The brains of Ireland are coming to Letterkenny!

first_imgFancy yourself as being smarter than the average Joe?Locals who often wonder just how smart they are can put themselves to the test when Irish Mensa, the high IQ society, arrive in Donegal.The group are coming to Letterkenny for their Annual Gathering over the May Bank Holiday weekend. Over 80 Irish and International members are planning to enjoy the town, the countryside, Glenveagh, Fanad Lighthouse, good eating locally, and included in the weekend programme are a treasure hunt around the town and a pub crawl.While they’re here, they are running a Mensa test session, at a discounted rate, on Saturday May 4th at 2pm in Dillons Hotel.So now is your chance to prove to yourself that you were just misunderstood when you never came top of the class.The brains of Ireland are coming to Letterkenny! was last modified: April 25th, 2019 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:letterkennymeetingMENSAlast_img read more

Cells Have Dimmer Switches

first_imgA metaphor has been emerging among biophysicists: cells have rheostats or dimmer switches.  The metaphor implies that some cellular regulatory processes are not just on or off; they have continuous ranges of values that can be finely tuned for the need of the organism.  It’s been years since our first report that gene expression is controlled by molecular rheostats (01/10/2003), but this week, the metaphor appeared twice: once for embryonic spinal development in tadpoles, and another for DNA repair response that is “a matter of life or death.” In PNAS, the metaphor was right in the title: “Development of a spinal locomotor rheostat.”1  Scottish scientists studied Xenopus tadpole spinal cord development.  They found that the first pools of neurons are undifferentiated, but rapidly sort out into ventral and dorsal domains within a day.  As the tadpole encounters more and more need to swim with finesse, the neurons become more specialized.  “This unfolding developmental plan, which occurs in the absence of movement, probably equips the organism with the neuronal substrate to bend, pitch, roll, and accelerate during swimming in ways that will be important for survival during the period of free-swimming larval life that ensues.”  In other words, the developmental program has a kind of foresight into what the tadpole will need, and fine-tunes the “rheostat” of neural specialization to permit the tadpole to interact with its environment. You have a rheostat in your own cells that is important for survival, too.  Medical Xpress headlined an entry, “The genome guardian’s dimmer switch: Regulating p53 is a matter of life or death.”  The p53 protein is well known tumor suppressor.  It plays the role of a critical decision maker for situations where DNA has been damaged.  Should repairs proceed, or should the cell command the affected cell to commit suicide?  Findings at the Salk Institute “shows that a short segment on p53 is needed to fine-tune the protein’s activity in blood-forming stem cells and their progeny after they incur DNA damage.”  Geoffrey Wall at Salk commented,  “It’s like a dimmer switch, or rheostat, that helps control the level of p53 activity in a critical stem cell population and the offspring they generate.” That short segment is “an evolutionarily conserved regulatory segment of p53,” the article observed, but made this curious evolutionary claim: “One problem with p53 is that it apparently evolved to protect the integrity of the genome for future generations, rather than to prolong the lives of individual cells or animals.”  In the unguided, purposeless process of neo-Darwinian evolution, nothing evolves “to” do anything; that would imply teleology.  Salk’s claim that “p53 sometimes goes too far in killing cells or suppressing growth” is countered by what the team is trying to learn: “Scientists therefore are eager to find out how cells naturally regulate p53, so that they can target these mechanisms with drugs.”  Most of the time p53 does a pretty good job.  The authors’ claim about what it evolved to do appears to be an unwarranted anthropomorphism. 1. Zhang, Issberner and Sullar, “Development of a spinal locomotor rheostat,” PNAS June 27, 2011, published online before print June 27, 2011, doi: 10.1073/pnas.1018512108. The evolutionary storytelling added nothing to scientific understanding.  The existence of molecular rheostats and dimmer switches that fine-tine processes says nothing about how they came into existence and became fine-tuned.  The only rheostats and dimmer switches we know about were intelligently designed.  Even a broken rheostat does not supply evidence for evolution. Evolutionists preach to each other that they need to quit using teleonomic language, but like other sinners, they never seem to learn.  Press agents and reporters are willing accomplices.  If they were consistent evolutionists, all they could say is, “Stuff Happens.”(Visited 55 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

Starting up at the Bandwidth Barn

first_img30 April 2003The UUNET Bandwidth Barn in Cape Town, an incubator for information and communications technology start-ups in the Western Cape, is home to a growing number of international companies, with tenants from countries as far afield as the US, UK, Australia, Scandinavia and the Netherlands.The Barn was set up 18 months ago by the Cape Information Technology Initiative (CITI), a not-for-profit agency focused on developing the information and communications technology (ICT) sector in the Western Cape. The Barn’s tenants have grown from 12 to 48 in that time, prompting a move to larger premises in the city.CITI marketing manager Judith Middleton said the Barn’s drive to raise South Africa’s international profile as a first-class tourist and business destination was starting to pay off.“It is encouraging to see a large number of flagship IT companies either using South Africa as a launchpad into markets in the US, Europe and Africa, or as a test site for locally produced products destined for global markets.”Among the international tenants located in the Barn is US company Pangea Solutions, which creates cost-saving solutions for labour-intensive, data-driven businesses.Pangea founder Jesse Heitler said South Africa has several competitive advantages in the global, Internet-driven market. “South Africa is one of the few countries with modern telecommunications infrastructure, sub-sea cable connectivity to the Internet and low-cost labour”, Heitler said.“Pangea has benefited particularly from setting up shop in the UUNET Bandwidth Barn, where minimal outlay was required and strong infrastructure supported a quick entry into the market. The low cost of labour in South Africa has also given the company considerable advantage over its competitors in the United States and Europe.”Another company showing confidence in South Africa is NBI New Business South Africa, which set up office in the country in 2002 as the sister company to Netherlands-based New Business Europe.The company focuses on assisting European companies looking to partner with South African companies and vice-versa.“One of the biggest obstacles to business investment in South Africa is the lack of knowledge of the country and the fear of moving into unknown territory”, said NBI founder Pieter Smits van Waesberghe.“We are able to provide an important service through supporting the development of foreign business in South Africa. We essentially act as the middleman, supplying both parties with the necessary information, preparing documents for European standards and demands, engineering and representing foreign projects being rolled out in South Africa.“The idea of forging stronger business linkages between South Africa and Europe is immensely exciting and will bring enormous economic benefit to the country”, said Van Waesberghe.Many of the local tenants in the Barn make similar use of the technology and networking opportunities available to take their business offerings to international markets.Software development house Application Junction, a black economic empowerment company, has doubled its staff since starting up in 2002 and recently landed two corporate clients in the UK, while marketing consultancy Ikineo has made big inroads into the consumer brands-driven Asian market, and is now eyeing China and the UK.Taking advantage of the Western Cape’s attractiveness as a tourist and business convention destination, entrepreneur Desiree Smits has started a company, CAPE.MOTION, which aims to attract more international meetings, conferences and exhibitions to South Africa.“Probably the biggest advantage we gain from being located in the Barn and in Cape Town are the marketing and networking opportunities”, said Smits.The Bandwidth Barn offers entry-level and small IT businesses reduced Internet connectivity costs, affordable office rental, shared office facilities, and membership of an entrepreneurial IT community where experiences, expertise and resources are openly shared.For more information, visit the Bandwidth Barn website. Also see the list of South African ICT company success stories on the Cape IT Initiative website.SouthAfrica.info reporterlast_img read more

On Abusing Fear

first_img Get the Free eBook! Learn how to sell without a sales manager. Download my free eBook! You need to make sales. You need help now. We’ve got you covered. This eBook will help you Seize Your Sales Destiny, with or without a manager. Download Now Three times in as many days, I received a call from an unknown, local number. Because the number is local, and because they made so many attempts, I answered the phone. I was greeted by a recording that said “Your business cannot be found on the Internet, including sites like Google and Bing” and “Your customers cannot find you.”The recording went on to tell me to press 1 to be connected to a specialist who could help me. Curious about the fear-based nature of the pitch, I pressed 1. I received a new recording telling me that I had to be a business owner to continue. It asked me to press 2 if I was the business owner.I was connected to Robert. I said, “What’s with the fear-based pitch, Robert?” He said, “We don’t have a fear-based pitch.” I suggested that he was incorrect. I told him that the recording told me that my business wasn’t able to be found on the Internet and that I was losing customers.” He firmly stated that I was wrong.I asked Robert if he had heard the recording. He said he hadn’t. Then he asked me if I was the business owner. I said, “Yes. I am. What business was your call referring to? I have a few businesses.” He asked me what business I was calling from. So, I asked him which business he called, and asked him how he knew I wasn’t listed if he didn’t even know what business his autodialer called.Frustrated, Robert decided I wasn’t much fun, and he said “never mind,” and hung up on me. Robert isn’t to blame for his company’s decision to take this approach with their prospective customers.Fear is perhaps the most powerful motivating force available to marketers and salespeople. So many people suffer from a dormant form of dissatisfaction that fear is sometimes what is necessary to wake them up to the real dangers they face. You need to shake them out of their comfort zone.But fear isn’t something that should be used carelessly or thoughtlessly. It should never be used in a way that destroys trust. The fear you use cannot ever be based on a lie. That’s self-oriented behavior, and it’s a poor long-term strategy.I am sure that the people who built this campaign sold it by pointing to the great numbers of people they can get to push 1 and connect with a salesperson. I am sure they think that having the person qualify themselves by pushing 2 is a smart idea. I’ll bet they laugh every time someone does so. They may even make some sales. But a transactional approach that violates trust isn’t a good long-term plan for acquiring customers or growing your business. Why should you avoid marketing tactics that may work but destroy trust in the process?When is the right time to use fear to move a client to act?How do you develop the issues, challenges, and trends that compel clients to act?last_img read more

Top 5 Marketing Stories of the Week: Back to Basics

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Usually after I go shopping, I want to wear everything at once. As a result, I find myself engulfed by clothing, most of which does not even match. Frustrated, I end up leaving the house in jeans and a t-shirt.It’s easy to get lost in the jumble of new media, to jump in headfirst, to overanalyze and forget to plan. This week it’s time to take a step back. This week, the top five marketing stories from InboundMarketing.com are all about getting back to basics. 1. How Truly Serious Are You About Being Social? Author: Beth Harte, The Harte of Marketing In this short post, Harte poses a truly thoughtful question: If Twitter, Facebook and LinkedIn disappeared, what would you do with your social media efforts? Over a dozen comments have already been added, and there is a recurring theme among them. If you have a defined strategy and goals and know that social media is a platform, not a strategy, you should be just fine. Keep the conversation going, go where your customers are, and build your community.Lesson: Learn to Be Social Without Social Media2. The ROI of Social Networking Author: John Jantsch, Duct Tape Marketing The ROI of social media is consistently a hot topic among marketers. Jantsch approaches the problem in a different way. Beyond simply using social media, the question is, are you using it correctly?Jantsch suggests aligning your offline networking (read: luncheons, cocktail parties, trade associations) with your online networking by creating a set of objectives. This will help to “more easily identify the networks that make sense, the type of engagement you need to create, and, most importantly, how much time and energy you can afford to invest to reach your objectives.”Lesson: Align Your Objectives3. Twistory 101: It’s All About Small Business Author: John Battelle, Searchblog Way back in 2004, while the world watched Google steal Yahoo’s search market share, “the real drama was happening on the business side.” Specifically, the number of small business advertisers using AdSense over Overture was rapidly increasing, and this made the difference for Google.Battelle suggests that Twitter is taking a step in the right direction with their new business.twitter.com site, and especially their Twitter 101 handbook, by helping small businesses to use and leverage the site.Lesson: Small Businesses Can Equal Big Business For You4. The Flaw In Calculating Inbound v. Outbound Marketing Author: Trish Bertuzzi, The Bridge Group, Inc. In her post, Bertuzzi addresses the following issue: “Are we getting so caught up in the inbound v. outbound debate that we are forgetting the basics of good old fashioned human interaction? “She points out that no matter your thoughts on the inbound v. outbound issue, the important part is the interaction with the customer, everything else should come second.Lesson: Interact First, Analyze Later5. Small Business Marketing: 5 Rules of Great Content Author: Suzanne Vara Everyone talks about content. Make it relevant, make it thoughtful, and make it fresh. But sometimes people get caught up in the content of the content and forget about the basics.Vara discusses some simple rules that can make sure your content doesn’t get lost in translation. No matter how brilliant your ideas, you better be logical, clear and grammatically correct, or no one is going to want to read it.Lesson: Reread, Revise, RewritePhoto Credit: Ben Donley How to Generate Leads for Small Business Learn how small businesses can level the playing field and generate leads efficiently by leveraging inbound Internet marketing strategies and tools. Download our Lead Generation for Small Business Webinar. Originally published Jul 31, 2009 10:57:00 AM, updated October 01 2019last_img read more

What Can Social Media Do for Your Business? Simple: Leads.

first_img Social Media Advertising Of course, in addition to leads at the top of our sales and marketing funnel, HubSpot gets other benefits from social media. Twitter and Facebook help us nurture prospects through a sale, they help us build relationships with and retain customers, they help us listen, they help us communicate internally, and much more. This is by no means our biggest lead channel, but it’s also nothing to sneeze at. Based on the leads alone, social media is worth the time we put into it. Learn how to generate more inbound leads using SEO, blogging, and social media. Twitter Inbound Lead Generation Kit Facebook The data is clear: Social media is a significant, growing lead generation channel. The graph above represents leads generated on HubSpot.com from visitors who were originally referred to HubSpot via a social media platform like Twitter or Facebook between April 2008 and March 2010. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: and What, exactly, can social media do for your business? So you’ve been listening to your techie nephew talk aboutcenter_img leads. One last thing: You’re probably wondering what caused some of the higher-than-average months in the graph above. They’re each months when we published a piece of content that was exceptionally popular on social media. For example, in July 2009 we published the If you look at our experience here at HubSpot, one answer is clear: Download the free kit for tips and tricks to drive more leads and business to your site. , our most popular ever. Facebook for Business ebook ), but here’s one secret: Social media only works as a lead generation tool when you share links to your own content on your own site. It’s very hard to generate leads for your business on facebook.com or twitter.com. You have to give community members a reason (great content) to click through to your site. Originally published Apr 23, 2010 7:30:00 AM, updated October 20 2016 or webinar! How do we generate those leads? That’s a separate blog post ( . You understand the appeal from the social and networking perspectives — but you’re still stuck on one question:last_img read more

How to Enhance Your eCommerce Product Listings With Google

first_img Local SEO Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 10, 2010 12:00:00 PM, updated February 01 2017 Last week Google announced they will be including “rich snippets” to product related search results . What exactly does a “rich snippet” entail? Now product results will have detailed information including price, availability, reviews as well as any specific product offerings.  This recent enhancement comes at an opportune time for eCommerce companies who will be making a big holiday push, but need to act fast to take advantage of this opportunity and capture the attention of those already starting their shopping.Optimizing eCommerce Product ListingsSo, what does an eCommerce website need to do to get their products listed with this valuable information? They need to sign up for Google’s Merchant Center . Once they’ve become a merchant they’ll want to submit their products. Then in order for the rich snippet data to appear eCommerce sites need to follow instructions to marking up structured HTML data for Google to interpret and produce the appropriate snippet of information with the search listing. Ecommerce sites can test if Google is able to view and reproduce the information after they’ve marked up their HTML. Undoubtedly product results with information crucial to consumers purchasing decision will be considered over products with just a basic listing.  Consumers now have the ability to compare product offerings, reviews, and prices from different vendors directly from the search results page, making it even more critical to have information available and enticing enough to elicit a click-through to your website.Besides the recent enhancement to SERP’s eCommerce companies should register with the Google Merchant Center to take advantage of the Shopping search filter. Despite rich snippets appearing in main search results  listing your products with Google to appear in the Shopping search section puts you right infront of users who’ve decided they are searching to shop, and not just to find information which the basic web search filter primarily provides.Improving Your eCommerce Marketing StrategyEcommerce websites need to make sure their products are visible in multiple spaces and marketplaces, including search engines. Your eCommerce marketing strategy should be focused on driving traffic back to your website, but from different avenues including social media, shopping sites, and search engines. Google Merchant Center is just one of many avenues, but including your products and any other information they’ll present on the most widely used search engine is essential to competing on a level playing field.Photo credit: farnoosh last_img read more

Successful Blogging Topics for eCommerce Websites

first_imgStill, there are few things you need to know to write effective blog articles that attract the right audience, build a following and community, and most importantly gives you the opportunity to put your products in front of potential consumers.eCommerce Blog TopicsFirst and foremost, you should NOT always be writing about your products specifically.  Instead, blog about general products within an industry. For example, if you sell Canon HD Cameras don’t write specifically about why consumers should purchase Canon HD Cameras from you. Write about HD camera’s in general in ways that your audience will find interesting and helpful. Consider writing about the general industry of photography and videography. People do not know your specific product offerings yet and are not searching explicitly for it. They ARE searching for general information on products, answers to questions they have as well as ways to excel at the professions or hobbies.Think about the problem your product solves or the desire it satisfies. Your blog posts need to show immediate value to your audience to effectively reach them.What did you teach them about the product? What did they learn or take away from the blog post? Originally published Dec 15, 2010 9:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Blog Post Topics Topics: What was the unique insight you provided to them?The answers to these questions should be clear before you begin to write the article. Still, don’t over think your blogs content. As an expert in the industry the knowledge you have that you consider elementary or well-known could be unfamiliar yet extremely valuable to your target market.How Products Are UsedNot every product is self-explanatory or equipped with clear instructions. There may be a number of ways that a product can be used, while the majority of product owners only use it for its basic functions. Open up their eyes to all that it can do.A few examples include:Teach them how they can be more efficient and effective using the product.Explain all of the uses of the product to people that have never owned one.Describe features you believe not everyone is taking advantage of.Giving your audience insight and knowledge they didn’t have before reading the article is going position yourself as a thought leader in the industry. In order to later sell your products to this audience you need to gain their trust and respect, especially if they are comparison shopping.News About the General Product and IndustryIf some news occurs around a product or industry, you want to be the first to break it. Share your opinion on new features or enhancements that are affecting the products you sell or distribute. For example, if you sell running shoes and new technology is arriving that is going help reduce stress on runner’s feet and shins then blog about it. Add your opinion and shape the conversation in your favor. You’re probably already aware of any news surrounding the industry and sharing this news while adding your unique insight will be extremely helpful for your readers.You can also take advantage of spikes in searches around this news by writing about the news and properly optimizing your blog post. These spikes are a great opportunity to generate jumps in traffic by simply discussing hot topics in the industry. For example, all eCommerce companies should have blogged about Cyber Monday the days leading up to online shopping’s version of Black Friday to bring in qualified traffic searching for information about the day.Promotions and GiveawaysIf you have the opportunity to do any sort of promotion or giveaway from your website make sure you blog about it. This post should once again focus on how the target audience could benefit from entering the promotion or giveaway, not just about your eCommerce store or the products. People enjoy contests and free opportunities and these posts can attract a lot of eyeballs and inevitably visitors. Discuss the promotion making sure to consistently explain the value of the promotion in terms of what potential consumers have to gain.As you begin to regularly blog you should analyze which articles generate the most traffic, comments and inbound links to your website to help determine what interest your audience most. This type of information is critical to making the most out of your blogging efforts.What other subjects can eCommerce websites cover in their blog to bring in qualified traffic to their website? Please leave your thoughts in the comments section below.last_img read more

3 Reasons Why Marketers Get No Respect

first_img all the leads you get for them The only person marketers have to blame when they get little to no respect is themselves. You can whine all you want about how your sales department doesn’t appreciate Real-Time Marketing for Business Growth , how your boss is ignorant and doesn’t understand your strategies, or how finance shouldn’t question your expenses for a direct mail campaign. I’ve been in marketing for more than 20 years, and each time I feel I’m not getting the respect I deserve, I know it’s not “their” fault; it’s really mine. Image credit: Most good marketers I know are opinionated – and I mean that in a good way. They are smart, have good insight into issues, and are not afraid to voice their opinions. When positioned incorrectly, this can come off as being arrogant or stubborn. You can quickly be identified as ‘not a team player,’ and once that’s affixed to you, it’s hard to rub off. the ROI on a campaign The key to getting respect is to collaborate as much as possible. Reece says “marketing is uniquely positioned to align the entire organization around the customer.” Instead of building up your department or showing people how smart you are, you should be trying to break down the barriers between departments and collaborate, because your goal and your company’s are one and the same – to meet the needs of your customers. Reason #2 for Lack of Respect: Department Mentality Rodney Dangerfield Album Cover Marketers can bring the intelligence (i.e. research) to help sales better understand their customers and prospects Originally published Jun 20, 2011 11:39:00 AM, updated July 03 2013 : Reason #1 for Lack of Respect: Communication Topics: Too often, marketers think of themselves as part of the marketing department. Technically, they may be correct, but practically, that’s the best way to separate themselves from others. And when you act separately, you set yourself for an “us” vs. “them” mentality. According to Monique Reece in her book What do you think? Do you feel you get the respect you deserve as a marketer? . Marketers can position the products around the needs of the customers. Marketers can find new ways to reach new prospects. And they can do all of this by collaborating with everyone else in the process. When they collaborate, sales will get a better understanding of what marketers bring to the table. Your executives will appreciate your leadership skills, and finance will finally get a handle on the ROI that marketing can bring. Marketers are responsible for creating and communicating the positioning and messaging of their company. The problem is they do a bad job communicating internally to their bosses, the sales team, finance, customer service, operations, etc. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Branding . By communicating your efforts in a timely and effective way, you can avoid many of the issues that give marketing a bad reputation. Internal PR is really a marketer’s best friend. There is nothing a sales person hates more than seeing an ad the same time their prospect does. Executives don’t have time to read through a 30-page report, no matter how wonderful it is. And your CFO’s job is to challenge your expenditures and see “Organizations need to think beyond marketing as simply a department because the role and meaning of marketing has evolved way beyond this. It’s time for CEOs, marketing and sales professionals, and other business executives to work together to create a new definition of marketing. This role should include priorities such as leading change, deepening the organization’s understanding of customers and how to build loyalty, and implementing new communication and alignment processes to improve strategy execution.” Reason #3 for Lack of Respect: Opinionatedlast_img read more

10 Great Ideas for Valuable Curated Content

first_img Originally published Jul 6, 2011 9:01:00 AM, updated July 28 2017 Curated content, or content aggregated from various sources into one comprehensive resource (be it a blog post, an ebook, a presentation, etc.) can be a valuable part of any marketer’s content mix . That said, the process of actually curating it isn’t easy.There’s a misconception among marketers that curated content is lazy and unoriginal, but we think it’s the complete opposite. It takes time and careful evaluation to create quality curated content, and the result is oftentimes a very valuable piece of content that helps people seeking information on a given topic to cut through the clutter on the web and save time. After all, what’s better than one awesome resource? How about 15 awesome resources? All accessible in one place! There’s a reason art galleries are so popular.So how can you take advantage of the power of curated content? Here are our top 10 ideas for great curated content. 10 Types of Curated Content 1. Expert Tips: One of the great things about curated content is that anyone with good online research skills has the ability to curate. I, for example, may not be an expert on video cameras, per se. However, through some careful research and evaluation, I could probably create a valuable list of the top tips for choosing a great video camera just by pulling the various tips from other video experts into one comprehensive guide. Consider aggregating tips from various experts in your industry on a given topic into a list for one great piece of curated content. 2. Presentations/Webinars: These days, the smartest presenters and speakers are making their presentation slides and webinar archives available online via websites like SlideShare. Search for the best presentations on an industry-related topic by searching with appropriate keywords and sorting by the most popular. Then aggregate the best picks into a blog post by embedding the slide presentations! 3. Quotations: One of our very recent, best-performing ebooks is a great example of this. Our ” 101 Awesome Marketing Quotations ” ebook is simply a compilation of various inspirational quotations from marketing experts, presented in a visually stimulating way. This leads me to another great point about content curation. Oftentimes, it isn’t enough just to aggregate. A blog post listing these 101 quotes would not have performed as well. Many times, by adding value (in this example, by adding visual elements), you can take your curated content to the next level and make it even more successful and valuable. 4. Case Studies : People love to learn by example, and they love social proof. Want to emphasize or disprove a simple point or idea? Pull together some case study examples of others that support or refute that point. 5. Industry Blogs/Sites: What blogs do you turn to for information about your industry? Share them by aggregating a list and offering brief descriptions of the top blogs in your industry or on certain topics.  6. Infographics: Who doesn’t love a compelling new infographic? If you’ve noticed a few are cropping up in your industry, include them in a blog post and share your thoughts about them! 7. Statistics, Data, Charts, and Graphs : Let’s face it: data is a hot commodity for content, and all content creators out there have struggled at one point or another to find that perfect statistic to back up a point they were trying to make. Consider pulling the top statistics for your industry into one comprehensive resource. Or compile a list of the most interesting charts/graphs. 8. Videos: Are videos a primary form of content in your industry? Perhaps you could collect the best how-to videos and embed them into a post. 9. Books/Ebooks: Why not create a reading list for your own readers? If there are some must-read books or ebooks you think would be valuable for your audience to read, suggest them in a list!  10. Industry Examples: Are you a web design company? Take screenshots of your favorite web designs and explain what’s great about each. Are you a landscaping company? Find pictures of great landscaping jobs and highlight the why they’re each awesome. The possibilities are endless!  And for all of the above ideas, as with any type of curated content, always be sure to properly attribute your sources! Importance of Quality & Relevance in Curation Final thought: no matter what type of content you’re curating, quality and relevance should always apply. No one wants to access a list of ten mediocre industry blogs. They want the best . The individual content elements you choose, therefore, should represent the utmost level of quality. In addition, make sure the content you’re curating is relevant to your audience. That aggregated list of funny viral videos may very well be funny, but if you’re not in the business of humor or marketing, it doesn’t belong on your blog. What other types of content curation have you used? Photo Credit: Nazareth College Topics: Blog Post Topics Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more