LOUGH SWILLY HOTEL BUNCRANA ON FIRE – EXCLUSIVE PIC BY ADAM PORTERA DISUSED hotel due to be demolished was brought to the ground instead in the past hour by a raging fire.The Lough Swilly Hotel in Buncrana – or the remains of it at least – has been on fire for the past few hours.Fire crews have brought the blaze under control. There are no injuries. Thick smoke was sent over a wide area of the town as a result of the fire.Planning permission to allow the building to be knocked down was granted by the local council several years ago.HOTEL ON FIRE IN BUNCRANA – PIC BUNCRANA CAMERA CLUBPIC BY ADAM RORY PORTER BUNCRANA CAMERA CLUB BREAKING NEWS: DERELICT HOTEL ABLAZE was last modified: August 22nd, 2012 by BrendaShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)
14 January 2015With its 800km of coastline, South Africa’s Eastern Cape is set to become South Africa’s leading hub of maritime economic activity.The province is home to the two major port cities of Port Elizabeth and East London, both established industrial manufacturing coastal centres, giving the Eastern Cape several strategic competitive advantages, says Mfundo Piti, the economic infrastructure development manager of the Coega Development Corporation (CDC).The South African government announced in October 2014 that it would be implementing ocean economy projects, which it expected to contribute more than R20- billion to the country’s gross domestic product by 2019.These projects form part of the government’s National Development Plan, its economic blueprint that aims to promote economic growth and job creation.South Africa’s oceans have the potential to contribute up to R177-billion to the GDP and create over one million jobs by 2033, two decades from now, the government said.Unlocking the ocean economy – part of Operation Phakisa, which aims to fast track transformation – has four priority areas:marine transport and manufacturing;offshore oil and gas exploration:aquaculture; as well asmarine protection services and ocean governance.“A thriving maritime sector will shift the Eastern Cape into an era of prosperity,” Piti says. “The momentum displayed so far by the local private-state nexus shows a strong capacity and desire to further tap the potential of a sector that has largely shaped the history of these two cities.”Ports have always been at the forefront of maritime economic organisation, catalysing economic growth through the trade of manufactured goods, commodities and raw materials. They have helped transform underdeveloped regions into important trade centres which, in turn, has created jobs.“As both entry and exit points, the two ports have been critical in the past, present and future of the province and indeed the country,” Piti says.Nelson Mandela Bay’s Port of Ngqura, a deep-water sea port is adjacent to the Coega Industrial Development Zone (IDZ) It is becoming the fastest growing terminal in the world, according to Drewry Maritime Research quoted by the CDC.The South African government has partnered with South Korea to establish a national shipping company.“World sea traffic passes by the Eastern Cape on the East-West pendulum trade routes, opening up major opportunities for ship-building and repairs in the region,” Piti says.Ship building and repairsThe world merchant fleet in 2013 comprised 106 833 vessels responsible for shipping goods and commodities between the continents, including visits to the three ports of the Eastern Cape.During 2013, around 5 944 container ships, vessels and tankers were commissioned for construction by various countries. This represents an opportunity for the Eastern Cape to become a marine industrial centre for shipbuilding and repairs, Piti says.While South Africa’s ship-building industry holds international credibility through its shipyards in Cape Town and Richards Bay, the Eastern Cape’s “world-class industrial manufacturing economy will make the province an excellent contender for future shipbuilding activities in the oceans economy”, Piti maintains.Nelson Mandela Bay and East London dominate South Africa’s automotive industry which means the province is already home to the necessary expertise, skilled labour, logistic services, Piti says.“But there’s more that can be done,” he says. “The expertise of the industrial base should not only be extended for the ship-building industries but need to be extended further” – augmented by aeronautical components manufacturing, for example.Food security“Marine food resources are depleting at devastating rates,” Piti says. “Between 60 and 70% of the world’s fish species are exhausted. And, with one out of every five individuals on this planet relying on ocean food as sources of protein, we are on the brink of food security crisis.”The CDC plans to establish a R2-billion aqua-farming facility at Coega. Marine animals and plants such as finfish, abalone and seaweed will be farmed on 300 hectares in the Coega IDZ, creating 5 000 jobs.Read more: Coege to develop R2bn aqua-farming facilityNelson Mandela Metropolitan University (NMMU) in Port Elizabeth will be playing a critical role in knowledge generation for maritime and marine industries, Piti says. The university formalised ties with the UN-endorsed World Maritime University (WMU) in Sweden in 2013.“NMMU is already making critical research contributions that will enhance the competitiveness of the region in environmental sustainable ways. Several African countries attended NMMU’s African Maritime Domain Conference [in November 2013] to develop responsible governance policies,” Piti says.Marine tourismCruise vacations offers Eastern Cape Tourism many opportunities to promote the province, Piti maintains. “We – or tour operators – should consider further partnering with cruise line operators and ground handlers to build on the current tourism offerings. It is an opportunity that has not yet been fully maximised to increase the much needed tourism spend in the Eastern Cape.”Demand for the ocean cruises increased by 77% over the past decade, Piti says. The majority of passengers are American, followed by travellers from Europe.“Our province is one of the most diverse and spectacular tourism destinations in South Africa, including rich cultural diversity, Big Five game reserves, stunning landscapes and, of course, a beautiful coastline with blue-flag beaches.“We are also home to one of the first-ever Big Seven game reserves – Addo Elephant National Park – which integrates the Big Five with marine life to include the Great White shark and Southern Right whale.”Port Elizabeth is South Africa’s water sports capital, home to major water sports event – including the only international Ironman event on the African continent.SAinfo reporter
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Web Analytics Originally published Oct 6, 2006 3:25:00 PM, updated October 20 2016 Too Many Tools To Get The Picture Below is a picture of the tabs of my browser session right now. As you can see, I have our SmallBusiness2.0 blog up; Technorati up to see who is linking to us and what our rank is; FeedBurner up to look at the number of people “subscribing” to the RSS feed; Google analytics to see how many visitors we are getting and from what geography; and Alexa up to see how we are doing relative to every other website/blog on the planet. I tend to go through the exercise of looking at all of these tools once a week prior to our weekly meeting to update the team on how the top of our funnel looks relative to previous weeks/months and I also tend look at this information during the day that I post a meaningful blog article that I think should get traction. I think all these tools are great if you are a professional blogger or are a dedicated full-time marketing analytics person, but it is pretty cumbersome to track all this stuff if it’s not a fulltime job. This is especially true for a small business where everyone in the company wears multiple hats. For those of you who have day jobs beyond report creation out there, do you feel like I do? Not Real-time Enough The other thing that frustrates me about all these tools is how they are not “real-time” enough for me. I wish Technorati updated the inbound links more often and had more real-time rankings. I wish FeedBurner showed you what was happening at the very moment versus just a daily snapshot and I also wish they updated their data at 12:01am for the previous day. I wish Google would stop the sandboxing process for new domains and I wish they would update their PageRank information (shown in the Google toolbar) more often. I wish Alexa would show better data on what is happening in the last week and rankings in real-time for smaller sites. For those of you who use these tools, do you have the same wish-list as I do? GoogleTrends for My Small Business I’m not sure if you have had a chance to check out Google Trends, but I think it is rather addictive. My only issue with it is it does not work at a company level (unless you are a massive company) and it does not allow you to put in custom events to show how your marketing activities correlate with traffic. For those of you addicted to GoogleTrends, do you agree? — Brian Halligan Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
Personality Grader builds on HubSpot’s extensive expertise in social graphs, natural language processing and artificial intelligence. Here’s how it works: Personality Grader clusters, analyzes and measures the width and breadth of your online footprint across thousands of different social sites. The tool uses this data to calculate 4 variables that serve as input for a Personality Grade: Personality Grader Frequency Data-Driven Marketing , the newest member of the Grader family of free marketing tools The intelligence metric uses a combination of several different methods. Using a modified application of the Stanford-Binet test, we estimate a traditional intelligence quotient score. Then we temper that number by analyzing the Flesch-Kincaid grade level of the content you’re producing online.So, what are you waiting for? Head on over to Reach – Intelligence – Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Today, HubSpot is announcing a solution to that problem. – Using computational linguistics we are able to analyze the tone of the content you produce for the Web. We trained our system on a corpus that represents the different structures of text available on the social web. We’ve also built some biometric functionality into this part of the algorithm to analyze the facial emotions present in the photos you’ve uploaded to sites like Facebook and Flickr. , gives data-hungry marketers a simple way to benchmark their online personality. We hope this will help people see where improvements can be made. Next-Generation Personality Technology This is a measurement of the size of your social network, in terms of both first and Nth-order strong and weak connections. The algorithm also takes into account the amount of influence you wield over the other users in your social graph, in terms of how often you cause them to take specific actions. Borrowing from the field of social psychology, we are able to determine how much prestige your node represents to your social group. Sentiment unaware of their personality’s effect on their work. personality.grader.com and see how you can improve your personality. – This is a measure of your rate of content production and social interaction. We analyze the types of social actions you engage in to determine if they are accidental, regulated, regular or repeated. painfully Originally published Apr 1, 2009 8:13:00 AM, updated October 20 2016 Of course, up until now, some marketers have been
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published May 28, 2009 7:02:00 AM, updated October 01 2019 Let’s face it: People have preferred formats for digesting information and the format needs to be conducive to browsing as well as deep dive study. If your company’s site is a pure play of simple web text content it’s probably missing an opportunity to tap into new audiences.Here are the key advantages of publishing your content in multiple formats:1. Maximize Your ReachA few weeks back in my long tail article I emphasized a key way to tap into new audiences by spreading your content around. It’s about being accessible. You can upload your podcasts to iTunes, your presentations to slideshare.net, or your videos to YouTube (all for free). Is any of your content being found on YouTube — the 3rd largest search engine?How to Combine SEO, Blogging, and Social Media For Results HubSpotView more Microsoft Word documents from Hubspot Marketing.2. Better Lead Generation OffersPackaging up your content assets into “kits” makes great lead generation offers. For example our Inbound Marketing Kit has a couple of videos, an eBook and links to some blog articles in there. Providing downloadable videos helps us cater to end users who want to consume the info at their leisure or on the go, while the eBooks are for quick browsing, printing and annotating. Each format has its uses!3. It’s an Important Future InvestmentLast week Nielsen Ratings reported that Americans view video on the best screen available. Ben Parr from Mashable covered that story with a blog post titled: “You Tube Generation: Online Video up 53 Percent in 2009”. Here’s the data:Online video grew 13% in Q1 2009 and consumption of video via mobile phones such as the iPhone grew by 52% from last year. Chances are a good chunk of your Generation Y and Millennial audiences are not going to read your white paper. And if that’s not your audience right now, just wait a couple of years!4. It is PersonalBlog articles, interviews, video case studies are examples of content assets that are not only easy to digest but also a lot more personal than the typical content on a web page. With video or audio especially you can put a face or a voice to the individuals you hear from and if done right the conversational, informal style can be easy to relate to. 5. It Shows PersonalityAre you fiesty, sarcastic or just hillarious? Formal web content rarely captures the personality or flavor or your company or individuals at your company. Companies spend tens of thousands to millions of dollars on brand and personality for their website. But sometimes a simple video could bring that out like text couldn’t.To Sum it UpIn order to tap into new audiences, maximize your reach and provide easy, accessible content you need to publish your content in multiple formats. Not only is this an opportunity to bring out your personality, it’s also great for lead generation!Are you experimenting with different content formats on your site? Please share your thoughts with us in the comments!Image courtesy: Amazon.comHubSpot Free Trial Optimize your website to get found by more prospects and convert more of them into leads and paying customers with HubSpot’s inbound marketing system. Start your trial now!
help control where your content appears faster First add your site and verifythat you are indeed the owner or at least have access to managing it. Once logged into Google Webmaster Tools you will have access to three primary areas for review – site configuration (managing your website), your site on the web (how Google sees you), and diagnostics (where Google is getting stuck). Date & Time: own website your site is the more likely crawlers are to go through more of your content. note Want to learn more about your website – Is it set up for success? Is it being crawled by search engines? Is it site too slow? How can I tell? your latest content ( In summary, these tools are helpful because they show you a lot about your site that you would otherwise not be able to track, and it helps troubleshoot – as a bonus this is a great way to be a hero with IT or just take some control back over your Originally published May 13, 2010 11:00:00 AM, updated October 20 2016 2. Managing Geographic Targeting: This is something that can easily be controlled via your site configuration > settings. Note that this is a little like playing with fire and you wouldn’t want to disqualify your content from being displayed to Europe unless you are truly only selling to the United States. However, if you have multiple websites or subdomains which are diagnose if something is wrong SEO Resources To diagnose potential issues, troubleshoot or determine if there is even an issue at all, refer to crawl errors and stats which show you that information. What do you do with this information? It will help you . Topics: : not all content that gets crawled gets indexed, because the harsh truth is that not all is index worthy). then this will be a must for you to . Having one and submitting it via webmaster tools allows you to politely nudge 1. Submit a Sitemap: www.domain.com/sitemap.xml and ultimately work to improve site performance. If there are no errors, then no worries. If yes, then you will want to take action and most often they will actually give you suggestions on what to do next. The crawl stats will also show you how much time is spent loading a page. This is extremely useful for large sites that are looking to do advanced optimization or any site heavily using images, dynamic URLs etc. The Photo Credit: Google to crawl This is not the public sitemap that you use as an index for your content, but rather a dynamically built sitemap which updates on a regular basis to include your most current pages of your website as you create them. This may sound complex – not at all. You can build one yourself through any free “.xml sitemap generator tool” out there or just ask your webmaster to add one. How do you know if you have one? Most are set up to be found at Kinologik Submit your site now 3. Crawl Errors and Site Speed: Free tools like Google Webmaster Toolsprovide you detailed reports about your pages’ visibility in Google, and registration is simple – and did I mention free. You should actually register your site with Yahoo Site Explorerand Bing Webmaster Centeras well. ( note: this post is specific to tips within your Google account and can be applied across the board.) for optimization by HubSpot Experts! (2 will be selected) . Live Website Optimization: Using Website Grader For Marketing Success targeting foreign countries Join HubSpot Experts for a live session for website review and optimization, providing tips for getting found online. Every Tuesday at 1:00pm ET Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
We’re going to have a follow-up Review the webinar video recording and slides. Originally published Jul 1, 2010 12:00:00 PM, updated October 20 2016 – Check if presenters are muted, either on your phone or via the webinar controls. Check that attendees’ phone/computer lines are not muted. live Q&A session with our webinar speaker, Dan Zarrella Prepare, Prepare, Prepare. Ealier this week, we hosted our largest webinar yet, The first few times we hosted a live webinar, we practiced numerous times beforehand. We tested the technology, the presenter practiced their presentation, we made checklists to make sure we hit every task. Make sure that you choose a date and time that would work well for your audience (consider their time zone, for example) and plan ahead with your webinar service provider to make sure the event is setup to provide the technology you need (any combination of phone, streaming audio, slides, video). Review all the Stay Calm. Watch for Common Mistakes and Simple Solutions. There’s an ebook, a webinar, some other awesome stuff. All free, no registration required. Please just enjoy. , for anyone who couldn’t join the webinar or didn’t get their questions answered. It will be 30+ minutes solely of answering your questions. And hey, Attendee dropping sound – Have a second computer that has control over slides as backup. Log in early and practice advancing slides. Have a printout of the slides so that you can keep talking even if the presentation is frozen. video and slides for download on our website Photo credits: Katlin Lewis Slides not advancing for presenter In addition to joining the webinar as a presenter/organizer, I also always log in as an attendee (on a separate computer) to best experience exactly what attendees are experiencing. This is a way to stay on top of issues as soon as they happen, whether it’s audio dropping out or screens freezing or anything else. This also helps you respond to attendee questions about how to interact and how to deal with technical hiccups. . – Could be that the webinar platform does not work on the attendee’s browser. Suggest that they try joining the webinar in another browser. Have a way for attendees to test their browsers ahead of time (many webinar providers have a way to do this). The Science of Facebook Marketing with Dan Zarrella Apologize. slides on SlideShare I’ve been doing webinars long enough that I know that technology never works 100% of the time. The HubSpot marketing team has hosted over 50 webinars this year and every time, even in our seasoned age, something always goes wrong. It’s a painful experience, of course, as a marketer to never have a program just work. But technology isn’t perfect (at least when it’s run by humans!) and the lessons we learn are what to do when technology goes wrong. I’m certainly not promising or expecting to not have any technical issues ever again. I’m just committing to doing my best to figure out why the issues happened and what we can do about it. We’ve met with the webinar provider and discussed the issues and possible solutions. In the end, it was a problem with the configuration for our particular event. We discussed what should have been changed and how to make sure a future event would not fall victim to the same issues. Offer a Make-Good. Before the presentation, give registrants a way to contact you (for us, they can reach us by email by just responding to their webinar confirmation). During the webinar, if there are any issues, make them clear in any and all ways possible. Sometimes we do this by audio (“We are experiencing some technical difficulties – the presentation will begin shortly! We apologize for the delay.”) but don’t rely on audio, since the technical difficulties may actually be impacting it. Answer email inquiries and submitted questions via the webinar Q&A console. anyone’s welcome to join we said. Communicate. No sound from presenter Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack – Possibly due to internet connection. Suggest that they connect to a hard internet line. Event Marketing for everyone to enjoy and also posted the – Usually an issue of an attendee’s internet connection. Suggest that they connect to a hard internet line. Topics: Constanza , , with over 13,000 registrants and experienced among our worst technical difficulties. We owned up to it. We apologized sincerely to all of our attendees, both on the webinar and in our follow up. We could not be more sorry for all the aggravation and disrupted presentation. Unfortunately we can’t go back in time and save people the aggravation of attempting to join a frozen webinar for 20 minutes. , Make sure it doesn’t happen again. Here are some free resources. But here’s what we’ll do, The last thing you want to do is alarm the presenter or attendees or anyone else. Stay calm and in control (even if you don’t feel it!) because panicking will derail your entire presentation and delay you from overcoming an inevitable hiccup. No matter how experienced we are, we all make mistakes with technology. Having some issues? Here are some of the common mistakes and simple solutions: Attendee unable to enter presentation Becky Wetherington In the end, it is an outright miserable situation to be in when technology impedes your ability to deliver quality programs to your audience. But hopefully you can develop a human relationship with that audience, offer your apologies and your plan to improve, and move forward. , That’s not enough. webinar presentation best practices We successfully recorded the presentation and sent it out to all of the registrants. We also posted the Slides not advancing for attendee . . Pseejunkie Get Into Your Attendee’s Shoes.
. “The Force” Originally published Feb 3, 2011 8:00:00 PM, updated October 20 2016 As with about every Super Bowl commercial, the writing, filmography, and editing was top notch. The commercials are funny, and speak to their core brand image. By releasing the videos a 5 days early, they got to capture an audience that wasn’t already overcharged with the latest Budweiser, Coors, and Lexus commercials. Download the free webinar Topics: Its only been one day since the videos were uploaded to YouTube, and they’ve already surpassed 1 million views. If you haven’t caught the videos yet, here you go: So How Does This Help You?While it would be great for every business to put together a Super Bowl commercial, its just not going to happen. Instead, you should be a little bit of a guerrilla marketer. Go for the quick hits that take your competition when they’ve dropped their guard. If you’ve got the next killer thing ready to launch, and you’re only holding back because of “timing” – just let it go, get it out the door. The quicker that its out there in the wild, the quicker you can start getting feedback and it can do its job. Make your competition react to you, not the other way around. Photo Credit: danorth1 Free Download: How to Use Online Video for Inbound Marketing How do you get started with YouTube, video podcasting, live streaming, or viral videos. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack A pair of interesting things came from Volkswagen yesterday – they purposefully leaked their two Super Bowl commercials on to learn how to use online video to grow your business with inbound marketing. “Black Beetle” Video Marketing YouTube
A Day Made of Glass… Made possible by Corning do. When it comes to marketing content, it isn’t about your product. It is about how your product changing the work of your customers and the lives of their end users. Do you think your product or service is boring? Is it more boring than glass? I doubt it. Yes, Corning’s video was likely expensive to make but it wasn’t the production quality of the video that made it successful. The marketers at Corning brought a simple product to life in a new and hopeful way. The video doesn’t demonstrate what glass does; instead it shows what glass Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack YouTube is famous for funny videos of cats and kids, but what if you are a B2B company? Video can still tell a powerful story. The virality that is possible on video-sharing sites like YouTube adds a new level of reach to compelling video stories. Marketing Takeaway could Video Marketing What did you think about the video? Topics: ” had more than 10 million views. Recently, glass company Corning released a video on YouTube that could arguably be the best B2B viral video ever made. At the time of this blog post the video ” Originally published Mar 25, 2011 2:00:00 PM, updated October 20 2016