Darwin Follies and Fallacies, Part Three

first_imgIt’s hard to know where to stop with examples of Darwinian nonsense. For evolutionists, it’s like April Fool every day. These are just some of the recent examples.Croc-a-dolphin crock: Remember how we said that ‘evolve to‘ is nonsense in Darwinism? That’s because natural selection is blind, unguided, and dumb. It cannot try ‘to’ do anything, because it is impersonal. This article on Science Daily claims, “Crocodiles and dolphins evolved similar skulls to catch the same prey.” One would imagine that crocodiles, since they invented their prey-catching skulls first, would sue the dolphins for copyright infringement. The wizards at Monash University position themselves as eyewitnesses of prehistoric engineering, saying, “despite their very different ancestors, dolphins and crocodiles evolved similarly-shaped skulls to feed on similar prey.”Darwin’s schnotz: Charles Darwin was not fond of his large nose. He chided his friend Asa Gray, who still believed in theistic evolution, “Will you honestly tell me that the shape of my nose was ordained and guided by an intelligent cause?” (ENST). In that tradition, disciple Sara G. Miller writes for Live Science, “What Your Nose Knows About Human Evolution.” She even draws climate change into her tale. “They can be bulbous, pert or pointy, but why do noses look so different from one another?” she writes, gearing up for just-so story mode. “It could have something to do with how humans evolved to live in certain climates, a new study suggests.” Strangely, she calls “genetic drift” a “mechanism of evolution.” But then again, “for the evolution of some human traits, it’s likely that another mechanism, natural selection, also played a role.” Both ‘mechanisms’ are manifestations of the Stuff Happens Law, the veritable anti-mechanism.Popeye sea stars: “Tiny lenses that could have allowed sea stars and brittle stars to respond to light may have evolved at least 57 million years earlier than previously thought,” Nature says in a news quip (see 8/23/01 about the amazing brittle star lenses). Fossil brittlestar eyes, just like those on living brittle stars, have been found 136 million Darwin Years old, tens of millions of Darwin Years older than the previous record (79 million Darwin Years). How, exactly, did these “sophisticated” and “incredible structures” evolve? “The microlenses evolved long after the brittle- and sea-star lineages diverged, so may have emerged independently in the two groups from shared structures,” the article answers, suggesting that Popeye had a twin.Chemical warfare: Hydrogen cyanide is so toxic, it must be handled with extreme care. A paper in PNAS describes a chelicerate that is capable of storing HCN in a non-toxic state and releasing it quickly to deter predators, without harming itself. This entire capability had to exist complete from the beginning, or the animal would die. How could it evolve? Their answer: It just evolved— multiple times, independently!Among animals, cyanogenesis is a defensive strategy that has seemed restricted to a few mandibulate arthropods (certain insects, millipedes, and centipedes), which evolved ways to store HCN in the form of stable and less volatile molecules. We found an instance of cyanogenesis in the phylogenetically distant group Chelicerata (“spider-like” arthropods), involving an aromatic ester for stable HCN storage and two degradation pathways that release HCN.They admit this apparently irreducibly complex system represents an “evolutionary challenge,” but they maintain their undying faith in the power of evolution.The rarity of cyanogenesis in mandibulate arthropods and its supposed absence in the other speciose arthropod subphylum, Chelicerata, may relate to the evolutionary challenge posed by using a universal toxin in defense: self-poisoning must be prevented by storing the highly volatile HCN as a safe carrier molecule or storage molecule. In case of threat or attack, the cyanogenic compounds are discharged and must be quickly degradable to release HCN.Nevertheless, it “obviously evolved multiple times in arthropods.” Obviously. What’s your problem? Don’t you know that “Stuff Happens” is omniscient, omnipresent, and omnipotent?Parasitology Lesson: In discussion how microbes invaded different parts of the body, Science Daily commits the teleological fallacy multiple times.Microbes evolved to colonize different parts of the human body.As the human species evolved over the last six million years, our resident microbes did the same, adapting to vastly different conditions on our skin (etc.)But figuring out how our bacteria — which by some accounts outnumber our own cells by ten to one — evolved to live with each other and with us has proven particularly challenging.different microbes have evolved to adapt to environments like our skin and mouthEvolution on standby. Microbes under the seafloor aren’t evolving. “Microorganisms in the subsurface seabed on evolutionary standby,” Science Daily states without a blush. Do scientists understand how this stuff happens? “It remains a mystery why these microorganisms have an inherent ability to grow under the extreme conditions that occur in the deep seabed.”Stuff happens earlier than expected. Live Science writes matter-of-factly about fossil algae 1.6 billion Darwin Years old, even though this puts pressure on Darwin’s tinkerers at the beginning. Mindy Weisberger doesn’t blink an eye when she says, “The ancient specimens are 400 million years older than previous fossil algae discoveries, and hint that multicellular life evolved on Earth far earlier than was once thought.” Thought by whom?Plant breath: Elizabeth Pennisi, writing for Science Magazine, offers a thanksgiving prayer to evolution.Anyone awed by towering redwoods should offer thanks to stomata, the tiny pores on the leaves of all trees and other vascular plants. These microscopic mouths allow plants to grow tall and to regulate carbon dioxide intake and water loss. Stomata, in short, helped plants colonize the landscape and transform the planet. Now, molecular studies are giving scientists glimpses of the early days of stomata and how they have changed since then. They suggest complex stomata evolved to help early plants control moisture in their spore capsules and that other plants later exploited these pores to breathe in carbon dioxide and exhale water vapor. And hundreds of millions of years later, more sophisticated stomata evolved in grasses, enabling them to tightly control water loss—a feature that helped them dominate dry landscapes around the world.Like Popeye, Darwin’s Tinkerbell cartoon character gets instant results like popcorn. And Tinkerbell also knows the convergence trick, her lab being well stocked with Darwin Flubber.But where did this evolutionary wonder come from?Stomata are seen in 418-million-year-old plant fossils and are found even in ancient plant groups like mosses. “It’s as if they popped up fully formed, and surely that cannot be the case,” says Alistair Hetherington, a plant biologist at the University of Bristol in the United Kingdom….  [she delves into alleged convergent emergences of stomata].None of this work truly gets to the earliest events in stomata evolution, researchers note—even the versions on moss spore capsules must have taken a long time to arise. “Much like the big bang theory doesn’t tell us anything about events before the origin of the universe, we know almost nothing about the steps that led to the first stomata,” says Peter Franks at the University of Sydney. But although the cosmologists’ questions may be unanswerable, plant scientists hope to explore the story of stomata back to their beginnings.Sequoia forest, by David CoppedgeVocal excellence: Speaking of the “emergence of linguistic laws in human voice,” authors of a paper in Nature Scientific Reports marvel at what natural selection has accomplished (even though they only mention ‘natural selection’ once, and never speak of mutations). Chaos, they say, has produced perfection:We will show clear evidence of robust Zipf, Heaps and brevity laws emerging in this context and speculate that this might be due to the fact that human voice seems to be operating close to a critical state, hence finding an example of a biological system that, driven by evolution, has linked complexity and criticality….From an evolutionary viewpoint, under this latter perspective human voice, understood as a communication system which has been optimized under evolutionary pressures, would constitute an example where complexity (described in terms of robust linguistic laws) emerges when a system is driven close to criticality, something reminiscent of the celebrated edge of chaos hypothesis.They must have evolved: Ichthyosaurs were highly successful marine reptiles. Trouble is, they have no known ancestors in the fossil record. And according to evolutionists, they must have evolved from land animals. Stephen Brusatte says in Nature, “They totally changed their bodies, biologies and behaviours in order to live in the water.” Their evolutionary journey mirrors that of the whales, which came from cows or dogs (according to Darwin followers). Like everything else in Darwin fantasyland, ichthyosaurs took the Stuff Happens Law into their own hands. “Many evolved huge eyes — larger than footballs, in one species — for peering through the dark depths,” Darwin Party propagandist Traci Watson writes. Any support for their evolution? “The ancestors of ichthyosaurs remain unknown,” an infographic states.Art evolution: Stephen Pinker and other prominent evolutionists think that art is a product of evolution. When book reviewer Nurin Veis discusses “Four takes on the evolution of art” in Nature, she’s literally doing away with intelligent design in this pre-eminently creative human activity. Describing an exhibit in Australia that explores the origins of art from the perspective of four evolutionists, she says, “Each answers a tough question: does art have a biological basis, and has it contributed to human evolution?” Example: “Pinker focuses on Darwinism, asking whether the desire and ability to make art is a heritable trait that gives humans a reproductive advantage, or whether it is a by-product of survival adaptations” — clearly a false choice. Another evolutionist views art as “a strategy for attracting mates by signalling fitness, intelligence, skill, resourcefulness and dominance.” Who knows; maybe theorizing about Darwinian evolution ’emerged’ the same way (cue sound of short circuit).We’ll pass up Phys.org‘s treatise on Beard Chromodynamics (cf. 3/31/06). Suffice it to say that evolutionary confabulation knows no limits. At Evolution News, David Klinghoffer comments, “When it comes to explaining major biological novelties, the evolutionary story is a matter of extrapolation and imagination.”In this extensive three-part series, we had to quit after documenting 32 recent (2017) examples of Darwinians breaking the rules of science. You’ve watched as they have assumed evolution by assertion, as they have ascribed magical powers to it, as they have misrepresented it by interjecting teleology into it contrary to Darwin’s  whole program, as they have told just-so stories with made-up words, and as they have displayed unshakeable faith in its powers with no need for evidence. The scope of their just-so stories ranges from microbes to humans. These documented cases are not from obscure corners, but from the leading journals (PNAS, Science, Nature) and from the leading science news services. They all commit almost every fallacy in the Baloney Detector.Now, tell us about the “fact” of evolution.Recommended Resource: Tom Bethell’s new book Darwin’s House of Cards agrees with our position that natural selection is a tautology, a classic case of circular reasoning. This veteran journalist interviewed Karl Popper and heard him maintain his position that Darwinism was not science because it is unfalsifiable. He also interviewed Richard Lewontin, Stephen Jay Gould and other leading Darwinian experts. Bethell looks at the house of cards from every angle and finds nothing of substance.Now the fit will be survivors and survivors will be fitAnd survivors will survive to prove the fitness of the fitO, this natural selection, it’s so simple isn’t it?‘Tis ruthless marching on.— from our Darwin hymnbook(Visited 126 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

Film tackles Winnie Mandela’s life story

first_img29 January 2014Winnie Mandela, a film about the personal and political life of the activist and ex-wife of former South African president Nelson Mandela, will open in South Africa on 7 March, the National Film and Video Foundation (NFVF) said in a statement on Monday.Starring Academy Award winner Jennifer Hudson in the title role and Terrence Howard as Nelson Mandela, the film tells the story of Winnie Madikizela-Mandela’s experiences during the turbulent decades of her husband’s imprisonment.The film is “an epic, often heart-wrenching voyage toward understanding one of the world’s most remarkable and enigmatic women”, the NVFVF said in a statement.‘Tragic love story’“I was compelled and moved by the script. Winnie Mandela is a complex and extraordinary woman and I’m honoured to be the actress asked to portray her,” Hudson said of her role. “This is a powerful part of history that should be told.”It was directed by award-winning film maker Darrell Roodt, whose films include Cry, The Beloved Country, Sarafina!, Yesterday. The screenplay, co-written by Roodt and Andre Pieterse, is based on the book Winnie Mandela: A Life, by Anne Marie du Preez Bezdrob, a former journalist.“The story of Winnie Mandela offers a unique perspective on the South African narrative. Most importantly, I want to focus on the beautiful and tragic love story of Nelson and Winnie Mandela, which was crushed by what history did to them,” Roodt said. “It is tragic that a woman who dedicated most of her adult life to him, ended up divorcing him.”The film was shot over 13 weeks on location in Johannesburg, Cape Town, the Transkei (Winnie’s place of birth), and Robben Island, where Nelson Mandela spent 18 of his 27 years in incarceration, before he became South Africa’s first democratically elected president. SAinfo reporterlast_img read more

Money Monday

first_imgBy Barbara O’NeillWhy should service members start a savings program before they are deployed?The simple reason to save part of a service member’s military paycheck as early as possible is because “time is money.” The sooner money is saved, the sooner compound interest can work its magic by earning interest on interest. Also, by saving money in advance of a deployment, service members will be able to contribute as much as possible to the Savings Deposit Program (SDP) as soon as they become eligible. Deposits that are proportionate to a service member’s unallotted pay, bonuses, and allowances can be made by cash, check, or money order in $5 increments or by allotment.Deployed service members can invest up to $10,000 in the SDP and receive 10% interest, compounded quarterly for as long as they are deployed and for up to three months after they return from a combat zone. The 10% return far exceeds the return on traditional bank savings accounts or credit union share accounts and is especially valuable on a larger sum of money (e.g., $10,000 of principal versus $2,000). For more information about the SDP, see saveandinvest.org/FinancialBasics/Saving/P124359.Browse more military personal finance blog posts and webinars by experts.Follow Dr. O’Neill on Twitter!This post was published on the Military Families Learning Network Blog on May 13, 2013.last_img read more

What To Do When You Don’t Feel Like Working

first_img Essential Reading! Get my first book: The Only Sale Guide You’ll Ever Need “The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.” Buy Now There are days when your resistance to work is going to be stronger than other days. Sometimes procrastination is easy, especially when the work has no pressing deadline. Even though you don’t feel like working, you have work you need to do. Here is what to do when you don’t feel like working.Don’t Do ThisDon’t clean your desk. Even though it can feel like you have accomplished something, unless you get paid for cleaning desks, this isn’t the right place for you to put your time and attention.Don’t open your browser. Whatever you do, don’t dive into the rabbit hole that is the Internet and social channels. There is nothing there that is going to move you any closer to your goals, and it is too easy to lose yourself in cyberspace.Don’t pick up your smart phone. The tiny device of infinite distractions is more powerful than most people’s will. If the statistics are correct, the average person picks up their smart phone 110 times a day (if you sleep for 8 hours, that means you are picking up your phone every ten minutes, making this an addiction to give smoking a run for its money).Do ThisChoose the most important outcome you need to achieve, the one that is going to move the needle on your goals, your mission, your purpose, or the role in which you find yourself. Ignore the tasks that seem more interesting, more pleasant, or easier. Don’t allow yourself to drift away from what is most important to something that isn’t going to matter nearly as much in the long run.Start working on what is most important. Just begin whatever task it is that needs to be done, without hesitation, and without the negative self-talk and internal complaining. Notice how the resistance to the work is diminished in the very moment you begin to take action. If what is most important can be done in 90 minutes, work until you finish the task or produce the necessary outcome. The second task is easier now after you moved through the resistance.Resistance to work fades the minute you start doing the work. Taking action is the only way to beat procrastination.last_img read more

Simona Halep moves closer to reclaiming World No. 1 spot

first_imgView comments Halep will try to reach her first South Florida final and reclaim the top spot by defeating the winner of a later all-Czech contest between world number five Karolina Pliskova and Marketa Vondrousova.A fantastic recovery from 1-5 down in the second set showed a mental toughness displayed by only the very best.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logistics“I started well and played some smart tennis but in the second set, she started to raise her game,” Halep said. “My coach said I was rushing a bit so I managed to calm down. That was great advice.”Halep converted seven of eight break points and hit 24 winners compared to 14 from Wang, whose first serve percentage dipped to 47%. Wang was aiming for her own slice of history, knowing landing the title would have made her the first Chinese woman in the top 10 since Li Na retired at the end of 2014. She responded strongly in her first Miami quarter-final after falling behind.The world number 18 was all over the Halep service game, which had showed signs of weakness early on, returning with real aggression to establish a 5-1 lead — a run that saw her win 12 points in a row.Halep managed to regain composure and broke for 5-2 as Wang started to get nervous. The reigning French Open champion broke again and suddenly had the chance to draw level in the second set.That chance looked lost as Wang stormed 0-40 up on the Romanian’s serve, but Halep superbly saved all three sets points before a brilliant running forehand winner down the line to equalize 5-5.Another break gave her the platform to serve for the match, which was sealed when Wang hit long.ADVERTISEMENT Cayetano: Senate, Drilon to be blamed for SEA Games mess Panelo: Duterte ‘angry’ with SEA Games hosting hassles Wintry storm delivers US travel woes before Thanksgiving LATEST STORIES Bloomberg: US would benefit from more, not fewer, immigrants PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Bulls forward Lauri Markkanen to miss rest of season due to ‘extreme fatigue’center_img Colombia protesters vow new strike after talks hit snag MOST READ Sports Related Videospowered by AdSparcRead Next Don’t miss out on the latest news and information. MIAMI GARDENS, FLORIDA – MARCH 27: Simona Halep of Romania celebrates defeating Qiang Wang of China during day ten at the Miami Open tennis on March 27, 2019 in Miami Gardens, Florida. Julian Finney/Getty Images/AFPRomania’s Simona Halep moved closer to reclaiming the world number one ranking Wednesday, advancing into the WTA and ATP Miami Open semi-finals by defeating China’s Wang Qiang 6-4, 7-5.Following Tuesday’s exit of Petra Kvitova, Halep needs only to reach Saturday’s final at Hard Rock Stadium to knock Japan’s Naomi Osaka from atop the women’s rankings despite her second major title in this year’s Australian Open.ADVERTISEMENT Google Philippines names new country director Private companies step in to help SEA Games hosting Trump tells impeachment jokes at annual turkey pardon eventlast_img read more

Website Analytics — Is Anyone Else Frustrated?

first_img Web Analytics Originally published Oct 6, 2006 3:25:00 PM, updated October 20 2016 Too Many Tools To Get The Picture Below is a picture of the tabs of my browser session right now. As you can see, I have our SmallBusiness2.0 blog up; Technorati up to see who is linking to us and what our rank is; FeedBurner up to look at the number of people “subscribing” to the RSS feed; Google analytics to see how many visitors we are getting and from what geography; and Alexa up to see how we are doing relative to every other website/blog on the planet. I tend to go through the exercise of looking at all of these tools once a week prior to our weekly meeting to update the team on how the top of our funnel looks relative to previous weeks/months and I also tend look at this information during the day that I post a meaningful blog article that I think should get traction. I think all these tools are great if you are a professional blogger or are a dedicated full-time marketing analytics person, but it is pretty cumbersome to track all this stuff if it’s not a fulltime job. This is especially true for a small business where everyone in the company wears multiple hats. For those of you who have day jobs beyond report creation out there, do you feel like I do? Not Real-time Enough The other thing that frustrates me about all these tools is how they are not “real-time” enough for me. I wish Technorati updated the inbound links more often and had more real-time rankings. I wish FeedBurner showed you what was happening at the very moment versus just a daily snapshot and I also wish they updated their data at 12:01am for the previous day. I wish Google would stop the sandboxing process for new domains and I wish they would update their PageRank information (shown in the Google toolbar) more often. I wish Alexa would show better data on what is happening in the last week and rankings in real-time for smaller sites. For those of you who use these tools, do you have the same wish-list as I do? GoogleTrends for My Small Business I’m not sure if you have had a chance to check out Google Trends, but I think it is rather addictive. My only issue with it is it does not work at a company level (unless you are a massive company) and it does not allow you to put in custom events to show how your marketing activities correlate with traffic. For those of you addicted to GoogleTrends, do you agree? — Brian Halligan Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

Insanely Brilliant or Just Insane? The HubSpot $50,000 Viral Marketing Contest

first_imgDo you think you have what it takes to produce content that spreads like wildfire? Then put your creativity where your mouth is and compete to win $5,000 for writing that brilliantly insightful article or producing that hilarious video. Intrigued? Read on… We’re huge on publishing content here as part of a greater inbound marketing strategy and have even had some success with our content going viral (lots of articles on the front page of Digg and viral tools like Website Grader and Press Release Grader ). We’ve had our share of failures, too (we consider this a necessary evil when attempting to produce viral content).So, we’re going to try and enlist the creative minds out there to help produce more viral content.  And we’re putting our wallet behind this to the tune of $5,000.  You can win more than once, and we’ll keep running the contest for the next 3 months or until we run out of money ($50K).How to Win the $50,000 Viral Marketing Contest Complete this form to enter.  If your proposal is accepted, we’ll email you and then you can complete the article or video.Once completed, you deliver the content to us and if we think it rocks, we’ll post it on our blog or YouTube account.  We will pay you $100 for an article or $200 for a video that we post.If your content is a viral success, we’ll pay you $5,000.  Success for an article means getting to the front page of Digg.  Success for a video means over 10,000 views on YouTube in under 30 days.Viral Marketing Contest RulesThe article or video content must relate to marketing in some way. For examples of our articles that have been virally successful, see 12 Quick Tips to Search Google Like an Expert , Now Any Business Can Tap 53 Million Facebook Users (For Free) , and GoDaddy’s 16-Step Checkout: Brainless Marketing At Its Finest? The content must be original and created by you, and ownership of the content passes to HubSpot when we publish it.Scripts or other automated tools to drive votes or views are not allowed.We’ll keep running the contest for the next 3 months or until we spend $50,000, whichever comes first.  We might extend the contest depending on the results, so stay tuned. Enter the $50,000 Viral Marketing Contest Now >> Originally published Jul 29, 2008 10:47:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Campaigns Topics:last_img read more

The 12-Step Social Media Program for Traditional Marketers

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jun 24, 2009 8:45:00 AM, updated March 21 2013 When I wrote about the need for a social network like Twitter – several years before Twitter was conceived – I never thought that my days would be filled teaching veteran marketers how to build social media service offerings. Based on my daily interactions with marketing agencies, I believe we’ve finally reached the point where convincing companies that they need to be using social media to build awareness, audiences, traffic and leads is almost over.Now it’s about being able to speak to them in terms they understand (rather than in terms our social media peers understand), to explain why a social media strategy is absolutely necessary.A new e-book from Channel V Media (a HubSpot customer and partner) lays out a good plan for agencies and companies trying to develop a social media plan.They’ve spelled out 12 key things you must consider when developing a social media program for your business.It’s a good handbook for in-house marketers, as well as agencies, who are still trying to figure out how to replace their piece-meal campaign-after-campaign approach with a full-blown social media program.Here’s the 12 Steps:Audience Identification. If you know who your audience is, you’re already one step ahead of the game. The next step is to figure out where they interact online.Platform Development & Design. Figuring out how to engage and interact with this audience.Brand Campaign Integration. It’s possible for a social media program to piggyback off a good brand campaign, but it has to be transformed into its cooler younger brother.Content Creation/Coordination. You must create a consistent message.Goal Mapping. In other words, how do you measure your success? Is it brand mentions? Traffic? Email sign ups? Leads? Sales? Brand Identity. Everyone that is engaging via social media on your team must understand your goals and messaging.Audience Attraction. Larger brands like to start spreading the word of their new, fancy and glossy initiatives at the outset, but if your social media program is good, your audience will find them on their own and the spread the word for you.  Social Media Listening. If you don’t know what people are saying about you and your products, their related interests and more, how are you going to interact with them?Community & Social Responsibility. Social responsibility is increasingly expected of everyone – and this engagement is an essential part of your online identity. Internal/External Community Engagement & Response. Be everywhere. All the time. It’s up to you to let people know that you are listening, engaging, helping, and offering solutions.Brand Advocacy. Authenticity and transparency are such huge aspects of social media, your social media and management team must be 100% on board.Customer Service. Good customer service involves listening (within and outside of social media) and responding appropriately. Photo: fotopakismolast_img read more

Top 5 Marketing Stories of the Week: Back to Basics

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Usually after I go shopping, I want to wear everything at once. As a result, I find myself engulfed by clothing, most of which does not even match. Frustrated, I end up leaving the house in jeans and a t-shirt.It’s easy to get lost in the jumble of new media, to jump in headfirst, to overanalyze and forget to plan. This week it’s time to take a step back. This week, the top five marketing stories from InboundMarketing.com are all about getting back to basics. 1. How Truly Serious Are You About Being Social? Author: Beth Harte, The Harte of Marketing In this short post, Harte poses a truly thoughtful question: If Twitter, Facebook and LinkedIn disappeared, what would you do with your social media efforts? Over a dozen comments have already been added, and there is a recurring theme among them. If you have a defined strategy and goals and know that social media is a platform, not a strategy, you should be just fine. Keep the conversation going, go where your customers are, and build your community.Lesson: Learn to Be Social Without Social Media2. The ROI of Social Networking Author: John Jantsch, Duct Tape Marketing The ROI of social media is consistently a hot topic among marketers. Jantsch approaches the problem in a different way. Beyond simply using social media, the question is, are you using it correctly?Jantsch suggests aligning your offline networking (read: luncheons, cocktail parties, trade associations) with your online networking by creating a set of objectives. This will help to “more easily identify the networks that make sense, the type of engagement you need to create, and, most importantly, how much time and energy you can afford to invest to reach your objectives.”Lesson: Align Your Objectives3. Twistory 101: It’s All About Small Business Author: John Battelle, Searchblog Way back in 2004, while the world watched Google steal Yahoo’s search market share, “the real drama was happening on the business side.” Specifically, the number of small business advertisers using AdSense over Overture was rapidly increasing, and this made the difference for Google.Battelle suggests that Twitter is taking a step in the right direction with their new business.twitter.com site, and especially their Twitter 101 handbook, by helping small businesses to use and leverage the site.Lesson: Small Businesses Can Equal Big Business For You4. The Flaw In Calculating Inbound v. Outbound Marketing Author: Trish Bertuzzi, The Bridge Group, Inc. In her post, Bertuzzi addresses the following issue: “Are we getting so caught up in the inbound v. outbound debate that we are forgetting the basics of good old fashioned human interaction? “She points out that no matter your thoughts on the inbound v. outbound issue, the important part is the interaction with the customer, everything else should come second.Lesson: Interact First, Analyze Later5. Small Business Marketing: 5 Rules of Great Content Author: Suzanne Vara Everyone talks about content. Make it relevant, make it thoughtful, and make it fresh. But sometimes people get caught up in the content of the content and forget about the basics.Vara discusses some simple rules that can make sure your content doesn’t get lost in translation. No matter how brilliant your ideas, you better be logical, clear and grammatically correct, or no one is going to want to read it.Lesson: Reread, Revise, RewritePhoto Credit: Ben Donley How to Generate Leads for Small Business Learn how small businesses can level the playing field and generate leads efficiently by leveraging inbound Internet marketing strategies and tools. Download our Lead Generation for Small Business Webinar. Originally published Jul 31, 2009 10:57:00 AM, updated October 01 2019last_img read more

An Inbound Marketer’s Introduction to Twitter Lists

first_img , soldering list on Twitter, your business will have one more way get found by prospects. lists. Watch For example, say you’re interested in following the people at HubSpot. There are over 100 of us here now, so it’s a lot of work to follow us all individually. Now, instead of following each of us, you can go to our HubSpotters list page  — Inbound Marketing Stars Lists are collections of Twitter users that you can follow all at once, instead of one by one. They’re Employees twitter.com/HubSpot/inbound-marketing-stars lists are great places to find out more about HubSpot. In case you missed the news last week, Twitter solder paste (1) Start following a few popular lists. , –Lists are a new tool. They’re going to evolve, and the best practices for using them as marketing tools will also evolve. In order to get the most out of them you should keep trying new ways of using them. Customers and the one we’ve setup at HubSpot . .  ? Once you’re created a few great lists, share them with your network. Post them on Twitter. Post them on Listorious. Post them on your blog. When you share your list, make sure you share your list page. The URL should look something like this:  Inbound Marketing News Watch this free webinar to learn everything you need to know about marketing with Twitter Lists. You’ll find out how Twitter list can be useful to marketers and how to get started with them. There are lots of ways to become a thought leader, and lists augment them all. If you sell soldering supplies and you set up Lists will help companies solidify thought leadership. THE  A key part of marketing today is using search, social media and content to establish yourself as the thought leader in your industry — whether it’s  — and follow us all at once. twitter.com/HubSpot/hubspotters (4) Keep experimenting with lists. is a great place to browse Twitter lists. I’m also a fan of why should you or any other marketer care What have you learned about Twitter lists? Let us know in the comments below. Lists will make companies more transparent. , the internal conversations of your company will become more transparent. That will give prospects another way get to know your company and to build trust, which will leads to more sales. One last note: Keep in mind that lists aren’t perfect right now. It’s very hard to add people to them. You can’t change the names. It’s hard to browse a lot of them. But this doesn’t mean you should ignore them. They represent a significant change in the way Twitter works — and, increasingly, that means a significant change in the way marketers do their jobs.  Successful inbound marketers know that transparency builds sales. It builds trust, which makes deals easier to close. Here’s how: Go to your Twitter home page. In the right-hand column, about halfway down the page, you should see a “New List” option. Click this and you’ll see instructions that will help you create a new list. Try to create a descriptive, unique name. And make sure you select the “Public” option. changing the way people use Twitter Partners Our If your company sets up a list of all employees using Twitter like  (2) Start building your own lists. New York Times lists Twitter Marketing Topics: golf training How to Get Started With Lists ,  (3) Share your lists. — Listorious Once you’ve create the list, start adding people to it. This can be time consuming. Right now the best way is to go to the profile of the user you want to add, then click the white lists tab above the user’s updates. You’ll see your new list in the pulldown.  or something else.  What’s a list — and  Once you take a look at few lists, jump in and build your own. . Don’t share the page you use to manage your list. and Free Twitter Lists Webinar: Everything You Need to Know About Twitter Lists announced a major new feature: , and they’re set to become an important new tool for inbound marketers. the free webinar now There are at least two ways that lists will become important tools for marketers: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack list are great places to find out more about inbound marketing. The fencing Originally published Nov 2, 2009 10:08:00 AM, updated October 20 2016last_img read more