Number of Donegal Post Offices opening for first time on Good Friday

first_imgA small number of local post offices around Donegal are to deliver their usual services this Good Friday.In a new policy change, local outlets have been given permission to open over the Easter holidays if they wish, which means that collection services and welfare payment collections can continue as normal.One post office which is spearheading the change is Doherty’s Costcutter Ballybofey. The supermarket opened the town’s post office counter in January 2019 and offers full postal services throughout the day and during lunchtimes. Store owner Michael Doherty said he is delighted to provide Good Friday postal services to the town for the first time.Mr Doherty made an application to An Post to open on April 19th after listening to customer feedback. Typically, the day before Good Friday was extremely busy and pensioners had to wait a long time to collect their pension money.Having the counter open on Good Friday will ease pressure on both staff and customers, said store manager Colin Harrison.Mr Harrison said: “We are trying to change with the times and this has also reflected in the fact that we now open throughout lunchtimes from 1pm-2pm – once again because of customer feedback and people wanting to avail of the post office services on their lunch hour. “We have had the post office since Jan 14th and have had great feedback in regards our location, our staff friendliness and being informed about the services the post office offers that people never knew about including the likes of credit cards, loans, bill-pay services, address-pal, e-commerce business cards for businesses and foreign exchange.”The Ballybofey Costcutter Post Office will be open from 9am – 1pm this Good Friday.Other Post Offices which have confirmed Good Friday opening times are Raphoe (9am-5.30pm) and Carndonagh (9am-1pm).Number of Donegal Post Offices opening for first time on Good Friday was last modified: April 16th, 2019 by Rachel McLaughlinShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:Carndonaghdoherty’s costcutterEasterGood Fridaypost officesRaphoelast_img read more

Inside The App Stores: Apple, Android & The Hottest App You’ve Never Heard Of

first_imgRole of Mobile App Analytics In-App Engagement How To Make $$$ Developing AppsFor now, Distimo’s report suggests this: The odds of striking it rich as a mobile app developer are tiny, and the safest bet is to design either a game or a productivity app for the iPhone. There’s also one other thing to consider, that Distimo doesn’t: Draw Something shot to fame, as customers downloaded it 50 million times in 50 days. But the dropoff was almost as sharp. Today, it’s down to about 2 million monthly users. And Line Pop’s Google Play page shows the same sharp downward trend. App fame is fleeting, and users are always on to the next big thing. What it Takes to Build a Highly Secure FinTech … What app broke through to become one of the most popular in 2012? If you live outside Asia, chances are you’ve never heard of it: Naver’s Line Pop, a matching game that an analyst report this week estimated at 1.75 million downloads in just over 72 hours.Line Pop’s success overshadowed the success of Draw Something, 2012’s other most-talked about app. Draw Something reached 1 million users in 9 days early in 2012, and was instrumental in convincing Zynga to spend $180 million to acquire developer Omgpop.The report this week by Distimo attempted the chart the success of apps residing on the two most popular platforms: Google’s Android app store, Google Play, and Apple’s iOS App Store. Unfortunately, the year-end look didn’t touch on smaller, less popular app platforms such as RIM’s BlackBerry Store or Amazon’s own powerful rival to Google Play. (Although one can dismiss BlackBerry’s waning influence, and the nascent Windows Phone/Windows 8 stores, it would have been interesting to see how Amazon influenced Google Play, and especially how its store affected downloads and revenue for the Android platform.)But the report does lay out an interesting smorgasbord of data that developers should digest over the holidays, including one worrying trend: Fewer apps are generating more revenue, meaning that the bulk of app store revenues are consolidating within fewer and fewer apps. That’s great news if you have one of the few hits, but a real challenge for everyone else.The report indicates that both Google Play and Apple’s iOS are growing strongly, though Apple’s iOS platform still generates more revenue. Distimo also showed that some countries heavily skew either toward or away from tablets.Google Play Still Trails AppleBoth Apple’s App Store and Google Play now have about the same number of apps, roughly 700,000, but Android smartphone penetration is much higher: 52.5% of all U.S. smartphones, according to comScore, versus 34.3% for Apple.Distimo’s report also shows that daily revenues from Google Play are on the rise, increasing 43% over the last four months, an impressive figure for any company. During the same period, Apple’s App Store grew only 21%. But Apple’s app-store revenues started from a much stronger base; while the Distimo report doesn’t mention specific numbers, Apple claimed in January that revenue from the App Store and its iBookstore business hit $2.03 billion. Since January, Apple’s app store revenues alone grew 51%, Distimo said.On a typical day in November 2012,  Apple App Store revenue exceeded $15 million, Distimo found, while in Google Play the revenues were just below $3.5 million, measured across 20 of the largest countries in both app stores. The U.S., Japan, the UK and Australia generated the most app revenue.The implication is clear: although Apple’s market share is smaller than Android’s, app developers still make more money developing for the iOS platform. Hit-Driven App Consolidation That doesn’t mean that app developers will find guaranteed success in any one store, however. Distimo found that just seven hit applications earned 10% of the revenues in November 2012 in the Apple App Store for iPhone, which is a “significantly lower number of applications than in January 2012.” With the iPad, just six apps were responsible for 10% of the revenues, while in Google Play only four apps generated 10% of the revenue. Clearly, the window to make it big is shrinking – even as the rewards for do so continue to grow.Before (and presumably after) Apple launched its free iOS Maps service, navigation apps pulled in an average of $11.56 apiece on the iPad, and $7.25 on the iPhone, the most revenue per app any category made. On the iPad, business and productivity apps followed closely behind, while the same categories clustered together on the iPhone, with news and travel apps in the mix. Overall, however, games were the clear winner, sucking up a third of the downloads and even more of the revenue across both Google Play and iOS combined. The second-place category, widgets, was far behind at 8%. markhachman Related Posts center_img Tags:#Apple#apps#Google#iOS 6 Why IoT Apps are Eating Device Interfaces Interestingly, Distimo found that the average price for an app was higher on Google Play than on iPhone-specific apps. And how did developers make money? Looking at the Apple app store alone, Distimo found that in-app revenue grew from 53% to 69% from January to November. The exceptions were developers that could convince buyers to purchase apps up front: games, for example, like “Minecraft: Pocket Edition.” Apple, the most popular publisher of apps on the iOS app store by download, chose this route with apps like GarageBand. Russia Loves Tablets, Japan Doesn’tPerhaps reinforcing the stereotype that the Japanese prefer small, dainty objects, Distimo’s geographic breakdown of app purchases provides new insight on how various country view tablet apps. The country with the highest tablet proclivity is Russia, where 46% of all iOS downloads were on the iPad, followed by The Netherlands and Finland with 38% and 35%, respectively. Japan is the country with the least tablet proclivity, as only 7% of all iOS downloads are iPad apps, Distimo wrote. But the firm also ranked Japan second in terms of the growth seen in purchasing iPad apps, at 112% over the last four months. Some 24% of the apps Americans purchased were for the iPhone, versus the iPad, Distimo found. The Rise and Rise of Mobile Payment Technologylast_img read more

Whitepaper Best Practices – The 3-30-3 Rule for Whitepapers

first_imgI attended the Marketing Sherpa Demand Generation Summit, and listened to an interesting presentation from Mike Stelzner, author of Writing White Papers.  He mentioned the “3-30-3” rule of whitepapers, which I thought you would find interesting and useful.The 3-30-3 Rule for Whitepapers:1) You have 3 seconds to grab your readers attention.  This is related to the ad they are looking at or the organic search result.  You only have a couple seconds to grab their attention and get them to click on your ad or link so they become interested in your paper.2) You have 30 seconds to engage your reader.  Once they have clicked, you need to engage them with a summary of the paper either to get them to read the whitepaper or to get them to download it.3) You have 3 minutes for your prospect to read the paper.  No matter how amazing your content is, people are busy and tend to skim them.  Don’t make the content too dense.  It is better to simplify the content and offer an additional whitepaper, than to include too much information in one whitepaper.Do you use whitepapers in your marketing?  What tips do you have to share?  Leave a comment below. Originally published Oct 22, 2007 12:15:00 PM, updated March 21 2013 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Content Typeslast_img read more

The 12-Step Social Media Program for Traditional Marketers

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jun 24, 2009 8:45:00 AM, updated March 21 2013 When I wrote about the need for a social network like Twitter – several years before Twitter was conceived – I never thought that my days would be filled teaching veteran marketers how to build social media service offerings. Based on my daily interactions with marketing agencies, I believe we’ve finally reached the point where convincing companies that they need to be using social media to build awareness, audiences, traffic and leads is almost over.Now it’s about being able to speak to them in terms they understand (rather than in terms our social media peers understand), to explain why a social media strategy is absolutely necessary.A new e-book from Channel V Media (a HubSpot customer and partner) lays out a good plan for agencies and companies trying to develop a social media plan.They’ve spelled out 12 key things you must consider when developing a social media program for your business.It’s a good handbook for in-house marketers, as well as agencies, who are still trying to figure out how to replace their piece-meal campaign-after-campaign approach with a full-blown social media program.Here’s the 12 Steps:Audience Identification. If you know who your audience is, you’re already one step ahead of the game. The next step is to figure out where they interact online.Platform Development & Design. Figuring out how to engage and interact with this audience.Brand Campaign Integration. It’s possible for a social media program to piggyback off a good brand campaign, but it has to be transformed into its cooler younger brother.Content Creation/Coordination. You must create a consistent message.Goal Mapping. In other words, how do you measure your success? Is it brand mentions? Traffic? Email sign ups? Leads? Sales? Brand Identity. Everyone that is engaging via social media on your team must understand your goals and messaging.Audience Attraction. Larger brands like to start spreading the word of their new, fancy and glossy initiatives at the outset, but if your social media program is good, your audience will find them on their own and the spread the word for you.  Social Media Listening. If you don’t know what people are saying about you and your products, their related interests and more, how are you going to interact with them?Community & Social Responsibility. Social responsibility is increasingly expected of everyone – and this engagement is an essential part of your online identity. Internal/External Community Engagement & Response. Be everywhere. All the time. It’s up to you to let people know that you are listening, engaging, helping, and offering solutions.Brand Advocacy. Authenticity and transparency are such huge aspects of social media, your social media and management team must be 100% on board.Customer Service. Good customer service involves listening (within and outside of social media) and responding appropriately. Photo: fotopakismolast_img read more

Top 5 Inbound Marketing Articles to Start the Week: Make Love to Direct Traffic

first_img on The Marketing Spot Marketing Takeaway: business’ page on Google Places , by helping you lessen the occurrence of tactical arguments, improve your operations, and help your chief financial officer do his or her job. Avinash Kaushik Matt Ridings Use third party comments and social media marketing Take advantage of web analytics to reduce the crappiness of your funnel. Author: local search Web Analytics, The Wonder Cure for Funnel Crappiness Download the free video and why you should take advantage of the valuable opportunity it offers. Your About page should be personal and make it easy for site visitors to learn more about you. on Convince & Convert on Search Engine Land Marketing Takeaway: to establish credibility. Implement how web analytics can alleviate FC How to Maximize Your Google Places Page tools appropriately so you can correctly identify and give your direct traffic visitors the love they deserve. benefits, and tips for getting the most from your page through a five-minute video tutorial and three written tips: getting customer reviews, creating current content, and adding photos and videos. direct traffic doing. on Occam’s Razor Matt concludes his article by saying that you should measure the ROI of your social media programs as best as you can, but the inability to precisely measure ROI shouldn’t be an obstacle to social participation. Be human. Author: The article goes on to describe Certified Su 2. Is Our Addiction to ROI Killing Social Media? Don’t use meaningless jargon. Photo Credit: Make it easy to contact you. on Seth Godin’s Blog Measuring your marketing is important, but don’t obsess over ROI when it comes to He expresses the importance of maximizing your page, particularly for While we’re on the topic of web analytics, this Search Engine Land article cites a blog post by Seth Godin, which emphasizes the terrible, contagious disease that is Funnel Crappiness (FC). The solution? Web analytics, of course! Marketing Takeaway: Author: Marketing Takeaway: Jay Ehret Originally published Oct 4, 2010 8:00:00 AM, updated July 19 2013 1. Excellent Analytics Tip #18: Make Love to Your Direct Traffic web analytics Marketing Takeaway: measurements can be tied directly to financial transactions, but sometimes they can’t. Additionally, he recognizes the flaw in spending more time counting than actually Kaushik’s blog post focuses on the concept of article this week, isn’t kidding, and we agree. social media Inbound Marketing Topics: . In an industry where we’re obsessed with the ability to clearly demonstrate ROI, Matt dares to question whether measuring the ROI of social media campaigns is always necessary. His main point is that sometimes Direct traffic, in the words of Avinash, “contains all visits to your website wherein people arrived at your site directly (by typing the URL) or via a bookmark.” inbound marketing Rules for Your About Page Yup — you read the headline right. Avinash Kaushik, author of our top Author: Speaking of Seth Godin, we love the simple guidelines he offers in this article for an effective ‘About’ page. Because your About page is often the first page a person visits when accessing your website for the first time, he stresses the importance of making it humanized and welcoming. Godin’s five tips: Don’t use a stock photo of someone who isn’t you. Video: Marketing Analytics 101: How to Measure the Effectiveness of Your Website Seth Godin 4. Claim and optimize your Googl Evan LaPointe e Places page for local search benefits. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack testimonials ? Google Places, says Ehret, is a modern-day version of the Yellow Pages, and it comes with a free ad for every business in the form of pages. Learn how to Measure the Effectiveness of Your Website. Kaushik discusses the value of visitors who have reached your site via direct traffic, in that they are the visitors who have proactively sought you out, not those you’ve “begged” to show up. He writes about how companies generally don’t give them the love they deserve and analyzes the reasons why. to learn how to Measure the Effectiveness of Your Website. 5. Have you claimed your 3. Author:last_img read more

Volkswagen Gets 1 Million Commerical Views Before the Super Bowl

first_img .   “The Force” Originally published Feb 3, 2011 8:00:00 PM, updated October 20 2016 As with about every Super Bowl commercial, the writing, filmography, and editing was top notch. The commercials are funny, and speak to their core brand image. By releasing the videos a  5 days early, they got to capture an audience that wasn’t already overcharged with the latest Budweiser, Coors, and Lexus commercials. Download the free webinar Topics: Its only been one day since the videos were uploaded to YouTube, and they’ve already surpassed 1 million views. If you haven’t caught the videos yet, here you go: So How Does This Help You?While it would be great for every business to put together a Super Bowl commercial, its just not going to happen. Instead, you should be a little bit of a guerrilla marketer. Go for the quick hits that take your competition when they’ve dropped their guard. If you’ve got the next killer thing ready to launch, and you’re only holding back because of “timing” – just let it go, get it out the door. The quicker that its out there in the wild, the quicker you can start getting feedback and it can do its job. Make your competition react to you, not the other way around. Photo Credit: danorth1 Free Download: How to Use Online Video for Inbound Marketing How do you get started with YouTube, video podcasting, live streaming, or viral videos. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack A pair of interesting things came from Volkswagen yesterday – they purposefully leaked their two Super Bowl commercials on to learn how to use online video to grow your business with inbound marketing. “Black Beetle” Video Marketing YouTubelast_img read more

The Best B2B Viral Video Ever

first_img A Day Made of Glass… Made possible by Corning do. When it comes to marketing content, it isn’t about your product. It is about how your product changing the work of your customers and the lives of their end users. Do you think your product or service is boring? Is it more boring than glass? I doubt it. Yes, Corning’s video was likely expensive to make but it wasn’t the production quality of the video that made it successful. The marketers at Corning brought a simple product to life in a new and hopeful way. The video doesn’t demonstrate what glass does; instead it shows what glass Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack YouTube is famous for funny videos of cats and kids, but what if you are a B2B company? Video can still tell a powerful story. The virality that is possible on video-sharing sites like YouTube adds a new level of reach to compelling video stories. Marketing Takeaway could Video Marketing What did you think about the video? Topics: ” had more than 10 million‬ views. Recently, glass company Corning released a video on YouTube that could arguably be the best B2B viral video ever made. At the time of this blog post the video ‪” Originally published Mar 25, 2011 2:00:00 PM, updated October 20 2016last_img read more

53 Focus Group Questions for Any Purpose

first_imgAnd there you have it! 53 questions you can ask in your next focus group. If you’re unsure how to conduct a successful focus group, take a look at How to Run a Focus Group for Your Business. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 8, 2011 3:00:00 PM, updated October 30 2019 Whether your focus group is there to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion.However, it’s easier said than done. What can you ask beyond “What do you think of our product?” that can provoke the most useful answers?Here, we’ve pulled together 53 questions you can ask in your next focus group to pull the most interesting and useful insights you can out of your participants.Simply copy-and-paste the questions you like below into the notetaking template for a ready-to-go, printable document you can bring to the session.Featured Resource: Market Research Focus Group TemplateDownload the TemplateFor a free template for notetaking during focus groups, a guide on conducting market research, and several other templates, download our Market Research Kit.Questions for Building Trust Among Focus Group MembersBefore diving into deeper questions, it’s best to warm up the group with a couple of open-ended questions that allow participants to get to know each other a little bit. Participants should be able to decide how much they want to share with the group — don’t force anyone to share something they may not feel comfortable sharing.By including a question that allows people to talk about something tangential to the topic of the focus group, your participants will begin to build empathy for each other. That empathy can grow into trust, which is key for eliciting honest insights out of your group.Here are a few questions you might ask to build trust:Share an aspect of your work or life experience that’s brought you here today.Why did you decide to join our focus group today?When and how did you first come across our brand/product/service?Click here to get started with our free market research kit.Questions to Encourage Follow-up and Continuation of IdeasThe most helpful insights that come out of focus groups are often the most specific points. Challenge your participants to reflect more on the points they’ve made if you hear something that you’re curious about. For instance:That’s a fascinating point that [name] just said — what do you all think of that?Do you agree or disagree with [name]’s statement, and why?[Name], you’ve been a bit quiet recently. Did you have any thoughts on this topic that you wanted to share?Questions for Understanding Customer Perception of Your Product or ServiceThese questions will help you understand how people truly feel about your brand, product, or service. The focus here is on your company — not the larger industry landscape or your competitors.Avoid stopping conversation here unless the group gets completely sidetracked. Open-ended questions can be daunting at first. Participants may not know where to start. However, hearing from the other participants will spark reflection on various aspects of your product or service. Be sure to allow each group member who has something to say to speak up before moving on to the next question.How would you describe our company to other people?How would you describe our product/service to other people?What words or feelings come to mind when you think about our company?How likely are you to recommend our product/service to a friend?How well do you feel we incorporate feedback from you, our customers, into our service/product?What ultimately pushed you to purchase this product/service?Where would you buy this product/service?What do you like about this product that you may not find in a similar one?When you think about our industry, which brands come to mind first?Which other brands in our industry did you consider when you were shopping around?Why didn’t you go with one of our competitors?What other products/services come to mind when you look at this one?Questions to Learn What Your Leads and Customers Want to See From YouListening to your customers’ feedback and suggestions for improvement is crucial to retaining customers and turning them into promoters of your brand. It may be difficult to hear the answers to these questions, but turning customer pain points around will elevate your product or service to the next level.Avoid defending your product or service or setting any limitations on these questions. Instead, frame them in a way that allows anyone to voice anything at all that they’re feeling. Recognize that it can be daunting for anyone (especially people with whom you’ve built relationships) to share negative feedback, so thank them for their candor.If you could wave a magic wand and change one thing about our product/service, what would it be?What would you most like to add to or improve about this product?What do you envision is the lifespan of this product/service before you upgrade or replace it?Is there anything we haven’t touched on today that you’d like us to know?Questions for Understanding Your Buyer PersonasThe following eight questions will help you understand what motivates your target buyer persona, their habits, their responsibilities and decision-making power, and their preferences.These questions are written to spark discussion about topics other than your company, product or service, and the competitive landscape.Don’t worry if the conversation seems to stray far from your brand, as the insights that people end up sharing will likely reveal what’s significant to them in their life and work. However, it’s important you keep the group focused on the specific question you’ve asked.Describe your job title and your day-to-day responsibilities.What’s one task on which you feel you spend way too much time?How do you define success in your role/your life?What is the biggest challenge you face in your role/when it comes to the problem to which this product is a solution?When you’re browsing online, on which websites do you spend most of your time?What are the first three apps you open on your phone in the morning?How do you prefer to receive communications from our company? (Specify what type of communication here — product updates, renewal notices, product/service coaching, meeting reminders, urgent alerts, etc.)Would you be the one using this product/service most in your household/job? If not, who would be?Questions for Getting a Better Sense of the Competitive LandscapeThese questions are intended to spark discussion about the brands in your industry that are top-of-mind for consumers. These are helpful in removing any biases that you and your team might have as people who work in the industry and know various players very well.To encourage honesty, avoid agreeing with any disparaging comments that your participants make about your competitors. Instead, use the opportunity to ask follow-up questions about exactly what the participants don’t like about a specific product or brand.If you’re looking to do a complementary research-based analysis of your competitors, download our Market Research Kit to gain access to a S.W.O.T. analysis template.Download the TemplateQuestions for Generating Content on Your IndustryYou might be looking to develop a content strategy for your brand, branch out into a new content medium, or simply generate new content ideas. Any successful content strategy prioritizes what’s most engaging and interesting for your target buyer persona, so a focus group can be an effective way to be sure that you’re producing material on the right topics and in the medium that your audience wants to consume.What is one recent trend you’ve noticed in our industry?What’s one strategy or tactic you think is underrated in our industry?Where do you go to get a pulse on the things going on in our industry?Who are the people in our industry who you look to as experts?What format of content do you consume to keep up with our industry? Social media posts? Blogs/long-form posts? Podcasts? News outlets?Which specific sources do you go to for information on our industry?What gaps do you see in the content about our industry online? What are the topics on which you’d like to see more education?Questions for Understanding Product Demand for Something You Haven’t Yet Put Out in the MarketThese eleven questions are intended to help you understand the demand for a new product or service. These questions will uncover buying habits for a product like the one you’re envisioning and whether there’s true product-market fit.What is/was your first reaction to the product?How often do you/would you use this type of product?Would you be the one deciding to purchase this product/service? If not, who would be?When and where do you use our product?When you think about the product, do you think of it as something you absolutely need, something you could do without, or something that’s somewhere in the middle?How much would you be willing to pay for a product like this?How would you ideally like to buy this product? Would you talk to a sales rep, or would you rather purchase it on your own?What do you think this product is missing?How would you describe someone who you think would use this product/service?If you ended up liking your experience with this product, could you see yourself repurchasing it? If so, how often?If you could either have this product/service or the equivalent dollar value for you/your business, which would you choose? Why? (Specify the dollar value of your product/service when asking this question.)Questions for Establishing (or Re-establishing) Your Name and BrandingThe following questions are helpful for running word association brainstorms and generating potential names or parts of names for a new product or company.What words come to mind when you think of our product category? (Example: “What words come to mind when you think of food delivery?”)What words come to mind when you think of [insert a word that symbolizes the main value prop of your product/service here – for example, ‘efficiency,’ ‘speed,’ ‘health’]?If you have candidate names already:What is your initial reaction to this name?What words come to mind when you hear this name?How would you pronounce this? (Spell out the name on a piece of paper or whiteboard.)center_img Topics: Conducting Marketing Researchlast_img read more

How to Squeeze More Lead Gen Juice From Your Social Presence

first_imgAre you juicing your social media presence for all it’s worth? Sure, social media engagement can be a great way to connect and interact with fans, prospects, and customers alike. But are you aware of its potential as a lead generation tool?The next time you tweet a link, post a message on Facebook or LinkedIn, or upload a video to your YouTube channel, consider the following 10 tactics to make sure you’re squeezing out as much lead gen juice as possible from your social media strategy.10 Ways to Squeeze More Lead Gen Juice From Social Media1. Promote your social presence via email, your website, and your blog. In order to generate leads from social media, you first need followers and fans who actually care about your updates. Don’t forget about easy ways to promote your presence in social media and attract new followers. Add social media follow buttons to various pages of your website, your blog, your personal email signatures, and your email marketing messages so people know where else to find you.2. Make sure every blog post you share includes a CTA. In general, it’s a best practice to include a call-to-action on every blog post you publish in general. While blog articles don’t directly generate leads, they’re a great way to direct visitors to landing pages where they can convert into leads. Make sure every blog post you share in social media includes a CTA to support lead generation.3. Share more landing pages in social media. Blog posts shouldn’t be the only type of content you share in social media. Pump up your social media lead generation efforts by sharing more landing pages for downloadable content like ebooks and webinars. This will cut out the lead gen middle man (i.e. blog posts) and enable visitors to convert in fewer clicks, which will increase your chances of generating leads.4. Include social sharing buttons throughout all content and landing pages. Easily expand the potential reach of your content by adding social media sharing buttons for sites like Twitter, Facebook, and LinkedIn to every piece of content you produce as well as every landing page you create. Include these buttons on every blog post you publish and on every single page of the ebooks you launch. By making it virtually effortless for people to share your content with their connections, you will attract new eyes to your content, expand your reach beyond your direct network, and ultimately, generate more leads!5. Create custom landing pages on Facebook. Create a custom Facebook page tab, and use it to promote your best lead generating content. Or take it one step further with HubSpot’s Welcome Application for Facebook, which enables you to create a custom tab with a form to generate leads directly within Facebook!6. Participate in LinkedIn Answers. Regularly monitoring questions pertaining to your industry and expertise in LinkedIn Answers will enable you to identify opportunities to share your thought leadership. In your responses, be sure to include a link to a piece of content that provides more detailed information to support lead generation.7. Launch a contest that includes a lead gen element. Launching a contest in social media is a great way to attract new fans and followers, and, when done correctly, help you generate leads. Consider making lead generation the way someone must enter your contest. Something as simple as “Download our new ebook, and you’ll be entered to win a new [insert enticing prize here]!”8. Include CTAs in videos you upload to YouTube. Just as every blog post you publish should include a call-to-action, so should every video you produce. Including the URL of a landing page with a simple CTA at the end of the video will suffice. This way, if someone embedded your video on their website or blog and others viewed it outside the context of YouTube, your CTA would remain intact. Furthermore, you should also include links to landing pages in your video’s description when you upload it to your YouTube channel.9. Use your social media bios wisely. Use opportunities in your social media account bios to link to your content. Many social media sites enable users to include a link or two in their forward-facing bio or profile; use it wisely.10. Increase your social reach. It’s an easy concept to understand — the more fans and followers you have, the more chances you’ll have to generate leads. Spend some time working to increase your social media reach and increase your fans and followers, and those lovely leads will follow.How else can you squeeze more lead generation juice out of your social media presence?Image Credit: Keith Williamson Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Topics: Originally published Oct 5, 2011 5:00:00 PM, updated March 21 2013last_img read more

8 Reasons You’ll Get Buried Alive Without Quality Content

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: On last week’s episode of The Marketing Update, the marketing tip of the week was special. It took into account all the marketing news throughout 2011 and boiled it down to one main takeaway: Create quality content. And while we can discuss the importance of quality content ’til the cows come home, we’d like to provide some reasons why quality is so important. Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing.What 2011 Indicated 1. Facebook’s Timeline Calls for More ContentThe new Facebook is here and brings with it features that call for some changes in Facebook marketing. The idea of posting once a day is out the door as News Feeds become populated with only the most recent updates. But posting more means you run the risk of being spammy if the messages you’re sending aren’t valuable. By creating more quality content, you’re able to post more and see greater Facebook marketing success, all by showing users what they’ll actually find is remarkable instead of shallow updates in attempt to grab their attention.2. Google News Standout Tag Features Quality ContentThis year, Google equipped journalists with a new meta tag called Standout. This tag allows journalists to include a certain tag in their posts to signal to Google News that the content published is feature-worthy and should be displayed at the top of Google News. As marketers, and especially as public relations specialists, we know the importance of not only creating content, but being recognized in content. By creating quality content, you’ll give your company the opportunity to be seen by reporters who may want to link to your story for their article. And if that content then becomes a feature story for that Google News search, then you’re gaining tons of free reach!3. Shelf Life of Social Media Suggests Need for More LinksAccording to URL shortening service Bitly, the ‘half life’ for a tweet (the time it takes a link to receive half the clicks it will ever receive after it reached its peak) is merely 2.8 hours, with Facebook closely behind at 3.2 hours. This means that you’ll need to be posting more frequently to social sites to keep your brand top of mind. But won’t people notice if you’re sending the same message every few hours? You need diverse content, but more importantly, all that content needs to be of high quality enough to keep users clicking, following, and liking. Otherwise, your social presence won’t increase, which eradicates a huge opportunity for growing your reach and getting your message heard.4. Google Cracks Down on Content FarmsGoogle targeted sites with spammy, low quality, and ad-littered content and kicked them to the curb (or at least to end of search engine results pages). This means that when you run a search, content that may have appeared on page one got booted to page 5, 20, or even 100+ because of their high volumes of junk. That means that in order to appear in results, you can’t just rely on SEO tactics. You need content that truly is high value and that, paired with SEO, will land in the top of results. I suppose marketing is one place where you don’t want any junk in the trunk. What 2012 Is Indicating5. Experts Predict Content Will Be CrucialWe asked some industry influencers how they thought companies will get found online in 2012. The majority included the importance of content. Jason Falls from Social Media Explorer says, “The days of top 10 lists and how-to’s are coming to a close. We’ve all got to get better at becoming awesome at content.” This would mean that you can’t fall into the habit of writing just one certain way. People will be constantly looking for better, fresher, and more unique content — and if you’re not providing it, they’ll head over to someone who is.6. Everyone Will Jump on the Content TrainA marketing prediction for 2012 from Small Biz Trends states that all business owners will truly step up and start nailing content creation. Thus, as the world becomes more adept at creating and publishing content, there will be even more content clutter than ever before. The only true way to stand out is to have remarkable content that outperforms the competition.7. Google May Be ‘Stealing’ Your ContentIn a guest post in the Harvard Business Review, HubSpot’s SEO Manager Brian Whalley talked about how Google will change web marketing in 2012. He writes, “Early in 2012, Google will expand how it incorporates data into its search results. For search queries that are direct questions, it will no longer be necessary to click through to a website.”This means that not only will questions be answered faster, but also that the answers will come from Google itself as it pulls the information from sites. So how can you get around this? Try making quality content (as if you didn’t see that coming) that answers common questions from your target audience. Doing this consistently will let users know who to turn to when they have a question about, say, what medication they should really be taking for their ear infection or what shoes to purchase for an upcoming marathon. Then they’ll skip the process of even asking Google and come straight to your site for further research.8. Content Won’t Be Exclusively Produced InternallyThe Content Marketing Institute gathered a plethora of predictions for 2012 content marketing. One respondent, Pam Didner, a marketing manager at Intel, said that, “Brand marketers will not only distribute their own content, but also start curating third-party content to reinforce their messages.”Do I hear the sound of guest blogging? I think I do. This means you need to do two things. One is to invite industry leaders to create content for you because this will be one way your customers will find you authoritative and valuable — you’re not trying to purport yourself as the only knowledgeable person in your industry. You recognize that others have valid input. This also means you should contribute guest blog posts to other industry thought leaders’ blogs. By making yourself available to convey your ideas to others, you are not only giving your company an inbound link, but you are opening your content to a whole new arena of people. And if it’s great quality, they’ll know who to go to for more information.Interested in learning more about quality content, specifically in the blogging arena? Join HubSpot for our fourth Twitter Chat tomorrow, January 3, 3:30 PM ET. We’ll discuss all things content related for your business’ inbound marketing strategy and answer your burning questions on the topic. The hashtag to follow along is #InboundChat. Content Creation Originally published Jan 2, 2012 3:00:00 PM, updated October 20 2016last_img read more