The Tiger Woods Economy

first_imgMy birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ?   With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York.  Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Storylast_img read more

How to Search Mint.com for Transactions by Date

first_imgSearching and sorting through transactions by date on Mint is easy.Whether you are doing your taxes, searching for a particular charge, or shocked at how much your cell phone bill has spiked since your teenager got a line, here’s a quick tutorial to show you how to search transactions by date.Screenshots show each step of the process.Step 1Start by logging in.In the middle of the navigation bar, click on “Trends.”Step 2In the left column, click “Spending”.Then click on “By Category” or “By Merchant,” depending on your goal.I selected “By Category.”Step 3Then on the right side of your screen, mouse over the field that reads “Custom.”The drop down menu gives you 11 choices, from a specific date range that you can customize, to all time. How epic!If you chose “Custom,” a calendar pops up. You can scroll through the months and select a particular date, or enter a range in the fields below the calendar.When you have selected the time period you want, click the orange “OK” button.Step 4A chart fills in to show your spending trends in the time period you selected.In this case, I selected “By Category,” then picked my dates.Holy cow, I spend a lot of money at restaurants!If you find a significant portion of your spending is uncategorized, mouse over the green uncategorized portion of the chart.Click on the number of transactions, which will open up a list of all your uncategorized transactions during the specified time period.Click on “UNCATEGORIZED” to type in a category.Step 5If you want the spending chart to drill down to specific stores, go back to the left column and under “Spending,” select “By Merchant.”The date period will remain unchanged, so if you want to review charges for a different time period, mouse over the “Custom” field again and select the time period you want.That’s all folks! Now you can spend your money, and have knowledge where it went, too!Julia Scott founded the coupon and savings blog, BargainBabe.com.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) RelatedHow to Create a Budget in Mint in 6 StepsMarch 12, 2017In “Budgeting”Goal Setting: How to Become A Better SaverSeptember 4, 2019In “Financial Goals”How to Make a Budget Using the 50/20/30 Budgeting RuleJuly 20, 2016In “Saving” Post navigationlast_img read more

Money 101: 27 Financial Tips to Live By

first_imgDid you hear about the professor who wrote all the financial advice you’ll ever need onto one index card?If not, take a look. It’s remarkably accurate and comprehensive. Usually I spend 1000 words or more trying to get one idea across. This week, I’m going to make every sentence count.Here’s the maximum amount of financial advice I can offer in a single column.(Incidentally, I was also inspired by Morgan Housel’s Motley Fool column, 43 Thoughts About Investing and the Economy.)If you can’t find something to disagree with among these 27 tips, I’m not trying hard enough.SavingThere is no shame in using tricks to get yourself to save money. Use multiple savings accounts; put your credit card in the freezer; set up automated transfers. Whatever works for you is fine.Think of your next raise as an opportunity to save more, not an opportunity to spend more.The best way to make saving a habit isn’t skipping lattes; it’s keeping your housing and transportation expenses low.CreditCredit cards are useful, dangerous power tools. Using them frequently makes it more likely that you’ll cut your thumb off. A lot of sad stories begin, “I always paid off my credit card every month, until…”Check your free annual credit reports for errors.Credit scores are simpler than you think. If you pay your bills on time, you’ll have a good credit score. If you don’t, you won’t.InsuranceIf someone depends on your income, buy life insurance—boring term life insurance, not whole or universal.Insure against financial disasters, not annoyances. Buy renters or homeowner’s insurance, car insurance, disability insurance, and health insurance.By the same token, never buy extended warranties, smartphone insurance, travel insurance, or payment protection plans.InvestingIt’s possible to beat the market, but it’s so unlikely, you should never try. Invest in inexpensive index funds or target-date funds.Max out your tax-advantaged accounts (401(k), IRA) before investing in a taxable account.Don’t invest in anything that promises impressive returns with little or no risk.CollegeStudent loans are awful. If you’re a middle-class family, plan to send your kids to a community college, in-state public university, military academy, or elite private college.The rest are unaffordable without massive debt—and don’t provide a better education.Retirement saving comes before college saving. If you can’t afford to save for college, don’t.Even if you can’t afford to save now, open a 529 college savings plan for grandparents or other family members to contribute to.Buying a houseAggressively paying down a mortgage is usually better than investing.The best measure of your readiness to buy a house is the size of your down payment. Be wary of making a down payment under 20%, even through a government loan program.Stretching to buy more house than you can afford leads to painful and avoidable financial misery.TaxesAgain, the best way to save on taxes is to contribute to your 401(k) or other retirement plan. Clever tax-avoidance schemes are often illegal and almost always stupid.Your tax rate will probably drop in retirement, even if taxes go up overall.If you always hire someone to do your taxes, try doing it yourself (with tax software) once. If you always do it yourself, try hiring someone. Either way, you might save money or learn something.Family mattersCouples have assorted ways of merging and managing their finances. It’s a practical issue, not a moral one.Having said that, couples who intend to spent retirement together should look at their investment portfolio as a single unit.Forcing kids to save or donate part of their allowance deprives them of the opportunity to learn worthwhile lessons.Grab bag“Don’t try to keep up with the Joneses” sounds like the most facile advice.In practice, it’s among the most difficult: it means voluntarily living in a way different from most of your peer group. At least some of the time, you’ll feel deprived and your peers will feel judged.Luck plays a bigger part in our financial success or failure than most of us want to believe. Forgetting this is bad karma. Nearly everyone should own US savings bonds.What would you add? Let’s hear your financial wisdom at its pithiest.Matthew Amster-Burton is a personal finance columnist at Mint.com. Find him on Twitter @Mint_Mamster. Post navigation Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Relatedlast_img read more

4 Questions You Should Ask Before Deciding on Graduate School

first_img Post navigation Shouvik Banerjee is the Founder and CEO of AverPoint, a platform to bring crowd-verified evidence into editorial and marketing content. AverPoint’s mission is to empower authentic, evidence-driven brands like Mint.com give individuals the information to make better choices.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related So you have a bachelor’s degree, but you’re wondering what comes next. Maybe you want to unlock the door to your dream job. Maybe you’re ready for a promotion and a raise. Or maybe you think the job market is still too weak in your field. There are lots of reasons to consider a graduate degree, but be financially wise about it. Here are four questions you should ask when making this important – and potentially costly  – decision. 1. Do I need a graduate degree for my career?The first thing to ask is whether your dream job even requires a graduate degree in the first place. Doctors, of course, have to attend medical school, lawyers almost always have to grind through law school (though legal apprenticeships are allowable in  some jurisdictions), and top-notch academics generally have PhD’s. But, for many high level jobs, graduate degrees aren’t needed, and relevant work experience can be just as good.We crunched some federal labor market data on management occupations (which are generally the highest paying jobs) to show you just how wide the differences are across industries. If your career is in education or health, you may want to seriously consider grad school to advance: 36 percent of managers have a master’s degree or above. It’s different in the hospitality industry, where only 7 percent of managers have been to grad school. Of course, the numbers are just the beginning of the story, and even within industries the needs vary widely. So do your homework,  including talking with people in your industry who can attest to a degree’s value, and figure out what the norm is for your career. 2. Will graduate school give me a salary bump?Next, ask yourself how a graduate degree will likely impact your salary after graduation. Again, every situation is unique, but we recut the federal labor market data to show you a typical “salary bump” from an advanced degree. If you work in government or health services, having an advanced degree can open up jobs that pay you 50 per cent more. For all you urban farmers out there, be mindful that your graduate work on Socrates doesn’t necessarily make you a successful avocado grower: the typical advanced degree holder in agriculture takes jobs that pay less. So don’t assume graduate school will always translate into a huge — or immediate — raise. 3. What does graduate school cost – both in money and time?Many students rush to graduate school for the benefits – but make sure you carefully understand the costs too. Obviously there’s tuition (may range from $30k all the way up to $120k!), books, fees, and in some cases the room/board that you otherwise wouldn’t be paying. But there’s also what you give up to attend (what economists call opportunity costs): your old salary and career advancement. If you have to take out student loans to finance your education, these add interest costs and could impact your credit after school. Of course, you can lower the burden of these costs with scholarships, fellowships, and working in school.Working while getting your graduate degree may mean you’ll be in school longer, and not every institution offers evening and weekend classes,  but they don’t involve sacrificing salary or career advancement. Some companies may even set aside financial assistance for employees going to school; it never hurts to ask your HR department.Think hard also about the length of your desired degree and the number of years you plan to work after graduating. A typical master’s is two years, while the typical PhD is around seven years. So even if a doctorate gives you a bigger weekly salary bump (which it doesn’t always), you still might make more over your whole career with a master’s because you spent less time in school. For similar reasons, you should investigate programs that meet on nights and weekends, letting you earn a regular salary and make progress to an advanced degree. Financially, this might be the better choice.  4. Are there better alternatives?Today, there are many alternatives to traditional grad school. If you explore these routes, consider their unique risks. Be particularly careful with for-profit universities or for-profit companies. Some are pioneering the future of education, and some are just making a quick buck.A fast growing option is the online degree, many now offered by accredited and prestigious institutions. An online degree could give you the flexibility to earn credits while in school or taking care of a loved one. But also consider that you won’t get all of the benefits of in-person study groups, on-campus research facilities, and the ability to network with classmates. Taking classes online is also a different learning dynamic than in-person and may not be right for everyone.Massive open online courses (MOOCs) through sites like Coursera or edX are often low-cost and taught by faculty from top universities. These sites have also begun to offer certificates in specialized fields, which may be useful in demonstrating command of specific skills (such as a programming language). But so far these credentials aren’t really equivalent to a comprehensive graduate degree, and there isn’t reliable data yet if they affect your salary or your career advancement.Skill-based boot camps are intense, on-site, 8-12 week programs that help you learn a discrete skill (particularly coding) fast. If you’re thinking about graduate school through the lens of changing careers then a boot camp may make sense, though understand that they are predominantly for-profit and still largely unregulated.It may also pay off more to build up your portfolio of work on sites like Dribble, Github, or a personal blog. To some employers, especially in startups, real projects speak more than fancy degrees. Your personal projects also let you explore your passions, and passion can push many people to learn more than the fear of a bad grade.There are many reasons to go to graduate school – professional, intellectual, personal, etc. But whatever motivates you, a careful, clear-eyed weighing of the financial costs and benefits should be part of your decision.last_img read more

The one question you should regularly ask your partner to keep love alive

first_imgAnyone in a long-term relationship would tell you that it’s normal to go through highs and lows with your partner.If you want to stop any relationships blips from escalating, then making the effort to keep that all-important spark alive is key. Luckily, one relationship expert says there’s an easy way for couples to stay connected – and it involves regularly asking one another a simple question.That’s according to relationship counsellor Jonathan Bennett of Double Trust Dating, who told Business Insider that allowing yourselves to drift apart can prove fatal for relationships.‘Once couples start to live separate lives, it’s very difficult to rekindle the spark,’ he said. ‘In these situations, absence doesn’t make the heart grow fonder, but kills off whatever physical and emotional connection is left,’ he said.‘Many people in long-term relationships get into unhelpful routines and this can include a lack of regular communication.‘For example, after a long day of work, both partners might just prefer to unwind and watch Netflix rather than have a serious discussion about the relationship. Over time, this leads to both partners taking a nonchalant or reactive approach to dealing with problems.’The good news? Bennett says there’s an easy way to stop this from happening: all you have to do is make the effort to regularly check-in with your partner by asking the question, ‘What do you need?’Explaining that many of us can feel secretly unfulfilled in our relationships, without knowing how to openly communicate this to our partners, Bennett said: ‘Honestly asking your partner what he or she needs to be happy in the relationship or what is missing takes courage, but it’s better than not knowing or pretending problems don’t exist.’Emphasising the importance of regular communication, he added: ‘I believe all couples should regularly evaluate the health and direction of the relationship and then make efforts to fix underlying issues. If problems go unresolved for weeks and months, they begin to drive a wedge between otherwise happy partners.’He continued: ‘Regular assertive communication is the way most relationships can be strengthened and saved.’Sourcelast_img read more

We Know How to Save Millions from Dying on the World’s Roads

first_imgWhat Does a Safe System Look Like?Citizens are often blamed for traffic collisions – for not paying attention or driving too fast– but this mindset fails to assess whether roads are safe to begin with for pedestrians, drivers and cyclists. Humans will always make mistakes, and they should not have to pay for these with their lives. The Safe System approach views road safety as a public health issue, rather than one of personal responsibility alone. It thus shifts responsibility away from people using the roads to the city planners and officials designing them. It involves holistic strategies such as:1) Designing streets for safetyThe way that streets are designed has a powerful impact on how people behave. This may sound obvious, but the reality is that many roads around the world are designed primarily to maximize speeds or improve traffic flow, creating dangerous spaces for road users. Bogota, Colombia recently implemented a Vision Zero Safe System, with the first phase targeting street design around schools and hospitals. “Traffic-calming” measures such as speed humps, reduced lane widths, improved road markings, and protected medians for pedestrians reduced vehicle speeds and increased visibility for people walking. Preliminary results show that this strategy and other Safe System actions have helped Bogota’s road fatalities drop 8 percent in just one year.2) Improving options for mobilityResearch shows that the more private vehicle miles traveled, the greater the exposure to risk for drivers, passengers and other road users. So if more people walk, bike and take public transport, road safety overall improves. As an added bonus, this can also increase physical activity and reduce emissions. In Bogota, officials reformed the city’s chaotic public bus system by implementing a Bus Rapid Transit (BRT) system with dedicated lanes, covered bus stops and high-quality buses, while also improving walkways and bike lanes for pedestrians and cyclists. As a result, the city saw a significant drop in traffic fatalities. When these infrastructure improvements slowed, so did reductions in traffic fatalities. Ambitious plans to further expand the city’s BRT system and install a metro are expected to make the mobility system even safer.3) Managing speed to reduce fatalitiesAt lower speeds, drivers can see more of their surroundings, have more time to react to unexpected events and can stop in a shorter distance. Furthermore, survivable speeds in collisions are generally much lower than people expect. For example, if hit by a vehicle moving at 30 kilometers per hour (kph), a pedestrian has a 90 percent chance of survival, but if hit at 50 kph, they have only a 15 percent chance of survival. Mexico City, which recently implemented a Safe System-based strategy, reduced its speed limits and updated its fine system for traffic infractions. This and other strategies have helped reduce the city’s road fatality rate by 14 percent over the past two years.4) Coordinating institutionsA Safe System begins with the premise that mobility planners, operators and decision makers must guarantee the safety of citizens and provide road users with the best opportunity to behave safely. That takes strong coordination with a lot of different actors. Sweden’s Vision Zero plan involves traffic engineers, law enforcement, vehicle designers, medical specialists, educators, journalists, social scientists and government officials. Fewer than 3 people per 100,000 are killed in road crashes in Sweden every year, less than almost anywhere else in the world. In contrast, it’s 11 per 100,000 in countries like India and the United States.One reason for the difference? A “Safe System” approach.Preventing Road Deaths with a Safe SystemIn 1999, the Swedish Parliament established a road safety program known as “Vision Zero.” Moving beyond the usual driver-focused methods of improving road safety—such as seat-buckling and sober-driving campaigns—the country adopted a Safe System approach. The premise of this approach is that while human error is inevitable, traffic fatalities and serious injuries should not be. Rather than expect humans to behave perfectly, the Safe System makes all parts of the mobility system safe to reduce the opportunity for a fatal or severe crash to occur. The focus is on reducing people’s exposure to fatal crash forces by keeping speeds to survivable levels and separating transport modes where necessary. The strategy worked—Sweden’s road fatality rate fell 55 percent between 1994 and 2015.Other countries such as the Netherlands and Norway have taken similar approaches. As documented in a new WRI report, countries employing a Safe System have achieved both the lowest rates of traffic deaths and the largest reductions in fatalities over the past 20 years. More than one million deaths could be avoided every year if the rest of the world achieved levels of road safety comparable to these best-performing countries.The approach holds particular promise for low- and middle-income countries, where 90 percent of the world’s traffic-related deaths occur.center_img The Human Cost of InactionA Safe System can be applied anywhere, but it’s especially urgent in the developing world. Ninety percent of the 1.25 million annual traffic fatalities occur in low- and middle-income countries. It’s a human health crisis and an economic one: Traffic collisions cost these nations an estimated 5 percent of their economic productivity. That’s like living in a permanent recession—the United States lost 5 percent of its GDP during the 2008 Great Recession. Safe roads are not a luxury, but a necessity, and the cost of inaction is far greater than the cost of action.The stunning thing is that we know how to prevent road deaths. The guidance in Sustainable and Safe: A Vision and Guidance for Zero Road Deaths lays out how. Now it’s up to decision makers, technical experts and communities to start saving lives.last_img read more

Kenyan Herders Are Switching from Cattle to Camels to Adapt to Climate Change

first_imgThe Boran and Gabra people in northern Kenya have been cattle herders, also known as pastoralists, for as long as the communities can remember. Cattle provide both milk and meat, and are important for cultural rituals and social status.But things have been different lately.Kenya, like similar regions around the world, has become hotter while rainfall has become less predictable. The 2005-2006 drought caused the pastoralists’ herds of cattle, goats and sheep to fall 30% in just one year, leaving 80% of all Kenyan pastoralists dependent on international food aid. Northern Kenya has been experiencing more frequent and intense droughts, as well as soil erosion on grazing lands. This makes herding cattle extremely difficult. The Boran and Gabra often spend large portions of their days taking cattle to dwindling water resources.So some are giving up on cattle in favor of a more climate-resilient option: camels.New Climate, New LivestockSomalis first brought camels to northern Kenya in the 1980s and locals began raising them. Most herders purchased new camels by trading cattle, using income from alternative jobs or selling honey.Camels require less water, eat a wider variety of vegetation and produce up to six times more milk than indigenous cattle species. In the 1990s, livestock markets expanded in the area, and by the mid-2000s, the region had demand and a good price for camels and camel milk. From 1999 to 2009, the camel population in Kenya rose from 800,000 to 3 million.Camel production has boosted livelihoods and food security. One study shows that camel milk now contributes 35-40% of household income in some communities, including during the dry season. But camel production has also come with challenges. Camels compete with other livestock and have brought new diseases to Kenya. Camel theft and raiding are not uncommon. And northern Kenya still lacks a sufficient veterinary system and breeding infrastructure for improving camel varieties and addressing some of these challenges.Transformative Adaptation Is HappeningAs climate change affects more communities, some may be able to adapt using incremental solutions, such as improving their animals’ feed, installing cooling sheds or introducing trees to shade livestock. Others, like the Kenyan herders, will need to make more radical shifts, such as switching the types of livestock they keep or the crops they produce. Shifting from cattle to camels in the face of a changing climate is an example of transformative adaptation, a concept WRI researchers explore for livestock in a new paper.The Boran and Gabra people of Kenya have raised cattle for generations, but their way of life is threatened by climate change. Photo by Kandukuru Nagarjun/Flickr.These more dramatic changes often require transforming market structures, social dynamics and cultural norms as well. People around the world are adopting transformative adaptation strategies in the face of mounting climate risks, such as the switch from coffee to oranges by some farmers in Costa Rica. Others may adopt new types of technology, or fundamentally shift how they produce food. For example, sea level rise may cause some farmers to give up growing crops on land in favor of aquaculture.Policymakers Must Provide Support for Transformative Adaptation to WorkSuch major shifts can promote long-term, sustainable climate resilience, but research shows they can also produce winners and losers. In northern Kenya, herders mostly adopted camels on their own, without any regional plan or government intervention. Without that assistance, many pastoralists have been left behind because they lack the financial resources to shift from cows to camels.There is a lesson to learn from Kenya’s example. Policymakers need to identify opportunities for transformative adaptation and develop policies that target those who may not have the information, technical assistance or financial resources to take on such significant changes. This may include improving access to climate information that recommends which crops and livestock will be suitable to produce in certain regions. New market policies will also be necessary, such as adapting agricultural subsidies to promote climate-resilient products. Importantly, offering farmers loans or credit to cover upfront transition costs is essential.Kenyan herders’ switch to camels is an example of transformative adaptation to climate change. Photo by Flore de Preneuf/World Bank.Providing the enabling conditions for communities to adapt is only one half of the battle. After making any big switch, communities need to have the resources to sustain the new system. In the case of Kenya, this may require investing in camel research and breeding systems, as well as veterinary care and disease surveillance.Without proactive long-term strategies, there is a risk that the poor will become poorer and communities will lose social cohesion. Timely and inclusive planning, on the other hand, can promote equitable and climate-resilient agricultural communities worldwide.Additional WRI research on transformative adaptation in agriculture is forthcoming, focused on crop research and development, climate information services and water management.last_img read more

Publishing Is To 2007 As eCommerce Was to 1997

first_img   In the process of weathering the storm, these l Amazon certainly stands out, but relative to the amount of new company formation (and venture money spent on super bowl ads), there were very few large, sustainable, profitable corporations created by this industrial structure disruption. The industrial structure of the publishing industry is at an interesting historical point. dramatically impacted by the ecommerce disruption. The industry disruption is good news for the social bookmarking sites like Digg and YouTube; the (very) few top bloggers that can aggregate enough traffic to make the economics of advertising work; and the plumbing suppliers like Feedburner, Google, etc. were The reality is that the mom & pop retailers I suspect it will look similar to the way we look at retail in 1997 today. I think of it as Google is to Publishing is to 2007 This industry disruption is potentially bad news for established content producers, such as the The Boston Globe, The USA Today, and the LA Times. However, the major corporations (Target, Wal-Mart, Barnes & Noble, Gap) weathered the storm by Originally published Mar 9, 2007 1:01:00 PM, updated March 21 2013 figuring out how to leverage the technology and combining it with hard to acquire strengths in inventory management and logistics to fight off new entrants. Amazon is to eCommerce is to 1997. I suspect the smaller players at the margin with less editorial resources will have a hard time competing because they do not have hard-to-acquire resources (high barriers to entry) and will not be able to figure out the technology in time. This industrial structure in the publishing industry in 2007 is a lot like the industrial structure in the retail industry in 1997. eventually Most large newspapers and magazines will eventually weather the storm by figuring out how to leverage the technology and combine it with their hard to acquire editorial strengths. arge publications will face some layoffs (i.e. Boston Globe shuttering overseas bureaus), end up experimenting with interesting business models (i.e. USAToday releasing web2.0 features), and take medium-term market cap valuation haircuts. It is hard to say how we will look at the current publishing industry disruption from 2017, but The disruption lead to very few new eCommerce giants. I suspect that many of the independent bloggers selling ads on their sites will end up going away as the economics just won’t work and this will be our publishing equivalent to the sock puppets.  I suspect there will be a few new large media players created, other than Google. The internet, search, social bookmarking sites, blog software, Google Adsense, and RSS in combination are acting as a disruptive technology to the publishing industry by lowering the barrier-to-entry (no printing costs!) for new entrants and improving consumption patterns for consumers (more specialization). as Many predicted that the disruption would wipe out the brick & morter retailers (i.e. Barnes & Noble) who had much to lose and give rise to a slew of ecommerce giants and plumbing vendors who had much to gain. In 1997, ecommerce software and the internet were a disruptive technology to the “brick & morter” retail industry by lowering the barrier-to-entry (no stores!) for new entrants and improving consumption patterns for consumers (from home). Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Reasons to Publish Your Content in Multiple Formats

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published May 28, 2009 7:02:00 AM, updated October 01 2019 Let’s face it: People have preferred formats for digesting information and the format needs to be conducive to browsing as well as deep dive study. If your company’s site is a pure play of simple web text content it’s probably missing an opportunity to tap into new audiences.Here are the key advantages of publishing your content in multiple formats:1. Maximize Your ReachA few weeks back in my long tail article I emphasized a key way to tap into new audiences by spreading your content around. It’s about being accessible.  You can upload your podcasts to iTunes, your presentations to slideshare.net, or your videos to YouTube (all for free). Is any of your content being found on YouTube — the 3rd largest search engine?How to Combine SEO, Blogging, and Social Media For Results HubSpotView more Microsoft Word documents from Hubspot Marketing.2. Better Lead Generation OffersPackaging up your content assets into “kits” makes great lead generation offers. For example our Inbound Marketing Kit has a couple of videos, an eBook and links to some blog articles in there. Providing downloadable videos helps us cater to end users who want to consume the info at their leisure or on the go, while the eBooks are for quick browsing, printing and annotating.  Each format has its uses!3. It’s an Important Future InvestmentLast week Nielsen Ratings reported that Americans view video on the best screen available.  Ben Parr from Mashable covered that story with a blog post titled: “You Tube Generation: Online Video up 53 Percent in 2009”.  Here’s the data:Online video grew 13% in Q1 2009 and consumption of video via mobile phones such as the iPhone grew by 52% from last year. Chances are a good chunk of your Generation Y and Millennial audiences are not going to read your white paper. And if that’s not your audience right now, just wait a couple of years!4. It is PersonalBlog articles, interviews, video case studies are examples of content assets that are not only easy to digest but also a lot more personal than the typical content on a web page.  With video or audio especially you can put a face or a voice to the individuals you hear from and if done right the conversational, informal style can be easy to relate to. 5. It Shows PersonalityAre you fiesty, sarcastic or just hillarious?  Formal web content rarely captures the personality or flavor or your company or individuals at your company.  Companies spend tens of thousands to millions of dollars on brand and personality for their website.  But sometimes a simple video could bring that out like text couldn’t.To Sum it UpIn order to tap into new audiences, maximize your reach and provide easy, accessible content you need to publish your content in multiple formats. Not only is this an opportunity to bring out your personality, it’s also great for lead generation!Are you experimenting with different content formats on your site?  Please share your thoughts with us in the comments!Image courtesy: Amazon.comHubSpot Free Trial Optimize your website to get found by more prospects and convert more of them into leads and paying customers with HubSpot’s inbound marketing system. Start your trial now! last_img read more

10 Ways to Take Your Clients from “Eh” to Electrified

first_img 8. Stay out of SPAM folders.Ending up in the SPAM folder is the kiss of death for any e‐marketing piece. Before you send an e-mail or e-newsletter, be wary of the things that can get your e-mails deleted before they are even opened. All e-mails receive a SPAM rating that is affected by a variety of factors. As your SPAM rating increases, so do the chances of your e-mails being sent directly into recipients’ SPAM folders. To avoid the “forbidden folder,” watch the words you use (e.g., excessive use of “win” and “money” can send you straight to SPAM), avoid flashy colors and designs, and use a SPAM-checking service to review your messages. Photo Credit: Kyle May 7. 6. Create surprising offers and people will pay attention!If you offer something of real value for free, people will listen. In fact, “free” can convert price shoppers into loyal customers. This is the model that online print company Vistaprintused to generate over $500 million in revenue in 2009. The “free” offer the company makes has a certain appeal to their target market: small businesses. While these companies need printing, they’re often very cost-conscious customers. So Vistaprint offers 250 business cards for free, with a nominal $5.67 shipping and processing charge. Today, 66 percent of Vistaprint’s business comes from returning customers. In the first quarter of FY 2010, they acquired 1.4 million new customers—many who started with a free order. Inbound Marketing Originally published Sep 13, 2010 3:00:00 PM, updated March 21 2013 10. Become the media.One of the most powerful ways to gain exposure, increase your credibility, and get people talking is to get media coverage. Fortunately, today you don’t have to wait for the media to come to you. You can become the media. You can do so by using some newer tools that are available for free and right from your desk: Create your own blog. Host your own recorded radio show. Write your own articles or opinion pieces. 2. Create your simple, repeatable statement of value.A simple marketing message is transmitted easily and without degradation of the meaning and content. A short, clear message is best. When creating yours, ask yourself: Who am I? What is my business all about? Who are my customers? What is something unique about my business? 1. Build your connections—even introverts can do it!You might not be the type of person who loves to socialize, attend big parties, and network. If so, that’s okay! One of the more surprising things I discovered when interviewing notably successful businesspeople for my first book, The Connectors, was that those who were masters at leveraging their business relationships did not focus on creating relationships with everyone. But they did have a plan for reaching those with whom they wanted to meaningfully connect. It doesn’t matter whether you are introverted or extroverted; what matters is that you’ve spent some time thinking about which relationships are most vital and why. 5. Find the compelling benefits.Compelling benefits answer the question, “Why should I care?” But do you even know what your clients truly care about? And do your marketing messages address this? List benefits based on what your customers—not you—believe is valuable. Remember, every word needs to show the reader “What’s in It for Me.” Getting new clients can often be stressful and intimidating, but it doesn’t need to be. Business development isn’t a secret formula, instead it is about doing a few important things well. Here are 10 ways to electrify your clients to help win more business and retain current clients. Create a website And the Clients Went Wild! How Savvy Professionals Win All the Business They Want 9. Call them to action.Make sure that your marketing messages include a clear and specific call-to-action. Your audience needs to feel that they are part of a select group that’s been chosen to receive a special offer or value, and they need to be convinced after they put your piece down that the sooner they respond to your offer, the better. To call your customers to action, provide a specific offer such as a coupon or discount, add a sense of urgency, and repeat the offer at least three times in the marketing piece. Social Media The following is a guest post by Maribeth Kuzmeski, author of 3. Brand consistently.The variety of marketing efforts available today could easily confuse customers, send conflicting messages—and result in a fractioned brand. Every interaction a customer has with your brand must be integrated across all marketing channels. For example, your website content and e‐mail campaigns should be fully incorporated with your offline efforts. All should proclaim a single, clear branding message and design throughout. Topics: that is as unique as your business.Recent statistics indicate that people form an opinion of a website in seven seconds, and will decide within that timeframe whether to browse within the site—or move on. Keeping this in mind, it is important to have a website design that downloads quickly, is aesthetically pleasing, and tells users right away what’s in it for them. Simply put, your site needs to stop visitors in their tracks. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 4. “Wow” your clients with frequent communication.In today’s world, the more frequently you contact clients, the better the relationship is likely to be. For important clients, make sure there is always a “next activity” scheduled. You could give them a call, invite them to lunch, e-mail them, or simply drop a note in the mail. Plan your next contact or appointment with a client during your current one; it is a sure-fire way of maintaining consistency and implementation.last_img read more

The Science Behind Website Redesign

first_img2/3 of marketers were happy with their last website redesign! The problem? Roughly 1/3 of website redesigns do not go well. HubSpot CMO Mike Volpe recently delivered a content-heavy webinar, The Science of Website Redesign , based on his research. Once you learn it, you’ll very well be good to go.Free Workbook: How to Plan a Successful Website RedesignBut not sure what website redesign consists of? Check out this condensed sum-up of when, who, why, what, and how FYIs; then, access the materials you won’t find anywhere else. WHEN to redesign Webinar: How often should you do a website redesign? When is the right time to redesign your website? Quick FYI: It’s not about what people think. When you redesign depends on the data changes in your business. Whether you’re redesigning or not, make sure the content on your site is constantly evolving. WHO does the redesign Webinar: Who does the work on website redesign projects? Who initiates website redesign projects? Quick FYI: You can either go through the process internally, or hire somebody else to do it. If you’re unsure you can do it, leverage an expert to improve your website. (If you are a small business, be careful going into the redesign process, or else you may fall into the portion of unsatisfied results.) WHY redesign Webinar: Why does your website exist? Why should you redesign it? Quick FYI: It’s essential to establish a purpose. Can website  viewers access the details? Have a clear purpose for your website; have a clear goal for your redesign model. Topics: Originally published Jun 10, 2011 5:00:00 PM, updated July 28 2017 WHAT to take into account Webinar: How much should a website redesign cost? How long should a website redesign take? What should be focused on? What should my homepage look like?   Quick FYI: 1. Cost- The amount of money spent is not the drive of success.2. Time- Expect about four to five months. However, there is a 50/50 shot your anticipated launch will be late. (Only 49% of website redesign projects finish and launch on time.)3. Users- Make sure your website can be simply navigated. Easy to use > flash, design, artwork. Invite users in and watch them use your site. (76% of consumers say the most important factor in a website’s design is “the website makes it easy for me to find what I want.”) 4. Successes- Look at the better designed sites and take cue from them.5. Tracking- Measure stats to track your website’s effectiveness. Pay close attention to visitors, leads, sales, and conversion. USE metrics Webinar: What are the best metrics to use for my website? Are metrics important for a website redesign project? Quick FYI: Just doing the redesign process does not guarantee results. You need to audit and read analytics. Use page graders to figure out which pages are more or less effective and look at the customer conversion rate. Work with such analytics to drive more conversions. HOW to do a website redesign driven by science Webinar: Preparation, process, pitfalls, proceeding, how to use HubSpot.center_img Website Redesign Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How Google+ Is Changing the Web, Even Though No One Wants It To

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Originally published Jan 4, 2012 9:00:00 AM, updated October 01 2013 Google gave the world something it didn’t want with the launch of its social network, Google+. The last thing the social media population at large wanted was yet ONE MORE social network to manage and visit. So explain how this social network that no one seemingly wanted saw a 55% percent increase in traffic in the month of December, and now has more than 62 million users.This is a classic example of how listening to your customers can actually be the worst business decision you can make. Any market research Google conducted likely told them that people didn’t want yet another social network. But that didn’t matter.Google, without a successful social network component to its platform, would quickly become irrelevant. It couldn’t reach a deal with Twitter to include the popular social network’s data in Google search results, and Facebook was already in a deep relationship with Google’s core search competitor, Microsoft. This left the search giant in between a rock and digital hard place. It had only one choice. Ignore the desires of the internet-using population, and invest millions into building its very own social network.By now, you’re reading this article and thinking, “Really? 62 million users? That’s NOTHING. Facebook is closing in on 1 BILLION. How can a social network with only 62 million users have any real impact on the way people use the internet or the way marketers try to connect with potential customers online?”The thing is, Google+ isn’t out to be the largest social network in the world. It’s looking to be the easiest and most integrated social network in the world.It’s About the Data, SillyGoogle+ doesn’t need to be the biggest and best social network in order to transform how consumers, businesses, and marketers use the web. Take a step back, and look at what Google has acquired and built over the past several years:1. It’s turned Android into an extremely popular mobile operating system.2. In the past year, it’s launched Google TV and Google Music.3. It’s taken a HUGE lead in market share for search.4. It’s built the dominant maps platform that even Apple uses for the iPhone. 5. It owns Gmail, which has gained more than 200 million users in less than a decade. 6. Its Google Docs tool is quickly becoming a leader for online document collaboration.And that isn’t even everything. But looking at all of these very impressive factors from a distance, it’s still easy to see one glaring hole. Before Google+, Google didn’t have any real way to easily integrate all of these services, AND it lacked a layer of social data to allow for better recommendations and discovery within each of these siloed tools.It’s all about the data.Google+ doesn’t need a billion users. It needs enough users — which many could argue it already has — to power the social and recommendation engine for an integrated suite of Google products.When looking into the crystal ball of the internet for answers, look no further than the companies that have the best data.Data is the currency of Web 3.0.Features Don’t MatterFeatures don’t matter. In fact, focusing on features does nothing more than overcomplicate a message and reduce the adoption speed of a software product. Features don’t matter between the different social networks, because the web moves too fast. It is far too easy for a competitor to copy a feature very quickly. Features are commodities.The social web is ripe with parody. Users care about a set of minimally viable features and a simple, user-focused design. Google is getting past focusing on features and working more on points of integration with other products as Google+ continues to mature.It’s About Owning the ENTIRE InternetLook back up at the title of this post. Google+ isn’t about changing social networking. Google+ is the linchpin of Google’s plan to own the entire internet. The company with the platform that can give internet users EVERYTHING they want will win. This is why you’ve seen Facebook partnering with music providers, launching its own email service, and allowing users to make images and updates public to improve Facebook Search. These two internet giants are locked into the early stages of the business equivalent of a death match. Ultimately, the platform wins. Users’ expectations have changed. They expect accurate search results, awesome entertainment recommendations, directions personalized to their location, and more. None of these wonders of technology are possible without data, and for Google, not possible without data from Google+.Marketing TakeawayGoogle+ and Facebook will remain an important part of the inbound marketing mix. However, the most important lessons for marketers reside within Google’s plan for internet dominance.  Google is an awesome inbound marketer. It creates awesome, free content and products that draw people into its platform. Your business strategy will evolve over time. Build a strong inbound marketing infrastructure to support adoption and demand for future products. If you need an example, check out HubSpot’s Google+ Page.Collect and analyze data. Through all of your inbound marketing channels, you have many methods available to gather data about your industry, leads, and customers — from website analytics to customer relationship management software. Repurpose this data to improve product development, increase sales efficiency, and create a more personalized marketing strategy.Easy and integrated wins.Image Credits: A Bremner, ralphbijker Topics:last_img read more

The Perfect Pin, Best Brands on Facebook & More in Content This Week

first_img Facebook Marketing Examples We try to give all the big social sites their time in the limelight, but this week, Facebook and Pinterest have stayed top of mind for us.Maybe we’re just digging visual content lately. Who knows.Anyway, these sites can both play huge roles in your social media marketing strategy, so take a scroll to learn a little bit more about these hugely popular social networks.Facebook Says These Are the 15 Best Brands on FacebookIt’s always a good idea to learn from the best. This week, Facebook announced the winners of the Facebook Studio Awards, honoring the best brands on Facebook. Check out the 15 best brands on Facebook and learn how they use the platform to drive results in this blog post.The Best and Worst Times to Post, Pin & Tweet [Infographic]For marketers, timing is everything. A recent study showed how time of day predicts return visits to your website. In this blog post, learn the best time to post on social media for engaging your followers and driving traffic to your website. Your Anti-Social CEO Is Hurting Your Brand [New Data]It seems that most CEOs and business executives ignore social media entirely. Currently, only one in five CEOs have their own personal Twitter account. And 50% of CEOs who do have their own account don’t even have a bio. In this blog post, learn how your anti-social CEO is hurting your brand.Pinterest Guided Search Changes How We Discover Content, and It’s AwesomeSocial media sites are constantly changing. It seems that a week cannot pass without the social sites you rely on to attract and engage prospects adding new features or updating their existing platforms. Read this blog post to discover how the Pinterest Guided Search feature has evolved and how it will impact your searches on Pinterest.The Ultimate Guide to Facebook PrivacyIt’s scary to think about all of the personal information we share with Facebook. This blog post provides a step-by-step guide to ensuring your privacy on Facebook. The Anatomy of a Perfectly Optimized Pinterest Pin [Diagram]If you’re using Pinterest to grow your business, you can’t just pin a million things and expect people to click through. You simply don’t have the time or the resources to pin that much. Instead, you need to make each pin that you do post count. This blog post walks you through the keys to optimizing your Pinterest pins so you can attract viewers and engage your prospects on Pinterest.What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments! Originally published May 4, 2014 8:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Retiring Alonso hints at possible F1 return

first_imgAbu Dhabi, Nov 24 (AFP) Retirement-bound Fernando Alonso qualified 15th on Saturday for the Abu Dhabi Grand Prix and then hinted that it may not be his last Formula One race. The two-time world champion, who will be succeeded at McLaren next season by fellow Spaniard Carlos Sainz, announced earlier this season that he was leaving Formula One, claiming the sport was too predictable. But buoyed by an encouraging qualifying run for McLaren, the 37-year-old suggested he might take a break and return to F1 in the future. “We’ve been very competitive this weekend and were pessimistic for Q1. We somehow managed to go to Q2 and that’s good,” he said. “My priorities are to finish the race and to see the chequered flag. If we can be in the points, that will be in the dream. We are five places away now.” Asked about his future, he said: “I needed a break and I need to find something else to do. But I’m open after that maybe I do another F1 season, or somewhere else.” Alonso will race for McLaren in the United States next season when he bids to win the Indianapolis 500 and complete a rare treble of triumphs in that event, the Monaco Grand Prix and the Le Mans 24-Hours race. (AFP) ATKATKlast_img read more

SEO vs. PPC: When to Optimize and When to Pay for Traffic

first_img SEO vs PPC What is SEO?Just as you turn to your favorite search engine to look up a new marketing acronym or where to get good pizza, so do your consumers. By investing in SEO, or search engine optimization, you’re increasing the likelihood of your target audience finding you when they search for things related to your product or service.It’s important to build a Google presence if you want your organization to succeed, and by increasing your rank among search results you’re improving your online visibility and domain authority. In other words, by building up the content on your site, optimizing for keywords on which to rank, publishing your NAP (name, address, and phone number), and more, Google is more likely to think your site is relevant and push your link higher up on a keyword’s search results page.What is PPC?PPC, or pay-per-click, is a form of search engine marketing (SEM) where an advertiser pays a publisher (such as Google or Facebook) every time the ad is clicked. This model allows advertisers to only pay when consumers interact with their listing — meaning you attract people who are interested in your offer.This method is mostly associated with search engines as advertisers bid on search keywords relevant to their target markets. You may have noticed that the top search results are tagged with an “Ad” marker. The higher the keyword search volume, the more advertisers need to pay.If an organization does not have the domain authority to get their website ranking on search engines organically, PPC can help businesses stay competitive in a crowded market and quickly get in front of their target consumers.SEO vs PPC StatisticsPPC1. The top 3 paid advertising spots get 46% of the clicks on the page. According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. This data supports the PPC method as it involves buying ad space at the top of the SERP.2. Businesses make, on average, $3 in revenue for every $1.60 they spend on AdWords. PPC is a relatively inexpensive way to experiment, and there is a solid average ROI for investing in paid search ads.3. More than 615 million devices use Adblock. As a consumer, Adblock is amazing: it stops all those eerily targeted ads from popping up on your Facebook feed. However, as a marketer, it can be frustrating to invest in PPC if huge numbers of your target consumers will never see your ad. Additionally, this number is growing quickly: ad blocking has grown 15-30% in the last four years.4. PPC Ads can boost awareness by 80%. In spite of ad blockers, PPC is still effective in increasing your brand’s reach and awareness.5. Google’s algorithm updates don’t affect PPC. While not a stat per se, a big benefit of PPC is that it’s immune to Google’s changing SERP ranking algorithm. In 2018, Google reported that they had updated their algorithm 3,234 times! If you’re using the SEO method, you have to adjust your content optimization to rank better according to the updated algorithm requirements.6. 63% of people reported that they would click on a Google ad. A high CTR is the goal driving both PPC and SEO, and if the majority of surveyed consumers report that they would click into a paid search ad, it is a compelling statistic for investing in PPC.7. 75% say it’s easier to find what they’re looking for from paid ads. The reason the first page of search results — especially the few few hits — get the vast majority of clicks is due to the combination of ease of use and finding what the searcher is looking for. Bidding on target keywords through PPC accomplishes both of these needs: the paid ads are easy to find at the top of the SERP and they answer the question of the searcher.SEO1. Nearly 80% of users ignore paid ads in search results. People tend to prefer organic links more than paid ones, and of the links search users click, about 70% are organic.2. Search is the #1 driver of traffic to content sites, beating social media by more than 300%. Organic search is one of the most effective marketing channels, often being a consumer’s first point of contact with an organization.3. SEO drives 30% of traffic, and 20% of revenue. SEO ROI accumulates over time as content creators establish authority and visibility. Prospects often visit a website more than once before filling out a form or making a purchase, so ranking higher for more keywords increases the likelihood of conversions over time.4. 36.2% of consumers recognize links that are paid advertisements, but don’t click on them. Many search users aren’t able to differentiate between paid ads and organic links — in fact, only half of searchers correctly identify ads. In spite of this, consumers are still preferring the organic links over the PPC ones.5. 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. Local SEO has excellent SEO — the number of local searches are increasing by 900% in two years, and by optimizing content and web pages for nearby audiences, organizations can see remarkable growth.6. One in ten blog posts are compounding. This means that organic search increases their traffic over time, and as the number of visitors aggregates, so does the number of conversions. Historical content is a critical part of both SEO and customer acquisition strategy.7. Organic SEO is about 5.66 times better than paid search ads. HubSpot’s co-founder, Brian Halligan, ardently believes in an organic-first strategy for its longevity and strong conversion performance. According to HubSpot’s inbound marketing philosophy, paid outbound marketing interrupts audiences with outreach they don’t want, whereas organic optimization draws in consumers with content they love.Ultimately, whichever strategy you choose will depend on your business’s needs, budget, and mission. Oftentimes, organizations will invest in both to see which strategy will help them grow better. Don’t forget to share this post! SEO — or Search Engine Optimization — can help your content rank higher and longer. Organic content found via search engines is more likely to be clicked on and trusted by audiences, more effective for local searches, and can grow your online presence for longer. PPC — or Pay-Per-Click — on the other hand, requires you to spend ad money to get your content in front of an audience. Let’s say you have an amazing new product — you’ve created a software that recommends the perfect pizza toppings for your personality, and you’re excited to share your business with the world.Unfortunately, you have no idea how to share this revolutionary product with as many of your target users as possible.Many small businesses are faced with a similar problem of getting found by the right audience — it doesn’t matter how accurate your pizza bot is in determining whether or not you like pineapple on your pizza if users can’t find you.There are two popular search strategies by which organizations solve this problem — Search Engine Optimization (SEO) and Pay-Per-Click (PPC). But which method is right for you and your pizza software company? Is it better to pursue an organic-first approach and find consumers through search engine rankings, or is it better to invest in an advertisement at the top of a keyword results page?Here, we’ve explored what each of these two acquisition strategies do and provided some descriptive statistics to help you decide whether you’re business is best suited for SEO or PPC — or both.Free Guide, Template & Planner: How to Use Google Ads for Business Originally published Jul 18, 2019 7:00:00 AM, updated July 18 2019 Topics: PPC SEOlast_img read more

Virat Kohli close to equalling MS Dhoni’s Test captaincy record

first_imgVirat Kohli is one win away from equalling MS Dhoni’s record of most wins as Indian Test captain. The 30-year-old currently has 26 wins from 46 matches while his predecessor had 27 wins in 60.Kohli took over as captain of the Indian Test team when Dhoni retired from the longest format of the game during the tour of Australia in 2014. He has since led India to victories over Australia, England and New Zealand at home and 2-1 and 4-1 losses in South Africa and England respectively.In 2018, Kohli led India to their first ever series win in Australia. A dominant Indian team beat Australia 2-1 to seal a historic win.Moreover, Kohli has switched gears with the bat since taking over the reins. He is the highest run scorer as captain for India with 4515 runs at a mind-numbing average of 62.7. He has scored 18 centuries in this period.The first Test against West Indies marks the two teams’ entry into the ICC World Test Championship. It will be played in North Sound, Antigua and starts on August 22.Also Read | Competition in Test cricket has gone up two-folds in last couple of years: Virat KohliAlso Read | Ravindra Jadeja eyes major landmark in India vs West Indies TestsAlso Seelast_img read more

Dressing room feels calm when Hanuma Vihari is batting: Virat Kohli

first_imgSkipper Virat Kohli is impressed with Hanuma Vihari’s temperament as he youngster’s self belief spreads a sense of calm in the dressing room when he is out there in the middle.Vihari was undoubtedly India’s find of the West Indies Test series as he emerged as the top run-getter with 289 runs that included a century and two half-centuries.Now wonder his captain was effusive in his praise for the Andhra batsman.”Hanuma was the stand-out batsman in this game. According to the surface, it was a top class innings from him. He is someone who is sure of his game and it shows. The dressing room feels calm when he’s batting. That’s a quality he possesses naturally,” Kohli said at the post-match presentation ceremony.His willingness to learn from mistakes is also a quality that will take him places, feels world’s best batsman.”He (Hanuma) is willing to improve. He accepts and corrects his mistakes and plays with a lot of heart. Always up to do anything for the team. It’s a very young career so far but he’s shown why he’s been backed and selected in this team,” the skipper said.The skipper was happy in the manner the victory was achieved.”It was pretty comprehensive again. Played really good cricket over four days. Getting result in manner that you want is crucial. We were in some tricky situations. Took a lot of character from the boys collectively.”While West Indies batting was shoddy, Kohli rated their pace attack as top-class and as good as any top team in world cricket.advertisement”West Indies would know the areas they need to improve on. From bowling point of view, they were outstanding. Jason (Holder) and Kemar (Roach) were the standout bowlers. Their bowling attack with the red ball here is as lethal as anyone. If they get enough runs on the board, they’ll be a very dangerous opposition in Test cricket,” the skipper concluded.Also Read | India vs West Indies: Can feel for batsmen who face Jasprit Bumrah, says Virat KohliAlso Read | Hanuma Vihari joins Sachin Tendulkar in elite list after 2nd innings fifty in JamaicaAlso See:last_img read more

BCCI needs to be respected by the ICC: Sourav Ganguly to India Today

first_imgWhen Sourav Ganguly walked inside the BCCI headquarters to file his nomination, accompanied by septuagenarians, ex BCCI strongmen N Srinivasan and Niranjan Shah, it was a moment that symbolized the change of guard in the game’s richest board.It was also a show of strength that BCCI wanted to showcase after being caught up in three years of legal tussles under the Committee of Administrators (COA) reign. “The members had no say. I have never seen anything like this,” Sourav Ganguly told India Today in an interview after filing his nomination papers.The former India skipper likened the present BCCI scenario to an ’emergency-like situation’. Excerpts from the interview…Q. Sourav Ganguly, the new India captain in 2000 and now the new BCCI President in 2019. How different are the emotions personally?A. That was playing the game and it was very close to my heart and something that I dreamt of. Being a captain was an unbelievable experience during that generation.This will be very different. There have been tough times for the BCCI for the last three years. This is a similar sort of situation to take things forward. We are eight of us (Apex Council) and we can take the organization forward.Q. You have even compared the present-day BCCI situation to an emergency. Why do you say that?A. Because the organization belongs to the members and they had no say in the last three years. There were reforms. There were court cases, tussles going on and to be honest there was no connection. Nobody knew when things would get solved and how things would go forward. From that point of view, I have never seen anything like this. We will get the system back in order.advertisementQ. You have had to forgo all other cricket responsibilities to take up the BCCI post. But other cricketers may find it tricky to do with other positions, under the conflict of interest guidelines…A. Conflict of interest definitely needs to be looked at if you want good players, players who have played for a long period of time with experience. If they come to administration and do not get an opportunity to do anything else, I don’t think you will get many. That has to be sorted by the courts, by the BCCI top brass and a more realistic situation needs to be created. I am not saying completely take away conflict of interest. Deal with it the right way. Do not take anything and everything as a conflict. That’s the problem and hopefully, it will get sorted.Q. Top cricketers not coming forward as selectors is a case in point…A. This is one area. Also, first-class cricket needs to be looked at very sincerely. I am a big supporter of how first-class cricketers need to be looked after and that will be at top of my agenda.Q. BCCI’s health at ICC is no longer what it used to be…A. We will have to get BCCI at the ICC back where we belong. There have been a lot of issues for good four-five years. BCCI is so important to the ICC. It not only generates the funds; which is one part but the popularity of the game matters. India is unbelievable and has a huge role to play in ICC and we need to be respected which at the moment is not happening.Q. On the field, are you happy with the way things have gone?A. India has played well and come back strong after the World Cup which must have been disappointing. They have come back and done well against West Indies and South Africa. They have been superb and there is a lot of difference between India and other sides at the moment except for England and Australia.Q. There is story doing that rounds that Sourav Ganguly is harbouring political ambitions and this is one step towards that…A. Nobody has even made a request to me. Nobody has even asked me to do it. It’s just BCCI Presidentship at the moment.Q. You are taking BCCI Presidentship up for nine months. But the cooling-off clause could ultimately go away..A. We will see how life goes. We will see where it goes and how it is. Let’s not jump the gun yet.Also Read | Sourav Ganguly 1st India cricketer in 65 years to become BCCI presidentAlso Read | Sourav Ganguly: Indian cricket’s crisis man since 1996, set to start new chapter as BCCI presidentadvertisementlast_img read more