Thrillist Announces Launch of New BBQ Vertical Grillist

first_img In February of this year, Miller Lite approached Thrillist, and the two companies found they had a “mutual desire to elevate the backyard experience and specifically to put the grill at the forefront,” Rones said. In 2008, Thrillist launched JackThreads, a men’s online shopping site that expanded the company into the e-commerce world. “We’re extremely excited to not only go deeper into a category that we now our readers care so much about, but also to be able to partner with a brand like Miller Lite on such a unique program,” Jody Rones, SVP advertising sales and solutions, said in a press release. Social media is “increasingly more valuable today than five to ten years ago, because, beyond reaching people at the event, we can reach four to five million more people on social,” Rones explained. Rones tells Folio: that the publication began exploring the idea of a vertical focused on grilling at the end of last summer. The decision was based on data measuring audience engagement with Thrillist content, which revealed, “grilling is center stage for our audience.” As such, Miller Lite and Thrillist have created a backyard set in Queens. There they will shoot four videos, two of which will be integrated with the brand and two that will not, also to be shared on social media. The first BBQ event was held in LA last week and the next will take place in Austin, followed by Nashville, New York City, Philadelphia, and Chicago. Some of this branded content may also include videos and photos from the live events throughout the summer, Rones explained. These visuals will be shared on social media to recap each event and let attendees re-live the night, and also to potentially attract a new audience. In conjunction with the launch, Thrillist, partnering with Miller Lite, will host a Backyard BBQ event series. These barbecues will transform urban spaces in six cities across the nation into the “Thrillist x Miller Lite Backyard,” where videos and photos for the vertical will be shot. “In all of our vertical extensions, we first and foremost want to make sure it’s content they [the audience] like,” he explained.center_img The new Grillist vertical is in line with the brand’s long-time strategy. “We at Thrillist have been focused on expanding our vertical strategy,” said Rones. New verticals may be year-round or seasonal, like Grillist, but above all, he emphasized the importance of maintaining Thrillist’s core identity. Through these events, as well as the online content, the publication wants to promote the idea that “the grill is the centerpiece of the backyard […] it’s the essence of summer.” That is part of the reason why Grillist is an “in season” vertical, as a fair amount of their audience can only grill in the summer. Rones confirmed that the vertical will return next summer. The launch of Grillist comes in the wake of other vertical expansions since Thrillist’s conception. The company started as a daily lifestyle newsletter in 2005, and over the years has become an online content network reaching 16 million unique web visitors, with more than 75 offline events produced annually.  A screenshot of Grillist ​Thrillist has announced the launch of ‘Grillist,’ a new vertical dedicated to grilling, which will be live on its website from Memorial Day through Labor Day. Thrillist announced Thrillist Travel, a year-round vertical dedicated to travel, in 2013. On top of that, the brand added an additional 40+ markets that year alone. Grillist will provide Thrillist’s audience with tips, recipes, and all things necessary to enjoy the upcoming summer—and the grill—in their backyard. Content will range from the best marinades on the market to tips from nationally recognized meat experts, and more. In addition, Thrillist wanted to expand upon their events portfolio and reach their audience in a more direct way, creating custom branded content with Miller Lite.last_img read more

Pentagon Reform Plan Would Prevent Future Savings Analysts Say

first_imgTwo analysts argue that House Armed Services Chairman Mac Thornberry’s proposal to eliminate seven defense support agencies as part of an effort to cut $25 billion in annual spending from Pentagon overhead would have the paradoxical impact of hampering DOD’s ability to trim waste in the future. By shuttering the Office of Economic Adjustment, the plan would make it more difficult to close unneeded facilities, state William Hartung, director of the Arms and Security Project at the Center for International Policy, and Miriam Pemberton, a federal budgeting expert and an associate fellow at the Institute for Policy Studies, in separate op-eds.“Going after military waste, Rep. Thornberry wants to shut down the agency whose job it is to help the Pentagon get rid of expensive bases it doesn’t need or want. Tell me what sense this makes,” Pemberton says. OEA has helped communities convert excess military bases into new civilian uses while replacing most of the lost civilian jobs, both point out.“Eliminating the agency will enable waste writ large, on a scale larger than anything that might be saved by reducing bureaucracy alone,” Hartung says. He describes the proposal as “a faux reform plan that is the policy equivalent of rearranging the deck chairs on the Titanic.”DOD photo by Army Sgt. James McCann Dan Cohen AUTHORlast_img read more

Final Fantasy 7 Remake Release date Xbox rumors and everything else we

first_imgIf you’ve never played the original or weren’t around at the time of its 1997 release, you may be asking…What’s the deal with Final Fantasy 7? Final Fantasy is the most famous RPG franchise ever, and Final Fantasy 7 is the most famous Final Fantasy game ever. It’s sold 11 million units, according to creator Square Enix, making it the highest-selling game in the franchise. For reference, 2016’s Final Fantasy 15, which was a huge success, stands at around 8.4 million shipped.Final Fantasy was also a smash hit among critics, holding a 9.2 rating on Metacritic. GameSpot, our sister site, gave it a 9.5 upon release.It may seem crazy looking at it now, but Final Fantasy 7 was a technological masterclass in 1997. Cinematic cutscenes were modelled in full-motion video, and the blocky 3D models moved around in pre-rendered environments that blew minds at the time.ff7-battle-3-scale-800-700You see this? These graphics were mind blowing. Square Enix Then there’s the story. In the beginning, the bad guy is Shinra Corporation, an electricity company that mines Mako, the Lifestream of the planet, slowly corroding the world in the process. They have their own military force, SOLDIER, of which Cloud Strife is a former member. Cloud begins the game as a mercenary, hired by Barrett, head of the Midgar-based AVALANCHE eco-terrorist group, for a mission to blow up a set of Mako reactors.  Once we’re introduced to Sephiroth, though, everything changes. Sephiroth is a bad dude. He’s also a former SOLDIER member, the most elite fighter to ever join the force’s ranks, but was presumed dead until he resurfaces. Once he rocks up, the game becomes a hunt for Sephiroth, world’s baddest man and one of gaming’s most iconic villains. Combine an illustrious cast of heroes, like Vincent, Tifa and Aerith, with an expansive world and a deep battle system, and it becomes easy to understand why Final Fantasy 7 has had such an enduring legacy.One last plot note: If you haven’t played the original, do not read up on its story. You’ll have one of gaming’s most famous moments spoiled.Why do people want a remake?People have had a thirst for a Final Fantasy 7 Remake thanks to the efforts of Square Enix itself. The company teamed up with Sony in 2005 to give fans a huge tease. At E3, when Sony was unveiling its PlayStation 3 for the first time, this “technical demo” was shown: The action is from the first segment of the game, where Cloud and Barrett attempt to destroy a Mako reactor. The combat looks similar to how it did in the reveal trailer all those years ago, but menus have been updated and character designs tweaked. (Cloud has been hitting the gym, apparently.) Details on the next PlayStation, Twitter combats abuse The 17 most anticipated video games of 2019 New era, new storyIn another significant structural change from the original, Final Fantasy 7 Remake is to be segmented in at least two instalments. In 2015, producer Yoshinori Kitase said the game would be broken into “multiple” instalments, each of which will be the size of Final Fantasy 13. It appears those parts might be even bigger than that: Part one, releasing March 2, 2020, will span two Blu-ray discs, Kitase said at E3.There’s no word on when the second part will launch, and Square Enix says they’re still considering how many instalments the story will be told over. There’s some speculation, based on comments from Square Enix CEO Yosuke Matsuda, that subsequent parts could be released on both PlayStation 4 and 5. It sounds like the team is recreating the hell out of this game, as Director Tetsuya Nomura and Kitase, in the few interviews they’ve done, make reference to its immense scale. Another clear theme: The duo aren’t interested in a straight remake. The changes they’re making aren’t just to the combat, or to the vastness of the world, but to the story as well.”I don’t want the remake to end as something solely nostalgic. I want to get the fans of the original version excited,” Kitase said to Dengaki, translated by Gematsu. “We’ll be making adjustments to the story with this thought in mind.”Nomura added to this, enigmatically saying, “I hope that [fans of the original] can be surprised once again.” Someone took the “Cloud’s arms look weird and scrawny” criticism from the first trailer at heart! pic.twitter.com/ftRohMqo3k— Ismael Bergara (@Calavera145) May 9, 2019 Now playing: Watch this: 17 Photos What about Xbox One?In early July, Xbox Germany advertised a March 3, 2020 release date for an Xbox One version of Final Fantasy 7 Remake. Prior to that, it was thought that the game was exclusive to PlayStation 4. Unfortunately for Xbox One owners, it looks like it still is. “As previously announced, Final Fantasy 7 Remake will be released for the PlayStation 4 on March 3, 2020,” the Square Enix representative would say in a statement. “We have no plans for other platforms.” A member of Xbox Germany’s marketing team tweeted: “We did an internal mistake in the Social Team. We took the video off immediately. Sorry, no announcement on our side. Big apologies for this.”It’s certainly possible that there’s an Xbox version yet to be announced, but it’s also very possible that this was just a mistake.  Cloud in Final Fantasy 7 Remake. Square Enix When I think of Final Fantasy 7 Remake, I think of its announcement at E3 2015. I remember watching it at my desk, quickly spiralling into hysterics as it became evident the onscreen trailer was for a Final Fantasy 7 Remake. It was a big day. It wasn’t just me who was excited, many more were losing it. Now, we’re within a year of the enigmatic game hitting store shelves.After over a decade of anticipation and then years of secrecy, Square Enix showed the world a whole lot of Final Fantasy 7 Remake at E3 back in June. We know a lot, including the part one release date (March 3, 2020) and how the combat system will work, but there’s still a lot we don’t know. When the second part of the game will be released, or even how many instalments there will be, still eludes us.If you’re catching up from complete ignorance, here’s a quick summary:Final Fantasy 7 Remake is a multi-part game. The instalments will be released separately.Final Fantasy 7 Remake part one hits the PlayStation 4 on March 3, 2020.The first part will take place entirely in Midgar.The new combat system combines real-time and turn-based elements.The game will be significantly different from the original, including story points. Take a much closer look at Aerith, Cloud and Barret as they appear in #FinalFantasy VII Remake…More to come in June. #FF7R pic.twitter.com/zDQYV0XT7J— FINAL FANTASY (@FinalFantasy) May 11, 2019 1:25 Comments Share your voice Culture Gaming Sony Square Those bastards showed us what Final Fantasy’s intro would look like on the PlayStation 3 when they had no intention of pulling through. Imagine George Lucas shooting a trailer for a Star Wars: A New Hope remake, flush with 2019-level cinematics and cinematography, but saying that it was only a demo and that no actual release was planed. That’s how Final Fantasy buffs felt for 10 years. Teased and unloved — until E3 2015.What should I play before Remake?If you haven’t played the original Final Fantasy 7 yet, at this point, it’s best to just wait until Remake hits on March 3, 2020.Although, there are a bunch of other Final Fantasy 7 spin-offs out there. These include Crisis Core: Final Fantasy 7, Dirge of Cerberus: Final Fantasy 7, as well as a film, Final Fantasy 7: Advent Children.You can skip almost all of these. Dirge of Cerberus was a poorly-received game set after the original, and it follows Vincent, one of the two secret characters in Final Fantasy 7. Advent Children is cool, as far as video game movies go, but it’s also set after the original game, so it won’t make much sense.That said, Crisis Core: Final Fantasy 7 was a fantastic game. It’s a prequel, following Zack Fair, who was Cloud’s mentor in SOLDIER. Playing it won’t spoil much of Final Fantasy 7’s story, so it’s absolutely worth doing. The downside? It’s only available on PSP, so you’ll need one of those lying around.crisis-core-902x507Crisis Core: Final Fantasy 7 was great, but it’s only playable on PSP. Other Final Fantasy 7 spin-off titles aren’t worth fussing over. Square Enix No need to wait your turnThe remake will be drastically different to the original. That’s immediately evident in the combat: While Final Fantasy 7 was completely turn based, Final Fantasy 7 Remake is a real-time action game with turn based elements. Pressing the Square button will make Cloud swing his buster sword, and there will be similar real-time commands for dodging and blocking. As you battle enemies, your Action Time Bar (ATB) builds up. Once full, you can slow the action down to Tactical Mode, essentially bullet time, from which you can cast magic, use items or unleash Limit Breaks. However, it was also noted that players who prefer faster-paced combat can eschew this by assigning shortcuts to these actions on a menu at the bottom left on the screen, which makes the action more Kingdom Hearts-esque.You’ll be able to control more than just Cloud, though. With a press of a button you can switch to controlling other party members, with Square Enix showing off both Barrett and Tifa at E3. It seems like this is where some strategy will come in, as it was noted by Square Enix that certain characters are better to control to fight certain enemies, like Barrett against long-distance foes. Check a demo on the combat below. 7 Tagslast_img read more

Tata to Launch Nano Plus Will Tatas Cheapest Car Get New Lease

first_imgEarlier this month, we had reported that Tata’s cheapest offering Nano is getting a makeover with Nano Diesel and Nano Twist. It is now being said that besides Nano Twist and Diesel, Tata Nano Plus, a new variant is also in the offing.Following the launch of Nano Twist and Nano Diesel, Nano Plus, a new model would hit the Indian markets soon, according to the Economic Times. Tata would offer the new variant of Nano with exciting features like front disc brakes, improved aircon, bucket seats, new dashboard, LED headlamps and fog lights, revised hood styling and open-able tail.Tata appears to be trying hard to make Nano the Indian auto aficionados’ car with the strategic reposition of the vehicle. Nano, which was expected to capture the common man’s taste in the domestic market failed to do so when launched in the country. Even though the maker of the car made numerous attempts to revive Nano’s market in the sub-continent, the effort did not yield good result.However, Tata was not ready to give up just yet. The news of Nano coming in new avatars has been hitting the headlines for quite some time. Interestingly, Tata group’s chairman Ratan Tata, who dreamt of making Nano poor man’s car, recently opined that labeling Nano as the cheapest car was unfortunate and the company is planning to re-launch the car in new avatars. “We are on the fast journey in making the transformation, making sure all the fundamentals are in place, in trying to create aspiration around the brand, but a slow journey in making sure we don’t mess (up) on the fundamentals,” a company spokesperson told ET adding, “We should see a tipping point in the next six months’ time.”At present, Nano is available in five variants which include Tata Nano STD, Tata Nano CX, Tata Nano LX, Tata Nano CNG CX and Tata Nano CNG LX. The petrol variant of the car is powered by a 0.6-litre MPFI engine, which churns out a power of 37.4 bhp and a peak torque of 51 Nm. The engine is mated to a four-speed manual gearbox.The upcoming Nano diesel is speculated to pack an 800 cc common rail diesel engine under the hood, which can churn out a power of 40.2 bhp and torque of 70 Nm. Earlier reports suggested that the diesel Nano is likely to offer a mileage of 30+ kmpl, which is currently the best in the Indian market.Additionally, Tata is also gearing up to offer its least expensive car with power steering developed by ZF. The new avatar of Tata Nano with power steering will be called Nano Twist and will be launched in the market on 15 January, 2014.last_img read more

Fullscreen CEO George Strompolos Exits After ATTs Otter Media Buyout

first_img ×Actors Reveal Their Favorite Disney PrincessesSeveral actors, like Daisy Ridley, Awkwafina, Jeff Goldblum and Gina Rodriguez, reveal their favorite Disney princesses. Rapunzel, Mulan, Ariel,Tiana, Sleeping Beauty and Jasmine all got some love from the Disney stars.More VideosVolume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard Shortcutsplay/pauseincrease volumedecrease volumeseek forwardsseek backwardstoggle captionstoggle fullscreenmute/unmuteseek to %SPACE↑↓→←cfm0-9Next UpJennifer Lopez Shares How She Became a Mogul04:350.5x1x1.25×1.5x2xLive00:0002:1502:15 Please join me at All-Hands today where I will speak more about this transition and we will hear from Tony Goncalves and Andy Forssell.Sincerely,-George George Strompolos, founder and CEO of Fullscreen, is stepping down as chief exec to move into an advisory role, a move coming after AT&T’s deal to secure full ownership of Fullscreen parent Otter Media.Strompolos founded Fullscreen in January 2011 as one of the original YouTube multichannel networks that aggregated the channels of thousands of creators.In a memo to Fullscreen employees Friday, Strompolos wrote that he will be moving into an adviser role to Fullscreen and Otter Media. Fullscreen staff will continue to report into Otter Media COO Andy Forssell.“After spending some time away from work and reflecting on my own personal journey, I have decided that now is the right time for me to step down as CEO,” Strompolos wrote.Fullscreen sold a majority stake to AT&T and Chernin Group in 2014, in what would become their Otter Media digital-video joint venture. AT&T acquired Chernin Group’s controlling stake in Otter Media in June. Popular on Variety Since becoming part of AT&T/TCG’s Otter Media, Fullscreen has undergone a series of significant shifts. It made a significant investment in a subscription VOD service, launched in April 2016, targeted at millennials and stocked with original shows. But Fullscreen pulled the plug on it at the end of 2017 after the SVOD service failed to gain traction.Today, Fullscreen is primarily an influencer marketing and branded-content agency, according to Otter Media CEO Tony Goncalves, speaking at Variety‘s Entertainment and Tech Summit in L.A. on Thursday. Where Fullscreen once had as many as 75,000 creator partners three years ago, it now counts 4,500, according to AT&T.Prior to launching Fullscreen, Strompolos worked at Google’s YouTube for more than six years, where he co-created the YouTube partnership program.Read Strompolos’ memo to Fullscreen staff:Team,After spending some time away from work and reflecting on my own personal journey, I have decided that now is the right time for me to step down as CEO. Tomorrow I will be transitioning into an Advisor role to Fullscreen and Otter Media. Fullscreen will continue to report into Otter’s COO, Andy Forssell.Building Fullscreen has been one of the most rewarding experiences in my life. We knew early on that online video, the smartphone and social media would change the world. Together we built a first-of-its-kind company that empowers a diverse spectrum of creative voices and redefines how brands approach their marketing in the modern era. I will never forget the friendships, the late night sessions, the challenges, the wins, the work, the laughs we’ve had and the culture we built. Thank you.My hope is that I have instilled a real spirit of creativity, relentlessness and innovation here that will continue forward in each of you for years to come. We have a deep bench of leaders who reflect these values and will ensure that the future of Fullscreen remains bright. I look forward to supporting this team as an Advisor going forward.last_img read more

Doctors protest against assault by patients family in Alipurduar

first_imgSiliguri: The doctors of the District Hospital in Alipurduar resorted to a protest against the assault on a doctor and have refused to attend the outpatient department (OPD) since Monday.Sources said that on July 23, Sutapa Biswas, a residentof Palashbari, had beenadmitted to the hospital and had given birth to a baby boy on the same evening. Shewas released on Sunday afternoon.Due to repetitive complaints of a severe ache in the spine from Sutapa, Amrit Biswas, her husband, who is a police constable in the intelligence branch, refused to take his discharged wife home. Also Read – Rain batters Kolkata, cripples normal lifeThe patient party complained that the medications from the hospital were unable to cure Sutapa’s ache.During Dr. Mayukh Chakraborty’s visit on Sunday evening, Amrit and one of his colleagues had an altercation with the doctor, going on to assault him in the femaleward.The incident took place at around 7:30 pm on Sunday. Dr. Chakraborty had been rescued by the on-duty nurses and other staff present in the hospital premises. A meeting was held in the hospital on that very day at around 8:30 pm by the board of doctors, to discuss the incident. Also Read – Speeding Jaguar crashes into Mercedes car in Kolkata, 2 pedestrians killedAmrit has been missing since the incident. The rescued doctor had been admitted to the CCU.Except for the indooremergency department, all the other services have been discontinued by the doctors, as a mark of protest against the assault.The protest prompted the district administration to intervene, following which Amrit has been suspended by the district police.”The doctors have boycotted the services of the hospital and set up a temporary camp near the hospital. We are trying to resolve the matter. We are having meetings with the high authorities to resolve the problem at the earliest,” said Chinmay Burmun, the superintendent of the hospital.Under the instructions of the superintendent, Sutapa and her son have not been released from the hospital yet.last_img read more