LFA First Division League Enters Match-Day 9

first_imgLPRC players celebrate after breaking LISCR FC’s 26-game unbeaten record. The Liberia Football Association (LFA) national first division league returns today, October 2 with intriguing fixtures taking place at the Antoinette Tubman Stadium (ATS) and the Kakata Sports Stadium, Margibi County.In Group A, FA Cup semifinalists Monrovia Club Breweries will be hoping to increase their points when they take on ‘points-donors’ Small Town FC in the day’s first encounter at the ATS.Currently positioned at the fourth spot in the group, a win for Breweries will project them atop the group as they await the results of the other group members.On the other hand, Small Town FC, which continue to languish at the bottom of the group after collecting a single point out of six games played, are also going into the match to secure their first win of the season.The first leg between the two sides ended 2-1 in Breweries favor after goalkeeper Simpson Giddings scored the winning goal from the penalty spot.Watanga vs Barrack Young Controllers (BYC)Group A’s second match will be a match to watch when newly appointed coach Matthew Julutweh faces another top side following his 2-1 loss against LISCR FC.Coach Julutweh had a flying start as Watanga’s new coach after securing two wins out of his first two games against Jubilee FC 1-0, and Monrovia Club Breweries, 2-0. The former FC Fassell coach now has the challenge to maintain his unbeaten run against BYC.The ‘Go Blue Boys’ of BYC have kept their outstanding performance in phase two of the league and show no sign of slowing down. The 90 minutes will decide who takes the day.LISCR vs Keitrace FCDefending champions LISCR quest to retain the league title came to an end after they suffered a back-to-back defeat against LPRC Oilers, and Nimba United at the ATS September 16, and September 23, respectively.They will be ending their 2018 league campaign today when they face struggling Keitrace FC. After today’s match, the Shipping Boys will now have to focus on the FA Cup as they await their opponents for the semifinals.However, Keitrace FC will also be looking to recover from their dismal performance when newly appointed head coach Emmanuel Cooper make his debut. LISCR won the first leg 3-1.LISCR is in the third position with 11 points — two points behind group leaders LPRC Oilers and a point behind Nimba United.LPRC Oilers vs NPA AnchorsThe past performance of Group B leaders LPRC Oilers suggests that the ‘Oil Boys’ are optimistic of emerging as champions of the group with two matches left to be played. After a narrow 1-0 win over Nimba United at the North Star Stadium in their previous league game, the Oil Boys will battle NPA Anchors today at the Kakata Sports Stadium.LPRC Oilers won the first leg 2-0 through Stanley Whitfield and Dominic Jlateh’s strikes.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)last_img read more

CLASH OF THE CODES AS LETTERKENNY PREPARES FOR LORD OF THE RING 4

first_imgThere will be no holds barred when St. Eunans GAA Club and Letterkenny Rugby Club square up to eachother at this years Lord Of The Rings. The clubs have decided to join up to raise funds for both sports in what is the best night of entertainment in Letterkenny. Each club will have 17 boxers from their perspective clubs lined up to fight each other on the night.Who will win on the night will be a close affair but one thing is for certain the public will be treated to some mouth watering encounters.Some of the names confirmed for the night include Ciaran Brogan County councillor, Jason Black owner of Voodoo nightclub, Chris Peoples the popular ESB man from Milford, Eamonn O’Boyle manager of St. Eunans and Charlie Mulgrew ex county footballer.The night itself is run by whitecollarboxing.ie from Dublin. Owner of the company Mr. Cathal O’Grady said he is delighted to be back in Letterkenny for the forth year running, “ I travel throughout Ireland organizing white collar boxing events and the event in Letterkenny is certainly up there with the best of them in terms of atmosphere and professionalism. It is certainly a night I look forward too.”Mr Danny Ryan who coaches the boxers said he was delighted to be associated with the event this year again.“The boxers will go through an extensive 7 week training programme and judging from the lineup it certainly going to be a ding dong night.”Boyd Robinson chairperson of the organizing committee said “ Its fantastic to put a new slant on the Lord of the Rings this year. Getting two clubs that need funds for day to day running and development makes fantastic sense in the present economic climate.“Not many towns can bring two sports like rugby and Gaelic together to the one venue for a function and it testament to the wonderful community spirit in Letterkenny that an event such as this can take place.The first 3 years have been sold out and I have no doubt this year will be the same. I am also delighted and would like to thank O’Gorman & Cunningham Solicitors who are our main sponsors for the event for the fourth year running.” The event will take place this year in the Mount Errigal Hotel on the 15th March 2013 and tickets are available for purchase at Charlie Robinson estate agents, Blakes Bar and the Mount Errigal Hotel,CLASH OF THE CODES AS LETTERKENNY PREPARES FOR LORD OF THE RING 4 was last modified: January 24th, 2013 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:LETTERKENNY RUGBY CLUBLord of the Ring 4St Eunanslast_img read more

Friday Funnies: Evo-Comics

first_imgNot every Darwinian explanation is useless. Some of them can function as entertainment.“Human ancestors had tentacles.” Your great-great-….-grandparents were frond-like Ediacaran creatures, says PhysOrg. “By virtue of the fact that there are tentacles among the two main taxons of bilaterally symmetrical animals, it is logical to assume that the common ancestor also had them,” a Muscovite evolutionist says, displaying her grasp of logic. “It means that the common ancestor of chordate animals, including people, also had tentacles.” And the common ancestor of the Millennium Falcon is Lego blocks, too; no intelligence allowed.“Ocean bottom microbes are our long-lost relatives.” Ever traced your family tree with software? Perhaps you didn’t go back far enough, or a single-celled organism on the sea floor would be in it. New Scientist is raving over the thrill of discovering our long-lost relatives. “SO THAT’S where they’ve been hiding. An entirely new group of organisms discovered at the bottom of the Arctic Ocean are our closest simple-celled relatives ever found.” Some of us look just like them, too: round, and transporting little bubble-like vesicles. Reaction to this “truly remarkable, landmark discovery” varies from mild skepticism to “we were really blown away” by it. Speaking of their brains, that may be true. Giving it a name (“Loki”) might help (BBC News). Even the venerable AAAS crashed this party.“Tortoise approach works best—even for evolution.”  PhysOrg starts this comic with silhouetted figures from the Human March of Progress from ape to man. (Didn’t Henry Gee blow that icon away over a decade ago?—see 12/14/02). Speaking of bacteria again, the article begins, “When it comes to winning evolutionary fitness races, the tortoise once again prevails over the hare.” It’s just about which microbes can migrate faster than others, but the authors justify it with profound promises: “Understanding this effect is important, especially for understanding the evolution of disease, reducing the evolution of antibiotic resistance and predicting how populations respond to climate change.” Maybe that last appeal will bring in more funding.“Researchers discover missing link in the evolution of complex cells.” Ah, the “missing link” meme has not outworn its usefulness, even though orthogenesis is long dead as a mode of evolution. We’re just evolved microbes, the article from Uppsala University begins: “The study provides a new understanding of how, billions of years ago, the complex cell types that comprise plants, fungi, but also animals and humans, evolved from simple microbes.”“‘Dino-chickens’ reveal how the beak was born.” It’s a bird; it’s a dinosaur; it’s dino-chicken! Nature joins all the other news outlets (e.g., PhysOrg) that jumped onto an announcement that evolutionists at the U of Chicago created birds with deformed beaks by altering their genes, claiming the result was a throwback to dinosaur days. Beak air-full. “We’re never going back to the actual dino-chicken or whatever it is,” one of the Darwinians admitted. Whatever it was, Casey Luskin responded to this claim in Evolution News & Views.“Watch: Cave-Climbing Fish Found—Is It Evolution in Action?” A catfish that can climb cave walls for a bit is certainly a novelty, but is it evolution? National Geographic teases readers with that possibility. “Evolution is a process that’s constantly at work,” one Darwinian says. The fish may become adapted to the “dark side” of cave life. “It’s an exciting possibility,” he says. Are you excited? Watch! Let’s see if the fish evolves the ability hammer pitons into the rock.“Lower back pain linked to chimpanzee spine shape.” Your inner chimp is responsible for your back pain, the BBC News claims. Apparently, though, not all of us are fully evolved: “Evolution is not perfect, so over many thousands of years humans have not all adapted in the same way.” No one seems to have asked if the chimpanzees have lower back pain, living with that posture all the time.“Malaria continues to select for sickle cell trait in Central Africa.” Here’s the all-powerful force of natural selection, that brought forth humans from the womb of microbes, at work, according to PNAS: “this study shows that P. falciparum malaria continues to exert strong selective pressure in favor of the sickle cell allele.” Perhaps this is how the FBI exerts strong selective pressure in favor of criminals with no fingerprints.“From James Taylor to Taylor Swift: Music evolves like biological organisms.” You may not (or may) realize it, but music is the product of blind, unguided processes of mutation and selection, according to Science Magazine. “In the early 1990s, rap took over the radio: Songs by Snoop Dogg and Jay Z played everywhere,” John Bohannon writes. “Was this a musical revolution or merely the result of a gradual change in tastes over time? Researchers say they’re now able to answer such questions, thanks to the largest data-driven study of pop music ever undertaken. Applying evolutionary theory to this data set, they say, could settle several debates that have raged over pop music for decades.” Your tax dollars at work. Evolutionists treated “the statistical traits shared among songs like biological traits” and found, surprisingly, that music does not evolve by Darwinian gradualism. Bohannon’s ending paragraph is a classic:“This is rigorous,” says Jean-Baptiste Michel, a data scientist at Harvard University and Palantir Technologies, which is headquartered in Palo Alto, California, who was lead author of a 2010 Science paper that kicked off the study of culture through massive data sets. “More researchers need to take this approach.” One of the findings that stands out, he says, is that pop music shows a pattern from biological evolution known as punctuated equilibrium, in which periods of gradual change are separated by explosions of complexity. The most famous example in geological history is the Cambrian explosion, a sudden, massive increase in biodiversity in the fossil record 542 million years ago. “There are differences, of course,” he says, “since biological evolution has the direct parent-offspring relationship, and we don’t know the mechanisms even in biology. So we have to be careful.“Senator Tom Coburn, we need you back! (10/29/14)Refresher course: For those who might be laughing at all this, Live Science just walked in like a stern teacher whacking the ruler on the desk, bringing the students to order. “Despite the wealth of evidence from the fossil record, genetics and other fields of science, some people still question its validity,” Ker Than writes, after telling a whale of a tale about whale evolution. Who could these people possibly be? “Some politicians and religious leaders denounce the theory, invoking a higher being as a designer to explain the complex world of living things, especially humans.” Then his capstone argument is that all scientists agree evolution is true. Say—what’s that the teacher drew on the blackboard? Why, of course; it’s the March of Man, exhibit A as proof of evolution. (Visited 445 times, 1 visits today)FacebookTwitterPinterestSave分享0 Ah, yes. We hope you laughed yourself silly with the Friday Funnies. Notice a few things. (1) If there was ever any doubt that evolutionists teach microbes-to-man evolution, the evidence is right there in the first four examples. (2) Icons of evolution, like the March of Man, never die, even decades after they are exposed as frauds.  (3) Darwinians can stare falsification (like the Cambrian Explosion) in the face and still say, “It evolved.” (4) The most prestigious universities and scientific institutions, like the National Academy of Sciences and the American Association for the Advancement of Science are accomplices in this folly.The continued barrage of evolutionary silliness is proof we’re not laughing loud enough. Big Science and Big Media is infected with incompetent, illogical, arrogant Darwinian boobs. Shame would be a good first step in cleaning house.last_img read more

L’agriculture sud-africaine

first_imgCouvrant 1,2 million de kilometres carres de terre, l’Afrique du Sud fait un huitieme des États-Unis et presentent sept regions climatiques, du climat mediterraneen au climat subtropical et au semi-desert.La biodiversite et un littoral de 3000 kilometres de long desservi par sept ports commerciaux favorisent la culture d’une large gamme de produits marins et agricoles, des arbres a feuilles caduques, citrons et fruits subtropicaux jusqu’aux cereales, laine, fleurs coupees, betail et gibier.Les activites agricoles vont d’une production cerealiere intensive et une agriculture mixte dans les regions a hiver ou ete pluvieux a l’elevage de betail dans le bushveld et de moutons dans les regions arides. On cultive surtout le mais, suivi par le ble, l’orge, la canne a sucre et le tournesol.Alors que 13 % des terres sud-africaines peuvent etre utilisees pour la production agricole, seules 22 % sont des terres arables a fort potentiel. Le facteur le plus limitatif est la disponibilite de l’eau. Les precipitations sont distribuees de façon inegale a travers le pays, certaines regions etant propices a la secheresse. Pres de 50 % de l’eau d’Afrique du Sud est utilisee pour l’agriculture avec environ 1,3 million d’hectares irrigues.Aujourd’hui, l’Afrique du Sud est non seulement auto-suffisante pour presque tous les principaux produits agricoles mais c’est aussi un exportateur d’aliments. L’agriculture demeure d’une importance vitale pour l’economie et le developpement de l’Afrique Australe. Depuis 1994, le gouvernement a travaille au developpement de fermes a petite echelle pour favoriser la creation d’emplois.Les exportationsL’Afrique du Sud fait partie des cinq premiers exportateurs mondiaux d’avocats, de pamplemousses, de mandarines, de prunes, de poires et de produits derives des autruches.L’agriculture contribue a 8 % du total des exportations du pays. Les produits qui s’exportent le plus sont le vin, le citron, le sucre, le raisin, le mais, les jus de fruit, la laine et les fruits d’arbres a feuilles caduques comme les pommes, les poires, les peches et les abricots.Les autres produits d’exportation importants sont les avocats, les produits laitiers, les fleurs, les preparations alimentaires, les cuirs et les peaux, la viande, les boissons non alcoolisees, les ananas, les fruits secs et les noix, le sucre et les vins.Un certain nombre de niches du marche a forte croissance emergent comme les tisanes et les fruits de mer onereux.Les avantages concurrentielsEn plus de la biodiversite du pays, les ressources marines, des infrastructures de rang mondial et les tarifs competitifs, l’agriculture et le secteur agricole commercial de l’Afrique du Sud beneficient d’un plus grand acces au marche vers ses partenaires commerciaux principaux, l’UE et les USA, grace a un certain nombre d’accords.L’inversion des saisons en Afrique du Sud par rapport a l’Europe, premier marche des exportations de produits horticoles et floraux, est un autre avantage concurrentiel important. L’Afrique du Sud est le producteur principal de produits horticoles et floraux dans l’hemisphere sud le plus proche de l’Europe et ses delais de livraison sont bien plus courts que ceux de ses rivaux.Derniere mise a jour de l’article : Septembre 2008SAinfo reporter. Sources (sites en langue anglaise) :South Africa YearbookDepartment of AgricultureDepartment of Trade and IndustryAgricultural Research CouncilWines of South Africalast_img read more

OCF Young Cattlemen’s Conference provides industry learning experience

first_imgShare Facebook Twitter Google + LinkedIn Pinterest The 2019 Ohio Cattlemen’s Foundation Young Cattlemen’s Conference (YCC) hosted 19 cattlemen and women for a three-day leadership development program in central Ohio, Aug. 8-10. The conference was made possible through the support of program sponsors, Farm Credit Mid-America, Ohio Beef Council, Ohio Corn & Wheat Growers Association, Ohio Soybean Council and the Rick Malir & Bonnie Coley-Malir Beef Leadership Fund.YCC kicked off Thursday evening at the Ronald McDonald House of Columbus where participants were able to tour the house and learn about its mission. Attendees also had the opportunity to network over a beef dinner with members of the Ohio Cattlemen’s Association’s Board of Directors, program sponsor representatives and other industry professionals. Vice President of Wendy’s Protein Procurement and Innovation, Quality Supply Chain Co-op, Inc. (QSSC), Dr. Henry Zerby, served as the guest speaker for the evening and shared his thoughts on the future of the beef industry and some of the challenges it faces moving forward.On day two of YCC, conference attendees participated in a mini-Beef 509 session with Dr. Lyda Garcia, assistant professor of meat science for The Ohio State University’s Department of Animal Sciences. This hands-on experience included learning how meat is graded, the fabrication of wholesale and retail cuts, and other issues that can impact beef quality and pricing. Participants also viewed the champion beef carcasses from the 2019 Ohio State Fair and visited The Ohio State University’s football practice facilities.Ohio Cattlemen’s Association (OCA) staff then discussed the value of membership and the role OCA has in legislative and regulatory issues; participants also heard from Executive Director of Government Affairs for the National Cattlemen’s Beef Association (NCBA), Allison Rivera, about the latest federal issues impacting the cattle industry. The afternoon was spent at the Ohio Statehouse where participants met with Representative Darrell Kick (District 70). Representative Kick, who sits on the House Agricultural and Rural Development Committee, spoke about current Ohio legislation affecting the beef cattle industry and answered questions from the group.That evening, participants were hosted at the home of program sponsor, Rick Malir and Bonnie Coley-Malir. While there, attendees were able to network with one another and learn more about the couple’s agricultural roots and their passion for the beef industry and professional development.The final day of the conference was kicked off by Ohio Beef Council (OBC) staff, with a discussion regarding OBC’s role in checkoff collection and beef promotional efforts in Ohio. Attendees also participated in a spokesperson training program coordinated by Director of Grassroots Advocacy and Spokesperson Development for NCBA, Ryan Goodman. Goodman led participants through a media training session that strengthened their communication skills, encouraged attendees to tell their beef production story and helped them become more effective cattle industry leaders.The purpose of YCC is to offer emerging Ohio beef industry leaders and young producers the opportunity to build their own leadership skills as they network with beef industry leaders, government officials, businesses and media. Young beef producers interested in attending the 2020 conference should contact the Ohio Cattlemen’s Foundation at 614-873-6736 or email cattle@ohiocattle.org.last_img read more

Dairy margins widen to highest since 2017 in positive economic sign

first_imgShare Facebook Twitter Google + LinkedIn Pinterest In welcome news for the dairy economy, the September margin under the Dairy Margin Coverage program rose by $0.56 per cwt. over the August margin to reach $10.41 per cwt, the second consecutive month margins have fallen outside the threshold necessary to trigger a federal payment. The is the highest seen since the beginning of 2017, allowing for the change in the alfalfa hay price in the margin formula’s feed cost calculation. The September all-milk price was $0.40 per cwt. higher than August’s and the DMC calculated feed cost for September was $0.16 per cwt. lower than August’s, mostly due to a drop in the price of corn.As of Nov. 6, USDA’s DMC Decision Tool currently projects DMC margin to remain above $9.50 per cwt. for the remainder of 2019 and during all of 2020. Milk prices are expected to generate most of the monthly changes in the margin forecast, while feed costs are anticipated to remain relatively stable during that time.last_img read more

Pumaren gets the win over former player Pasaol in PBA D-League

first_imgSlow and steady hope for near-extinct Bangladesh tortoises LATEST STORIES Pasaol, though, said that their time away from each other won’t change the kind of relationship they have as they even went out of their way to kid around before the game.“I talked to him and asked him if he still has an injury. He said that he’s ok,” the hefty forward related. “Manong even kidded that my butt is getting hot sitting on the bench.”He may be away from Pumaren and his job may be a lot different from his role with the Red Warriors, but Pasaol knows that the veteran mentor is always watching him from afar. And that’s why he’s just keeping the faith in his current coach Koy Banal as he aims to mesh with the Skippers.“I think I still need to learn coach Koy’s system. It’s one of the factors why I haven’t got much playing time yet,” he said. The 22-year-old is currently averaging 2.67 points, 2.67 rebounds, and 0.67 assists in his 5.3 minutes in his three games for Marinerong Pilipino — a clear indication of the amount of work he still needs to put in to see some playing time.“I know I need to be patient. It doesn’t matter who you are or whatever you did. You have to put in the hard work and show coach Koy that I’m deserving of more playing time,” he said.ADVERTISEMENT Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH For his part, Pumaren is glad to see his former player experience different coaches as he sees this stint as nothing but beneficial for Pasaol’s overall development.“It’s going to be big for him,” he said.CEU won, 104-93, giving Pumaren the last laugh in the duel.“I’m on the other side now. Nothing personal,” he said. Ebondo drops 31 as CEU holds off Marinerong Pilipino Read Next NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding MOST READ View comments Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City Brace for potentially devastating typhoon approaching PH – NDRRMC Pasaol, who is currently playing for Marinerong Pilipino in the 2018 PBA D-League Aspirants’ Cup, faced his longtime coach Pumaren, now serving as the general manager for CEU.It was the first time the kindred spirits were on the opposing ends after Pumaren’s departure from University of the East back in November.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutPumaren felt the same way seeing his super scorer for the first time in months.“It’s been awhile since I’ve seen Alvin. We were joking around and I told him I’ll get someone to get him popcorn there.” Don’t miss out on the latest news and information. Kammuri turning to super typhoon less likely but possible — Pagasa PBA IMAGESAlvin Pasaol admitted that it was weird seeing his former coach Derrick Pumaren on the other side.“It’s my daddy and I miss him,” Pasaol said on Monday.ADVERTISEMENT 2 ‘newbie’ drug pushers fall in Lucena sting Typhoon Kammuri accelerates, gains strength en route to PHlast_img read more

How to Enhance Your eCommerce Product Listings With Google

first_img Local SEO Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 10, 2010 12:00:00 PM, updated February 01 2017 Last week Google announced they will be including “rich snippets” to product related search results . What exactly does a “rich snippet” entail? Now product results will have detailed information including price, availability, reviews as well as any specific product offerings.  This recent enhancement comes at an opportune time for eCommerce companies who will be making a big holiday push, but need to act fast to take advantage of this opportunity and capture the attention of those already starting their shopping.Optimizing eCommerce Product ListingsSo, what does an eCommerce website need to do to get their products listed with this valuable information? They need to sign up for Google’s Merchant Center . Once they’ve become a merchant they’ll want to submit their products. Then in order for the rich snippet data to appear eCommerce sites need to follow instructions to marking up structured HTML data for Google to interpret and produce the appropriate snippet of information with the search listing. Ecommerce sites can test if Google is able to view and reproduce the information after they’ve marked up their HTML. Undoubtedly product results with information crucial to consumers purchasing decision will be considered over products with just a basic listing.  Consumers now have the ability to compare product offerings, reviews, and prices from different vendors directly from the search results page, making it even more critical to have information available and enticing enough to elicit a click-through to your website.Besides the recent enhancement to SERP’s eCommerce companies should register with the Google Merchant Center to take advantage of the Shopping search filter. Despite rich snippets appearing in main search results  listing your products with Google to appear in the Shopping search section puts you right infront of users who’ve decided they are searching to shop, and not just to find information which the basic web search filter primarily provides.Improving Your eCommerce Marketing StrategyEcommerce websites need to make sure their products are visible in multiple spaces and marketplaces, including search engines. Your eCommerce marketing strategy should be focused on driving traffic back to your website, but from different avenues including social media, shopping sites, and search engines. Google Merchant Center is just one of many avenues, but including your products and any other information they’ll present on the most widely used search engine is essential to competing on a level playing field.Photo credit: farnoosh last_img read more

What’s Your Facebook Ecommerce Strategy?

first_img Topics: Facebook Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 28, 2011 12:00:00 AM, updated February 01 2017center_img Have something to say? Have a question about eCommerce? Chat with HubSpot’s Top Inbound eCommerce experts on our Twitter list . As was very nicely predicted in an Social Commerce Today article from January 2010 regarding Facebook’s integrated payment system, online retailers are definitely taking notice and looking for ways to take advantage of the massive social media giant Facebook and its expanding ecommerce capabilities. Facebook now has several integrated payment partners.  To name a few: –        Spare Change which facilitates payments using PayPal or major credit cards. –        DAO Pay which allows payments via your home phone bill. –        Ultimate Game Card for online gaming payments and credits. –        And even Amazon Payments , which was cleverly predicted in the article. There are other partners who have joined the Facebook frenzy.   What was once considered a small time scam player called Offerpal , the renamed and reinvented company Tapjoy has legitimized itself by helping Facebook power its ecommerce capabilities, particularly for online gaming and more. Inside Facebook notes that Tapjoy plans to not only evolve Facebook’s mobile and its gaming capabilities, but also to take mobile gaming to a new level.  Tapjoy partners with iOS , Android, and Facebook to offer mobile and online gaming options. How does this relate to ecommerce strategy?   In almost every sense this budding infrastructure will affect ecommerce to its core.  Anyone who conducts retail business online will need to develop a plan to interface to Facebook’s integrated payment systems.  Thankfully a good bit of this work will be performed by partners who already know how to integrate and are popular today with retailers.  Companies such as Amazon saw the writing on the wall, and took advantage of this opportunity early in the game. With the system provided on Facebook, online (and mobile) gamers can purchase “virtual credits” using real money from one of the partnering tools like Spare Change, DAO Pay, or Amazon Payments.  These virtual credits can then be used for online game play enhancements and perks.  What is to stop this very same process from occurring with actual products and services, not just games?   You could build up a Facebook virtual credit line, and then perhaps use it to buy streaming movies, MP3 ’s, or even products that would ship directly to the buyers.  Speculatively, entire promotions could be structured around earning these virtual credits, which would encourage consumers to buy as part of an ecommerce strategy. Could this have any impact in the B2B arena?   Most definitely.  As predicted “long ago” in the 1990’s by Bill Gates of Microsoft, there are online communities being built around “portal” sites like Facebook.  These portals bring like-minded people and businesses together to exchange information, opinions, and to conduct ecommerce strategy.  Businesses can work and trade with other businesses using the same infrastructure.  Just as friends tend to buy products that are recommended (or “liked” on Facebook) by friends, businesses also prefer to look to benchmark against other businesses for what tools and products to use.  Granted, there has been and will continue to be resistance to the Facebook phenomenon.   Some people are definitely alienated by the backend “social graph” that is created using the “Like” and “Share” features of Facebook.  The links created when the user selects “Like” or “Share” has behind the scenes implications, where companies now know and can solicit directly to those users.  How far the “social graph” will go remains to be seen, but users should be aware that those simple buttons can reveal a lot about their buying habits and interests – bordering on invasion of privacy for some.  But because these are voluntary selections, and just as you can voluntarily provide your name and address to any retailer for coupons and promotions, Facebook has emulated this online.  There are still legal challenges to address, but at this point there appears to be no stop to the “like”. As a business person, you should seriously evaluate your ecommerce strategy in regards to Facebook and other social media sites.   Whether you are B2C or B2B, there is an opportunity there where you should gain some real market advantage. last_img read more

5 Steps to Using Twitter for Ecommerce Marketing

first_imgThere is little evidence that, in 2006, the founders of Twitter fully understood what an incredible resource their site would become for businesses. The irony is, Twitter is a marketer’s dream . Overhead is nearly non-existent. The medium is literally in the palm of their hands. All they need to do is come up with an effective approach and time it correctly.Here’s how ecommerce marketers, and you, can do just that: 1. Raise Interest Before Promoting Sales Whether you are new to Twitter or trying to build your presence, you need to start by giving potential followers something to which they can relate. Retweeting interesting tweets is a good start, and perusing trending hashtags can also allow you to jump in and appeal to potential followers by indirectly interacting with them.  2. Before Launching the Effort, Know Your Baseline First, check your number of followers. But don’t stop there. Take a peek at your website’s traffic report and see how many of those visitors are coming from Twitter and which tweets drew them to your site. Quality traffic-monitoring software can tell you bounce rates and conversion rates for Twitter-generated traffic so you can pin down your baseline numbers according to quality and quantity.Continue to track these numbers throughout the engagement effort to see what works and how you can improve. 3. Understand Your Network Since you can’t physically see customers as they ‘walk’ into your online store, you have to do your best to understand them in other ways. Do not assume your network is all young people who have smartphones just because that is the stereotypical Twitter user. Instead, visit as many pages as you have time to visit and note what they tweet, where they shop, and what people say to them.This can give you a fairly accurate picture of what will appeal to your followers, and it will also trigger some creative ideas you may not have considered by showing you what has worked for other companies. 4. Reach Users Outside Your Network Understanding hashtags is the easiest way to reach more users. Do a little research to see which hashtags are both popular and related to your products. Then begin adding those hashtags to your tweets so a new audience has access to you.Promoting other users’ material (e.g. retweeting interesting tweets or linking to other accounts) can be extremely beneficial. Other Twitter users will usually return the favor and share your posts, too when they find them interesting.  5. Intrigue Your Followers; Don’t Give Them Everything The long term goal is to convert these Twitter followers to devoted customers at your online store. In order to do this, you have to actually get them from Twitter to your store by enticing them. Make a conscious effort to write teasers as tweets that make your network think, “I really have to see what this is about.”In other words, don’t always just come out and say, “20% off Red Sox jerseys today!” Rather, try something like, “Click the link and tell me which athlete’s last name belongs on this jersey. Prizes for correct answers!” Then track the number of answers and the number of users who stay on the site and purchase the jersey.If you follow these steps and constantly return to your metrics to check progress, you will grow your Twitter reach drastically. Then you can expand these same tactics to other sites, using Twitter to promote your other social networks just as you would market a product. As I said in the opening paragraph, Twitter is a marketer’s dream. But only if you use it correctly. Are you using Twitter and other social networks to effectively market your ecommerce website? Originally published Oct 3, 2011 5:00:00 PM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Twitter Marketinglast_img read more