the work-week, well, there’s always the marketing round-up.So in between your Sunday morning coffee and crossword puzzle combo and your afternoon bike ride with the kiddos, catch up on some inbound marketing news you may have missed over the past week right here!How to Use Twitter’s New Search Features, From MashableI have to hand it to Twitter. They’re really working hard to catch up to Facebook in terms of their frequent updates. Mashable reports on the latest set of updates Twitter has released, this time to their search feature. They’ve incorporated several new features into Twitter’s search function, including search autocomplete, which suggests completed search terms as you enter your queries (much like Google!); related search suggestions, which displays similar, clickable search terms at the top of your results feed; results from people you follow, which allows you to view tweets from your network only when searching; and more. Time will tell if the features will provide accurate results in all cases, although they certainly sound promising for streamlining a Twitter user’s search experience. Check out the full story here. Facebook Groups Start Showing Exactly Who Saw Each Post, From TechCrunchI’m seriously considering making “So what did Facebook do this week?” a regular feature here in the marketing round-up. This week we’re turning to the folks over at TechCrunch so they can shed some light on Facebook’s latest tweak. Basically, Facebook has added “read receipts” to every post made within a group, indicating exactly who has seen a particular post made within that group. This feature will be rolling out to every Facebook user, not just group administrators. Once you have it, when you visit your Facebook groups, you’ll see a little note beneath each individual post indicating the number of people who have viewed it. An expanded view will also show which group members are among the people who have seen it. This seems like a useful new feature to quickly gauge the reach of the content you post in the groups you belong to or manage. Check out the full story here.7 in 10 Use Only Mobile For at Least One Web-Based Activity, From MarketingProfsMobile phones and tablets continue to gain traction in terms of adoption. This week, MarketingProfs reported on a study conducted by Prosper Mobile Insights, which found that 7 out of 10 mobile phone and tablet users utilize only their mobile devices for at least one web-based activity. The highest-reported activity was email, with 51.1% claiming to solely use their mobile devices for checking email. What does this mean for you? It’s time to optimize your emails for mobile. Your audience is already waiting, and patience is likely not one of their greatest strengths. Check out the full story here.Were You Hit by Negative SEO? From SEOmozSEOMoz’s Dr. Pete brings us this story about his investigation into widespread claims of websites getting hit by ‘negative SEO,’ defined as “anything malicious done to harm your site’s rankings.” Many companies are afraid, especially in the wake of Google’s Penguin update, of their competitors attacking their SEO by “launching a series of widespread, low-quality links over a variety of root domains.” What on earth does that mean, you ask? In laymen’s terms, a negative SEO attack is happening when you notice, over a period of weeks, massive and unexplained growth in the amount of inbound links coming to your website from spammy, low-ranked, or malicious websites. These types of links bring down your website’s SEO authority due to their own untrustworthiness. It all sounds pretty scary, but Dr. Pete believes it happens more infrequently than people’s paranoia leads them to believe. Check out the full story here.The Insidious Ethics of Bev: The Incredible Sampling Robot, From All Things WOMMThis story comes to us from the All Things WOMM blog. Author John Bell of Social@Ogilvy relays to us the tale of Bev, a vending machine that dispenses drinks in exchange for tweets or Facebook shares. That’s right! Bev lives in Cape Town, South Africa, and the BOS Iced Tea she dispenses cost only 140 characters — no actual money changes hands. Bell raises some interesting points about the ethics of paying via endorsement, the muddy waters between endorsement and misdirection, and even whether such a product endorsement is the best use of Twitter. Check out the full story here.What marketing stories were intriguing to you this week? Share them in the comments!Image Credit: waferboard SEO and Social Media Topics: Originally published Jul 15, 2012 9:00:00 AM, updated October 20 2016last_img read more

4 Simple Newsjacking Formulas for Content Teams of Any Size

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jun 27, 2013 8:00:00 AM, updated February 01 2017 Newsjacking — really great newsjacking — isn’t a piece of cake. It’s not as simple as taking a recent news story and randomly mashing it together with your industry — a la “X Marketing Lessons From the Stanley Cup Finals,” for instance. But what if you had a formula that made it a little easier? In the soon-to-be-released 4th edition of The New Rules of Marketing & PR, David Meerman Scott (best-selling author and HubSpot Advisor) added a whole new section about newsjacking that got us thinking about our own blog’s newsjacks. On our blog, we often try to newsjack stories that could inform, and/or help marketers. And after regularly newsjacking for a while, we noticed that we often created stories that fall into four distinct patterns: the immediate bare-bones story, the delayed recap, the delayed surface analysis, and the fashionably late deep analysis.So while you may already know how to newsjack, you may not be aware of the story options available to you — and how they might affect your marketing. So here are the four main ways you can newsjack with your business blog. We’ll show you how choose the right post for your team structure and news scenario, and even give you some idea of what kind of metrics you can expect at the end. Let’s get to it. 1) The Immediate Bare-Bones StoryWhat the story looks like: You’ll recognize this type of story right off the bat — it has the facts and not much else. If you’re trying to break news or jump on a story as it’s breaking, this is probably the way to go. Truth be told, we don’t normally do this post on our blog … we always try to include some marketing takeaways in our newsjacks. But, it doesn’t mean this style doesn’t work for other bloggers. If you want to see this type of post, check out this Mashable story. This type of story has a singular angle: something happened, and let me tell you about it. No extra insights, no guides to help you get started, nada.When you might use it:Sometimes, when you’re newsjacking, it’s about being first — as long as you’re accurate, you just need to get a story out the door to make the most of it. If you’re first to break a story, you’re going to get the links and coverage down the road. And, once you publish, you might be able to go back and add details to the article to reap even more traffic.How to write this type of story:It’s also probably the trickiest way to newsjack. You need to be constantly monitoring the underbelly of the internet to find stories before they break … and then publish them before someone else can. To increase your publishing speed around planned events, you may want to pre-write or outline a story before the news even breaks — many media publications do this to increase publishing speed. To publish these types of stories, you probably will need to have a large, yet nimble team to make sure you aren’t missing out on breaking news, as well as someone to fact-check so you don’t break fake stories and hurt your credibility.What you can expect to happen:Results from this story can go two ways — if you have the right audience for this content and you publish before others can, you could be at the forefront of the news wave and break the news for other media outlets. If you miss the opportunity to publish earlier than other blogs and media companies, you could also get lost in the sauce. This is definitely a tricky solution if you’re not a full-time media company, but your readers may appreciate this type of story if they aren’t monitoring other media outlets. 2) The Delayed RecapWhat the story looks like: Appearing a few hours after the news breaks, the Delayed Recap gives a detailed overview of what happened in the news as well as a few takeaways for your readers. While you may not be breaking the story yourself, you differentiate your story from the rest by offering your perspective on the news as well. You aren’t just answering the 5 W’s — you’re also providing unique takeaways for your readers. This is the type of newsjack we do most often on the HubSpot blog. You can see we did this type of newsjack a few weeks ago when Facebook launched hashtags. We outlined what happened in the launch and then provided some hashtag tips for marketers — you wouldn’t find that angle on the other breaking news stories. When you might use it:This type of format is a great way to create content quickly, but still provide value for your audience. If you have a small team with limited resources — but you’re also quite nimble — this is a great option for you. You’re giving your readers the best of both worlds: the hard facts and a little perspective from you. After all, they follow your blog for a reason!How to write this type of story:Like with the first story format, you’re going to want to monitor the news fairly closely with email alerts or an RSS … but it’s probably okay if you’re a couple hours late to the ballgame. What we do is check the news in the morning, midday, and at night for any breaking stories, then immediately go into newsjacking mode if we find something applicable.What you can expect to happen:This type of coverage follows Scott’s newsjacking model — by framing the story with a new takeaway or opinion fairly close after it breaks, you can catch the news wave before it really takes off. I’d expect this type of post to get more attention through inbound links — not necessarily press coverage — unless your takeaways are life-changing. (And if your takeaways are really that insightful, you might be better off skipping the recap and just writing this next story format.)3)  The Delayed Surface AnalysisWhat the story looks like: Think of this newsjacking format as the blog version of a quick-hitting op-ed — you may not have had the time to research and present all angles and perspectives, but you provide a clear point of view on a newsworthy event. Just like newsjacking format #2, this type of post is quickly put together after the news breaks … but instead of recapping the details of the news, you dive right into the analysis.If you want to see this in action, check out the post my colleague Dan Lyons wrote about the Yahoo-Tumblr acquisition. In the post, he took a unique, definitive side on the issue … and we ended up getting a call from BBC to speak on an evening show. Not too shabby for a 800-word blog post, eh?When you might use it:If you’ve missed the first wave of reporting but want to get more press attention, and are not afraid of taking a definitive, perhaps controversial stance, this type of newsjacking works like a charm. Like with the previous type of newsjacking, this type works on both large and small teams if you have the resources to devote to the initial research and writing, and potential press coverage. How to write this type of story:Keep a look out for those two-sided stories and put forth an interesting stance. People love to hear a passionate argument for one side of the other, and you can stand out from the crowd in this newsjacking approach if you have a unique perspective. Be sure to check with your internal teams before publishing to make sure you’re still aligned with your company’s core values … but, remember, it’s okay to be a little controversial sometimes.What you can expect to happen: This type of coverage also would fit into David Meerman Scott’s newsjacking model — but probably attract more press coverage than newsjacking format #2 because it is a unique opinion. The press will have already written about what the update is. Now, reporters will want to feature stories about why people should care. So help them out with that story by writing it yourself! 4) The Fashionably Late Deep Analysis What the story looks like: So you’ve missed out on the news … now what? Though you may feel like there’s no reason to create content anymore, there’s actually one more option: the late, deep analysis.Instead of trying to hop on a story within a few hours, you sometimes can wait days, or even weeks to jump on the trend if you have the right angle. We’ve used this on the HubSpot blog quite a few times — most recently after the Penguin 2.0 aftermath.In this format, you’re not worried about being too timely — you’re more concerned with having an awesome angle on the story.When you might use it:This type of post works especially well for news stories that have long lifespans, which are usually ongoing changes or trends. The Penguin 2.0 example is perfect — since the SEO implications were long-term, it was still timely to have it on the blog. This type of newsjacking is great if you have a tiny content team that doesn’t have time to monitor every single breaking story. You can see how a story plays out, and then add your own perspective to it if the story is still worth talking about.How to write this type of story:First things first: acknowledge that the story happened and then move on quickly. No need to rehash the story as most people have caught up to it. The meat of your story — the newsworthy part — is your angle, so be sure that it hasn’t been covered already. If you end up waiting too long, then copying someone else’s post idea, your newsjacking attempt will flop.What you can expect to happen:If your angle is creative, you’ll most likely get a ton of inbound links, shares, and comments. The press may feel like it’s a little too late for its 24/7 news cycle, but you might get picked up by other niche publications — which could still send your site a ton of traffic. By not competing with all the other sites on the internet to publish first, you may win out by having a really thoughtful perspective on a news story.Do you newsjack regularly on your blog? What techniques do you use to make the most of timely events? Share your experiences with us in the comments. If you’re not newsjacking just yet, be sure to check out David Meerman Scott’s 4th Edition of The New Rules of Marketing and PR.Image credit: Carlos Madrigal (pruebas) Newsjacking Topics:last_img read more