Mens Health Upgrades to More Interactive iPhone Edition

first_imgSean Bumgarner, Rodale’s interactive design director, says the company’s history with developing branded spinoff apps,  such as Jimmy the Bartender and a variety of magazine-branded exercise and recipe apps, has helped prove the market for a full Men’s Health brand introduction for the  iPhone and iPod Touch. Plus, when readers download a tablet version of the magazine, they automatically get the iPhone version as well. Of that audience, Bumgarner says usage went from six percent to 16 percent on the iPhone since June—a market of users that Rodale believes is very different from the iPad. “It’s a separate market opportunity from the tablet,” says Bumgarner. “In addition to the tablet, people want the latest iPhone, too. They are significantly different experiences.”Men’s Health’s enhanced iPhone edition uses a color- and icon-coded system to help readers navigate the content using standard scrubber and swipe motions.  With the notion that readers tend to interact with content on the iPhone while doing other things, like waiting in line, Bumgarner says a premium was placed on quickly conveying a section’s meaning on the first page. iPhone usage, he says, tends to mimic the flipping and browsing habits readers have with the print magazine. “It’s not a lean-back experience like the iPad. They need a quick flash and dive in and out of the content. We decided to use the full screen and then use a tap to show the text. We wanted to maintain a sense of scale and maximize what you’re getting in the screen space,” he says. Despite the screen limitations, the full content of the magazine is available in the iPhone version—except for the ads. Gillette is the exclusive sponsor for the first enhanced version and Bumgarner says that if there isn’t a single sponsor for the issue, advertising will be limited. “People want to use their phone for everything,” says Bumgarner. “So it’s not as much about replicating as much as finding a way for telling the stories. The tablet is such a great way to showcase content and photography, but from a design point of view this was a much more conceptual challenge to figure out how people were going to use this content.”A pull-out exercise poster that appears in every issue, for example, was recast as frame-by-frame animations for the iPad. On the iPhone version, however, a video shows the content with a fitness editor providing instructions with a voiceover. Again, the iPhone version leverages its take-along characteristic for the gym. “If you’re in the gym, you don’t want to be noodling around using the scrubber on the tablet to go frame by frame,” says Bumgarner. An essay written by Garrison Keillor includes an audio version narrated by the author, with a slideshow featuring images of subjects noted in the essay for further interaction. Plans include a Women’s Health version to launch in October, but Bumgarner is taking a wait-and-see approach on the other Rodale brands. A single issue is priced at $4.99 and a one-year sub is $23.99. Rodale says Men’s Health has sold about 60,000 digital copies, with more than 51,000 digital subscribers. Rodale’s Men’s Health, which launched a PDF replica for the iPhone in June, has significantly stepped up the mobile edition to be, in a sense, a mini-iPad version of the magazine with greater interactivity and navigation. But rather than squeezing the tablet edition into the iPhone format, the mobile version has been reimagined specifically for the small screen. last_img read more

NOW HIRING 50 New Job Openings In Wilmington Week of June 3 2018

first_imgWILMINGTON, MA — Below are job listings previously published on Wilmington Apple during the week of June 3, 2018:Full-Time Long-Term Substitute Grade 1 Teacher at Shawsheen Elementary SchoolFull-Time Materials And Distribution Associate at Hewlett Packard EnterpriseFull-Time Weld Leader at Janis Research CompanyFull-Time Operations Analyst at SOVOS ComplianceFull-Time Maintenance Worker at CareOne at WilmingtonFull-Time Teacher Assistant at May InstituteFull-Time Sales Center Leader at Bimbo Bakeries USAPart-Time Afternoon Loader/Warehouse Associate at Optima ShippingFull-Time Carpet Cleaning Technician at Response Team 1Full-Time Project Superintendent at Trinity Building & Construction ManagementFull-Time Kindergarten Teacher at Wildwood Elementary SchoolFull-Time Customer Service Representative at Parterre Flooring SystemsPart-Time Officer Coordinator at SOVOS ComplianceFull-Time Pest Control Technician at RollinsFull-Time Sales Operations Analyst at SOVOS ComplianceFull-Time Resin Operator at Lubrizol CorporationFull-Time Manager at Dunkin Donuts (next to Rocco’s)Full-Time Manager In Training at Cumberland FarmsFull-Time Payroll Analyst I at Charles River LaboratoriesFull-Time/Part-Time Host/Dining Room Coordinator at Red Heat TavernLong-Term Substitute Kindergarten Teacher at Wildwood Early Childhood CenterFull-Time Telecommunication Customer Service Representative at PRIMUS ManagementFull-Time Area Manager at FedEx WarehousePart-Time Package Handler at FedEx WarehouseFull-Time Settlement Operations Manager at Ametros Financial CorporationPart-Time Dietary Aide at CareOne at WilmingtonFull-Time Administrative Assistant at Garrick-Santo LandscapeFull-Time/Part-Time Shifts at Dunkin Donuts (321 Main Street)Full-Time/Part-Time Front & Back of the House Positions at Rocco’s RestaurantFull-Time Sales Manager at Mattress FirmFull-Time Youth Director at Wilmington Community TelevisionPart-Time Delivery Driver at OptimaFull-Time Summer Job Carpet Cleaning at New England Carpet MasterFull-Time Carpet & Floor Cleaning Technician at New England Carpet MasterFull-Time Mover & Driver Supervisor at Two Men And A TruckFull-Time Digital Media Lead at World Travel HoldingsFull-Time Partner Marketing Manager at OSRAM SylvaniaFull-Time Route Sales Representative at AramarkFull-Time & Part-Time Positions at SaversFull-Time Warehouse Worker at Northeast Air SolutionsFull-Time Manager in Training in Cumberland FarmsFull-Time Personal Insurance Account Manager in HUB InternationalPart-Time Residential Life Coach at Nu-Path, Inc.Full-Time Sanitation (Food Manufacturing) at Stuffed FoodsFull-Time Shipping and Receiving Clerk at Stuffed FoodsFull-Time Customer Service Representative at SpeedwayFull-Time Employee Relations Specialist at UniFirstFull-Time Call Center Dispatcher at Security SourceFull-Time/Part-Time Driver at West Springfield Auto PartsFull-Time Driver & Mover at Two Men And A TruckFull-Time School Nurse at Woburn Street SchoolFull-Time/Part-Time Logistics Team Member at TargetFull-Time Customer Service Representative at AramarkPart-Time Dog Groomer at Doggie Styles Mobile GroomingPart-Time Administrative Assistant at Winchester Hospital Family Medical CenterFull-Time Entry Level Site Surveyor at Vivint SolarFull-Time Supplier Development Engineer at Ametek, Inc.Full-Time Senior Technical Support Engineer at MKS InstrumentsFull-Time Principal Electronics Engineer at MKS InstrumentsFull-Time Machine Shop Inspector at Burlington Machine Shop(NOTE: Wilmington businesses — Feel free to send me your job postings at wilmingtonapple@gmail.com.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedNOW HIRING: 60 New Job Openings In Wilmington (Week of June 30, 2019)In “Business”NOW HIRING: 60 New Job Openings In Wilmington (Week of August 11, 2019)In “Business”NOW HIRING: 60 New Job Openings In Wilmington (Week of July 14, 2019)In “Business”last_img read more

Why Metro Is Making Some Changes To Its New Bus Network

first_img To embed this piece of audio in your site, please use this code: Listen Gail DelaughterA Metro bus stationed on Old Katy Road during the recent floods.It was almost a year ago that Metro unveiled a totally revamped bus network. But officials said riders would see periodic changes.The transit agency makes service adjustments three times a year. Those changes are made in January, at the end of the school year, and at the start of classes in the fall. The latest changes affect over thirty Metro routes and that includes both local buses and park and rides. They went into effect last weekend. Metro’s Jerome Gray says one thing they’re trying to do is ease overcrowding on some of the more popular routes. “We’ve added some trips earlier in the morning to accommodate people asking for that,” Gray says.Changes also affect the park-and-ride buses. Gray says ridership usually dips toward the end of the school year and they also thought they’d have fewer riders because of oil and gas layoffs. But it turns out that wasn’t the case. “Interestingly enough on several of those park and ride routes we’ve actually seen an uptick in the ridership,” says Gray. “I think a number of people are just opting to not drive their car all the way into work. They’re opting to park it and get on the bus.”  Still more changes are expected in the months to come. New Metro Chairman Carrin Patman says one of her goals is to find neighborhoods that were left out when the new bus system was designed. X 00:00 /01:16 Sharelast_img read more