Target’s Data Breach: What to Do Right Now to Protect Your Credit

first_imgFrom the Mint team: Mint may be compensated if you click on the links to our issuer partners’ offers that appear in this article, including Chase. Our partners do not endorse, review or approve the content. Any links to Mint… Full Story,From the Mint team: Mint may be compensated if you click on the links to our issuer partners’ offers that appear in this article, including Chase. Our partners do not endorse, review or approve the content. Any links to Mint… Full Story,From the Mint team: Mint may be compensated if you click on the links to our issuer partners’ offers that appear in this article, including Chase. Our partners do not endorse, review or approve the content. Any links to Mint… Full Story,There’s a specific conversation I frequently have with people around my age. As they get closer to middle adulthood and look back on everything they’ve learned about money, they start to wonder – why didn’t they teach us this stuff… Full Story,Depending on what you look for in a card, one of these may be a perfect fit your do-it-yourself projects. Follow along to learn more about these top five credit cards for DIYers. Full Story,In many ways, our credit determines our power as consumers. The strength of our credit profile and score enable us to rent an apartment, take out a car loan, and sign up for a cell phone number. Can you imagine… Full Story,Travel credit cards are available with a wide array of rewards, redemption options, fees, and bonuses. Weeding through so many general and branded travel rewards cards can be tough, so we picked out some favorites for a wide range of travel styles – so you can find the best travel credit card for your wallet.Full Story,Traveling abroad carries with it all sorts of potential credit issues. Some are just mildly annoying, but some can leave you stranded in Amsterdam, relying on the help of a broke friend you haven’t seen since high school. To avoid those issues and everything in between, here are some tips for using credit abroad. Full Story,The top reward credit cards cater to an array of desires. Whether you want to get cash back or earn miles and points toward free travel, the cards below are all a great place to get started.Full Story,From the Mint team: Mint may be compensated by some of the links that appear in this article, including Chase. Our partners do not endorse, review or approve the content. Any links to Mint Partners were added after the creation… Full Storylast_img read more

3 Myths About Soy That You Should Stop Believing Right Now

first_imgIf you’ve been giving soy milk the side-eye at the grocery store ever since hearing it might be linked to breast cancer, we don’t blame you.But some of that rep is undeserved—and majorly confusing. Here are the receipts:First, a few studies in the early ’90s found that Asian women who ate lots of soy had reduced breast cancer risk.Then, a small 1996 study in humans showed a possible increase in cancer risk from eating soy. But…additional studies throughout the 2000s found eating soy reduced cancer survivors’ recurrence of cancer.A paper published in 2006 by the American Heart Association said that eating soy products could be good for cardiovascular health…only to walk that back in another statement in 2008. Nine years later in 2017, the FDA announced it was revoking its claim that soy protein reduces the risk of heart disease due to inconsistent findings.What a roller coaster. If you talk to RDs, they all say there’s no evidence that eating soy (which is high in protein and low in calories) as part of a balanced diet will have any negative effects on your health. Moderate consumption, according to our experts, is anywhere from two to four servings of soy per day.And most will say that eating whole soy foods (edamame, tofu, tempeh) over the more processed stuff like soy burgers and hot dogs is healthier and makes it less likely that you’ll encounter issues.Here are some scary soy myths that you can definitely stop believing:Myth one: Soy causes breast cancer.Practically everyone has heard that soy can increase estrogen levels, which studies have shown is linked to breast and ovarian cancers. But how legit is this?A lot of panic over soy and cancer stemmed from a 1998 study in mice, which showed that soy isoflavones, which act similarly to the hormone estrogen, caused existing breast tumors to grow, says Mark Messina, PhD, executive director at the Soy Nutrition Institute. This made experts worried that eating soy could make breast cancer worse.However, that’s been proven to be pretty much nonsense. Several more studies have looked at the effect of eating soy on breast cancers and found that consuming soy after diagnosis actually reduced recurrence and survival—meaning that survivors who ate soy were less likely to have cancer come back.A 2006 meta-analysis that involved 11,224 survivors also showed that eating soy after a breast cancer diagnosis reduced overall mortality.Therefore, the American Cancer Society and the American Institute for Cancer Research say that breast cancer patients can safely consume soy.Myth two: Soy messes with your fertility.Soy’s estrogen-like properties have prompted people to wonder if eating too much of the stuff will affect fertility. And some research has fueled these fears: A 2009 study analysis found that pre-menopausal women who eat soy products saw a slight decrease in two important hormones for fertility. And a 2008 study found that soy’s estrogen-mimicking compounds can reduce fertility in female mice.However, this connection is still pretty tenuous, and most other research actually suggests that eating moderate amounts of soy can be helpful if you’re looking to conceive, says Elizabeth Shaw, RDN.One of the most significant long-term studies, the Nurses’ Health Study II (NHS II), found that women who ate larger amounts of animal protein were more likely to have fertility problems. “Researchers concluded that adding one serving of beans, peas, nuts, peanuts, tofu, and soybeans may protect against ovulatory infertility,” Shaw says.Myth three: Soy makes men grow boobs.There have been two men who have experienced feminizing effects (a.k.a. man boobs) from eating soy. One was a 19-year-old vegan who was consuming 12 to 20 servings of soy per day, and the other was a 60-year-old man who drank three liters of soy milk per day. So…not exactly your typical consumption levels here.A 2010 analysis of over 30 reports found no evidence that soy messed with male hormone levels. Unless you know any dudes who plan on eating nothing but tofu for weeks on end, you probably won’t run into anyone with soy-induced man boobs.The bottom line? Don’t sweat a few servings of soy per day, but try and make it from whole-food sources. Enjoying these foods in moderation provides more benefits than risk when it comes to your overall health and nutrition.Sourcelast_img read more

The Risks of Making a Difference: Tundu Lissu Shot in Tanzania

first_imgTundu Lissu, a leading opposition member of the Tanzanian parliament and a former World Resource Institute (WRI) colleague who worked on community land rights, was injured in a shooting outside his home on September 7. Peter Veit, who has known Lissu for more than 20 years and saw him three weeks before the attack, writes about his friend and the risks he ran by making a difference.On 7 September, my dear friend and former colleague, Member of Parliament Tundu Lissu, was shot as he was returning home from a parliamentary session in Dodoma, the capital of Tanzania. Gunmen sprayed his car with as many as 32 bullets, hitting him five times, in the stomach, arm and leg. Lissu was rushed to the local hospital in critical condition and, once stable, airlifted to Nairobi for the best care and protection where he is still recovering.As a vocal critic of government corruption who had been repeatedly arrested after run-ins with the ruling party, Chama Cha Mapinduzi (Africa’s longest reigning ruling party), Lissu had been followed before, and he and his driver took precautions. His home is in a secure area in Dodoma, in a neighborhood with other MPs and government ministers, which presumably would have been difficult for gunmen to enter. He was attacked by men with machine guns who escaped in their truck. He was not robbed, suggesting that their intent was to kill him.Tanzanian President John Magufuli, who has clashed with Lissu, tweeted that he hoped the MP would make a full recovery, but Lissu’s supporters and many in the international community viewed the attack as a threat to democracy. Lissu’s opposition party, Chadema, said the attack was politically motivated. If so, it would be a dark day for Tanzania, one of the most stable and safe places in all of Africa.Bus stop in Dodoma, Tanzania. Flickr/Massimiliano The shooting comes amid other disturbing events, including the arrest of other activists for standing up to the government. In September, MP Zitto Kabwe—founder of the opposition political party, Alliance for Change and Transparency—was arrested, accused of criticizing the Speaker of the Parliament for handing over two parliamentary reports on mining. Last December, Maxence Melo, the founder of JamiiForums, a popular website in Tanzania where users post and discuss important political news, was arrested. The police claimed they were acting on complaints filed against Melo, but did not disclose the nature of the complaints.I have known Lissu for more than 20 years and he is not one to back away from a fight. He is the outspoken Singida East MP of Chadema, and the party’s parliamentary chief whip. He is also president of Tanganyika Law Society, elected with 88 percent of the vote even though the government threatened to disband the organization if Lissu won.Lissu has a long history of public interest advocacy. As a human rights and environmental lawyer, he worked for many years with the Lawyers Environmental Action Team (LEAT), a public interest environmental law organization. While at LEAT, Lissu addressed community land rights through various lens including prawn farming, protected areas, and mining. Between 1999 and 2002, Lissu was seconded by LEAT to WRI. In those three years, he addressed community land rights and other human rights issues associated with gold mining in Tanzania.Tundu Lissu speaking to a crowd. Wikimedia Lissu is now addressing larger democracy and governance issues. Tanzania is changing, and not always for the better, during Magufuli’s two-year-old presidency. More decisions are being made by the executive branch, especially the cabinet, with limited engagement by lawmakers or the public, than in the past. Policy reforms, including the ongoing development of a new land policy, are not open and do not allow for meaningful participation by those directly affected. The national government has also pulled out of the international Open Government Partnership, which seeks to improve people’s lives through open and transparent governance.As a member of parliament, Lissu represents his constituents while taking on important lawmaking and accountability responsibilities. He takes his roles seriously and speaks up in parliament and in various public forums. For that, he has been arrested many times, even charged with sedition. For example, he has been arrested for calling the president a dictator, for accusing the government of muzzling the opposition, even for pointing out that a Tanzanian plane was confiscated in Canada because the government had failed to pay for it.I was in Tanzania in mid-August to meet with some Maasai scholars and advocates working on land rights issues. Lissu and his family made time to have dinner with me in Dar es Salaam just three weeks before the shooting. He talked about his priorities in Parliament and for Tanzania. He talked about the political challenges but also about his drive to make a difference. He asked about WRI and the many friends he made while in Washington, DC. As we left the restaurant, a small crowd of perhaps 15 people came up to him asking for a photo with him. He was happy to oblige. Tanzania needs more politicians like Lissu.last_img read more

We Have Less Time than You Think to Jump-start Climate Action

first_imgThis op-ed was originally posted on, countless young people are flooding the streets of the world’s major cities, demanding action to tackle climate change. The global movement stems from the stark reality that the window to addressing this emergency is closing. At the front of these demonstrations, there is frequently a banner warning that there are just “12 years to save the Earth.”If political leaders finally respond to the climate crisis, we may well have these youthful advocates to thank. But there is a problem with this timeline: We don’t have 12 years to jump-start action on climate change — we have just one.According to an article in the journal Nature, global greenhouse gas emissions must peak no later than next year and rapidly decline thereafter for us to have a good chance of preventing increasingly severe consequences from the climate crisis — everything from imperiled croplands, flooded communities and widespread disease. Delaying any longer will push us toward an ecological tipping point, with no way for humanity to claw its way back out.Next year is also a critical point because it is when country leaders agreed to put forward new climate plans when they adopted the Paris Agreement in 2015. They knew that the climate action commitments in Paris would not be enough, and so they agreed to come back in five years to step up their efforts. We will soon find out if prime ministers and presidents will stand by their word. Collectively, these revised plans will point humanity to a future that is either bright or bleak… Read the full op-ed on read more

Whitepaper Best Practices – The 3-30-3 Rule for Whitepapers

first_imgI attended the Marketing Sherpa Demand Generation Summit, and listened to an interesting presentation from Mike Stelzner, author of Writing White Papers.  He mentioned the “3-30-3” rule of whitepapers, which I thought you would find interesting and useful.The 3-30-3 Rule for Whitepapers:1) You have 3 seconds to grab your readers attention.  This is related to the ad they are looking at or the organic search result.  You only have a couple seconds to grab their attention and get them to click on your ad or link so they become interested in your paper.2) You have 30 seconds to engage your reader.  Once they have clicked, you need to engage them with a summary of the paper either to get them to read the whitepaper or to get them to download it.3) You have 3 minutes for your prospect to read the paper.  No matter how amazing your content is, people are busy and tend to skim them.  Don’t make the content too dense.  It is better to simplify the content and offer an additional whitepaper, than to include too much information in one whitepaper.Do you use whitepapers in your marketing?  What tips do you have to share?  Leave a comment below. Originally published Oct 22, 2007 12:15:00 PM, updated March 21 2013 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Content Typeslast_img read more

3 Social Media Marketing Lessons from Comedians

first_imgThe line between the two professions is blurry indeed, and we shouldn’t be surprised that comics like Jimmy Carr and Tim Sidell (aka @badbanana) had prior Social Media Marketing Originally published Jun 17, 2011 11:15:00 AM, updated October 20 2016 Marketing Takeaway: Apply that principle to your social media strategy by including videos, pictures, surveys, and other types of dynamic content. Linking to website content is great, but text is one-dimensional and can get boring for folks following your social media strategy 2. Use Props  You should likewise always keep a hand on your audiences pulse.  Be cognizant of what they like – doing so will help you avoid posting content that gets crickets, as they say. Hecklers make stand-up comedy a full contact sport. In smaller clubs, where patrons set their drink on the edge of the stage, back and forth with audience members is almost always part of the act.  And it doesn’t go away on bigger stages, either. I saw Jerry Seinfeld at Foxwoods a couple of weeks ago, in a massive ballroom, and he lambasted a heckler who was sitting at the back of the 2nd balcony, at least 70 yards from his mic stand. Detouring out of rehearsed material and into a conversation with a heckler is in a comic’s blood, and it should so too be part of how you use social media. Marketing Takeaway: . They likely learned a lot from us! But now it’s our turn. Here are three important principles to bolster your Photo Credit: as often as you can, and use that data to inform what you share next. 3. Know Why They Laugh brand on places like Facebook and Twitter You can schedule posts all you want, but a truly remarkable social media strategy is steered by someone who can go “off-script” to respond to unsatisfied customers or brand detractors. Doing so on thecenter_img Marketing Takeaway: .  Videos and imagery of you doing what you do, will enrich and deepen thier understanding of who you are. open and transparent forums careers in marketing and advertising Measure interactions and traffic from social media , extracted from the tips of the stand up trade.  1. Engage Your Hecklers will go miles to repair relationships, as well as increase the confidence of onlookers. What other comedic lessons have you put to work in your maketing strategy? ~*Gillian*~ Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: George Carlin was a philosopher for the damned.  Bill Cosby satirized the nuclear family. Sam Kinnison shocked audiences with screaming serenades to ex-girlfriends.  They knew what chords they struck with their audiences, and wrote and performed material with those chords in mind. Whether they did ‘focus groups of one’ by the bar after the show, or measured reverb on the laugh-track machine – we’ll never know – but they knew what they were doing.  Who remembers Gallagher? He was a standup in the late 80’s and early 90’s who made a name for himself by smashing watermelons with sledgehammers on stage (talk about remarkable!).  Folks with front row seats to his shows typically found rain coats waiting for them on their chairs, like they were opting for the “Splash Zone” at a Sea World show.  His use of props and penchant for liquid explosions added a dimension to his jokes, persona and performances that other comics didn’t have.last_img read more

John Isner beats Mischa Zverev to reach Atlanta Open semi-finals

first_imgJohn Isner defeated Germany’s Mischa Zverev 7-5, 4-6, 6-1 in the quarter-finals on Friday to reach the BB&T Atlanta Open semi-finals for the ninth straight year.”He is a tough player. I played well today. I needed to,” Isner said. “It was a weird match. The balls were bouncing everywhere, it was tough to control. I was happy to get through in three sets.”Seeking his fifth victory at Atlantic Station in the last six years, the top-seeded Isner set up a match against fourth-seeded Matthew Ebden of Australia. Ebden beat Marcos Baghdatis of Cyprus 6-3, 6-2.The 33-year-old Isner lost only two first-serve points against the seventh-seeded Zverev, won all but three of his service points in the third set and broke twice.Isner improved to 29-4 in the event, winning his second match after a 6-hour, 36-minute loss – with a 26-25 fifth set – to Kevin Anderson in the Wimbledon semifinals. The 6-foot-10 former University of Georgia star won the Miami Open in April for his 13th ATP Tour title.Isner is 7-1 in the semifinals, with the lone loss coming to Andy Roddick in 2012. Isner’s only other losses in the event came in the finals, to Mardi Fish in 2010 and 2011 and Nick Kyrgios in 2016. Isner won titles in 2013, 2014, 2015 and 2017.The 30-year-old Ebden is chasing his first ATP World Tour title. He’s 1-3 against Isner, winning in January in the Australian Open.”I am definitely playing better than I was in the beginning of the year. I was struggling a little bit,” Isner said. “To his credit, he played much better than me that day in Australia. He had the home crowd on his side. It helps a lot. Now, I’m playing in my backyard and he beat me in his backyard. We’ll see if I can turn the tide.”advertisementThey also met last year in the Hall of Fame Open final, with Isner winning in straight sets.Eighth-seeded Ryan Harrison also advanced, beating South Korea’s Chung Hyeon 6-7 (3), 6-2, 7-6 (5).”This is exactly what the doctor ordered for me,” said Harrison, the runner-up last year. “It was a little nervy from both of us there at the end.”Harrison will face Cameron Norrie of Britain. Norrie led the second-seeded Kyrgios 7-5, 6-3 when the Australian retired.(With inputs from AP)last_img read more

8 Reasons You’ll Get Buried Alive Without Quality Content

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: On last week’s episode of The Marketing Update, the marketing tip of the week was special. It took into account all the marketing news throughout 2011 and boiled it down to one main takeaway: Create quality content. And while we can discuss the importance of quality content ’til the cows come home, we’d like to provide some reasons why quality is so important. Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing.What 2011 Indicated 1. Facebook’s Timeline Calls for More ContentThe new Facebook is here and brings with it features that call for some changes in Facebook marketing. The idea of posting once a day is out the door as News Feeds become populated with only the most recent updates. But posting more means you run the risk of being spammy if the messages you’re sending aren’t valuable. By creating more quality content, you’re able to post more and see greater Facebook marketing success, all by showing users what they’ll actually find is remarkable instead of shallow updates in attempt to grab their attention.2. Google News Standout Tag Features Quality ContentThis year, Google equipped journalists with a new meta tag called Standout. This tag allows journalists to include a certain tag in their posts to signal to Google News that the content published is feature-worthy and should be displayed at the top of Google News. As marketers, and especially as public relations specialists, we know the importance of not only creating content, but being recognized in content. By creating quality content, you’ll give your company the opportunity to be seen by reporters who may want to link to your story for their article. And if that content then becomes a feature story for that Google News search, then you’re gaining tons of free reach!3. Shelf Life of Social Media Suggests Need for More LinksAccording to URL shortening service Bitly, the ‘half life’ for a tweet (the time it takes a link to receive half the clicks it will ever receive after it reached its peak) is merely 2.8 hours, with Facebook closely behind at 3.2 hours. This means that you’ll need to be posting more frequently to social sites to keep your brand top of mind. But won’t people notice if you’re sending the same message every few hours? You need diverse content, but more importantly, all that content needs to be of high quality enough to keep users clicking, following, and liking. Otherwise, your social presence won’t increase, which eradicates a huge opportunity for growing your reach and getting your message heard.4. Google Cracks Down on Content FarmsGoogle targeted sites with spammy, low quality, and ad-littered content and kicked them to the curb (or at least to end of search engine results pages). This means that when you run a search, content that may have appeared on page one got booted to page 5, 20, or even 100+ because of their high volumes of junk. That means that in order to appear in results, you can’t just rely on SEO tactics. You need content that truly is high value and that, paired with SEO, will land in the top of results. I suppose marketing is one place where you don’t want any junk in the trunk. What 2012 Is Indicating5. Experts Predict Content Will Be CrucialWe asked some industry influencers how they thought companies will get found online in 2012. The majority included the importance of content. Jason Falls from Social Media Explorer says, “The days of top 10 lists and how-to’s are coming to a close. We’ve all got to get better at becoming awesome at content.” This would mean that you can’t fall into the habit of writing just one certain way. People will be constantly looking for better, fresher, and more unique content — and if you’re not providing it, they’ll head over to someone who is.6. Everyone Will Jump on the Content TrainA marketing prediction for 2012 from Small Biz Trends states that all business owners will truly step up and start nailing content creation. Thus, as the world becomes more adept at creating and publishing content, there will be even more content clutter than ever before. The only true way to stand out is to have remarkable content that outperforms the competition.7. Google May Be ‘Stealing’ Your ContentIn a guest post in the Harvard Business Review, HubSpot’s SEO Manager Brian Whalley talked about how Google will change web marketing in 2012. He writes, “Early in 2012, Google will expand how it incorporates data into its search results. For search queries that are direct questions, it will no longer be necessary to click through to a website.”This means that not only will questions be answered faster, but also that the answers will come from Google itself as it pulls the information from sites. So how can you get around this? Try making quality content (as if you didn’t see that coming) that answers common questions from your target audience. Doing this consistently will let users know who to turn to when they have a question about, say, what medication they should really be taking for their ear infection or what shoes to purchase for an upcoming marathon. Then they’ll skip the process of even asking Google and come straight to your site for further research.8. Content Won’t Be Exclusively Produced InternallyThe Content Marketing Institute gathered a plethora of predictions for 2012 content marketing. One respondent, Pam Didner, a marketing manager at Intel, said that, “Brand marketers will not only distribute their own content, but also start curating third-party content to reinforce their messages.”Do I hear the sound of guest blogging? I think I do. This means you need to do two things. One is to invite industry leaders to create content for you because this will be one way your customers will find you authoritative and valuable — you’re not trying to purport yourself as the only knowledgeable person in your industry. You recognize that others have valid input. This also means you should contribute guest blog posts to other industry thought leaders’ blogs. By making yourself available to convey your ideas to others, you are not only giving your company an inbound link, but you are opening your content to a whole new arena of people. And if it’s great quality, they’ll know who to go to for more information.Interested in learning more about quality content, specifically in the blogging arena? Join HubSpot for our fourth Twitter Chat tomorrow, January 3, 3:30 PM ET. We’ll discuss all things content related for your business’ inbound marketing strategy and answer your burning questions on the topic. The hashtag to follow along is #InboundChat. Content Creation Originally published Jan 2, 2012 3:00:00 PM, updated October 20 2016last_img read more

The Content Conundrum: Everyone Wants Quality, but Nobody Wants to Pay

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 13, 2013 2:00:00 PM, updated February 01 2017 Content Creation This post originally appeared on Up and to the Right, a new section on Inbound Hub. To read more content like this, subscribe to UATTR.If demand were the barometer for market value, you would think high-quality content and the talent to produce it would be worth its weight in gold. But until recently, content has been viewed as a bargain-basement business, with a lot of companies simply unwilling to pay much for the stuff they put on their websites.That’s changing, however, as companies have discovered that cheap content is often lousy content, and lousy content doesn’t accomplish anything. In other words, you get what you pay for, and companies increasingly are seeking out smart material with strong storytelling.Content prices also are going up as a function of greater demand. Corporations have developed a big appetite for material to stoke the content marketing machine and win the hearts and minds of customers. By loading up their websites with commentary, instructional how-to guides, and even entertaining blog chatter, businesses hawking everything from diapers to enterprise software are hoping to forge connections that will eventually lead to sales.There are simply more companies looking for material, and the market is becoming more competitive.Supply and DemandConsider these statistics regarding demand for content:27 million pieces of content are shared every day. (AOL and Nielsen)91% of B2B marketers leverage some form of content marketing, while 86% of B2C marketers partake in the practice. (Content Marketing Institute)78% of consumers believe that organizations providing custom content are interested in building good relationships, and 90% of consumers find custom content useful. (TMG Custom Media)80% of business decision makers prefer to get company information in a series of articles versus an advertisement. (Content Marketing Institute)Interesting content is one of the top three reasons people connect with brands on social media. (ContentPlus)Budgets Growing for Many CompaniesPotential customers don’t want to read things that look and feel like traditional advertisements. Salesy bullet points on features and functions are out. What’s in is providing a narrative that speaks to a particular pain point or serves up some relevant how-to advice. Do that, and presto — you’ve convinced someone to take note of your particular product or service.Companies are so in love with the power of content that they claim to be opening up their pocketbooks to make it happen. According to the Custom Content Council, 68% of CMOs planned to increase their content marketing budgets in 2012.The B2B Content Marketing: 2012 Benchmarks, Budgets and Trends report, done in partnership with MarketingProfs and Content Marketing Institute, found that businesses overall were devoting about 25% of their marketing budgets on developing and distributing good content.Most have no choice but to pony up since they admit they’re not really proficient at creating high-quality content. The Institute found that only 32% of B2C marketers considered themselves effective at content marketing, leading a significant number (62%) to outsource their content marketing needs, according to Mashable.Even with outsourcing, though, cultivating a steady stream of top-notch content is fraught with difficulties, companies say. They lament that it’s hard to find reliable and experienced freelance talent, and they worry that with such fast-growing demand, they won’t be able to keep pace with a consistent content flow.Setting the Bar LowBut here’s where things get sticky — even downright contradictory. While companies claim high-quality content and freelance writing talent is central to their content strategies, there’s an alarming disconnect between what they say and what they do.Despite all the rah-rah talk about the importance of quality content, a 2013 survey on content marketing by BusinessBolts revealed some pretty alarming trends around the effort smaller businesses are willing to make to ensure they get content that is up to snuff.An alarming 62% of respondents said they spent less than $100 a month on their content needs. The so-called high-earning companies spent more, with a third doling out between $100 and $500 a month and 14% spending $1,000 to $5,000 monthly.Equally concerning was the time devoted to pulling all this great content together. Some 43% spent between one and five hours weekly on content development, while 17% devoted between six to 10 hours weekly.Having made a reasonably good living creating content for more than 25 years, I can tell you that the time and dollar commitments these companies are talking about are way out of whack. Any seasoned professional will tell you that it takes time to look into a topic and interview a couple of actual human beings, let alone sit down and turn that research into anything that isn’t complete drivel.Long-time journalists wonder why the bar on high-quality content has dropped so far. “Content does not necessarily equate to good writing,” says Tam Harbert, a long-time technology journalist and chair of the Freelance Committee of the National Press Club, which has an upcoming panel to discuss this very topic. “Depending on how you think about it, content is really nothing more than filling up empty space.”And then there’s this, from another old journalist pal trying to adjust to the new realities of freelance writing, where it’s getting tougher and tougher to eke out a living: “It’s incredibly depressing to see the work we do become so devalued,” he laments. “Nobody cares. Content is content is content.”Changing Mindsets About ContentOf course, not everyone sees it that way, especially the companies that have carved out a business of being intermediaries and matching companies in need of content with what they tout is fairly priced, high-quality talent. Companies like Demand Media, SkyWord, and Contently differ in their approach, but they all deliver platforms that let businesses collaborate with content creators to tell stories, build a brand, and connect with customers.MaryAnne Flynn, vice president of content services at SkyWord, admits that content was pretty much considered a commodity when the company first started three years ago. At the time, she said most of SkyWord’s customers were looking for cheap search engine optimization (SEO) copy that would drive traffic to their site and they didn’t care much about quality or the pedigree of the writers.”They weren’t looking for established writers. They were looking for enthusiasts about a topic more than expertise, and they definitely weren’t looking for journalists,” Flynn says. They also weren’t willing to pay more than $10 or $20 for a post and everything was calibrated on web traffic.That started to change about a year ago when companies recognized that prospective customers do a whole lot of research before going to a website. Thus, the real requirement is for higher-quality content that educates. And content plays a role far earlier in the buying process.That has changed the quality of writers SkyWord courts, Flynn says, and more importantly, it has changed what their clients are willing to pay for content. “We work with a different caliber of writer than we did three years ago,” she says. “Many of our early writers didn’t have writing skills or any subject matter expertise.”Steve Harden, director of marketing for the Contentverse ECM brand at Computhink, says he’s learned the lesson of doing content on the cheap the hard way. “I’ve spent more man hours reading proposals, negotiating with people, reading their articles, editing their articles, and still not getting what I need,” he says. “Now, we’ve made the decision to spend more money on our content and that didn’t come lightly. But you get what you pay for.”Once upon a time, people used to say that “content is king.” Maybe the world is once again willing to assign a premium to high-quality work. As a longtime freelance writer with a specialty in business and technology, that would be music to my ears.Fill us in on how (or if) your company is focusing on creating high-quality content in the comments below.last_img read more

This Facebook Ad Experiment Generated $1.1 Million

first_img Topics: We write quite a bit about the most effective ways to use Facebook.How can you grow your audience? How can you reach the right people? And what’s the best way to use ads?And in March, when Facebook launched its mobile-only Collection ads feature, marketers responsible for ad spend took note. Now, instead of simply publishing a single image or video, brands could now pair this visual content with something like a product catalog related to it.Free Resource: How to Reach & Engage Your Audience on FacebookOne marketer — Digital Spotlight CEO Ash Aryal — decided to test the new feature, investing a $177,843.34 spend to see how Collection ads stacked up against single video ads. Even better: The results were compiled into the comprehensive, interactive infographic below. Scroll through to see how the experiment turned out.35Save Don’t forget to share this post! Originally published Dec 28, 2017 8:00:00 AM, updated March 26 2019 Facebook Advertisinglast_img read more

Why Digital Teams Risk Losing Empathy and Trust, and How to Fight It

first_imgWelcome to The Science Behind Success — a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we’re showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.Nowadays, it’s becoming increasingly common to communicate almost entirely through digital devices — and the workplace is no different.On any given day, you likely respond to colleagues on a variety of channels — including email, Slack, Zoom, Chanty, Facebook Workplace, and other internal messaging tools. On rare occasions, you might respond face-to-face.With instant messages constantly flooding your inbox, you probably don’t pay too much attention to the responses you send out: “Yes!! :)” “I think that would be ok.” “Is that a good idea??”.But have you paused to consider how your digital responses are being perceived in the workplace … and the potential effect they’re having on your in-person relationships?To explore how digital communications influence our in-person interactions in the workplace, I spoke with Erica Dhawan, the world’s leading expert on connectional intelligence and digital body language. She is the co-author of the bestselling book Get Big Things Done, host of the Masters of Leadership podcast, and founder of Cotential.Here, we’ll explore how to build trust and empathy through digital channels, the biggest digital communication mistakes someone can make, and how to cultivate a sense of belonging even within virtual teams. But first — why does in-person communication even matter?Download a Free Guide and Template to Help You Create a Company Culture Code. A Loss of Empathy Through Digital CommunicationsWe all know the importance of nonverbal communication on interpreting meaning. When someone is speaking, you don’t just internalize what they’re saying — you also take note of body language, tone of voice, facial expressions, and eye contact when deciding how to make sense of a conversation.Additionally, science suggests observing another person’s emotions can help us experience what the other person feels — a theory known as emotional contagion — and, as a result, better understand the intentions and actions of the other individual.For instance, if your colleague is slouched and he frowns when he tells you about the results of his latest Facebook campaign, you’ll likely internalize his sadness or frustration as your own — making it easier for you to empathize and understand his perspective when communicating with him.Alternatively, if he sends you a Slack message — Facebook campaign only collected 10% leads, which is less than I thought — you might not sense that he feels remorse over the decline.The theory of emotional contagion isn’t just limited to one-on-one interactions, either. In fact, studies have found group emotions can influence how an individual feels, and vice versa — for instance, one study of professional cricketers found the happy moods of individual cricketers were linked to the upbeat mood of the entire team, regardless of the game’s outcome.Additionally, touch and physical proximity have been shown to increase trust. For instance, an experiment conducted by researchers at the University of Chicago and Harvard found that negotiators who shook hands were more open and honest, and reached better outcomes, than those who didn’t.All of which is to say — nonverbal cues are critical for evoking empathy and connection between two people or within a group, which means a sense of understanding is often lost when communicating digitally. So, while it’s impractical to assume every workplace interaction can happen in-person, it’s nonetheless critical we learn how to assess someone’s “digital body language” to find other ways to connect with our colleagues.To create stronger connections and combat a loss of empathy in the workplace, let’s explore some of Erica Dhawan’s suggestions for building trust among a digital team.How to Generate Trust in a Digital WorldMore than likely, the majority of your workplace communication happens online. It’s effective and easier than constantly organizing in-person meetings or interrupting coworkers at their desks.Plus, remote work is becoming increasingly common, with 70% of professionals working remotely at least one day per week — which often makes in-person impossible.Fortunately, a digital-first team doesn’t need to lose empathy and trust. The team just needs to learn how to foster it in other ways.For instance, Dhawan recommends leaders think about how they might create structures that remind and enable their team to slow down. She urges leaders to remember it’s critical the pace of business, at times, take a backseat to the health of the relationships on the team.”One way this can be done,” Dhawan says, “is by structuring meetings with short but specific time for simple connections. When people are able to interact with each other in a non-hurried, authentic way, it makes for a more enjoyable workplace and increases productivity and creativity dramatically.”In addition, Dhawan suggests using video calls to increase familiarity and deepen connections among remote and in-person employees (as opposed to phone calls, or email chains).Lastly, Dhawan notes it’s critical teams still practice “celebration and appreciation — anything from an email acknowledging hard work, to a quick two-minutes at the beginning of a conference call to wish someone a happy birthday.”Unfortunately, the loss of in-person communication results in a lack of spontaneous conversation or “water cooler discussions”. To combat this, leaders need to create space and time solely dedicated for team members to connect, break down barriers, and find ways to empathize with one another.The Biggest Digital Communications Mistakes You Can MakePersonally, I’m guilty of overusing smiley faces, exclamation points, and other friendly punctuation in my workplace emails and Slack messages. While it certainly helps me avoid seeming rude, I’m sure another argument might propose my communication style signifies an immaturity I should try harder to avoid.When I asked Dhawan about the biggest ‘mistakes’ someone can make when communicating digitally, I expected her to point out something along these lines.Instead, she told me, “One of the most common mistakes I see in digital teams is hastiness.””The time between send and receive doesn’t exist anymore. And the space between receive and reply is tightening.”She has a point — particularly, as she notes, with the advent of the read receipt, as well as instant messaging forms such as Slack, it’s easier than ever to feel compelled to answer an email or message immediately. But, typically, the time we receive the message is not always the best time to respond to it.Dhawan says we all need the equivalent of a digital pause, which she compares to the person in a meeting who says, “Hey, can we step back for a minute to look at the larger picture?” She urges people to fight the notion that you must respond to an email within 30 seconds.”If we can step away from our impulses to respond first or immediately,” Dhawan says, “We can find real power and control in the silence.”To avoid responding to all your digital messages in haste, try blocking off time in your calendar to diligently and patiently respond to your emails, even if you don’t have the time until the end of the day. Or, if it’s a Slack message, perhaps you can respond, “Hey, I’ll answer your question in a bit” if you don’t have time immediately.Additionally, re-read what you’ve written before you send it — and, Dhawan notes, “Always double-check the CC’d box!”How to Cultivate a Sense of Belonging Among a Virtual TeamHaving a sense of belonging is a critical component to psychological safety in the workplace, which can increase employee engagement and foster creativity and innovation. But it’s easier said than done, particularly when your team is largely remote.To cultivate a sense of belonging among your team, Dhawan suggests first identifying the three types of distance that impede a sense of belonging when it comes to a virtual workplace — “the physical distance, of course, but also operational distance, which is the type and quality of communications, and lastly, affinity distance, which is the cultural difference between members, including generational and hierarchical variances.”The last type of distance — affinity — can have the greatest long-term effect on your sense of belonging, or lack thereof, Dhawan notes.To combat this distance, Dhawan suggests teams “regularly share stories about yourself that help others learn more about you (especially when they can’t read your body language).”Additionally, it’s crucial you make an extra effort to create shared context. “Instead of asking what the weather is like on a call, ask questions to your team about their work ethic and lifestyle — e.g. ‘How do you like to work? What’s important about the work? How do you experience success?'”, Dhawan told me.”This can be organic, or you can ingrain it into a process. If you don’t have shared context, it’s likely you aren’t looking at a problem the same way, and that’s a critical gap to first deal with.”Finally, let’s explore three rules each member of your team should follow to increase the efficiency of your digital communication.Common Sense Rules For Digital Teams to FollowHere are three common sense rules for effective communications Dhawan believes each digital team should follow:1. Speed matters more than your words in terms of indicating respect, so write apologies and thank you’s quickly. On that same note, acknowledge requests quickly and be sure to provide a timetable for when you’ll be able to re-engage in the conversation.2. Don’t rely on one channel of digital communication for your team. In fact, use three. Using various platforms allows for diversity in context especially among generations and personalities. Three is also great since it’s not too many, which could create confusion or lose communications along the way.3. Don’t beat around the bush. The best online communicators are clear and direct and that’s how you need to be, too. While being direct may sometimes seem blunt and detract levels of empathy, the clarity they provide is of the utmost importance in digital communication today. Everyone needs to be on the same page for the team to be effective. Clarity also promotes openness and provides for the ability to be innovative in a group setting. Say what you mean and mean what you say, and don’t be ambiguous.Here’s the thing: technology isn’t going away — and we don’t want it to. It can help us connect with people globally, and undoubtedly increases efficiency, speed, and innovation for our businesses.But, while there’s a long list of benefits to technology, there’s an equally long list of potential disadvantages our businesses could face as a result of technology — and a loss of empathy and trust is at the forefront.Fortunately, there are plenty of opportunities for leaders to combat those challenges, as outlined above. Ultimately, slowing down and re-reading your message before you click “Send” could be the difference between misunderstanding, and a stronger sense of belonging. Topics: Originally published Jun 20, 2019 7:00:00 AM, updated June 17 2019 Marketing Psychology Don’t forget to share this post!last_img read more

Poll: Which Player Do You Most Enjoy Watching?

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. With basketball and football colliding this time of year, I thought it would be fun to get a poll question in about which player you enjoy most.I tried to include players who have the spotlight similarly. That is, it would be unfair to include Mason Rudolph or Jeffrey Carroll or Victor Salako because they get a wide variety of attention whereas I think these four get about the same amount across the boards.Today’s poll: Which player do you most enjoy watching?— Pistols Firing (@pistolsguys) November 22, 2016Commentary and my opinion coming tomorrow.last_img read more

Bill Ray Cyrus On Gundy’s Mullet: “Shows Class — And Brass!”

first_imgThe mullet has even gotten love from the other side of Bedlam as Baker Mayfield called it “dirty” and Bob Stoops admitted he’s a recent convert.Move over, GarthThe Cowboys are amassing country singers to their camp. ESPN spoke with former “mulleteer” Billy Ray Cyrus about Gundy’s mullet.“Coach Gundy rockin’ the mullet? Yeah, shows class — and brass!” said Cyrus, who once wrote homage to mullets. “More importantly, he’s a great coach. He has inspired me. The team inspires me. I hope they run the table.”Cyrus would know a good mullet when he sees it, too.The best quote of all is from Mike Gundy’s defensive coordinator, Glenn Spencer.“I just love looking at it every day,” said Oklahoma State defensive coordinator Glenn Spencer. “It’s one of the highlights of my day to see where it’s coming down his neck and touching his collar and now it’s below the collar. You come in the office every day and you check it out, see what’s happening with it. “The wind will catch ahold of it and it’ll look like a kite with a tail every now and then.”It is truly a special time to be alive. You should go read the entire piece — it is amazing. Ahead of this weekend’s Bedlam Big 12 title game, ESPN’s Jake Trotter went in-depth on Mike Gundy’s polarizing hair style. Several OSU players chimed in on their head coach’s do that’s taken on a persona of its own. This from Mason Rudolph is incredible.“The first time I discovered it was on the flight to media day,” Rudolph said. “I was like, ‘Has he not gotten a haircut? Or is he actually trying to do it?’” While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

Notes and Quotes from Joe Mixon’s Press Conference

first_imgFirst off, Mixon thanks everyone for coming. “I’m here to basically apologize to Ms. (Amelia) Molitor. I apologize to Coach Stoops. I apologize to President (David) Boren, the AD (Joe Castiglione), my teammates and most of all my family. I let a lot of people down.”“It’s never okay to retaliate and hit a woman the way I did.” Said the reason that Mixon elected to stay at Oklahoma was because the forgiveness he got from Coach Bob Stoops and President Boren.Mixon admits he wishes the video would have come out sooner, says it would have been better for everybody involved. Also adds the video still haunts him in his dreams to this day. “There’s no way you should ever hit a female,” he said.Mixon: “I was young. Right now I’m 20 years old and I’ve grown up a lot [since the incident.].” Said he takes full responsibility for what happened that night in Pickleman’s.On the parking incident [where he ripped up a ticket in front of a female parking attendant], Mixon admits he was frustrated about it. “I shouldn’t have done it,” he said. “I should have taken the ticket, smiled, and walked away.” “I’m still seeking out counseling,” on his rehabilitation from the incident.Emphasized multiple times he is not currently focused on his NFL future and has not made a decision on whether he will stay or go.Mixon said he has wanted to apologize to Miss Molitor for a long time, but was advised against it.Showing some remorse when asked about what Molitor did: “It doesn’t really matter what she (Amelia Molitor) did that night. It’s all on me. I take full responsibility for what happened that night. It’s never OK to hit a woman. I would preach that to anybody. Hopefully people around the world learn from my mistake.”Mixon remained firm that he had not made his decision whether to come back for his final year of elibility or if he would be declaring for the NFL draft. He made it clear he was there just for the press conference today and that decision would be coming down the road. Oklahoma running back Joe Mixon spoke with the media on Friday afternoon for the first time after video was released of him punching a woman was released this past week. Here’s some notes and quotes from his media appearance in Norman that was aired on television. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

Previewing the Schedule: Can Texas Tech Be as Potent Without Pat Mahomes?

first_imgOklahoma State’s first 2017 conference road game is in Lubbock, Texas, a town where they’ve won four straight. That’s the recent trend in a series dating back to 1935. Surprisingly, OSU is slightly in the red against the Red Raiders (20-21-3).But as of late, OSU has owned Tech, winning the last eight meetings. The last time the Red Raiders got a win in the series, Kliff Kingsbury was one year removed from his playing days and was a first-year quality control coach at Houston.ParticularsWhen: Saturday, September 30, 2017 at TBDAdChoices广告TV: TBDWhere: Jones AT&T Stadium, Lubbock, Texas (Capacity: 60,454)Last meeting: In 2016, Oklahoma State held on for a wild 45-44 finish after Texas Tech missed a PAT that many thought should have been a 2-point conversion attempt. The Cowboys used a little luck to get their eighth win. It was also the debut of OSU’s polarizing barbed-wire, “Ed Hardy” helmets.OffenseTexas Tech’s offense has been the stuff of legend — or at least the stuff of highlight reels. The Red Raiders have been top-five nationally in scoring offense the last two seasons behind now Kansas City Chief Patrick Mahomes. It led the nation in total yards in 2016 and came in second to Baylor in 2015. But Mahomes is gone and his backup for the last two years, former Iowa QB Nic Shimonek, looks to be the next in line. We will find out if this offense is truly plug-and-play.Tech does return several weapons, but leading receiver Jonathan Giles felt transferring to the new Matt Canada offense at LSU — and sitting out a year — was better than sticking around for his junior season in Lubbock. Keke Coutee, Cameron Batson and Dylan Cantrell are still there and will likely be top targets for Shimonek.The Red Raiders’ top three running backs are back in Da’Leon Ward, Demarcus Felton and Justin Stockton. But those three combined for just 936 yards and seven touchdowns a year ago. Tech was dead last in the Big 12, rushing for just 103.6 yards per game at 3.2 yards per carry. It led the nation in passing yards but depended far too much on Mahomes’ arm and athleticism. That won’t be an option in 2017. To give Shimonek and the struggling defense a chance, Tech’s running game is going to need an exorcism.DefenseHere’s where it gets ugly. The thing about defense is — the Red Raiders don’t play much of it. Now you could argue that a prolific up-tempo offense that averaged a nation-leading 86.8 plays per game puts extra stress on its defense. Which it does. But there are several teams in the Big 12 in that ballpark who manage to put up some semblance of resistance to scoring. Tech ranked last in scoring defense and total defense in the nation. That’s 128th out of 128. The were better than only Oregon in defensive points per drive and opponent first downs.And there’s really not a lot that leads us to believe it will take a huge step forward in 2017. Defensive coordinator David Gibbs is back for his third crack at pulling off a miracle. The Raiders do return Jordyn Brooks, the true freshman linebacker who led the team in tackles last season, and young safeties like Jah’Shawn Johnson and Kisean Allen. The turnover of the senior-laden 2016 defense may not be a bad thing (see above stats). If Gibbs is going to right this ship, it will be on the backs of these young players.Tech also returns linebacker Dakota Allen who spent a one-year hiatus with East Mississippi Community College. After two years in Lubbock, Allen was released from the program after being indicted on a second-degree felony count of burglary. He’s apparently done enough in a year to not only return to the Division-I ranks — but to return to the same team! He finished his redshirt freshman season in 2015 with 87 total tackles and six tackles for loss. And Gibbs will apparently take all the help he can get.Key MatchupOklahoma State’s offense with Tech’s defense.Okay, seriously. Tech was porous in the ground game last season allowing 5.7 yards per carry and 37 touchdowns. As Oklahoma State continues to polish its own running game, this will be at worst a good practice in controlling the field opposite a high-tempo offense.ConclusionKingsbury is the only Big 12 coach to win his first seven games. Unfortunately, he’s 17-26 since that historic start. The Cowboys have a much better team and a much better coach. During the Cowboys’ eight-game win streak against the Red Raiders, they’re +21 in average scoring margin, but lately they seem to be close games down the wire. I think Oklahoma State is too good, regardless and makes it five straight in Lubbock.Summer PredictionOklahoma State wins 42-32. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

Watch: Dez Bryant Only Needs One Hand

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Dez Bryant made an absurd one-handed catch on a throw from Dak Prescott this week at Cowboys training camp. He then flipped the ball to poor Orlando Scandrick who had about as much a chance of guarding him as I would have.The Cowboys play their next preseason game on Saturday in Los Angeles against the Rams.Best catch of @dallascowboys training camp. @DezBryant sick one-handed TD grab in 11-on-11. @NBCDFW— Pat Doney (@PatDoneyNBC5) August 10, 2017AdChoices广告last_img read more

Congratulations! You have received an BCBSNC Good Card

first_imgYou received a Good Card. Now it is time to choose the charity(ies) you want to help. Redeeming Your Good Card is as Easy as 123: Locate a charity by using the search box or by selecting one of the recomended charitiesClick on the “Donate Now” button, enter a donation amount*, and select “Add to Giving Cart”Click on “Redeem A Good Card” and enter your Good Card Redemption Code (ID#)Thank You! You have just spread help and hope with your Good Card.Trying to designate a specific chapter/program/etc? Simply write-in the information using the Designation section of the Donation Page. Having trouble using your Good Card? We’re here to help! Email us at* Note: Donations made using a Good Card must be equal to or less than the value of the Good Card. You can use your Good Card to support more than one charity, but you must make each donation separately.** Note: The purchase of a Network for Good gift card by BCBSNC represents a charitable contribution that may be deductible for tax purposes by BCBSNC.  BCBSNC Partners who receive a Network for Good gift code from are acting as the designator of the specific Network for Good charity that BCBSNC is donating to, and thus are neither giving a tax deductible donation nor receiving taxable income. The Network for Good tax exempt ID number is 68-0480736center_img Type in a charity name or use keywords Keywords:Charity Name:City:State:Select a stateAlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFederated States of MicronesiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarshall IslandsMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPalauPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirgin IslandsVirginiaWashingtonWest VirginiaWisconsinWyomingSelect a stateSelect a stateAlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFederated States of MicronesiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarshall IslandsMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPalauPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirgin IslandsVirginiaWashingtonWest VirginiaWisconsinWyomingZip Code:Category:Select a categoryArts and CultureEducation and TechnologyAnimals and EnvironmentHealthHuman ServicesInternationalCivic and CommunityReligionSelect a categorySelect a categoryArts and CultureEducation and TechnologyAnimals and EnvironmentHealthHuman ServicesInternationalCivic and CommunityReligionlast_img read more

ESPN Announcer Responds To Criticism For His ‘Controversial’ High-Five

first_imgESPN broadcaster Dusty Dvoracek high fives Mark Jones after Miami Hail Mary vs. Virginia Tech.ESPNMiami vs. Virginia Tech was one bizarre football game. The ACC Coastal match-up featured a first quarter quarterback benching, compounding turnovers, a player barfing on the field right before a play, a massive comeback, the network cutting away from the game before it was over, and a successful hail mary. That last part got the ESPN broadcast duo of Mark Jones and Dusty Dvoracek some heat from Virginia Tech fans.Virginia Tech went up big on The U, after the Hurricanes managed to turn the ball over five times in their first six drives. Heading into the last play of the first half, Miami faced a 28-0 deficit, and looked pretty dump for all intents and purposes.Things started to turn around on the last play of the first half. N’Kosi Perry, who replaced Jarrett Williams after his disastrous start, let go a long Hail Mary, which was hauled in by Mark Pope for a touchdown to cut VT’s lead to 28-7.Miami pulls off the Hail Mary TD right before halftime 😱— Sporting News (@sportingnews) October 5, 2019 The play clearly gave Miami a bit of life. After forcing a punt, Miami scored on its first drive of the second half, and wound up tying the game at 35 late in the game. They scored touchdowns on all but three drives in the second half to get back into the game.After coming back from a break, ESPN showed the booth reaction to the Hail Mary. Dvoracek was very fired up, and high-fived Jones after his call.Here they are high-fiving after the Miami Hail Mary TD earlier— Cameron Overton (@coverton_) October 5, 2019Virginia Tech fans were very angry with the broadcast throughout the game, accusing the pair of Miami homerism. To Hokies, this Hail Mary, which seemed like it wouldn’t have a huge impact at the time, was the prime example.There were plenty of accusations of unprofessionalism being lobbed their way throughout the game.As someone with a journalism degree, if I went into a courtroom and high-fived my co-worker after a judge hands down a life sentence in a murder trial, I’d be fired.Not advocating he be fired, but they took a dump all over professionalism with that move.— Ryan Dye (@Ryan4VT) October 6, 2019That referee crew and Dusty Dvoracek should never work in this business again— Nick (@VTBox) October 5, 2019@ESPN why are these two partisan hacks, Mark Jones & Dusty Dvoracek, doing this game? Caught on your broadcast twice highfiving after Mia score. Garbage!#VTvsMIA— Play Ball! (@boomerfan15) October 5, 2019What’s the deal with ESPN announcers Mark Jones and Dusty Dvoracek clapping in booth when Miami scored against VT – very classy ESPN #ESPN #collegegameday #Hokies— Sharon Conner (@sc2713) October 5, 2019After the game, Dvoracek took to Twitter to defend his excitement. He responded to an Awful Announcing article about various issues during the ESPN Miami-VT broadcast, saying it was his first time seeing a Hail Mary live, and he was excited.1st Hail Mary I’ve ever seen live in all my life being around football, let alone in a game Im calling.I get excited when I call a game.Especially when big plays happen.I’m not gonna apologize for that. Congrats to @HokiesFB on the win.The venom coming my way hurts and is trash— Dusty Dvoracek (@DustyDvoracek) October 6, 2019That’s pretty understandable, honestly. Dvoracek is an Oklahoma alum, while Jones went to York University in his native Toronto. Neither is a ‘Cane, and if they were, plenty of broadcasters call their alma maters’ games without issue.To that point, both probably thought they were going to have to sit through a 48-7 slog. Calling a blowout can’t possibly be fun, so it seems reasonable that they were excited about the prospect of the game gaining some steam. As it turns out, they were right, as Miami had a chance to tie the game on its final play.The Hokies picked up a much needed 42-35 win, after a pretty huge collapse. That should be the bigger focus coming out of Blacksburg.last_img read more

‘It’s nice to see him on such a level’ – Deschamps praises Coman

first_imgFrance coach Didier Deschamps praised Kingsley Coman’s performance in a comfortable 4-1 win over Albania in Euro 2020 qualifying on Saturday.Coman struck twice at the Stade de France to go with goals from Olivier Giroud and Jonathan Ikone, while Antoine Griezmann missed a penalty as the hosts cruised to victory in Group H.The goals were the Bayern Munich attacker’s first at international level since March 2016 and Deschamps was happy with the 23-year-old’s performance. Article continues below Editors’ Picks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream “It’s been a while since he’s with us. He was there before the Euros [in 2016] and before, younger,” he said, via L’Equipe.”His match is more like what he has been doing for a year with Bayern Munich. He is more attracted to the goal and decisive.”He always had this ability to destabilise the opponent … it’s nice to see him on such a level.”Deschamps was also pleased with Ikone, who made it a memorable debut for France by scoring his side’s final goal of the evening. After the game, the 21-year-old said that earning his first cap and scoring on the same night was a “dream come true.”France’s win moved them onto 12 points, the same tally as Turkey and Iceland at the halfway stage.Deschamps’ men were stunned by Turkey in June and while the coach has been pleased with France’s response, he said the defeat would not be forgotten.”We will not erase it. We had already answered three days later with the victory in Andorra,” he said.”We cannot erase it and it will not compensate for what we did not do. We had not done anything good that night.”[Against Albania] we put what we are used to putting, beyond the quality of football, in commitment and aggression.”I had no doubt or fear that my group no longer has the capacity. They have already shown it enough times. It was early June, we will not stay on it.”France host Andorra in their next outing on Tuesday.last_img read more

Rossi: I can still play in Serie A

first_imgFormer Manchester United and Fiorentina striker Giuseppe Rossi believes he is still capable of playing in Serie A and remains angry about the conclusion of his professional career.The ex-Italy international, who trained with his former club United earlier this year following several months out of the game, saw his career derailed in 2018 by a failed drug test while playing for Genoa.Released by the club at the end of the 2017-18 campaign, he later picked up a warning, avoiding a one-year ban after protesting his innocence, but has since been unable to find a club. Article continues below Editors’ Picks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream Born in New Jersey, to where he has since returned following his sessions with United, the 32-year-old revealed that he felt like he had unfinished business with the top division in Italian football.”I’m not finished,” the ex-Villarreal man told Sky Sport Italia. “On the contrary, I get a headache from being angry that I am not playing. “I want to show these people that I can return to the levels that everyone knows I am capable of. I want to and can still play in Serie A “.Signed by United as a teenager in 2004, Rossi spent three seasons on the books at Old Trafford but was limited to only 14 appearances in total, spending stints on loan during his tenure with both Newcastle and Parma.He moved to Villarreal in 2007 and scored on his debut against Valencia, going on to help them to a top-four finish in La Liga and Champions League football.However, his spell was marked by a number of serious injuries, namely two different lay-offs with an anterior cruciate ligament injury that kept him out for a total of 16 months.He joined Fiorentina in January 2013, but left four years later having made only 42 games due to a further succession of injuries and additional loans with Levante and Celta Vigo.At international level, Rossi won 30 caps for his country and was the Olympic Golden Boot winner in Beijing in 2008, as well as a member of their squad for the 2009 Confederations Cup.last_img read more