Samba: ‘They must sell me now’

first_imgChris Samba has told The Sun he will no longer give his all for Blackburn and the club must let him go.Tottenham and QPR want to sign the centre-back, who said: “Blackburn need players who are 100 per cent for the club — and I’m not.“I’m at the end of the road here. I’m not going to change so, for their good and mine, they must sell me now.”Meanwhile, Wigan have told QPR they want £6m for Hugo Rodallega, the Daily Mirror reports.The Colombian forward’s contract expires at the end of the season and Wigan are determined to recoup as much cash for him as possible.Victor Moses’ agent Tony Finnigan has told The Sun that R’s boss Mark Hughes is also interested in signing Moses from Wigan.Finnigan said: “The manager likes him but it’s up to them to make an offer.”The Sun also claim that Italian clubs Roma and Juventus want Chelsea defender Jose Bosingwa.The Daily Mail say Rubin Kazan and Galatasaray are interested in signing striker Andrew Johnson from Fulham, who are said to be rivalling Aston Villa for Portsmouth’s young Australian winger Ryan Williams.The Daily Telegraph again suggest that QPR’s Anton Ferdinand is agonising over whether to shake John Terry’s hand before his team’s FA Cup clash with Chelsea on Saturday.And The Sun say Ferdinand will be given a police escort on the day of the game.Follow West London Sport on TwitterFind us on Facebooklast_img read more

Stephen Curry happy to keep a close eye on brother-in-law Damion Lee

first_imgLee, who proposed to Sydell last fall, played the majority of his season in the G-League with the Santa Cruz Warriors, averaging 15.8 points, five rebounds and 2.6 … OAKLAND – Warriors guard Stephen Curry seemed more than excited to have his newest brother-in-law Damion Lee on the Warriors’ training camp roster.Curry, who’s sister Sydel wed Lee this summer, has a unique reason for his excitement.“It would be fun,” Curry said. “And obviously I get to keep close eyes on him,”last_img

Let’s dance!

first_img23 June 2003A creative initiative called Dance for All is giving children from underprivileged backgrounds in the Western Cape a constructive outlet after school. Not only are these children having fun learning to dance, they are also being provided with valuable opportunities for employment in the performing arts.The project, to help underprivileged children by keeping them off the streets and giving them a stab at employment, was launched in 1991 as Ballet for All by former principal dancer with Capab ballet, Philip Boyd and his prima ballerina wife, Phyllis Spira.Today the Dance for All programme, which is a member of the Proudly South African campaign, includes other dance forms. Classes are attended by around 200 boys and girls, and the project includes both a general programme and a youth training programme. Boyd heads the Dance for All as artistic director.Running the programme in the Western Cape townships of Gugulethu, Nyanga, Khayelitsha, and in Athlone in Cape Town, costs Dance for All about R50 000 a month. Although the youngsters cannot pay full dance fees, they are expected to pay R2 a class.The children not only learn to dance – their self-esteem is boosted and they are taught valuable life skills like self-discipline. Dance provides a more rewarding after-school activity than getting involved in gangs and drugs. Cultural bridges are built through the project, and children can grow intellectually and healthily.The youth training programme has a junior and senior division. Former Bolshoi ballet dancer Nadia Krylova, and Margie Sim, an internationally experienced teacher, run the junior youth training programme, while Spira heads the senior division.A former student of Dance for All, Hope Nonqunga, heads the African dance section, and Pauline van Buitenen, a classical and jazz ballet teacher from Amsterdam, the opera and musical theatre section.Students perform and tour regularly to great acclaim, and the local end-of-year performances are a big hit in the community.Theo Ndindwa was the first male student to graduate through the programme, winning a scholarship to the Rambert School of Ballet in London, where he graduated and is now at the Central School of Ballet. Many more have followed and are finding employment in the performing arts.SouthAfrica.info reporter Want to use this article in your publication or on your website?See: Using SAinfo materiallast_img read more

L’agriculture sud-africaine

first_imgCouvrant 1,2 million de kilometres carres de terre, l’Afrique du Sud fait un huitieme des États-Unis et presentent sept regions climatiques, du climat mediterraneen au climat subtropical et au semi-desert.La biodiversite et un littoral de 3000 kilometres de long desservi par sept ports commerciaux favorisent la culture d’une large gamme de produits marins et agricoles, des arbres a feuilles caduques, citrons et fruits subtropicaux jusqu’aux cereales, laine, fleurs coupees, betail et gibier.Les activites agricoles vont d’une production cerealiere intensive et une agriculture mixte dans les regions a hiver ou ete pluvieux a l’elevage de betail dans le bushveld et de moutons dans les regions arides. On cultive surtout le mais, suivi par le ble, l’orge, la canne a sucre et le tournesol.Alors que 13 % des terres sud-africaines peuvent etre utilisees pour la production agricole, seules 22 % sont des terres arables a fort potentiel. Le facteur le plus limitatif est la disponibilite de l’eau. Les precipitations sont distribuees de façon inegale a travers le pays, certaines regions etant propices a la secheresse. Pres de 50 % de l’eau d’Afrique du Sud est utilisee pour l’agriculture avec environ 1,3 million d’hectares irrigues.Aujourd’hui, l’Afrique du Sud est non seulement auto-suffisante pour presque tous les principaux produits agricoles mais c’est aussi un exportateur d’aliments. L’agriculture demeure d’une importance vitale pour l’economie et le developpement de l’Afrique Australe. Depuis 1994, le gouvernement a travaille au developpement de fermes a petite echelle pour favoriser la creation d’emplois.Les exportationsL’Afrique du Sud fait partie des cinq premiers exportateurs mondiaux d’avocats, de pamplemousses, de mandarines, de prunes, de poires et de produits derives des autruches.L’agriculture contribue a 8 % du total des exportations du pays. Les produits qui s’exportent le plus sont le vin, le citron, le sucre, le raisin, le mais, les jus de fruit, la laine et les fruits d’arbres a feuilles caduques comme les pommes, les poires, les peches et les abricots.Les autres produits d’exportation importants sont les avocats, les produits laitiers, les fleurs, les preparations alimentaires, les cuirs et les peaux, la viande, les boissons non alcoolisees, les ananas, les fruits secs et les noix, le sucre et les vins.Un certain nombre de niches du marche a forte croissance emergent comme les tisanes et les fruits de mer onereux.Les avantages concurrentielsEn plus de la biodiversite du pays, les ressources marines, des infrastructures de rang mondial et les tarifs competitifs, l’agriculture et le secteur agricole commercial de l’Afrique du Sud beneficient d’un plus grand acces au marche vers ses partenaires commerciaux principaux, l’UE et les USA, grace a un certain nombre d’accords.L’inversion des saisons en Afrique du Sud par rapport a l’Europe, premier marche des exportations de produits horticoles et floraux, est un autre avantage concurrentiel important. L’Afrique du Sud est le producteur principal de produits horticoles et floraux dans l’hemisphere sud le plus proche de l’Europe et ses delais de livraison sont bien plus courts que ceux de ses rivaux.Derniere mise a jour de l’article : Septembre 2008SAinfo reporter. Sources (sites en langue anglaise) :South Africa YearbookDepartment of AgricultureDepartment of Trade and IndustryAgricultural Research CouncilWines of South Africalast_img read more

SA business gets tech-savvy

first_imgRELATED ARTICLES • SA internet use passes 5m mark• SA web users to double by 2014• Broadband boost as Eassy hits SA• Student boffin is top programmer• Talk 11 languages on your phone MEDIA CONTACTS • Arthur Goldstuck MD, World Wide Worx +27 11 782 7003 arthur@worldwideworx.com • Christa Botha Corporate Communications Research In Motion +27 82 562 5264 cbotha@rim.comSmartphones have made a dramatic entry into corporate South Africa, far surpassing general consumer use or small business use.This is a surprise finding from a new research study released today by World Wide Worx. The Mobile Corporation in South Africa 2010 report reveals that three-quarters of South African companies have deployed smartphones in their organisations, compared to almost none two years ago.The study, backed by First National Bank and Research In Motion (RIM), shows that saturation point has almost been reached by large South African companies in the use of fixed landlines (96%) and ordinary cellphones (92%). And, as forecast in 2007, 3G data card penetration has also reached near saturation, with 94% of large companies deploying it. Now the focus has turned to integration of smartphones with business processes.“These results show that enterprise mobility solutions are no longer just nice to have,” says Deon Liebenberg, RIM’s regional director for sub-Saharan Africa. “They’re essential for businesses that want to be competitive, responsive and efficient in a world where a customer won’t wait for a salesperson who is visiting customers and where project flow can’t stop because a manager is at a full-day meeting.“Not only does mobility allow companies to improve internal efficiencies and communications, it also enables them to interact more effectively with their increasingly mobile customers.”The study also showed that corporate South Africa expects to embrace the new world of online services to an extent that was not even anticipated as recently as one year ago.“Until last year, concepts like software as a service (Saas) and cloud computing were regarded as little more than buzzwords,” says Arthur Goldstuck, MD of World Wide Worx.Yet, in the next 24 months, 84% of South African corporations expect to have a Saas strategy in place, and 60% expect to have adopted a cloud computing strategy.“These aren’t technologies as such,” says Goldstuck. “They are strategies that make the organisation’s use of new technology more efficient. From storage systems to software deployment, from hardware upgrades to network capacity to bandwidth, the focus is on cost-effectiveness, flexibility and mobility.”Among the technologies expected to take off as a result of the Saas and cloud computing revolution are:Fixed-mobile convergence, with 72% of companies expecting to adopt systems that allow seamless connectivity between fixed and mobile networks.Virtualisation, with 65% expected to embrace this flexible and cost-effective approach to network and server technology.Outsourced storage and archiving systems, with half of large South African companies predicting they will be using it in the next 24 months.The combined effect of these technologies is that, while the organisation’s buildings and infrastructure may still be confined to a specific site, its people, activities, information, documentation and data have been freed from location.“We are literally seeing the foundations being laid for the company of the future,” says Goldstuck.Liebenberg adds: “Smartphones are now mainstream devices within South African businesses, but the smartphone revolution has only just begun. Enterprises should now be looking at what smartphones mean for their businesses in a more strategic and holistic fashion. They need to work towards mobilising their core internal and customer-facing processes so that their employees can use ubiquitous connectivity to be productive and responsive wherever they are.”The Mobile Corporation in South Africa 2010 forms part of the Mobility 2009 project, which included research among 1 000 consumers, 1 000 small and medium enterprisese and 240 large enterprises in South Africa.last_img read more

What makes you a true South African?

first_img28 June 2012What does it mean to be a South African? Brand South Africa, together with the Department of Arts and Culture, is trying to find the answer.In a world first, the search is on for the Formula of a South African (FormulaSA), a unique equation that looks at the country’s progress since the inception of democracy and into a future that all would be proud of, based on the values, beliefs and wishes of its citizens.Brand South Africa and Arts and Culture have enlisted the help of Bluprints, a company that specialises in discovering the DNA of organisations.In 2011, Arts and Culture Minister Paul Mashatile launched a national conversation to discover South Africa’s collective value system.Over the past few months, the Bluprints team has been assessing what it is that – despite many differences – makes the people of this country South African. A progress report was presented in Johannesburg on Wednesday by Brand South Africa’s marketing and communications director Nomsa Mazibuko and Bluprints’ Barbara Holtmann and Guy Martin.“This process is not about what government does,” Brand South Africa CEO Miller Matola said in a statement. “It’s about what we are all going to do, and there’s a clear path we need to follow to co-create the country we want to be part of.”“South Africans are being asked to engage in what is possibly the most comprehensive cultural development initiative in our history. We really have the opportunity to inspire new ways in the world,” Mazibuko said.More than 65 000 South Africans shared their opinions via an online campaign on what citizens need to do more of, and less of, to succeed. A further 11 400 responded to a campaign by the Department of Arts and Culture – South African at Heart – what values the nation should subscribe to.What emerged was that South Africans have more in common than was suspected.“We have got opinions from every corner of South Africa and are amazed at the similarities in responses. We share much more than what divides us,” Matola noted.What the formula entailsFormulaSA seeks to understand what individuals need to do to make the country a better place for all to live in.There are four phases to the formula: intuitive opinions; elections; art production and scoring.Phase one has just been completed. Under this intuitive opinions phase, South Africans identified 21 top line (do more of) and 19 bottom line (do less of) characteristics. The top line included virtues such as accountability, mutual respect, innovation, environmental responsibility, as well as pride and passion.In the bottom line were crime, laziness, racism, poor communication and resistance to change.The election processThe second phase, the election process, runs until 12 July, and involves narrowing down the characteristics.Members of the public can vote online at www.formulasa.co.za, www.facebook.com/FormulaSouthAfrica, or via their mobile phones at wap.formulasa.co.za. Those without access to the internet will be approached via various NGOs to complete a questionnaire.Another one-million people will be able to vote via SMS, in response to a system-generated message that will be sent to them. This group has been selected on the basis of age, race, gender and geography by virtual prepaid token distribution company Bluelabel Telecoms.The final formula, which will be determined by the election results, will be expressed in an array of art forms reflecting the cultural diversity of our nation.The department will select and coordinate artists to convey the message of the formula, which will be unveiled in its final form before the end of 2012.In the spirit of consistency, an annual scoring process will be developed by Brand South Africa and the formula will be measured for improvement. The goal is to create a more successful society. Every year, citizens will be asked to rate how they believe each behaviour in the formula is being lived.Whose view does FormulaSA express?The process is a civil society initiative and the objective is to carry out the survey every year, irrespective of the government of the day. It is not about what government does but rather about what citizens do to ensure they live in a society they want.“We’re a complex bunch and that notion of ourselves as diverse and multicultural sometimes translates as a handicap,” Holtmann said.“There is an abiding fear of the other; that our most narrowly defined definitions make it impossible for us to understand one another. We want different things for ourselves and for our children cause we are different.”Holtmann added that the initiative has the potential to shift this perception and bring us much closer.“Rural, urban, rich, poor, old and young, men and women have had their say and what emerges is not the differences, but the similarities of our hopes, dreams and aspirations of who we might be if we do more of the positive and less of the negative things that define us.”First published by MediaClubSouthAfrica.com – get free high-resolution photos and professional feature articles from Brand South Africa’s media service.last_img read more

How to Size Up a Market in PPC

first_img Topics: This article is part of a 4-part series on Getting Started with Pay-Per-Click and Google AdWords. If you’d like to review these posts, click the links below: Getting Started with Pay-Per-Click and Google AdWords How to Size Up a Market in PPC How to Get Started with Google AdWords Tweaking Google AdWords for Higher PerformanceIn this second post of four on getting started with PPC and Google AdWords, we look at how to size up a market.  (If you missed the first post, read that one first – Getting Started with Pay-Per-Click and Google AdWords).  The goal today is to know whether there’s enough traffic to justify an invest PPC advertising.As such, not every market drives online volume comparable to its brick and mortar activity. So, to determine whether PPC makes sense for your niche, consider these 3 questions:How strong is demand for this product? How competitive is this market?How much will clicks cost?How strong is demand for this product?Come up with a keyword phrase you think people will use most often when searching for your product. Now go to the Google Traffic Estimator Sandbox and enter your keyword phrase.  If we leave the second field in #2 blank, Google will return traffic estimates based on a payout sufficient to yield the top position on the page 85% of the time.The tool gives a Google search volume estimate on a 1 to 5 scale, plus an estimate of the number of clicks you can get at a given bid price.  Now, we can see whether the search volume for a given product is healthy or anemic.  These are the traffic estimates for the terms we entered:How competitive is this market?At the Google homepage, you can get a fast and dirty idea of how competitive a market is. Figure if there are 50 or more bidders on a search term, it’s cutthroat but very lucrative for the winners. Fifteen or fewer, it’s relatively easy to compete although there may not be a big revenue base to go after.Enter the term weight loss. Thirty-three pages of paid ads turn up for about 327 bidders. Enter the term cockatoo. Only four bidders appear on the first page and that’s it.  But, the real measure of competition is the bid price per click, so let’s turn to that.How much will clicks cost?As we saw earlier, the Google Traffic Estimator Sandbox provides a way to check the price for various keywords without having to log into your AdWords account. Assume you’re selling a $50 weight loss supplement, the profit is $40, and the conversion rate is 1%. This means 99 of 100 clicks don’t buy. At the high end of $2.73 a click for the broadest version of the term weight loss, you’ll eat about $270 before you make your first sale. Moreover, this scenario would repeat itself 46 times a day! Ouch.For the exact term, weight loss, the high end runs $870 per day. At a $40 profit per sale, you need nearly 22 sales to break even. This would require an 8.6% conversion rate. By bidding for less competitive positions on the page (to reduce your outlays) and by improving ad copy and landing page effectiveness (to boost conversion rates), a profitable opportunity might exist with this keyword phrase, but you need to be careful.Conclusion In our next post, we’ll take you through the process of creating a Google AdWords account, delve deeper into the mindset needed to succeed and look at some advanced tools Google provides. Originally published Mar 20, 2008 11:32:00 AM, updated March 21 2013 PPC Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

10 Great Ideas for Valuable Curated Content

first_img Originally published Jul 6, 2011 9:01:00 AM, updated July 28 2017 Curated content, or content aggregated from various sources into one comprehensive resource (be it a blog post, an ebook, a presentation, etc.) can be a valuable part of any marketer’s content mix . That said, the process of actually curating it isn’t easy.There’s a misconception among marketers that curated content is lazy and unoriginal, but we think it’s the complete opposite. It takes time and careful evaluation to create quality curated content, and the result is oftentimes a very valuable piece of content that helps people seeking information on a given topic to cut through the clutter on the web and save time. After all, what’s better than one awesome resource? How about 15 awesome resources? All accessible in one place! There’s a reason art galleries are so popular.So how can you take advantage of the power of curated content? Here are our top 10 ideas for great curated content. 10 Types of Curated Content 1. Expert Tips: One of the great things about curated content is that anyone with good online research skills has the ability to curate. I, for example, may not be an expert on video cameras, per se. However, through some careful research and evaluation, I could probably create a valuable list of the top tips for choosing a great video camera just by pulling the various tips from other video experts into one comprehensive guide. Consider aggregating tips from various experts in your industry on a given topic into a list for one great piece of curated content. 2. Presentations/Webinars: These days, the smartest presenters and speakers are making their presentation slides and webinar archives available online via websites like SlideShare. Search for the best presentations on an industry-related topic by searching with appropriate keywords and sorting by the most popular. Then aggregate the best picks into a blog post by embedding the slide presentations! 3. Quotations: One of our very recent, best-performing ebooks is a great example of this. Our ” 101 Awesome Marketing Quotations ” ebook is simply a compilation of various inspirational quotations from marketing experts, presented in a visually stimulating way. This leads me to another great point about content curation. Oftentimes, it isn’t enough just to aggregate. A blog post listing these 101 quotes would not have performed as well. Many times, by adding value (in this example, by adding visual elements), you can take your curated content to the next level and make it even more successful and valuable. 4. Case Studies : People love to learn by example, and they love social proof. Want to emphasize or disprove a simple point or idea? Pull together some case study examples of others that support or refute that point. 5. Industry Blogs/Sites: What blogs do you turn to for information about your industry? Share them by aggregating a list and offering brief descriptions of the top blogs in your industry or on certain topics.  6. Infographics: Who doesn’t love a compelling new infographic? If you’ve noticed a few are cropping up in your industry, include them in a blog post and share your thoughts about them! 7. Statistics, Data, Charts, and Graphs : Let’s face it: data is a hot commodity for content, and all content creators out there have struggled at one point or another to find that perfect statistic to back up a point they were trying to make. Consider pulling the top statistics for your industry into one comprehensive resource. Or compile a list of the most interesting charts/graphs. 8. Videos: Are videos a primary form of content in your industry? Perhaps you could collect the best how-to videos and embed them into a post. 9. Books/Ebooks: Why not create a reading list for your own readers? If there are some must-read books or ebooks you think would be valuable for your audience to read, suggest them in a list!  10. Industry Examples: Are you a web design company? Take screenshots of your favorite web designs and explain what’s great about each. Are you a landscaping company? Find pictures of great landscaping jobs and highlight the why they’re each awesome. The possibilities are endless!  And for all of the above ideas, as with any type of curated content, always be sure to properly attribute your sources! Importance of Quality & Relevance in Curation Final thought: no matter what type of content you’re curating, quality and relevance should always apply. No one wants to access a list of ten mediocre industry blogs. They want the best . The individual content elements you choose, therefore, should represent the utmost level of quality. In addition, make sure the content you’re curating is relevant to your audience. That aggregated list of funny viral videos may very well be funny, but if you’re not in the business of humor or marketing, it doesn’t belong on your blog. What other types of content curation have you used? Photo Credit: Nazareth College Topics: Blog Post Topics Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

8 Reasons You’ll Get Buried Alive Without Quality Content

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: On last week’s episode of The Marketing Update, the marketing tip of the week was special. It took into account all the marketing news throughout 2011 and boiled it down to one main takeaway: Create quality content. And while we can discuss the importance of quality content ’til the cows come home, we’d like to provide some reasons why quality is so important. Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing.What 2011 Indicated 1. Facebook’s Timeline Calls for More ContentThe new Facebook is here and brings with it features that call for some changes in Facebook marketing. The idea of posting once a day is out the door as News Feeds become populated with only the most recent updates. But posting more means you run the risk of being spammy if the messages you’re sending aren’t valuable. By creating more quality content, you’re able to post more and see greater Facebook marketing success, all by showing users what they’ll actually find is remarkable instead of shallow updates in attempt to grab their attention.2. Google News Standout Tag Features Quality ContentThis year, Google equipped journalists with a new meta tag called Standout. This tag allows journalists to include a certain tag in their posts to signal to Google News that the content published is feature-worthy and should be displayed at the top of Google News. As marketers, and especially as public relations specialists, we know the importance of not only creating content, but being recognized in content. By creating quality content, you’ll give your company the opportunity to be seen by reporters who may want to link to your story for their article. And if that content then becomes a feature story for that Google News search, then you’re gaining tons of free reach!3. Shelf Life of Social Media Suggests Need for More LinksAccording to URL shortening service Bitly, the ‘half life’ for a tweet (the time it takes a link to receive half the clicks it will ever receive after it reached its peak) is merely 2.8 hours, with Facebook closely behind at 3.2 hours. This means that you’ll need to be posting more frequently to social sites to keep your brand top of mind. But won’t people notice if you’re sending the same message every few hours? You need diverse content, but more importantly, all that content needs to be of high quality enough to keep users clicking, following, and liking. Otherwise, your social presence won’t increase, which eradicates a huge opportunity for growing your reach and getting your message heard.4. Google Cracks Down on Content FarmsGoogle targeted sites with spammy, low quality, and ad-littered content and kicked them to the curb (or at least to end of search engine results pages). This means that when you run a search, content that may have appeared on page one got booted to page 5, 20, or even 100+ because of their high volumes of junk. That means that in order to appear in results, you can’t just rely on SEO tactics. You need content that truly is high value and that, paired with SEO, will land in the top of results. I suppose marketing is one place where you don’t want any junk in the trunk. What 2012 Is Indicating5. Experts Predict Content Will Be CrucialWe asked some industry influencers how they thought companies will get found online in 2012. The majority included the importance of content. Jason Falls from Social Media Explorer says, “The days of top 10 lists and how-to’s are coming to a close. We’ve all got to get better at becoming awesome at content.” This would mean that you can’t fall into the habit of writing just one certain way. People will be constantly looking for better, fresher, and more unique content — and if you’re not providing it, they’ll head over to someone who is.6. Everyone Will Jump on the Content TrainA marketing prediction for 2012 from Small Biz Trends states that all business owners will truly step up and start nailing content creation. Thus, as the world becomes more adept at creating and publishing content, there will be even more content clutter than ever before. The only true way to stand out is to have remarkable content that outperforms the competition.7. Google May Be ‘Stealing’ Your ContentIn a guest post in the Harvard Business Review, HubSpot’s SEO Manager Brian Whalley talked about how Google will change web marketing in 2012. He writes, “Early in 2012, Google will expand how it incorporates data into its search results. For search queries that are direct questions, it will no longer be necessary to click through to a website.”This means that not only will questions be answered faster, but also that the answers will come from Google itself as it pulls the information from sites. So how can you get around this? Try making quality content (as if you didn’t see that coming) that answers common questions from your target audience. Doing this consistently will let users know who to turn to when they have a question about, say, what medication they should really be taking for their ear infection or what shoes to purchase for an upcoming marathon. Then they’ll skip the process of even asking Google and come straight to your site for further research.8. Content Won’t Be Exclusively Produced InternallyThe Content Marketing Institute gathered a plethora of predictions for 2012 content marketing. One respondent, Pam Didner, a marketing manager at Intel, said that, “Brand marketers will not only distribute their own content, but also start curating third-party content to reinforce their messages.”Do I hear the sound of guest blogging? I think I do. This means you need to do two things. One is to invite industry leaders to create content for you because this will be one way your customers will find you authoritative and valuable — you’re not trying to purport yourself as the only knowledgeable person in your industry. You recognize that others have valid input. This also means you should contribute guest blog posts to other industry thought leaders’ blogs. By making yourself available to convey your ideas to others, you are not only giving your company an inbound link, but you are opening your content to a whole new arena of people. And if it’s great quality, they’ll know who to go to for more information.Interested in learning more about quality content, specifically in the blogging arena? Join HubSpot for our fourth Twitter Chat tomorrow, January 3, 3:30 PM ET. We’ll discuss all things content related for your business’ inbound marketing strategy and answer your burning questions on the topic. The hashtag to follow along is #InboundChat. Content Creation Originally published Jan 2, 2012 3:00:00 PM, updated October 20 2016last_img read more

Facebook Showing Off New Look for News Feed, and Other Marketing Stories of the Week

first_imgSocial media is quite the valuable tool in an inbound marketer’s tool belt. As social networks continue to grow, evolve, and sometimes fall out of relevancy, we must always stay up-to-date with the latest developments in the world of social media. Any inbound marketer can tell you how effective and inexpensive a well-run social media campaign can be, and that’s exactly why it’s a must-have tool in your marketing arsenal. So this week’s round-up will fill you in on all of the latest changes in social media that you’ll need to know to keep that edge. Enjoy!Facebook Holding an Event to Show Off a ‘New Look For News Feed’ on March 7th, From The Next WebIt’s been quite some time since Facebook held a major event to show off something like a ‘new look’. This time, it’s all about the new look for the Facebook news feed. Facebook has sent out invites to press about the big event scheduled for March 7th. There are talks about the news feed moving toward a more image-centric design that’s similar to something like Flipboard. This could be an interesting change that may affect how marketers engage and interact with their current Facebook fans. Marketers should keep an eye out for this event and get some insight on how this new look may impact their social media campaigns. Read the full article at The Next Web.What HP’s 1 Million LinkedIn Followers Means for Marketers, From LinkedIn BlogHP has officially become the first company to draw in one million followers to their LinkedIn page. This is a huge win for HP because these aren’t followers you would find on Twitter or Facebook, they’re a highly targeted audience of professionals that matter to their business. This means that HP is now indirectly connected to 43 million other professionals on LinkedIn, which makes up roughly a quarter of the entire LinkedIn population.These followers hold a high value in contributions to HP in four ways. The engagement of the followers shows that these individuals are actively looking to consume HP’s content and learn more about its company insights. The second is that these followers are exactly the type of people that HP is looking to engage. These followers can now be segmented into a diverse range of businesses, positions, and other influential decision-making categories. With many of its one million followers sharing, linking, and promoting HP’s content, they are amplifying the reach of the company to those 43 million other connections on the social network.This is a great look into the potential power that LinkedIn holds as a marketing tool. It can provide us marketers with a well-organized, targeted, and highly qualified list of potential customers that are actively looking to be engaged by different brands. For the full article, visit the LinkedIn Blog.Google Offers Social Sign-In Alternative to Facebook, From Ad WeekWe all know that Facebook has had a pretty big monopoly on the world of social sign-ins and security, but that may be changing very soon. Google has released its own social powered sign-in option for online publishers and apps. This means that users will be able to connect with sites like USA Today, The Guardian, FitBit, Fancy, OpenTable, and more with their Google+ accounts.From a marketer’s stand point, this could mean that regular activity on Google’s social network may grow even more than it has over the last couple years. Considering the rapid rate of growth in active users, it would be a good idea for companies not currently on Google+ to jump on the bandwagon now. With 500 million registered users already on the social network, we can only imagine how active it will be if those users start adopting the Google+ sign-in option over Facebook and Twitter. To read the full story, head on over to Ad Week.Trendrr Reports: Social TV Oscar Activity Tripled, From Marketing PilgrimThe Oscars. Usually spent in the comfort of our sweat pants while we obnoxiously rant and rave about who was dressed best, worst, and stupidest. And sometimes we do it on social networks, too. During this year’s Oscars broadcast, real-time social media tracking company Trendrr kept tabs on all of our witty and not so witty comments across the Facebook, Twitter, GetGlue, and Viggie.Last year’s total activity came in at about 4.5 million social media posts, which paled in comparison to this year’s staggering 13.2 million. That’s a lot of activity for an audience of people adorned in Snuggies and pajama pants. Twitter alone brought in 8.9 million tweets about the 85th Academy Awards, with 82,300 tweets per minute coming in during Adele’s performance of the theme song to Skyfall. Needless to say, brands were pretty actively newsjacking the Oscars to gain some prime marketing time on their social networks. Events like this don’t come around all the time, but when they do, it should be a marketer’s job to jump on the opportunities they open up to reach a huge audience. Read more at Marketing Pilgrim.Free Template: How to Create Five Fabulous Infographics in PowerPointIf there’s one thing we know performs well on social networks, it’s infographics. People love them and they love people. But more importantly, infographics move across social networks like wild fire. They are easily shareable and because of the high level of visual content involved, they make for great looking posts. One big reason why many inbound marketers haven’t been pumping out their own infographics is because the amount of time and design experience needed to create them. Well, we built these templates with all of our fellow inbound marketers in mind. These five professionally designed infographic templates will give you the inspiration and framework you need to build high quality infographics that you can use on your own social networks. You know we love our fellow inbound marketers just as much as we love inbound marketing itself! Enjoy. Download the templates for free today. Facebook Lets Advertisers Tap Purchase Data Partners to Target Customers, Categories, Like Car-Buyers, From Tech CrunchIt’s no secret that Facebook has been looking to dive deeper and deeper into the rabbit hole of online advertising. The most recent news reveals that Facebook has partnered up with top online and offline purchase data providers like Epsilon, Acxiom, Datalogix, and BlueKai to provide advertisers with a hashed list of existing customers, potential prospects, and categories of people like pet lovers, soda drinkers, and car buyers. The goal is for Facebook to attract some big spenders by offering them a way to target the exact customers that have or will buy their products.As marketers, this continued growth of Facebook’s advertising platform could yield some very favorable results for paid advertising efforts. Having access to accurate and relevant information can save you tons of money you may be wasting by targeting the wrong groups of people. Read more at Tech Crunch.HubSpot’s Weekly Marketing Update Podcast With Mike VolpeInterested in hearing what the CMO of HubSpot has to say about the stories in this week’s round-up? View our Marketing Update podcast below for a taste of the latest inbound marketing news from our CMO, Mike Volpe and his co-host. You can also subscribe to this weekly podcast through iTunes if you can’t imagine kicking off your week without some inbound-themed video antics.What other marketing stories were top of mind for you this past week?Image credit: toolstop Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Mar 3, 2013 9:00:00 AM, updated March 21 2013 Facebook News Feed Topics:last_img read more