The brains of Ireland are coming to Letterkenny!

first_imgFancy yourself as being smarter than the average Joe?Locals who often wonder just how smart they are can put themselves to the test when Irish Mensa, the high IQ society, arrive in Donegal.The group are coming to Letterkenny for their Annual Gathering over the May Bank Holiday weekend. Over 80 Irish and International members are planning to enjoy the town, the countryside, Glenveagh, Fanad Lighthouse, good eating locally, and included in the weekend programme are a treasure hunt around the town and a pub crawl.While they’re here, they are running a Mensa test session, at a discounted rate, on Saturday May 4th at 2pm in Dillons Hotel.So now is your chance to prove to yourself that you were just misunderstood when you never came top of the class.The brains of Ireland are coming to Letterkenny! was last modified: April 25th, 2019 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:letterkennymeetingMENSAlast_img read more

Did corn fungicides pay in 2016?

first_imgShare Facebook Twitter Google + LinkedIn Pinterest As farmers around the state scouted their withering corn fields this summer, the application of fungicides seemed like a waste of money. Some are now second-guessing that decision.“I should have done a whole lot more fungicides,” said Jeremy Goyings, who farms in Paulding County. “We didn’t want to throw more money at what looked like a 100-bushel corn crop at the time, but it turns out we should have. There were a lot of excellent results with fungicides in this area. It was a little variety specific and those varieties that were more disease susceptible saw more benefit. It drives home the point that we need to be pushing harder on the fungicides on the corn. I think there is money to be made with more blanket applications. There may be years that it does not have that kind of yield benefit, but there are years where it does pay and you don’t want to miss out on it. The plant health is important. Keeping that corn alive a little longer helped capture the larger kernel size.”Jon Miller shared the same regrets in Fairfield County.“Talking to neighbors, it seems like fungicide really paid for itself this year,” Miller said. “I think we’ll probably do more fungicide next year because of how this year went. It was so dry and we didn’t see the disease but there was some yield benefit. With the later rains it might have really helped.”The problem is that the plant health benefits in corn are challenging to quantify and document, particularly when prices are low.“I have heard from some growers and field agronomists about the plant health benefits of fungicides this year. They didn’t have the disease pressure and they are seeing higher yields, but they are also seeing much higher moisture corn,” said Peter Thomison, Ohio State University Extension corn specialist. “Plant health and fungicides are a touchy issue. I have done work with this, along with plant pathologists, and it is frustrating. We have done the work for several years and not seen any benefits. Then, lo and behold, we have a year like this and we see a response. It would be nice if we knew under what conditions it worked. It is like shooting dice. You never know the year you’re going to see the benefits of these fungicides. When corn is $7 or $8 you can put it on as a risk management tool, but when corn is $3.50 it is a different story. The speculation is that the longer you keep that corn green, the more opportunity you have to extend the filling period for corn. If you kept that canopy alive longer this year it may have translated into higher yields with the rains.”last_img read more

Dillinger says Black, Bolts ‘getting sick’ of losing after 3rd straight loss

first_img“We’re 1-3 and there’s nothing to be happy about,” Dillinger said after Meralco suffered a 99-81 rout to TNT on Sunday.Black left the venue immediately after the loss and politely declined for an interview.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutout“The Philippine Cup has been our Achilles heel and every Philippine Cup, we get our ass kicked. I’m getting sick of it and our coach is getting sick of it.“Meralco lost grip of the game early after TNT staged a 16-3 run. Though Niño Canaleta helped the Bolts get to within five in the early moments of the third quarter, the KaTropa eventually pulled away for good, leading as high as 22, 92-70, late in the game thanks to their stupendous shooting from beyond the arc. Photo by Tristan Tamayo/ INQUIRER.netANTIPOLO — All of the losing and struggles in the Philippine Cup have taken its toll on Meralco.Bolts veteran swingman Jared Dillinger said the players as well as head coach Norman Black are “getting sick” of the losing.ADVERTISEMENT Brace for potentially devastating typhoon approaching PH – NDRRMC Dillinger, though, challenges his teammates to step up and show what they’re made of as the franchise eyes to finally end its misery every all-Filipino conference.“When you get two guys like Ranidel and Cliff out, as a team, that’s the opportunity for the guys below them to step up. It doesn’t have to mean scoring, getting the assists or rebound, it’s just making the right play, being a smart player. We just got to step up as a team,” he said.Meralco faces Kia on Wednesday with the cellar-dwelling squads both seeking to crack the upper echelon of the standings.“It’s a do-or-die. That’s gonna be a playoff game for us. Thank God, they beat Rain or Shine cause you don’t want to be that one team that gives the win to a team which lost 16 straight games. You don’t want to play teams like that. It’s gonna be tough for us,” he said. MOST READ Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH Dillinger, however, knows that Meralco can’t get frustrated with its 1-3 slate as his team has no other choice but to go back to basics.“It’s a long season,” he said. “We have to go back, look at the film, get yelled out by our coach, look at all the mistakes that we made, but more importantly, we can’t press the panic button. We can’t point fingers. We have to first blame ourself within, ‘What did I do wrong?’ We won’t panic, but I got to admit, it’s not fun right now.”Asked what the Bolts are doing wrong that has led to a three-game skid, Dillinger said that it’s just the little things.“Sometimes you don’t make the extra pass or make the extra effort on defense. It’s a lot of small things that you won’t see really. After a lot of that, it adds up and you see what happened to us tonight. TNT didn’t do anything much. It’s a given that they played well, but they didn’t have any secret schemes against us. They just passed the ball around, they got open shots, our effort wasn’t there. We got to put up the intensity cause it sucks right now.”Also not helping Meralco’s cause is the injuries to Ranidel de Ocampo and Cliff Hodge, both of whom are integral pieces of Black’s rotation.ADVERTISEMENT Read Next 2 ‘newbie’ drug pushers fall in Lucena sting Slow and steady hope for near-extinct Bangladesh tortoises John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Kammuri turning to super typhoon less likely but possible — Pagasa Typhoon Kammuri accelerates, gains strength en route to PH Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City View comments LATEST STORIES NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers Rosario stars in TNT win a day after celebrating 26th birthday Don’t miss out on the latest news and information. last_img read more

Whitepaper Best Practices – The 3-30-3 Rule for Whitepapers

first_imgI attended the Marketing Sherpa Demand Generation Summit, and listened to an interesting presentation from Mike Stelzner, author of Writing White Papers.  He mentioned the “3-30-3” rule of whitepapers, which I thought you would find interesting and useful.The 3-30-3 Rule for Whitepapers:1) You have 3 seconds to grab your readers attention.  This is related to the ad they are looking at or the organic search result.  You only have a couple seconds to grab their attention and get them to click on your ad or link so they become interested in your paper.2) You have 30 seconds to engage your reader.  Once they have clicked, you need to engage them with a summary of the paper either to get them to read the whitepaper or to get them to download it.3) You have 3 minutes for your prospect to read the paper.  No matter how amazing your content is, people are busy and tend to skim them.  Don’t make the content too dense.  It is better to simplify the content and offer an additional whitepaper, than to include too much information in one whitepaper.Do you use whitepapers in your marketing?  What tips do you have to share?  Leave a comment below. Originally published Oct 22, 2007 12:15:00 PM, updated March 21 2013 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Content Typeslast_img read more

The Science Behind Website Redesign

first_img2/3 of marketers were happy with their last website redesign! The problem? Roughly 1/3 of website redesigns do not go well. HubSpot CMO Mike Volpe recently delivered a content-heavy webinar, The Science of Website Redesign , based on his research. Once you learn it, you’ll very well be good to go.Free Workbook: How to Plan a Successful Website RedesignBut not sure what website redesign consists of? Check out this condensed sum-up of when, who, why, what, and how FYIs; then, access the materials you won’t find anywhere else. WHEN to redesign Webinar: How often should you do a website redesign? When is the right time to redesign your website? Quick FYI: It’s not about what people think. When you redesign depends on the data changes in your business. Whether you’re redesigning or not, make sure the content on your site is constantly evolving. WHO does the redesign Webinar: Who does the work on website redesign projects? Who initiates website redesign projects? Quick FYI: You can either go through the process internally, or hire somebody else to do it. If you’re unsure you can do it, leverage an expert to improve your website. (If you are a small business, be careful going into the redesign process, or else you may fall into the portion of unsatisfied results.) WHY redesign Webinar: Why does your website exist? Why should you redesign it? Quick FYI: It’s essential to establish a purpose. Can website  viewers access the details? Have a clear purpose for your website; have a clear goal for your redesign model. Topics: Originally published Jun 10, 2011 5:00:00 PM, updated July 28 2017 WHAT to take into account Webinar: How much should a website redesign cost? How long should a website redesign take? What should be focused on? What should my homepage look like?   Quick FYI: 1. Cost- The amount of money spent is not the drive of success.2. Time- Expect about four to five months. However, there is a 50/50 shot your anticipated launch will be late. (Only 49% of website redesign projects finish and launch on time.)3. Users- Make sure your website can be simply navigated. Easy to use > flash, design, artwork. Invite users in and watch them use your site. (76% of consumers say the most important factor in a website’s design is “the website makes it easy for me to find what I want.”) 4. Successes- Look at the better designed sites and take cue from them.5. Tracking- Measure stats to track your website’s effectiveness. Pay close attention to visitors, leads, sales, and conversion. USE metrics Webinar: What are the best metrics to use for my website? Are metrics important for a website redesign project? Quick FYI: Just doing the redesign process does not guarantee results. You need to audit and read analytics. Use page graders to figure out which pages are more or less effective and look at the customer conversion rate. Work with such analytics to drive more conversions. HOW to do a website redesign driven by science Webinar: Preparation, process, pitfalls, proceeding, how to use HubSpot.center_img Website Redesign Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

53 Focus Group Questions for Any Purpose

first_imgAnd there you have it! 53 questions you can ask in your next focus group. If you’re unsure how to conduct a successful focus group, take a look at How to Run a Focus Group for Your Business. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 8, 2011 3:00:00 PM, updated October 30 2019 Whether your focus group is there to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion.However, it’s easier said than done. What can you ask beyond “What do you think of our product?” that can provoke the most useful answers?Here, we’ve pulled together 53 questions you can ask in your next focus group to pull the most interesting and useful insights you can out of your participants.Simply copy-and-paste the questions you like below into the notetaking template for a ready-to-go, printable document you can bring to the session.Featured Resource: Market Research Focus Group TemplateDownload the TemplateFor a free template for notetaking during focus groups, a guide on conducting market research, and several other templates, download our Market Research Kit.Questions for Building Trust Among Focus Group MembersBefore diving into deeper questions, it’s best to warm up the group with a couple of open-ended questions that allow participants to get to know each other a little bit. Participants should be able to decide how much they want to share with the group — don’t force anyone to share something they may not feel comfortable sharing.By including a question that allows people to talk about something tangential to the topic of the focus group, your participants will begin to build empathy for each other. That empathy can grow into trust, which is key for eliciting honest insights out of your group.Here are a few questions you might ask to build trust:Share an aspect of your work or life experience that’s brought you here today.Why did you decide to join our focus group today?When and how did you first come across our brand/product/service?Click here to get started with our free market research kit.Questions to Encourage Follow-up and Continuation of IdeasThe most helpful insights that come out of focus groups are often the most specific points. Challenge your participants to reflect more on the points they’ve made if you hear something that you’re curious about. For instance:That’s a fascinating point that [name] just said — what do you all think of that?Do you agree or disagree with [name]’s statement, and why?[Name], you’ve been a bit quiet recently. Did you have any thoughts on this topic that you wanted to share?Questions for Understanding Customer Perception of Your Product or ServiceThese questions will help you understand how people truly feel about your brand, product, or service. The focus here is on your company — not the larger industry landscape or your competitors.Avoid stopping conversation here unless the group gets completely sidetracked. Open-ended questions can be daunting at first. Participants may not know where to start. However, hearing from the other participants will spark reflection on various aspects of your product or service. Be sure to allow each group member who has something to say to speak up before moving on to the next question.How would you describe our company to other people?How would you describe our product/service to other people?What words or feelings come to mind when you think about our company?How likely are you to recommend our product/service to a friend?How well do you feel we incorporate feedback from you, our customers, into our service/product?What ultimately pushed you to purchase this product/service?Where would you buy this product/service?What do you like about this product that you may not find in a similar one?When you think about our industry, which brands come to mind first?Which other brands in our industry did you consider when you were shopping around?Why didn’t you go with one of our competitors?What other products/services come to mind when you look at this one?Questions to Learn What Your Leads and Customers Want to See From YouListening to your customers’ feedback and suggestions for improvement is crucial to retaining customers and turning them into promoters of your brand. It may be difficult to hear the answers to these questions, but turning customer pain points around will elevate your product or service to the next level.Avoid defending your product or service or setting any limitations on these questions. Instead, frame them in a way that allows anyone to voice anything at all that they’re feeling. Recognize that it can be daunting for anyone (especially people with whom you’ve built relationships) to share negative feedback, so thank them for their candor.If you could wave a magic wand and change one thing about our product/service, what would it be?What would you most like to add to or improve about this product?What do you envision is the lifespan of this product/service before you upgrade or replace it?Is there anything we haven’t touched on today that you’d like us to know?Questions for Understanding Your Buyer PersonasThe following eight questions will help you understand what motivates your target buyer persona, their habits, their responsibilities and decision-making power, and their preferences.These questions are written to spark discussion about topics other than your company, product or service, and the competitive landscape.Don’t worry if the conversation seems to stray far from your brand, as the insights that people end up sharing will likely reveal what’s significant to them in their life and work. However, it’s important you keep the group focused on the specific question you’ve asked.Describe your job title and your day-to-day responsibilities.What’s one task on which you feel you spend way too much time?How do you define success in your role/your life?What is the biggest challenge you face in your role/when it comes to the problem to which this product is a solution?When you’re browsing online, on which websites do you spend most of your time?What are the first three apps you open on your phone in the morning?How do you prefer to receive communications from our company? (Specify what type of communication here — product updates, renewal notices, product/service coaching, meeting reminders, urgent alerts, etc.)Would you be the one using this product/service most in your household/job? If not, who would be?Questions for Getting a Better Sense of the Competitive LandscapeThese questions are intended to spark discussion about the brands in your industry that are top-of-mind for consumers. These are helpful in removing any biases that you and your team might have as people who work in the industry and know various players very well.To encourage honesty, avoid agreeing with any disparaging comments that your participants make about your competitors. Instead, use the opportunity to ask follow-up questions about exactly what the participants don’t like about a specific product or brand.If you’re looking to do a complementary research-based analysis of your competitors, download our Market Research Kit to gain access to a S.W.O.T. analysis template.Download the TemplateQuestions for Generating Content on Your IndustryYou might be looking to develop a content strategy for your brand, branch out into a new content medium, or simply generate new content ideas. Any successful content strategy prioritizes what’s most engaging and interesting for your target buyer persona, so a focus group can be an effective way to be sure that you’re producing material on the right topics and in the medium that your audience wants to consume.What is one recent trend you’ve noticed in our industry?What’s one strategy or tactic you think is underrated in our industry?Where do you go to get a pulse on the things going on in our industry?Who are the people in our industry who you look to as experts?What format of content do you consume to keep up with our industry? Social media posts? Blogs/long-form posts? Podcasts? News outlets?Which specific sources do you go to for information on our industry?What gaps do you see in the content about our industry online? What are the topics on which you’d like to see more education?Questions for Understanding Product Demand for Something You Haven’t Yet Put Out in the MarketThese eleven questions are intended to help you understand the demand for a new product or service. These questions will uncover buying habits for a product like the one you’re envisioning and whether there’s true product-market fit.What is/was your first reaction to the product?How often do you/would you use this type of product?Would you be the one deciding to purchase this product/service? If not, who would be?When and where do you use our product?When you think about the product, do you think of it as something you absolutely need, something you could do without, or something that’s somewhere in the middle?How much would you be willing to pay for a product like this?How would you ideally like to buy this product? Would you talk to a sales rep, or would you rather purchase it on your own?What do you think this product is missing?How would you describe someone who you think would use this product/service?If you ended up liking your experience with this product, could you see yourself repurchasing it? If so, how often?If you could either have this product/service or the equivalent dollar value for you/your business, which would you choose? Why? (Specify the dollar value of your product/service when asking this question.)Questions for Establishing (or Re-establishing) Your Name and BrandingThe following questions are helpful for running word association brainstorms and generating potential names or parts of names for a new product or company.What words come to mind when you think of our product category? (Example: “What words come to mind when you think of food delivery?”)What words come to mind when you think of [insert a word that symbolizes the main value prop of your product/service here – for example, ‘efficiency,’ ‘speed,’ ‘health’]?If you have candidate names already:What is your initial reaction to this name?What words come to mind when you hear this name?How would you pronounce this? (Spell out the name on a piece of paper or whiteboard.)center_img Topics: Conducting Marketing Researchlast_img read more

20 Ways to Increase Content Visibility on the Top 4 Social Networks

first_img Topics: With all the content and information cluttering the web, it’s a constant struggle to get people’s attention online. And with so many different social media channels available to marketers, it’s difficult to make your content truly stand out.As soon as you follow a few hundred Twitter users, a few hundred Twitter users are inundating your Twitter feed with information that may or may not pertain to you. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages?To help make your content stand out, we’ve come up with a list of 20 tips for increasing content visibility on the top four social networks: Facebook, Twitter, LinkedIn, and Google+.How to Increase Content Visibility on Facebook1. Create a business page for your company or brand that shows what your company does beyond make money.2. Do something different. Everyone has a Facebook page now, and most brands are learning that they need to constantly engage with their followers. Start an interactive contest. Offer exclusive content only available to Facebook fans. Give your fans a reason why they should “like” you.3. Experiment with Facebook ads. They allow you to target your audience more accurately and help drive more people to your page.4. Don’t stop with text on Facebook pages: include videos and pictures! YouTube isn’t the only channel you can use to leverage video content and increase brand awareness. Furthermore, include infographics and pictures of people interacting with your brand. Make your Facebook a visual experience for those who visit.5. Create a custom landing page tab to promote content right off the bat. Make it the default landing page tab for new page visitors, and encourage them to like you and download a content offer such as an ebook.How to Increase Content Visibility on Twitter1. Leverage hashtags to not only keep track of who is talking about your company or event, but also to promote content.2. Start discussions with influential people on Twitter. The next time you share an interesting article, they may be the one retweeting it to their thousands of followers.3. Ask questions when you tweet about your content. It gives people a reason to respond, interact, and want to share your information.4. Share pictures on Twitter that relate to your content. Many people just skim their tweets, but if they see a photograph included, they may take a second look.5. Utilize Twitter lists. It helps you keep track of followers who may have previously engaged with you. That way, you can better target your tweets and get the continued attention of people who should be listening.How to Increase Content Visibility on LinkedIn1. LinkedIn isn’t about having the most number of connections. Start discussions on appropriate, industry-related LinkedIn groups to network with other people. When appropriate, link to content you’ve created that addresses a specific discussion topic. To really stand out, create your own group on an industry topic.2. Use LinkedIn Answers to answer industry-related questions and position yourself and your business as a thought leader on a particular subject. Just as in groups, link to your content as well if it supports your answer to the question.3. Create and optimize your LinkedIn Company page. Spend some time generating a following for your company to expand the reach of the content you share through your company updates.4. Share remarkable content through personal accounts, too! Many people don’t think of LinkedIn as a resource for content, but personal status updates give you the opportunity to share professional content. Encourage your colleagues to leverage their personal accounts to share your company’s content, too.5. Respond to others’ posts with references to your content. This will get others interested in some of the content you are posting and help you potentially reach a new audience.Ways to Increase Content Visibility on Google+1. Leverage your Google+ business page. If you haven’t already, create a Google+ business page, encourage your fans to add the page to their Circles, and optimize your page to expand the reach of your content on Google+. Google+ is a social network that thrives off of visual content, so incorporate images often in your Google+ marketing strategy.2. Be strategic about your Circles. When you share content and information, use the Circles to determine who will be the most interested in that information.3. Think outside the box…errr Circle. Consider sharing content using Google Hangouts.4. Tag others in your posts. Not only does it engage them, but it helps to spread your content to their connections, too.5. Make Your Page Eligible for Direct Connect. Google is starting to include Google+ posts from businesses with Direct Connect in its organic search results. Make your page eligible for Direct Connect so you can take advantage of Google+ being part of the most powerful social engine around.How do you make sure your content cuts through the clutter in social media?Photo Credit: The Cake Guru Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Strategy Originally published Nov 16, 2011 4:30:00 PM, updated February 01 2017last_img read more

5 Valentine’s Day Marketing Campaigns That’ll Warm Your Heart

first_imgWell, these companies have figured out some creative ways to leverage the warm and fuzzies (or unadulterated rage and crushing loneliness … whatever) that Valentine’s Day instills in people. If you don’t have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine’s Day action. Pun totally intended.UberOn-demand car service company Uber launched a Romance on Demand campaign in most of the cities where they operate. Take a look at the short, cute video they shot to explain the campaign:If you didn’t watch the video, the gist of the campaign is this: You can request roses be sent to a special someone by selecting the “rose” in their app. You set the delivery location, and a black car arrives at that location with a driver totally suited-up to deliver a bouquet of roses.Uber is a startup that’s figured out a way to create a campaign that delights its audience and drives additional revenue for its business — all without a tremendous resource investment. I mean, their drivers are already on the road, ready to take customers; but if there are Uber customers who don’t need a ride but totally need to send some flowers, and send them with style … well, let’s just say transporting roses at a premium price isn’t much different than transporting people. Except the margins are way better for Uber. Pretty impressive stuff.And even better, they’re using inbound tactics to get the word out there! They launched the Romance on Demand campaign on their blog, via social channels with the hashtag #romanceondemand, with that adorable video you might have watched up above, and even by establishing local partnerships in the cities where they’re running the campaign to enter participants into a drawing to win some extra goodies. This is a low cost, high return campaign for Uber that totally aligns with its customer persona — high convenience and high style.MegaRedMegaRed is a type of krill oil supplement sold in nutrition stores. If you don’t know already, fish oil is an excellent dietary supplement for those concerned with heart health, so it makes sense that its Valentine’s Day campaign theme is “Whose heart do you love?” Here’s how it works.MegaRed is relying heavily on Facebook to facilitate this campaign, in which visitors can request free samples of their supplements through their Facebook app. What’s totally endearing about this campaign is that you can request the supplement for “The heart of someone you love.” In other words, you can give someone you love — whose heart you want to keep in tip-top shape — a free sample of their product. Even better? If you choose to give the free sample to a loved on, MegaRed will give you a free sample, too. And the love doesn’t end there: If they can reach 100,000 free samples given away, they’ll donate $100,000 to the National Coalition for Women With Heart Disease.Aside from the great feeling this campaign instills — I mean, promoting heart health is kind of hard to argue with — I love their use of social media to get the word out there. For instance, on Twitter, MegaRed is seeing celebrities like Joy Bauer and Toni Braxton posting about the campaign. Pretty impressive. And on YouTube, there’s this fun, short, touching video that will, forgive me, but totally touch your heart:This campaign is being handled by an agency, but one thing that made my heart smile is a quote from MegaRed’s CMO, Jennifer Steeves-Kiss, to the New York Times. “We want to start making digital and social a significantly greater priority for us,” she said. “People are spending four to five hours a month online researching supplements if they’re supplement enthusiasts,” Steeves-Kiss shared, and additionally, they are in the middle of an acquisition by a company whose executive are “great proponents” of social and digital marketing.We can’t help but smile at seeing the adoption of inbound methods by brands that have millions to spend on traditional advertising methods!The State of New Jersey and the SBAThe State of New Jersey, along with the Small Business Association, are running a pro-business campaign called “Show Your Love for the Jersey Shore.” The call-to-action for the campaign? To spend your vacation dollars — particularly on Valentine’s Day — at the Jersey Shore. It’s being promoted on Facebook, Twitter, via email, and via live events in partnership with destination marketing organizations. Information about special promotions being offered by shore businesses will be shared socially, too, so if you’re looking for something to do tomorrow, check it out 😉 For instance, you might be interested in …Doo Wop with the one you love this Valentine’s Day at @countbasiethtr. bit.ly/UEXOPf— New Jersey Tourism (@Visit_NewJersey) February 9, 2013I know I sure would be!The goal of the campaign is to show that the Jersey Shore is open for business after the devastation of Hurricane Sandy. The problem some shore businesses are facing is the perception that businesses aren’t recovered from the storm. While there’s still much more recovery to be done, there are some businesses that are, indeed, ready to accept tourists. They just need the word to get out there.Director of Jenkinson’s Aquarium, Cindy Claus, told NorthJersey.com, “I think so many people see on the news that we got hit by the storm. They see all the destruction, and yes, there’s a lot of destruction and a lot of sadness, but there’s a lot of businesses that were able to get opened. And you need to come back because that’s the only way these businesses are going to survive.” The aquarium was able to open back up on February 1, and is hoping this campaign will help get the word out there that they’re welcoming visitors with open arms.Whether the campaign works or not remains to be seen, but it’s fantastic to see federally funded institutions finding a way to, essentially, newsjack as a way to aid the shore community — particularly affected businesses — in attaining their previous levels of visitors.ScribblerScribbler, a UK-based personalized greeting card service, has won my heart because of its celebration of content in its Valentine’s Day campaign. Using their blog, they’ve asked their audience to share what their definition of “love” is. All you do is visit their blog, and answer these three questions:Or, you can tweet your response to the Scribbler Twitter account. The winner will get a free iPad mini, and the best answers will be compiled in their Valentine’s Day ebook. To inspire people, Scribbler is also using Facebook and Twitter to post some of the best answers that are coming their way. This campaign is fantastic for a few reasons:It’s a simple way to generate leads that can be nurtured later.It’s a simple way to get people aware of and engaged with their social channels to expand their reach.It’s a simple way to crowdsource content.This campaign is an excellent idea for anyone trying to expand the top of their funnel — campaigns with a low time commitment but high level of delight are great ways to make new fans that you can later nurture into customers.UncommonGoodsWhen I stumble across good email marketing, I get excited. When I stumble upon lovable email marketing, I swoon. Take a look at the lovely email ecommerce company UncommonGoods sent last week to remind/enable/capitalize on last-minute shoppers: Holiday Marketing Originally published Feb 13, 2013 4:30:00 PM, updated October 20 2016 Topics: First of all, one of the great things about all of UncommonGoods’ emails is their attention to detail. For instance, they tied the Valentine’s Day theme into more than just the design and theme of the email campaign: Take a look at the little tiny text at the top left of the email to see what I mean. Instead of just saying, “For an HTML version of this email, bla bla bla,” they said, “Email still a sweet nothing? Click here.” Love is in the details, as they say.But the layout of the email also makes taking action super easy for the recipient. Notice how they’ve divided up the gifts, essentially, by persona. “Whose heart are you aiming for?” they ask — at which point you can click on the person you need to shop for, and be brought to a landing page with content that aligns with your need.But you know what takes all this to the next level? The fact that UncommonGoods finds a way to incorporate blogging into all of this! If you visit UncommonGoods from this email, you’ll see the following (pay particular attention to the orange call-out):Not only does the design from the email align with design on the website, but when you click on the parts of that little box — let’s say you’re looking for gifts for your girlfriend — you get taken to a blog post of the top ten gifts for girlfriends, with a picture of that gift, a fun and well-written description of that gift, and a CTA to make the purchase next to each gift.Nothing like integrating your marketing channels to sweep a marketer off her (or his) feet!What other companies are running adorable Valentine’s Day campaigns? Your company, perhaps? Share them in the comments, and spread the love!Image credit: seyed mostafa zamani Love, flowers, chocolate, bla bla bla …Where are the marketing results?!Okay, probably not what your Valentine’s date cares about. But if you’re a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. But how? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Feeling Awkward at a Networking Event? 3 Ways to Break the Ice

first_img Originally published Sep 27, 2013 1:00:00 PM, updated February 01 2017 Networking Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Did you know that Garth Brooks sang a song about the importance of networking?Well, pretty much. Here’s the scoop: Brooks left a relationship that wasn’t fruitful anymore, but because he has contacts all over the place, he knows he’ll be able to bounce back. And while Garth might be going through a rough breakup, he hit on a principle that we as professionals abide by: It’s all about who you know.Our contacts help us get jobs, mentor us, and provide us with a sounding board for professional questions. But before that person ends up as a trusted connection, you have to cultivate a mutually-beneficial relationship, one that provides value to your professional life in some way or another. You know what I’m talking about, people: Networking.If you cringed a bit at that word, it’s okay. For a lot of people, especially introverts, the thought of networking with complete strangers is about as awkward as it gets. The entire platform of networking has largely moved out of our local coffee shops and onto online sites like LinkedIn, taking the need to be physically present to cultivate relationships out of the equation. Unfortunately, that’s left some of the professional world feeling more comfortable interacting with people online than in person. But it’s important to be able to network both ways, so that you can get the most out of being in the workplace, going to industry events, and generally being able to have real-life professional conversations. There’s just something about that face-to-face conversation that can’t be replaced by a keyboard and a mouse.So, that’s why we came up with these 3 brilliant icebreakers for in-person networking that you can use anywhere — at work, at a conference, out to lunch with colleagues — to really hone on in the core skills of networking. Keep these icebreakers in your back pocket for your future networking events.The Networking Trifecta of Icebreakers#1. “Oh, you’re from [X Company]? How did you end up there?”No matter how good or bad you think you are at networking, you really can’t mess up with this question. At the surface, it’s a pretty standard question when getting to know someone. It’s a question the other person has undoubtedly answered before, so it won’t catch them off-guard. But for you, it’s a chance to practice a skill that many want, few have, and even fewer do well: Listening. You know when you’re telling a story and the other person seems really into it? They’re nodding at the appropriate times, probably giving you a few “oh yeah!’s” and “really?’s”? That’s because this person is giving you their undivided attention, and it makes you feel good, maybe even really confident about whatever you’re talking about. This is what you should aim to do with every professional conversation you have. One tip from Ivan Misner, the founder and chairman of business networking organization BNI, suggests that focusing on maintaining eye contact with the person you’re interacting with will help you listen better and drown out other distractions around you. If you’re networking at a big event, you’ll need to really be able to focus to practice listening.#2. “You know, I recently read that [insert relevant industry news here]. Have you heard about that?”Think about your favorite blog. Maybe you read it every day, or once a week, or maybe only once a month. No matter how frequently you read it, the point is that you keep coming back to that same blog instead of choosing a similar one with the same topic. And why wouldn’t you? It’s your favorite. And whether you know it or not, one of the reasons it’s your go-to source on whatever the topic is because it provides value to you in some way.If you want people to think of you, remember you, really connect with you on a personal level — you have to provide them with some value. And there’s nothing more valuable these days than the exchange of information. If you want to be perceived as an expert in your field, you need to contribute something of value to the conversations going on in your field.You can practice doing this in a safe place — your workplace. Find those people you really want to make a connection with and strike up a conversation in the kitchen about the latest and greatest article you’ve read.(Tip for HubSpot customers: It’s really easy to stay on top of industry news if you’re using Social Inbox. You can create streams of any keyword that’s relevant to your industry, or monitor a Twitter list of thought leaders.)#3. “Hey, I’d love your opinion on [your latest project]. Do you have a minute?”“Oh, you would?” At least, that’s what I think when someone asks me for help with something that’s important to them. It makes me feel appreciated, respected, and knowledgeable. Clearly I’ve devoted some time to whatever topic they’re asking me about, so it feels good to put what I know to good use.Now that you know that, pretend you’re the person who’s looking to make a connection with me. Why would you hesitate to ask my opinion or for my help on something if you know it makes me feel this way? There’s no reason to. So, don’t.In the Inc.com article “Networking Tips: Go From Awkward to Awesome,” author Patricia Fletcher explains that asking for someone’s advice about a topic they know well is a great way to get a conversation started and bonds formed. “It’s pretty cool,” she says, “to have your ask turn into a successful person’s thoughtful input on what they would do if they were in your shoes.” Take advantage of these successful people around you, either the ones you work with every day or thought leaders in your industry, by tapping into their knowledge and asking for help.Don’t Hesitate. Just Network.So the next time you’re faced with the opportunity to network in-person, don’t shy away. If you can remember the networking trifecta — listening, providing value, and asking for help — you’ll make those uber-important trusted connections that will serve you well in your professional years to come.And, once you’ve done it a few times, it’ll feel more and more natural until you find yourself doing this without thinking about it. You’ll be surprised how easy networking can be with a little strategy and the right tools. Because you know what? You never know when you’ll need to pull a Garth Brooks and call on some trusted connections for a little help.Image credit: langleyolast_img read more

Where We Are: The 2017 State of Content Marketing [Infographic]

first_img Originally published Apr 19, 2017 8:00:00 AM, updated July 28 2017 Topics: Don’t forget to share this post! Content Marketing “Less than 10% of those surveyed were definitely sure how to implement content marketing.”Sound familiar?If it does, you’re clearly not alone. Content marketing — and keeping up with it — can be confusing, even to those who understand its importance. Many of us have heard the phrase “content is king.” But what, exactly, does that look like here and now, in such a rapidly changing landscape? Download 195+ visual marketing design templates to use for social media posts, infographics, and more. We grabbed that opening statistic from the helpful, intriguing infographic below, compiled by Zazzle, based on the results of its 2017 State of Content Marketing Survey of marketers in the UK. But instead of simply looking at the latest trends, it sought to examine the pain points and decision-making process of today’s content marketer. And if you’re in the business of making life easier for that audience — well, we suggest having a look.Do you think the same trends hold true in your neck of the woods? Read on, and see where your current strategy and priorities align with the data illustrated here.1K+Save1K+Save 1K+Save last_img read more