Pakistan’s coach Younis quits ISLAMABAD (AP): Waqar Younis has quit as Pakistan coach only a day after Shahid Afridi stepped down as Twenty20 captain. Pakistan lost three group matches at the World Twenty20 and made an early exit from the tournament in India. Younis, who was national coach for 19 months, says “unfortunately I couldn’t give the result which the nation was expecting.” Younis had three months before his contract with the PCB was due to expire, but he quit after meeting with the Pakistan Cricket Board officials in Lahore on Monday. Setback for WCup stadium MOSCOW (AP): The official completion date of Sochi’s stadium for the 2018 World Cup has slipped back five months to November, the second such delay for a Russian World Cup venue in the last week. Regional sports minister Lyudmila Chernova announced the delay in comments to the state-run Tass agency, but did not give any explanations. The Fisht stadium hosted the opening and closing ceremonies for the 2014 Winter Olympics, but has needed lengthy construction work to convert it for football and expand its capacity to over 47,000. Last Friday, Russian Sports Minister Vitaly Mutko said the St Petersburg stadium had fallen three months behind schedule but would still open by the end of the year. Sammy Stadium CASTRIES, St Lucia (CMC): West Indies T20 cricket captain Darren Sammy yesterday expressed his delight at the decision of the St Lucia government to rename the Beausejour Cricket Ground, after him following the exploits of the regional team in the just-concluded T20 World Cup in India. Sammy, along with fellow St Lucian, Johnson Charles, returned to a hero’s welcome at the Hewanorra International Airport, where they were greeted by Prime Minister Dr Kenny Anthony and other St Lucians. “Big-time reception, homecoming,” Charles said in a video posted on Facebook, while Sammy said Anthony had announced that the island’s premier cricketing ground will now be known as the Darren Sammy National Cricket Stadium. “To God be the glory,” Sammy said, adding “I am truly honoured, I am humbled and bless. Thank you, we always know St Lucians love their own and the love and respect and admiration I have just received at the airport, oh my God, thank you very much.” Giorgi turns down Italy call-up ROME (AP): Camila Giorgi has turned down a call-up to Italy’s Fed Cup team for its World Group playoff against Spain, choosing to compete in qualifying for a tournament in Stuttgart, Germany, instead. The 48th-ranked Giorgi announced last week that she was cutting off ties with the Italian Tennis Federation – apparently because the federation insisted she play Fed Cup. Italy captain Corrado Barazzutti called her up anyhow for the April 16-17 series. Giorgi had until Monday to confirm her call-up and the federation announced yesterday that 72nd-ranked Karin Knapp was taking Giorgi’s place on the team, which also includes Roberta Vinci, Sara Errani and Francesca Schiavone. Giorgi is currently playing in Katowice, Poland, where she beat Aliaksandra Sasnovich of Belarus 6-4, 6-4 in the first round yesterday.
AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREGame Center: Chargers at Kansas City Chiefs, Sunday, 10 a.m.“Moviegoers are eagerly awaiting the next chapter in the career of this beloved actress and we are looking forward to thanking her for all that she’s already given us.” Roberts’ portrayal of crusading legal advocate “Erin Brockovich,” won the actress an Oscar and a Golden Globe. The actress’ film credits also include “Pretty Woman,” “Steel Magnolias,” and “Mystic Pizza.” Other notable Cinematheque Award recipients include Steven Spielberg, Nicole Kidman, Sean Connery, and Al Pacino. Today’s awards ceremony at the Beverly Hilton hotel will be broadcast in December on AMC. BEVERLY HILLS – Oscar-winning actress Julia Roberts will receive the 22nd American Cinematheque Award today at the Beverly Hilton, honoring her contributions to the film industry. Presenting the award will be Roberts’ co-star in “The Pelican Brief,” Denzel Washington. Roberts was the presenter last year when George Clooney was honored by American Cinematheque with their 21st Award. “Julia Roberts is a true movie star who has delighted audiences and critics in so many pictures,” said Rick Nicita, Chairman of the Board of the American Cinematheque. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!
Click here if you’re unable to view the photo gallery on your mobile device. TORONTO – The Warriors feel they always can depend on Kevon Looney any time he steps on the court. Can the Warriors also depend on Looney to play against the Toronto Raptors in Game 3 of the NBA Finals on Wednesday after missing the entire second half of Game 2 because of a left chest contusion?“That’s the plan. I’ll at least go out there and try,” Looney told Bay Area News Group following the Warriors’ 109-104 Game …
Share Facebook Twitter Google + LinkedIn Pinterest Grand Champion: Ava Shroyer, Logan Co. (Light Weight champion)Res. Grand Champion: Paige Pence, Clark Co. (Middle Weight champion)3. Jada Shroyer, Logan Co. (Light Weight Res. Champion) 4. Ava Shroyer, Logan Co. (Middle Weight Res. Champion) 5. Tiffany Sunday, Pickaway Co. (Heavy Weight Champion) 6. Briley Ashcraft, Athens County (Heavy Weight Res. Champion)
The Scottish Cities Alliance (SCA) has revealed it brought £100 million ($122 million) into the country’s economy over the last 18 months, through promotion of Scotland’s economic potential to foreign investors.It aims to promote £7.5 billion ($9.1 billion) of investment opportunities in the next year, focusing on low-carbon, hydrogen, and smart city programs in Scotland’s major cities.See Also: City of Boston calls for IoT projects grounded in reality“We believe that by attracting investment to Scotland’s cities, using smart cities, hydrogen and low carbon programs, we will make the cities some of the most desirable and sustainable places to live and work in the world,” said councillor Andrew Burns, chair of the SCA.The SCA revealed earlier in December that smart city programs adopted by Scotland’s seven major cities will use technologies to make services more efficient. This includes LED street lighting, Wi-Fi connected trash bins, and healthcare provisions.Glasgow network a new smart city sandboxA consortium of communications firms announced in July plans to create a large Internet of Things (IoT) network in Glasgow, one of the first major signs that Scotland could be a place for tech firms to test and deploy emerging technologies.Scotland has been thrown into turmoil by the UK’s vote to leave the European Union, with some investors worried that the country will lose access to the single market. The Scottish National Party has pushed Westminster to fight for a deal that includes single market access, and has warned that losing this may result in a second referendum.That panic does not appear to be hitting the tech scene, although as formal negotiations start, Scotland might start to feel the pinch. The SCA did not comment on Brexit and the implications it may have on tech investment in Scotland. Tags:#hydrogen#low carbon#Scotland#Scottish Cities Alliance#Smart Cities#smart city Dahn Tamir For Self-Driving Systems, Infrastructure and In… Related Posts How Connected Communities Can Bolster Your Busi… Surveillance at the Heart of Smart Cities How IoT Will Play an Important Role in Traffic …
In the process of weathering the storm, these l Amazon certainly stands out, but relative to the amount of new company formation (and venture money spent on super bowl ads), there were very few large, sustainable, profitable corporations created by this industrial structure disruption. The industrial structure of the publishing industry is at an interesting historical point. dramatically impacted by the ecommerce disruption. The industry disruption is good news for the social bookmarking sites like Digg and YouTube; the (very) few top bloggers that can aggregate enough traffic to make the economics of advertising work; and the plumbing suppliers like Feedburner, Google, etc. were The reality is that the mom & pop retailers I suspect it will look similar to the way we look at retail in 1997 today. I think of it as Google is to Publishing is to 2007 This industry disruption is potentially bad news for established content producers, such as the The Boston Globe, The USA Today, and the LA Times. However, the major corporations (Target, Wal-Mart, Barnes & Noble, Gap) weathered the storm by Originally published Mar 9, 2007 1:01:00 PM, updated March 21 2013 figuring out how to leverage the technology and combining it with hard to acquire strengths in inventory management and logistics to fight off new entrants. Amazon is to eCommerce is to 1997. I suspect the smaller players at the margin with less editorial resources will have a hard time competing because they do not have hard-to-acquire resources (high barriers to entry) and will not be able to figure out the technology in time. This industrial structure in the publishing industry in 2007 is a lot like the industrial structure in the retail industry in 1997. eventually Most large newspapers and magazines will eventually weather the storm by figuring out how to leverage the technology and combine it with their hard to acquire editorial strengths. arge publications will face some layoffs (i.e. Boston Globe shuttering overseas bureaus), end up experimenting with interesting business models (i.e. USAToday releasing web2.0 features), and take medium-term market cap valuation haircuts. It is hard to say how we will look at the current publishing industry disruption from 2017, but The disruption lead to very few new eCommerce giants. I suspect that many of the independent bloggers selling ads on their sites will end up going away as the economics just won’t work and this will be our publishing equivalent to the sock puppets. I suspect there will be a few new large media players created, other than Google. The internet, search, social bookmarking sites, blog software, Google Adsense, and RSS in combination are acting as a disruptive technology to the publishing industry by lowering the barrier-to-entry (no printing costs!) for new entrants and improving consumption patterns for consumers (more specialization). as Many predicted that the disruption would wipe out the brick & morter retailers (i.e. Barnes & Noble) who had much to lose and give rise to a slew of ecommerce giants and plumbing vendors who had much to gain. In 1997, ecommerce software and the internet were a disruptive technology to the “brick & morter” retail industry by lowering the barrier-to-entry (no stores!) for new entrants and improving consumption patterns for consumers (from home). Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Internet marketing is becoming an increasingly important way for businesses to reach their best prospects. However, the industry is still relatively new and it can often be hard to find the right professionals to help you. 1. Were you cold called by the person offering you services? The above article was written in collaboration with If you’ve recently hired (or considered hiring) an internet marketing consultant, would love to read your experiences in the comments. I think increasing transparency and raising the overall level of awareness is a good thing. Topics: 2. Are Their Own Search Rankings Misleading? . If they can’t find clients for themselves, what makes you believe they can help your business find clients? 3. Who is actually going to do the work? In search engine optimization for example, a lot of companies will operate as a sales operation in the US and have a bunch of people in India, Philippines or any other developing country with relatively low labor costs. Not that you can’t get quality work out of these countries, you can. But because you can never talk to the people who actually do the work , it is difficult to monitor the quality. Also, a lot of offshore SEO work tends to indulge in practices which Google frowns upon, endangering your site with a complete ban or penalty. You may have heard the term black hat and white hat search engine optimizers. “Black hat” is a broad term for those practices that do not follow search engine guidelines and use tricks to coerge the search engines to rank content that would not otherwise (and should not otherwise) rank. Over the long-term, black hat practices rarely work. For small businesses, it’s almost always a bad idea to try black hat approaches — you will be out-gunned at best and penalized or banned at worst. [For more on this topic, read ” “] 5. Never trust a guarantee SEO Silly Rabbit, Tricks are for Black Hat SEOs 4. Talk to the person who will work on your project. 7 Signs You Should Run Screaming From An SEO Consultant Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Like most industries, the Internet Marketing industry has its fair share of scam artists and poor performers with a slick sales message. Here are a few pointers to help you understand if the guy with the shiny suite and white smile is worth your time and money.. For more tips on picking an SEO consultant, read ” 6. Stay away from black hat SEOs Like talking to the garage mechanic, an SEO professional can easily confuse you with language that does not explain things. This does not have to be the case. It is perfectly reasonable to be expected to be spoken to using common English. Some shady characters will like to use big and complicated terms like “Latent Semantic Indexing” to baffle you into thinking they know what they are talking about. Do not feel stupid because you have to ask questions. Ask lots of questions and make sure you speak to the person who is actually going to work on your project. , a social media marketing expert. If so, huge black mark. I don’t care what they are promising, but if they have to cold call to get clients they are probably not that good. The reason is there is a shortage of savvy internet marketers and anyone who is any good does not need to cold call. Internet marketers should be good at, ahem, marketing Originally published Dec 10, 2007 11:17:00 AM, updated October 30 2019 Lyndon Antcliff What some companies do is to drive rankings for a few keywords with a significant investment in ‘paid links. It costs a lot of money, but if it gets them to number one in the search rankings, they can then use that to impress prospective clients. They can do this over and over recouping the cost of the paid links by way of increased sales and billing rates. So, If they only show you one site and after investigation you find out it is their own, and ranks for just a few key terms, beware. Some level of paid-link driven optimization is fine, but that shouldn’t be their only approach. If a search marketing professional guarantees you a #1 spot on Google for any keyword, end the conversation and show them the door. The only company who gets to decide whether or not you rank number one in Google is Google. There are many factors which go into the search results page and only a limited number of them are actually in the hands of your search marketing professional. What you want is not a gurantee of rankings, but credible assurances that they have the experience and expertise needed — and that they will actually spend time and energy on your project. “.
Topics: This article is part of a 4-part series on Getting Started with Pay-Per-Click and Google AdWords. If you’d like to review these posts, click the links below: Getting Started with Pay-Per-Click and Google AdWords How to Size Up a Market in PPC How to Get Started with Google AdWords Tweaking Google AdWords for Higher PerformanceIn this second post of four on getting started with PPC and Google AdWords, we look at how to size up a market. (If you missed the first post, read that one first – Getting Started with Pay-Per-Click and Google AdWords). The goal today is to know whether there’s enough traffic to justify an invest PPC advertising.As such, not every market drives online volume comparable to its brick and mortar activity. So, to determine whether PPC makes sense for your niche, consider these 3 questions:How strong is demand for this product? How competitive is this market?How much will clicks cost?How strong is demand for this product?Come up with a keyword phrase you think people will use most often when searching for your product. Now go to the Google Traffic Estimator Sandbox and enter your keyword phrase. If we leave the second field in #2 blank, Google will return traffic estimates based on a payout sufficient to yield the top position on the page 85% of the time.The tool gives a Google search volume estimate on a 1 to 5 scale, plus an estimate of the number of clicks you can get at a given bid price. Now, we can see whether the search volume for a given product is healthy or anemic. These are the traffic estimates for the terms we entered:How competitive is this market?At the Google homepage, you can get a fast and dirty idea of how competitive a market is. Figure if there are 50 or more bidders on a search term, it’s cutthroat but very lucrative for the winners. Fifteen or fewer, it’s relatively easy to compete although there may not be a big revenue base to go after.Enter the term weight loss. Thirty-three pages of paid ads turn up for about 327 bidders. Enter the term cockatoo. Only four bidders appear on the first page and that’s it. But, the real measure of competition is the bid price per click, so let’s turn to that.How much will clicks cost?As we saw earlier, the Google Traffic Estimator Sandbox provides a way to check the price for various keywords without having to log into your AdWords account. Assume you’re selling a $50 weight loss supplement, the profit is $40, and the conversion rate is 1%. This means 99 of 100 clicks don’t buy. At the high end of $2.73 a click for the broadest version of the term weight loss, you’ll eat about $270 before you make your first sale. Moreover, this scenario would repeat itself 46 times a day! Ouch.For the exact term, weight loss, the high end runs $870 per day. At a $40 profit per sale, you need nearly 22 sales to break even. This would require an 8.6% conversion rate. By bidding for less competitive positions on the page (to reduce your outlays) and by improving ad copy and landing page effectiveness (to boost conversion rates), a profitable opportunity might exist with this keyword phrase, but you need to be careful.Conclusion In our next post, we’ll take you through the process of creating a Google AdWords account, delve deeper into the mindset needed to succeed and look at some advanced tools Google provides. Originally published Mar 20, 2008 11:32:00 AM, updated March 21 2013 PPC Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Do you think you have what it takes to produce content that spreads like wildfire? Then put your creativity where your mouth is and compete to win $5,000 for writing that brilliantly insightful article or producing that hilarious video. Intrigued? Read on… We’re huge on publishing content here as part of a greater inbound marketing strategy and have even had some success with our content going viral (lots of articles on the front page of Digg and viral tools like Website Grader and Press Release Grader ). We’ve had our share of failures, too (we consider this a necessary evil when attempting to produce viral content).So, we’re going to try and enlist the creative minds out there to help produce more viral content. And we’re putting our wallet behind this to the tune of $5,000. You can win more than once, and we’ll keep running the contest for the next 3 months or until we run out of money ($50K).How to Win the $50,000 Viral Marketing Contest Complete this form to enter. If your proposal is accepted, we’ll email you and then you can complete the article or video.Once completed, you deliver the content to us and if we think it rocks, we’ll post it on our blog or YouTube account. We will pay you $100 for an article or $200 for a video that we post.If your content is a viral success, we’ll pay you $5,000. Success for an article means getting to the front page of Digg. Success for a video means over 10,000 views on YouTube in under 30 days.Viral Marketing Contest RulesThe article or video content must relate to marketing in some way. For examples of our articles that have been virally successful, see 12 Quick Tips to Search Google Like an Expert , Now Any Business Can Tap 53 Million Facebook Users (For Free) , and GoDaddy’s 16-Step Checkout: Brainless Marketing At Its Finest? The content must be original and created by you, and ownership of the content passes to HubSpot when we publish it.Scripts or other automated tools to drive votes or views are not allowed.We’ll keep running the contest for the next 3 months or until we spend $50,000, whichever comes first. We might extend the contest depending on the results, so stay tuned. Enter the $50,000 Viral Marketing Contest Now >> Originally published Jul 29, 2008 10:47:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Campaigns Topics:
targeted marketing efforts Many candidates used display ads on the [free] Ames Straw Poll website to grab the attention of undecided voters. Bachmann used strong call-to-action links on the site asking visitors if they wanted to take part in her entertainment events in Ames, which linked to landing pages with forms asking for support. When possible, always remember to take advantage of the larger event’s website reach and other ways to appeal to the majority of the audience. The larger event will most likely draw new and , which focused on encouraging Iowa residents to attend the event to vote, was the key to her success. In terms of marketing, many agree that the Ames Straw Poll showcases the organizational and marketing strengths of each candidate. What sets it apart from other contests along the road to the White House is that there is a stronger focus by the candidates on grassroots, Marketing Implications of the Ames Straw Poll social media 4. Use friendly competition and incentives to spread awareness and increase engagement. In order to be successful at the Ames Straw Poll, candidates’ marketing skills are put to the test, as they must locate legal residents of Iowa and then convince these voters to 1) support them, 2) purchase a $30 ticket to attend the Ames Straw Poll, and 3) show up on the day of the event. If candidates can do this with enough people, they’ve demonstrated their organization’s grassroots marketing skills and organizing efforts. Therefore, the efforts that some candidates take to achieve success at the Ames Straw Poll provide helpful insight into grassroots event marketing. Below are some digital event marketing lessons marketers can learn from the Ames Straw Poll. qualified leads for your business , so think of it as yet another qualified channel to generate more leads! Bachmann set up a strong presence in Iowa with her digital team to generate buzz about the Ames Iowa Poll. Instead of focusing on a “Vote for Bachmann” message, the digital team focused its marketing on the candidate’s events associated with the poll. If you are new to industry in which you’re marketing, promote your event in a way that positions exciting news or value relevant to your event, rather than focusing your marketing on what you’re hoping to achieve with the event (in Bachmann’s case, votes). If your goal is to get discovered, be creative with how you attract your audience. Once you gain a following and generate buzz around the event, you can market yourself later. Did you follow the Ames Straw Poll? What other event marketing lessons can you share? as opposed to traditional, wholesale media campaigns, primarily because there is an established audience upon which to focus. Only die hard, well-informed and passionate ‘politicos’ are interested in attending the Ames Straw Poll. 1. Make the event the focus of your marketing push. One of the biggest challenges for candidates in the Ames Straw Poll is attendance. Candidates need to generate interest in the event, but they also need to ensure voters actually attend to cast their vote. Most candidates created online platforms for their voters to RSVP or register for a bus ride to the event. For your own events, consider using a platform like Eventbrite so people can RSVP and see who else is planning to attend. Creating a sense of a ‘team’ by allowing attendees to see that they’re not alone generates excitement about you and the event. By creating multiple platforms for your attendees to actively commit, you can secure a more accurate count of the day’s attendees. Think of enticing ways to generate multiple forms of commitment from attendees to be sure you’ll attract a strong showing. 3. Make it easy, and get people to commit. This past Saturday, the Ames Straw Poll was held in Iowa, which is the first test of the Republican candidates’ organizational strength in their quests to gain the Republican Party’s nomination for president. The event takes place each summer before the year of the presidential election. The winner of this year’s poll was Michele Bachmann, and many believe her 2. Use the larger event platform to generate leads. Prior to the poll, candidate Tim Pawlenty motivated supporters by creating a competition to take action through Digital Event Marketing Lessons From the Ames Straw Poll Topics: set up a Facebook Page Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack to spread awareness. He Originally published Aug 17, 2011 3:05:00 PM, updated October 20 2016 that linked supporters and awarded points to supporters for completing specific tasks such as posting Facebook messages to promote his candidacy. Top performers were awarded prizes. The key takeaway here is to leverage your existing supporters or customers to spread the word to their own networks. Have loyal customers? Find ways in which you can get them to promote your event throughout their own networks. Make sure you motivate them appropriately, and thank and reward them for their efforts. internet marketing strategy Event Marketing