“I should have just maintained my form but I’ll just go back to the drawing board and come back better the next time, because I’m determined to be one of the best,” the Mico student athlete resolved. Jamaica is especially good in the women’s 400m at this time, but the 2015 Boys and Girls Championships Class one 400m winner isn’t daunted. “I know I can get a spot in that group based on my hard work and my dedication,” she said passionately, “and I know my abilities and my strength, and that’s the best thing.” Her previous lifetime best was 52.35 seconds. Loney, who hopes to run the 200m at this weekend’s Utech Classic, to work on her finish, said, “Practice is great, just going hard every day, knowing what I want to push me forward.” She is benefiting from the knowledge of her coach, 1983 World 400m champion Bert Cameron. “That’s really, really helpful because he tells us his experience so we may learn by his experience and others and just try to be the best that we can,” she said. Determined Dawnalee Loney of The Mico University College didn’t win the 400m at last week’s Jamaica Inter-collegiate Track and Field Championships, but she left with her resolve strengthened. Loney is eager to take her place amongst the nation’s best and she believes she is on her way. Her bright outlook is based on how well her training is going currently. Loney lost a competitive Inter-collegiate final to Verone Chambers of the G.C. Foster College, despite clocking a personal-best 52.08 seconds. “I had planned just to go out, run off the first curve, travel down the backstretch, try to cover as much ground as I can and then run off the 110, then keep my form in the straight”, said the former Balaclava and Camperdown High School star minutes after the race. “But when I saw Verone coming, I responded by leaning back at the last 20 metres, which I shouldn’t have done,” she confessed about an encounter that reversed the result of a race she won over Chambers a month ago at the G.C. Foster Classic, 52.36 to 52.40 seconds.
I attended the Marketing Sherpa Demand Generation Summit, and listened to an interesting presentation from Mike Stelzner, author of Writing White Papers. He mentioned the “3-30-3” rule of whitepapers, which I thought you would find interesting and useful.The 3-30-3 Rule for Whitepapers:1) You have 3 seconds to grab your readers attention. This is related to the ad they are looking at or the organic search result. You only have a couple seconds to grab their attention and get them to click on your ad or link so they become interested in your paper.2) You have 30 seconds to engage your reader. Once they have clicked, you need to engage them with a summary of the paper either to get them to read the whitepaper or to get them to download it.3) You have 3 minutes for your prospect to read the paper. No matter how amazing your content is, people are busy and tend to skim them. Don’t make the content too dense. It is better to simplify the content and offer an additional whitepaper, than to include too much information in one whitepaper.Do you use whitepapers in your marketing? What tips do you have to share? Leave a comment below. Originally published Oct 22, 2007 12:15:00 PM, updated March 21 2013 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Content Types
Topics: Today the New York Times wrote an article about how Google is using humans to make some search results better. This lead to a number of comments on the article itself, and a ton of articles in the blogosphere discussing the topic. All I want to point out to the readers of this blog is that this is GOOD for all of you.This means is that Google is dedicated to getting the “right” search results, so much so that they are hiring people to help. Using humans to help generate better search results will continue to remove spam websites from search results and focus on listing only quality websites in search results. This will be a blow deal by the humans at Google to the black hat SEO websites and will help make websites that truly have good content rank higher in Google for any given search term. (Read this article for some discussion about black vs white hat SEO.)To rank high and get traffic, leads and customers from inbound marketing, just focus on the basics of white hat SEO: writing good content, doing on-page SEO and off-page SEO. Simple and effective. Doing a good job of white hat SEO is actually good for Google, since it helps them understand what your website is actually about, and helps them more easily deliver good search results, with or without humans.If you want more info about SEO, read these articles:Shortest Tutorial Ever on SEO7 Signs You Should Run Screaming from an SEO ConsultantPaid Search vs. Organic Search Originally published Dec 20, 2007 10:21:00 AM, updated March 21 2013 Google Updates Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
A Day Made of Glass… Made possible by Corning do. When it comes to marketing content, it isn’t about your product. It is about how your product changing the work of your customers and the lives of their end users. Do you think your product or service is boring? Is it more boring than glass? I doubt it. Yes, Corning’s video was likely expensive to make but it wasn’t the production quality of the video that made it successful. The marketers at Corning brought a simple product to life in a new and hopeful way. The video doesn’t demonstrate what glass does; instead it shows what glass Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack YouTube is famous for funny videos of cats and kids, but what if you are a B2B company? Video can still tell a powerful story. The virality that is possible on video-sharing sites like YouTube adds a new level of reach to compelling video stories. Marketing Takeaway could Video Marketing What did you think about the video? Topics: ” had more than 10 million views. Recently, glass company Corning released a video on YouTube that could arguably be the best B2B viral video ever made. At the time of this blog post the video ” Originally published Mar 25, 2011 2:00:00 PM, updated October 20 2016
There is little evidence that, in 2006, the founders of Twitter fully understood what an incredible resource their site would become for businesses. The irony is, Twitter is a marketer’s dream . Overhead is nearly non-existent. The medium is literally in the palm of their hands. All they need to do is come up with an effective approach and time it correctly.Here’s how ecommerce marketers, and you, can do just that: 1. Raise Interest Before Promoting Sales Whether you are new to Twitter or trying to build your presence, you need to start by giving potential followers something to which they can relate. Retweeting interesting tweets is a good start, and perusing trending hashtags can also allow you to jump in and appeal to potential followers by indirectly interacting with them. 2. Before Launching the Effort, Know Your Baseline First, check your number of followers. But don’t stop there. Take a peek at your website’s traffic report and see how many of those visitors are coming from Twitter and which tweets drew them to your site. Quality traffic-monitoring software can tell you bounce rates and conversion rates for Twitter-generated traffic so you can pin down your baseline numbers according to quality and quantity.Continue to track these numbers throughout the engagement effort to see what works and how you can improve. 3. Understand Your Network Since you can’t physically see customers as they ‘walk’ into your online store, you have to do your best to understand them in other ways. Do not assume your network is all young people who have smartphones just because that is the stereotypical Twitter user. Instead, visit as many pages as you have time to visit and note what they tweet, where they shop, and what people say to them.This can give you a fairly accurate picture of what will appeal to your followers, and it will also trigger some creative ideas you may not have considered by showing you what has worked for other companies. 4. Reach Users Outside Your Network Understanding hashtags is the easiest way to reach more users. Do a little research to see which hashtags are both popular and related to your products. Then begin adding those hashtags to your tweets so a new audience has access to you.Promoting other users’ material (e.g. retweeting interesting tweets or linking to other accounts) can be extremely beneficial. Other Twitter users will usually return the favor and share your posts, too when they find them interesting. 5. Intrigue Your Followers; Don’t Give Them Everything The long term goal is to convert these Twitter followers to devoted customers at your online store. In order to do this, you have to actually get them from Twitter to your store by enticing them. Make a conscious effort to write teasers as tweets that make your network think, “I really have to see what this is about.”In other words, don’t always just come out and say, “20% off Red Sox jerseys today!” Rather, try something like, “Click the link and tell me which athlete’s last name belongs on this jersey. Prizes for correct answers!” Then track the number of answers and the number of users who stay on the site and purchase the jersey.If you follow these steps and constantly return to your metrics to check progress, you will grow your Twitter reach drastically. Then you can expand these same tactics to other sites, using Twitter to promote your other social networks just as you would market a product. As I said in the opening paragraph, Twitter is a marketer’s dream. But only if you use it correctly. Are you using Twitter and other social networks to effectively market your ecommerce website? Originally published Oct 3, 2011 5:00:00 PM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Twitter Marketing
South Africa speedster Dale Steyn is of the opinion that the ball-tampering scandal which took place in the Cape Town Test in March was more “like a cry for help” from the bowlers due to the growing disparity between bat and ball in cricket.Although he condemned the act by the Australians, Steyn however, offered a new perspective into the incident and said that it exposed the need for cricket to change to prevent the loss of the art of reverse swing bowling.”It’s obviously not on, but if you think about it, it’s almost like a cry for help. We need to do something,” Steyn told Reuters in an interview.Writing off Virat Kohli is the biggest mistake: Dale Steyn to India Today”There’s so much in favour of batsmen these days. Fields are small, two new balls, powerplays, bats have got bigger than they used to be, the list can go on.”You bowl a ‘no ball’ and it’s a free hit. But I have never seen a rule change that favours the bowler,” Steyn said.England bowlers’ class will make the difference vs India: Dale SteynSteyn, who is tied on 421 wickets with Shaun Pollock as South Africa’s highest wicket-taker in Tests, felt the desperation to get the ball to swing was forcing cricketers to flirt with regulations.Typically, swing bowlers use the new ball to deviate it in the air to outwit batsmen but Pakistan fast bowlers stunned the world in the 1980s by introducing reverse swing to Test cricket.advertisementDale Steyn likely to say goodbye to limited-overs cricket after 2019 World CupThe skill of making an old and battered ball move in the air in the opposite direction to conventional swing was developed into an art form in the following decade by their successors Wasim Akram and Waqar Younis.EVERYTHING ABOUT THE SCANDALIn March, with South Africa already leading by more than 100 in the second innings for the loss of a single wicket on the third day of the third Test in Cape Town, a trio of Australians hatched a plan to tamper with the ball to get that reverse swing.Also read – Ball-tampering scandal: I panicked, I lied and I am devastated, says Cameron BancroftThey paid a heavy price with batsman Cameron Bancroft, who was spotted with sandpaper in his hand, suspended for nine months, while then captain Steve Smith and David Warner were stripped of the captaincy and vice captaincy and handed one-year bans.SMITH, WARNER STEP DOWN AS CAPTAIN AND VICE-CAPTAIN”It’s a big plea and it would be a sad day to see (reverse swing) disappear,” Steyn said at a promotional event.”I grew up watching Akram, I grew up watching Waqar and all these geniuses run in and reverse swing the ball. And you just don’t see it today. What inspiration will other fast bowlers have if they don’t have anybody to inspire them to become fast bowlers?. You might as well put a bowling machine there and everyone try and become a batter,” he said.The International Cricket Council in 2011 introduced an extra new ball in one-day games, a move which many believe has made the already batsman-friendly 50-over format even more difficult for the bowlers.Sachin Tendulkar, among others, recently called for a return to the use of one new ball from each end in order to revive the moribund art of reverse swing in the format.Steyn agreed, adding that other rule changes like the limit of two bouncers per over were more of a hindrance than a help for bowlers.”They changed the rule and said we will bring two new balls into the game. I don’t want a new ball when I am bowling in the subcontinent. I want an old ball that can’t get hit out of the ground. I want a ball that when I bowl doesn’t have true bounce, so that the batsman can’t hit it.”These are not rules that favour the bowler at all. They are, if anything, add to the batsman,” Steyn said.(With Reuters inputs)
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: On last week’s episode of The Marketing Update, the marketing tip of the week was special. It took into account all the marketing news throughout 2011 and boiled it down to one main takeaway: Create quality content. And while we can discuss the importance of quality content ’til the cows come home, we’d like to provide some reasons why quality is so important. Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing.What 2011 Indicated 1. Facebook’s Timeline Calls for More ContentThe new Facebook is here and brings with it features that call for some changes in Facebook marketing. The idea of posting once a day is out the door as News Feeds become populated with only the most recent updates. But posting more means you run the risk of being spammy if the messages you’re sending aren’t valuable. By creating more quality content, you’re able to post more and see greater Facebook marketing success, all by showing users what they’ll actually find is remarkable instead of shallow updates in attempt to grab their attention.2. Google News Standout Tag Features Quality ContentThis year, Google equipped journalists with a new meta tag called Standout. This tag allows journalists to include a certain tag in their posts to signal to Google News that the content published is feature-worthy and should be displayed at the top of Google News. As marketers, and especially as public relations specialists, we know the importance of not only creating content, but being recognized in content. By creating quality content, you’ll give your company the opportunity to be seen by reporters who may want to link to your story for their article. And if that content then becomes a feature story for that Google News search, then you’re gaining tons of free reach!3. Shelf Life of Social Media Suggests Need for More LinksAccording to URL shortening service Bitly, the ‘half life’ for a tweet (the time it takes a link to receive half the clicks it will ever receive after it reached its peak) is merely 2.8 hours, with Facebook closely behind at 3.2 hours. This means that you’ll need to be posting more frequently to social sites to keep your brand top of mind. But won’t people notice if you’re sending the same message every few hours? You need diverse content, but more importantly, all that content needs to be of high quality enough to keep users clicking, following, and liking. Otherwise, your social presence won’t increase, which eradicates a huge opportunity for growing your reach and getting your message heard.4. Google Cracks Down on Content FarmsGoogle targeted sites with spammy, low quality, and ad-littered content and kicked them to the curb (or at least to end of search engine results pages). This means that when you run a search, content that may have appeared on page one got booted to page 5, 20, or even 100+ because of their high volumes of junk. That means that in order to appear in results, you can’t just rely on SEO tactics. You need content that truly is high value and that, paired with SEO, will land in the top of results. I suppose marketing is one place where you don’t want any junk in the trunk. What 2012 Is Indicating5. Experts Predict Content Will Be CrucialWe asked some industry influencers how they thought companies will get found online in 2012. The majority included the importance of content. Jason Falls from Social Media Explorer says, “The days of top 10 lists and how-to’s are coming to a close. We’ve all got to get better at becoming awesome at content.” This would mean that you can’t fall into the habit of writing just one certain way. People will be constantly looking for better, fresher, and more unique content — and if you’re not providing it, they’ll head over to someone who is.6. Everyone Will Jump on the Content TrainA marketing prediction for 2012 from Small Biz Trends states that all business owners will truly step up and start nailing content creation. Thus, as the world becomes more adept at creating and publishing content, there will be even more content clutter than ever before. The only true way to stand out is to have remarkable content that outperforms the competition.7. Google May Be ‘Stealing’ Your ContentIn a guest post in the Harvard Business Review, HubSpot’s SEO Manager Brian Whalley talked about how Google will change web marketing in 2012. He writes, “Early in 2012, Google will expand how it incorporates data into its search results. For search queries that are direct questions, it will no longer be necessary to click through to a website.”This means that not only will questions be answered faster, but also that the answers will come from Google itself as it pulls the information from sites. So how can you get around this? Try making quality content (as if you didn’t see that coming) that answers common questions from your target audience. Doing this consistently will let users know who to turn to when they have a question about, say, what medication they should really be taking for their ear infection or what shoes to purchase for an upcoming marathon. Then they’ll skip the process of even asking Google and come straight to your site for further research.8. Content Won’t Be Exclusively Produced InternallyThe Content Marketing Institute gathered a plethora of predictions for 2012 content marketing. One respondent, Pam Didner, a marketing manager at Intel, said that, “Brand marketers will not only distribute their own content, but also start curating third-party content to reinforce their messages.”Do I hear the sound of guest blogging? I think I do. This means you need to do two things. One is to invite industry leaders to create content for you because this will be one way your customers will find you authoritative and valuable — you’re not trying to purport yourself as the only knowledgeable person in your industry. You recognize that others have valid input. This also means you should contribute guest blog posts to other industry thought leaders’ blogs. By making yourself available to convey your ideas to others, you are not only giving your company an inbound link, but you are opening your content to a whole new arena of people. And if it’s great quality, they’ll know who to go to for more information.Interested in learning more about quality content, specifically in the blogging arena? Join HubSpot for our fourth Twitter Chat tomorrow, January 3, 3:30 PM ET. We’ll discuss all things content related for your business’ inbound marketing strategy and answer your burning questions on the topic. The hashtag to follow along is #InboundChat. Content Creation Originally published Jan 2, 2012 3:00:00 PM, updated October 20 2016
Originally published Mar 22, 2013 9:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. That’s right, they run an automated email opt-out campaign.What makes this campaign stand out from the crowd is that Fab isn’t just emailing their unengaged contacts to see if they want to change their preference settings … they’re straight up opting people out of their emails. Whoa. Bold move, guys.This addresses a pain point we’re all familiar with: Most people are struggling with inbox overload, and email marketers are struggling to get seen amid the clutter, without harming their email deliverability and sender reputation. This is a pretty novel way to try to address all of those pain points through your email marketing — and dare I say I think this is quite lovable email marketing? I mean, lovable marketing is all about delighting prospects, and setting the right people up with the right content at the right time. I think — I say “think” because there might be a downside to this, but we’ll discuss that later — this campaign hits all that criteria for total and utter lovability.Let’s talk about this campaign a little more, dissect what makes it a fantastic example of lovable email marketing, and see what we can learn from their execution here.Fab’s Fabulous EmailBefore we dive into our analysis, take look at the email so we’re all on the same page — we’ll be referencing components of this email throughout the post.You got that bay boy emblazoned in your brain? Cool. Moving on.What Marketers Can Learn From Fab’s Fabulous Email1) The Subject LineFor this email, the subject line is “Stop. Getting. So. Much. Email. Smile, you’re designed to.” It’s great because it’s something that readers can relate to — I’m sure that we’d all love to limit the daily deluge of emails that flood our inboxes. The subject line also stands out for being reader-oriented rather than purchase- or brand-oriented. On top of that, I love the sentiment behind “Smile, you’re designed to.” It’s perfectly in line with Fab’s brand identity, and immediately helps the reader identify who this email is from.It’s a good thing this subject line is so catchy, too; to make such a bold move as to opt someone out of your emails warrants a subject line that will, maybe, get someone to actually open the darn thing. That way, Fab stands a chance of alerting recipients as to what’s going on, and getting either 1) some props for being lovable, and 2) maybe a little action from the recipient in the way of sending preferences customization.What Does This Mean for You?Even if you aren’t performing a test as bold as this, it shows how important a fantastic, eye-catching, action-oriented subject line is. As data-driven marketers, one of the best (and easiest) ways to improve your subject lines is through A/B testing. With A/B testing, you can send two versions of a piece of content to an equal number of recipients and measure which performs better. In the case of email marketing, you can test two variations of a subject line to see which email gets the most opens or clicks to measure which resonates best with your audience. How this works technically will depend on which ESP you’re using — if you’re using HubSpot software, for instance, you can easily A/B test different elements of your emails, including subject lines, sender names, links, and body content. You can select how large of a sample you want to test, what metrics should be used to pick the winner, and how long you want the test to run. If you’re not using HubSpot’s software or you have an ESP that doesn’t enable A/B testing, you can simply take a segment of your database, split it in half, and send each group a variation of your email. If your database is ordered in a particular way, you’ll want to ensure your recipient segments are truly randomized. You can easily do this by using the RAND() function in Excel to assign each name a random number between 0 and 1. From there, you can order your names by the random number and select a grouping of leads. Here’s a quick tutorial: After you’ve completed your test, you can run the results though HubSpot’s free A/B Testing Calculator to determine whether your results are statistically significant — and voila! Now you know what subject lines help your email marketing messages stand out better than the rest.2) Engagement Through Personalization … and a Smidge of NegativityThe email that Fab sent is based on a specific action that the subscriber has taken — in this case, that action is inaction. The content of the email is personalized to the reader’s behavior, and specific. The email reads, “We noticed that you haven’t opened our Sunday thru Thursday evening sales emails, so we have gone ahead of opted you out of them.” There’s no question in the reader’s mind why they’re receiving the email, and what they should do next.I would venture to guess that they see pretty high engagement rates with this email. The messaging plays to the idea of scarcity — “Uh oh. If you don’t take this action, you’re going to lose something!” Robert Cialdini, an expert best known for his book on persuasion and marketing, Influence: The Psychology of Persuasion, has written extensively on this and other factors that influence people to say “yes.” If this interests you and you’d like to learn more on this idea, I’d highly recommend this book as a resource. A similar tactic in the sales is called “going negative” with prospects — by telling a prospect that you’re no longer going to contact them, you might be surprised at how many say “let’s talk!” in response.What Does This Mean for You?Alright, so let’s cover how you can do something similar. Your ESP and CRM should make it easy for you to create a segment of unengaged or unreachable leads that you can easily target with a custom message. You might remember this recent blog article on How to Improve Email Clickthrough Rate by 583% where our CMO Mike Volpe outlined our “congrats on avoiding a sales rep” campaign, for instance:We did that by integrating HubSpot (we use ourselves as an ESP … of course) with our CRM, so we were able to build contact profiles with CRM details such as “Current Lead Status” in them. Then we set up a workflow to trigger an automated email whenever a sales rep changes a lead’s status to “unable to contact.” Another strategy could be to create a list of leads that haven’t opened any of your emails.If you can’t make this happen with your ESP, you can do it manually, too — grab a segment of contacts from your CRM with the appropriate lead status or engagement numbers. An alternative to this would be to pull engagement numbers from your email marketing tool. Because I’m a huge fan of Excel, I’ll give you a brief tutorial on how to do this:Using this method, you could sent a much more personalized campaign based on behavior, just like Fab — even if you aren’t pulling the automatic opt-out card.3) Content Consumption CustomizationFab’s email preferences page is designed to give subscribers a multitude of options for receiving messages, including what days they want to receive emails, what content they want to see, and notifications they want to get. This allows readers to take control of how they want to be communicated with. It also gives Fab a ton of data on what is valuable to their contacts, not to mention a number of segmentation possibilities. What Does This Mean for You?Giving your readers options for receiving your content increases the chances that they’ll stick around … rather than just opting out completely.An email subscription preferences page is a high-value piece of real estate. It gives you the opportunity to retain your contacts, find out more about them, and build brand loyalty. If you think it’s high time you customize your email subscription preferences page, we have some inspiration and tips for you in this post “28 Quick Tips for Customizing Your Email Preference Center.”And by the way, put that data to good use! Whether it’s identifying what content your contacts are most interested in or helping you segment future communications and interactions, preference centers give you great insight into the way your database views your email marketing.4) Be! Aggressive! B-E-Aggressive!We know to stand out in a crowded inbox it can help to be a little aggressive. But is Fab’s opt-out tactic too aggressive? We can’t deny the lovability behind this campaign … they want to proactively stop contributing to inbox overload. A valiant cause!But do people like to engage with emails differently now? Some people scan emails for their subject lines and preview text for months on end without taking action. The inaction — sometimes and with certain business types — could be simply because recipients have gotten really good at identifying whether that particular email is worth opening. I know several people that do this with daily deal type sites, for example — they want to continue getting the emails, but may not open them for a pretty long time. In that way, maybe it is wise to run a campaign like this based on engagement, not opens.But hey, we don’t have access to Fab’s email analytics, so this is all just speculation! In short, Fab does a great job with a simple email of engaging their reader with personalized content and allowing them to take control of their subscription preferences.So tell us, what other companies do you get inspired by when it comes to email marketing?Image credit: Jetske19 Email Deliverability Topics:
Topics: We’ve all heard the expression, “You can talk the talk, but can you walk the walk?”This idiom means a lot, particularly when it comes to proving your worth in the job market. Interviewers are constantly brainstorming new and unique questions for evaluating a candidate’s true potential, and while LinkedIn was once a great place for discovering such value, it quickly became another place where folks talked the talk … but didn’t necessarily walk the walk.The LinkedIn Professional PortfolioBut all of that is behind them now. With LinkedIn’s fairly new professional portfolio feature, launched back in May, LinkedIn users can now easily display their professional work via their personal profiles. This means you now have ability to showcase your presentations, ebooks, blog posts, videos, portfolios (or any work really) right on your profile. The idea is to give users the opportunity to display their work rather than just talk about it. Here’s an example from HubSpotter Rachel Sprung’s profile. As you can see, Rachel is able to actually show off the work she alludes to in the description of her current position. How to Begin Showcasing Your Value on LinkedInSo how can you start taking advantage of this awesome feature?To start, head over to your LinkedIn profile, and next to any module or position on your personal profile you’ll see a small square image with a plus sign on it. Click this to either upload a file or add a link to your work.If you don’t see this option on your profile, head here and click the blue “display your work” button.For the purposes of this tutorial, I’m going to add a link to my work under my current LinkedIn position at HubSpot. As shown in the below graphic, you’ll be asked to enter a URL and provide a description for that link. LinkedIn will automatically pull in an image for the work. In this case, it’s pulling an image from my most recent blog post.Voila! This link is now proudly showcased on my profile, right under recommendations. Now when someone comes to my profile, they can read what I have to offer … or see what I have to offer.TIP: Use the “Title” space to describe the work you’re placing on your profile, rather than using the generic title of the website link that LinkedIn populates. Examine the difference between the two below:Why You Should Take Advantage of LinkedIn’s New Portfolio FeatureNow that you know how to easily add your work to your LinkedIn profile, let’s talk about why it’s pretty sweet.Take Advantage of the Visual Content RevolutionLet’s start with the obvious. Social networks are getting increasingly more visual. With Facebook acquiring Instagram, LinkedIn acquiring SlideShare, and Twitter launching Vine, it’s clear that social thrives on visual content. With the introduction of this new feature, individuals can now easily share their work with the world. And this isn’t just limited to creative types; the option to share a link (as we saw above) opens a whole new array of opportunities for marketers and content creators to showcase their work and promote their business’ content. Marketers, designers, writers, architects, artists, and the like can now make better use of LinkedIn to showcase their core work and stand out from other job seekers. It can also benefit recruiters who are seeking top notch talent.Give Your SlideShare Content Greater ReachSlideShare has quickly become an effective channel for promoting visual content, and marketers are finding various ways to capitalize on popularity of the site. Considering LinkedIn’s acquisition of SlideShare, it only makes sense that the professional network would seek to integrate visual presentations more seamlessly with its core site, and now users have the ability to prominently display those SlideShare presentations on their LinkedIn Profiles (as Rachel did in our first example). Take advantage of it! What other benefits do you think LinkedIn’s portfolios feature has for users? Originally published Jul 18, 2013 8:00:00 AM, updated July 28 2017 LinkedIn Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Blogging Advice Originally published Jan 12, 2014 6:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.Today’s blogging tip is brought to you by Carrie Milford, Marketing Coordinator at Incitrio:”Blogging is like any other habit: It has to be formed. You have to set a specific number of posts per week or month and then stick to that, no matter what. Eventually, it will become a part of your routine and you’ll feel ‘off’ if you miss a deadline. Even if you feel like you don’t have anything to say, sit down and start writing. Draw inspiration from other blogs or publications that you like. Once you start writing, you’ll most likely stumble into something you feel good about putting out there. If you don’t, well … we’ve all been there. Push through!”Did you blog today? If yes, submit to the challenge!