National Issues, Press Release, Redistricting, Statement, Voting & Elections Statement from J.J. Abbott, Press Secretary for Governor Tom Wolf:“The court asked the General Assembly to submit a new map to the governor by February 9th.“While the Court’s order did not appear to allow for two individuals to draw a map on behalf of the entire General Assembly, Governor Wolf will review Speaker Turzai and President Scarnati’s submission in consultation with the experts retained by the administration to determine his next course of action.“The original map was fundamentally unfair in a multitude of ways and, from the court’s orders and majority opinion, it is clear the gerrymandering of the current map went beyond manipulating the shape of the districts.”# # # #Earlier Statement:Governor Tom Wolf Releases Statement on Redistricting ProcessHarrisburg, PA – Governor Tom Wolf released the following statement on the court-ordered redistricting process:“Over the last three weeks, empowered by the Supreme Court’s initial order striking down the current map, I worked to build a team and knowledge base to make sure Pennsylvania can get a fair map. In that time, I have heard personally from voters in three townhall meetings across the state that drew hundreds of attendees and nearly a thousand citizens through our online feedback form.“The consensus is clear that Pennsylvanians are fed up with gerrymandering – and the gridlock and lack of reform that it breeds. Gerrymandering means politicians choose their voters instead of voters choosing their politicians, which undermines citizens’ role in our democracy. The Pennsylvania Supreme Court was right on the mark: Pennsylvanians deserve fair maps, rather than those drawn solely to benefit a particular political party. I intend to do my part to implement the Court’s order and ensure that fair maps become Pennsylvania’s new reality.“I have enlisted an esteemed mathematician, who has done extensive work on determining fairness in mapmaking, to provide non-partisan analysis of maps to determine their fairness. While an ideal scenario would be a consensus map that can garner the support of both chambers in the General Assembly and that meets standards for fairness, it remains unclear, at this time, if the entire General Assembly will be engaged in such a bipartisan process. If not, I will evaluate what options are at my disposal to ensure Pennsylvanians get the fair map they deserve under our constitution.”Background:The Pennsylvania Supreme Court’s Jan. 22nd order, which dictates the process to remedy the current gerrymandered map, clearly states that if the General Assembly wants to submit a map that meets the requirements of the Pennsylvania Constitution, the General Assembly must send it for review by the governor by today, February 9th. Any change or new interpretation of that order and the schedule laid out is at the sole discretion of the court and no other party, including the governor.Jan. 22: Pennsylvania Governor Wolf Statement on Supreme Court Order on 2011 Congressional MapsJan. 26: Governor Wolf to Enlist Non-Partisan Mathematician to Evaluate Fairness of Redistricting MapsJan. 30: Governor Wolf Hosts Non-Partisan Redistricting Listening Session with State College ResidentsJan. 31: Governor Wolf Hosts Non-Partisan Redistricting Listening Session with Philadelphia ResidentsFeb. 1: Governor Wolf Holds Non-Partisan Redistricting Listening Session in Western PennsylvaniaFeb. 1: Governor Wolf Invites Public to Comment on Gerrymandering and Congressional Redistricting UPDATE: Wolf Administration Reaction to Submission from Speaker and Senate President SHARE Email Facebook Twitter February 09, 2018
Audio Player00:0000:0000:00Use Up/Down Arrow keys to increase or decrease volume.A drug rehabilitation expert says implementing pill testing at festivals is ludicrous.Four people were hospitalised after taking MDMA at Auckland’s Listen In concert on Friday night.Prime Minister Jacinda Ardern is backing festival pill testing, but National and New Zealand First oppose it.Shalom House CEO Peter Lyndon-James told Mike Hosking it will encourage more people to engage in pill taking, and potentially further drug consumption.https://www.newstalkzb.co.nz/on-air/mike-hosking-breakfast/audio/peter-lyndon-james-drug-rehabilitation-expert-slams-festival-pill-testing-proposal/
Madiba’s winning smile is recognised the world over. (Image: Wits University) MEDIA CONTACTS • Oupa Ngwenya Corporate Communications head Nelson Mandela Children’s Fund +27 82 221 5586 • Sello Hatang CEO and spokesperson Nelson Mandela Centre of Memory +27 11 547 5600 RELATED ARTICLES • Mandela posters show world’s respect • Liliesleaf remembered 50 years on • From Liliesleaf to Robben Island • Travelling the Mandela Route Lucille DavieNelson Mandela will live forever in two institutions – the Nelson Mandela Children’s Fund (NMCF) and the Nelson Mandela Centre of Memory.The fund indicates on its website that it “strives to change the way society treats its children and youth. This long-term vision captures the central role society plays in shaping children’s lives.” Its mission is to “give voice and dignity to the African child by building a rights-based movement”.It comes from the premise that no child should ever experience hunger, abuse, exploitation and homelessness. It means that poverty and its causes have to be eradicated, not just ameliorated. “The belief [is] that it is possible to have a world where children live with dignity, are safe, nurtured and their voices heard and that the transformation needed to create such a world needs every part of society to play its role.”Mandela established the NMCF in 1995. Between 1996 and 1998, over R36-million (US$3.7-million) was raised. This funded over 780 projects, given in grants to promote a humanitarian response to the needs of South Africa’s children and youth. This money was dispensed as a one-off injection, enabling families to meet their immediate needs, or organisations involved in children to pay for salaries and overhead costs.But it was soon realised that this benevolent approach did not encourage community involvement, or long-term organisational goals. Research was conducted, establishing where there were policy gaps in national and regional policies on children and youth. The result was the launch, in 2000, of the Sakha Ikusasa strategy, with a new five-year approach. The NMCF switched to becoming a funding and development agency which “seeks to change the ways in which society treats its children and youth in order to improve their conditions and lives”.The new approach took the stance that “children were not only seen but heard”, in which platforms were created to give children the opportunity to raise and articulate issues themselves. “Communities began to appreciate that it is in the best interest of the child that they should be in families rather than in shelters,” explains the fund’s corporate communications head, Oupa Ngwenya.A decision was taken not to call children Aids orphans. “Children are children and orphans are orphans. The point we drove home was that there are no Aids orphans in the same way as there are no TB orphans,” adds Ngwenya.A commitment was made to apply a holistic approach that treats children as part of families and communities. “Children, youth and communities must participate in making decisions that affect their lives,” indicates the website.Sport for GoodThe fund began the Sport for Good programme “to promote and facilitate the realisation of an environment conducive for the well-being of children and young people using sports”.Sport for Good recognises that sport has the power to enhance social cohesion and community-building. It builds “esteem, harnesses talent, encourages exemplary lifestyles, healthy living, character-building and leadership development”, says Ngwenya.Even though the programme has not yet fully been realised, he adds, it has been used in seven countries, including Swaziland.Youth for ChangeYouth for Change provides direct services to children and their caregivers, a safe parks after school care programme, a gogo, or grandmother, programme that supports grandmothers who care for orphans, and a programme that encourages young people to meet and discuss issues that affect them.It also involves dialogues and dedicated children’s parliaments. “Declarations coming out of these parliaments are deposited with the Department for Women, Children and People with Disabilities … to further table with colleagues for appropriate response and action,” explains Ngwenya.GoelamaChildren, youth and their families living in conditions that lead to vulnerability are supported by the Goelama programme.It was originally formed by a group of mothers in Nyanga in Cape Town who were concerned about children who were unable to attend early childhood development centres because of poverty. The result was the Etafeni Day Care Centre, providing for orphans and child-headed households.The emphasis these days is about “emergency response in the immediate and then integration of children into an appropriate setting”, Ngwenya says.Children’s ParliamentThe fund inaugurated the Nelson Mandela Children’s Parliament in July 2011, aimed at youth between 12 and 22. It was a response to a call by children to hold each other accountable, and issues like their right to safety and security, the right to life and basic health and the right to education, were raised.Its aim is to provide a platform for youth from seven Southern African countries to “reflect on issues of leadership and civic participation in promoting the vision of an African child through dialogue”. It also seeks to celebrate African leadership and to promote human rights and democratic principles in advancing the lives of the youth in Africa.“The Children’s Parliament provides open and meaningful opportunities for children to participate in local, national and international democratic processes, raising their issues in a manner that is easy and does not intimidate them,” indicates the website. “The Children’s Parliament gives all children, regardless of their background, a space to discuss issues as peers and share ideas on issues of common interest and make citizenship a reality.”Children’s HospitalAn idea for the Nelson Mandela Children’s Hospital was mooted in 2005, and the Nelson Mandela Children’s Hospital Trust was registered in August 2009. Mandela’s wife, Graça Machel, was appointed its chairperson.There are three children’s facilities in Johannesburg – at Chris Hani Baragwanath, at Johannesburg Charlotte Maxeke, and at Raheema Moosa Mother and Child hospitals. The long-established Children’s Red Cross Hospital in Cape Town is simply not able to cope with South Africa’s needs, or with the needs of the Southern African Development Community.Besides the Cape Town hospital, there are only three other specialised children’s hospitals in Africa – two in Egypt and one in Nairobi.A site for the planned hospital has been found on Wits University’s Education Campus in Parktown. It will be a 200-bed, eight-theatre hospital with state-of-the-art diagnostic capabilities. Future plans involve an expansion to 300 beds. Some 655 staff will be employed, including specialist doctors and nurses.It will have the following specialities: haematology and oncology; cardiology and cardiothoracic; surgery; neurosciences; renal; endocrine; craniofacial; and paediatric surgery. There will also be infectious disease specialists, like HIV and TB. It is expected to cost R1-billion ($102 000), and so far R250-million ($25.4-million) has been raised. Construction is expected to begin in August this year, and it is hoped to admit the first patients in October 2015.In June, two South Africans, Stan and Sally Hannath, set off on a fundraising drive for the hospital. Starting in Norway, they will drive 28 000km to their home in Cape Town. They will travel through 27 countries, taking four months. They have already travelled 5 700km, crossing Germany, Sweden and Estonia.They have called their initiative cape2cape4kids. They are hoping to R280 000 or R10 for every kilometre travelled.Centre of MemoryThe Nelson Mandela Centre of Memory aims to “contribute to the making of a just society by keeping alive the legacy of Nelson Mandela, providing an integrated public information resource on his life and times, and by convening dialogue around critical social issues”. It is guided by the noble aim of creating a “society which remembers its pasts, listens to all its voices, and pursues social justice”.Through the centre, people around the world can access resources documenting the life and times of the leader. It locates relevant documents and ensures their preservation. It collects and curates his personal archive. It promotes public access to these resources and arranges dialogue around them. And, most importantly, it ensures that any initiatives that wish to take his name are true to his legacy.To ensure that South Africans and others around the world have access to its resources, the centre undertakes outreach programmes, which include travelling exhibitions, books, comic series and internships. Through its web portal and digitisation, it ensures broad access to its extensive resources. It also facilitates research inquiries it receives from institutions and individuals.“We believe that the vehicle for sharing this effectively, for growing it, and for engaging it in the promotion of justice, is dialogue,” the centre indicates on its website. “We actively open our work – on the life and times of Mr Nelson Mandela, the events and the people he influenced or was influenced by – to debate and discussion. And we draw on this in convening dialogue on critical social issues that present a threat to justice in society.”
15 March 2016South Africa is a steady, well-functioning economy – that is the message the National Treasury conveyed to international investors during a roadshow to London, Boston and New York last week.Finance Minister Pravin Gordhan headed the group of business leaders, three labour federations and senior officials from the National Treasury and the South African Reserve Bank to engage with international investors after the tabling of the 2016 Budget.See what the minister said:The roadshow was also a means to provide updates on the latest economic developments in the country and plans for the medium term. Meetings were held with over 250 investors, some with significant exposure to South Africa. Among the issues raised by the investors were:Fiscal risks and strains in balance sheets of state-owned companies;Recent developments on sovereign credit ratings;Slow economic growth;Issues relating to business and investment confidence;Regulatory clarity, labour and monetary policy andThe political environment.One unified voice“Our main message to the investors was that as a resilient nation, South Africa has the potential to overcome its immediate challenges,” the Treasury said. “What is required is for (the) government, labour and business to work together on concrete steps and actions that will be taken to lift economic growth.“The world economic outlook is uncertain and it is crucial that the country be seen to be united and focused on tackling its socio-economic challenges.”The next few months would be critical, the Treasury said, as it mapped a path for higher economic growth, to preserve the investment grade rating, and address poverty, unemployment and inequality.Source: Department of Treasury
Share Facebook Twitter Google + LinkedIn Pinterest Historical changes between projected and harvest prices are used to derive a distribution of possible harvest prices for corn in 2016. This analysis suggests about a 20% chance of harvest prices less than $3 per bushel. Given the chance of low prices, farmers should maintain high coverage levels when purchasing crop insurance. Arriving at a possible 2016 harvest priceHistorical projected and harvest prices for corn are shown in Table 1 for the years from 1972 to 2015. Projected prices are used to set crop insurance guarantees. For Midwest states, the projected price is the average of settlement prices of the December CME corn contract during the month of February. An indicator of the projected price in 2016 is the current price level of the December 2016 contract. In this first week of January, the price of the December corn contract was near $3.80 per bushel.Harvest prices are used to calculate crop insurance payments. The harvest price for corn in Midwest states is the average of the settlement prices of the December contract during the month of October.If futures markets are efficient, over time the average of harvest prices should equal the average of projected prices. Between 1972 and 2015, the average of projected prices is $3.02 per bushel. The average of the harvest prices is $2.94 per bushel, only 8 cents per bushel lower than the average of the projected price, suggesting that the projected price is a good indicator of the harvest price. Stated alternatively, if you could repeat 2016 many times, the average of the resulting harvest prices would be near the projected price.Of course, the harvest price will differ from the projected price in any given year, with the difference being large in some years. In this article, historical variability is used to provide a range of possible 2016 harvest prices. To do this, the percent change between the projected and harvest price are calculated for each year (see the fourth column of Table 1). The largest positive change is 77%, occurring in 1973 (a $1.39 projected price and a $2.46 harvest price). The largest negative change is -27.6%, occurring in 2004 ($2.83 projected price and $2.05 harvest price).The percentage changes then are applied to the likely projected price for 2016. A $3.80 per bushel is used, close to the current price of the 2016 December CME corn contract. To illustrate, in 1972 the projected and harvest prices are $1.24 and $1.35, respectively (see Table 1). The harvest price is 8.9% higher than the projected price (.089 = 1.35 / 1.24 – 1). And the possible harvest price associated with 1972 is $4.14 ($3.80 x (1 + .089)). Possible harvest prices resulting from the above procedure to all years from 1972 through 2015 are shown in the final column of Table 1.Possible 2016 harvest pricesWhile centered near $3.80, historical changes suggest a large range of possible harvest prices in 2016. They highest resulting price is $6.73 per bushel coming from the 77.0% change occurring in 1973. The lowest resulting price is $2.75 per bushel coming from the -27.6% change occurring in 2004.Figure 1 further summarized the 2016 possible prices by showing a histogram of possible price ranges. As can be seen in Figure 1, 21% of the possible prices fall below $3 per bushel. These historical price changes suggest that there is roughly a 20% chance of prices being below $3.Similarly, there is a chance of higher harvest prices. Four of the historical price changes resulting in 2016 harvest price being above $5, suggesting a roughly 7% chance of prices higher than $5 per bushel. Two of those years are 1988 and 2012, both years of much lower yields due to drought. The other two years with a price over $5 are 2010 and 1973. CommentaryHistory suggests a wide range of possible prices, with a significant chance of the harvest price being below $3. Some farmers may be considering lowering coverage levels on crop insurance in order to lower premium costs. This may not be prudent as history suggests there still is a large risk of low prices.
Share Facebook Twitter Google + LinkedIn Pinterest In welcome news for the dairy economy, the September margin under the Dairy Margin Coverage program rose by $0.56 per cwt. over the August margin to reach $10.41 per cwt, the second consecutive month margins have fallen outside the threshold necessary to trigger a federal payment. The is the highest seen since the beginning of 2017, allowing for the change in the alfalfa hay price in the margin formula’s feed cost calculation. The September all-milk price was $0.40 per cwt. higher than August’s and the DMC calculated feed cost for September was $0.16 per cwt. lower than August’s, mostly due to a drop in the price of corn.As of Nov. 6, USDA’s DMC Decision Tool currently projects DMC margin to remain above $9.50 per cwt. for the remainder of 2019 and during all of 2020. Milk prices are expected to generate most of the monthly changes in the margin forecast, while feed costs are anticipated to remain relatively stable during that time.
top social network for business professionals can have a number of business benefits, including brand management, community building, content promotion, and lead generation, to name a few. With the rising popularity of social media, it behooves all businesses to start using them to achieve business goals. That said, MySpace has approximately 130 million active users, whereas LinkedIn has about 115 million. While one could argue for MySpace in this case, the numbers are still indicative that LinkedIn is growing in popularity — and MySpace is lagging. LinkedIn Marketing And according to CNN.com, MySpace may not keep their 3rd place status for very long. With MySpace experiencing half the traffic it did in June 2010 and Twitter accumulating 30.6 million visitors in June, Twitter Originally published Jul 12, 2011 12:40:00 PM, updated October 20 2016 Facebook, still in first place by far, amassed 160.8 million unique visitors in June. Has your company gotten started this news Fewer than 33.5 million Americans visited MySpace in June, falling off by about 1.4 million U.S. visitors from May. According to comScore, LinkedIn had 33.9 million unique visitors in June, an increase of about half a million from the month before. Marketing Takeaway: It looks like we’ll soon be looking at Facebook, LinkedIn, and Twitter as the big 3 of the social networking world. Is your business utilizing these helpful marketing tools to its advantage? To be honest, when I first saw is expected to overtake MySpace as the 3rd-most popular social network in the next few months. Participating in social media Topics: and other social media sites for business? Photo Credit: Nan Palmero using LinkedIn Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , I couldn’t believe MySpace was the second-most popular social network until now. And by “most popular,” we’re referring to web traffic here. LinkedIn, the , is now the number 2 most popular social network on the web. Here are the stats:
LinkedIn Company Pages Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Company updates appear on followers’ LinkedIn homepage as well as the Company’s Page itself. In addition, LinkedIn users can ‘Like,’ comment on, and share a company’s updates, a la Facebook. The following screenshot shows how a Company Status Update appears on a follower’s LinkedIn homepage:Marketing TakeawayThis update is huge for marketers who use LinkedIn for marketing. As we mentioned last week, companies should make an effort to increase their following on LinkedIn to improve the reach of their LinkedIn updates.If you haven’t already, enable Company Status Updates using the steps above, and start spreading your messages on LinkedIn and generating more followers. Consider these steps to help jump-start your LinkedIn Company following.To follow HubSpot’s updates on LinkedIn, follow the HubSpot Company Page.
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Originally published Jan 4, 2012 9:00:00 AM, updated October 01 2013 Google gave the world something it didn’t want with the launch of its social network, Google+. The last thing the social media population at large wanted was yet ONE MORE social network to manage and visit. So explain how this social network that no one seemingly wanted saw a 55% percent increase in traffic in the month of December, and now has more than 62 million users.This is a classic example of how listening to your customers can actually be the worst business decision you can make. Any market research Google conducted likely told them that people didn’t want yet another social network. But that didn’t matter.Google, without a successful social network component to its platform, would quickly become irrelevant. It couldn’t reach a deal with Twitter to include the popular social network’s data in Google search results, and Facebook was already in a deep relationship with Google’s core search competitor, Microsoft. This left the search giant in between a rock and digital hard place. It had only one choice. Ignore the desires of the internet-using population, and invest millions into building its very own social network.By now, you’re reading this article and thinking, “Really? 62 million users? That’s NOTHING. Facebook is closing in on 1 BILLION. How can a social network with only 62 million users have any real impact on the way people use the internet or the way marketers try to connect with potential customers online?”The thing is, Google+ isn’t out to be the largest social network in the world. It’s looking to be the easiest and most integrated social network in the world.It’s About the Data, SillyGoogle+ doesn’t need to be the biggest and best social network in order to transform how consumers, businesses, and marketers use the web. Take a step back, and look at what Google has acquired and built over the past several years:1. It’s turned Android into an extremely popular mobile operating system.2. In the past year, it’s launched Google TV and Google Music.3. It’s taken a HUGE lead in market share for search.4. It’s built the dominant maps platform that even Apple uses for the iPhone. 5. It owns Gmail, which has gained more than 200 million users in less than a decade. 6. Its Google Docs tool is quickly becoming a leader for online document collaboration.And that isn’t even everything. But looking at all of these very impressive factors from a distance, it’s still easy to see one glaring hole. Before Google+, Google didn’t have any real way to easily integrate all of these services, AND it lacked a layer of social data to allow for better recommendations and discovery within each of these siloed tools.It’s all about the data.Google+ doesn’t need a billion users. It needs enough users — which many could argue it already has — to power the social and recommendation engine for an integrated suite of Google products.When looking into the crystal ball of the internet for answers, look no further than the companies that have the best data.Data is the currency of Web 3.0.Features Don’t MatterFeatures don’t matter. In fact, focusing on features does nothing more than overcomplicate a message and reduce the adoption speed of a software product. Features don’t matter between the different social networks, because the web moves too fast. It is far too easy for a competitor to copy a feature very quickly. Features are commodities.The social web is ripe with parody. Users care about a set of minimally viable features and a simple, user-focused design. Google is getting past focusing on features and working more on points of integration with other products as Google+ continues to mature.It’s About Owning the ENTIRE InternetLook back up at the title of this post. Google+ isn’t about changing social networking. Google+ is the linchpin of Google’s plan to own the entire internet. The company with the platform that can give internet users EVERYTHING they want will win. This is why you’ve seen Facebook partnering with music providers, launching its own email service, and allowing users to make images and updates public to improve Facebook Search. These two internet giants are locked into the early stages of the business equivalent of a death match. Ultimately, the platform wins. Users’ expectations have changed. They expect accurate search results, awesome entertainment recommendations, directions personalized to their location, and more. None of these wonders of technology are possible without data, and for Google, not possible without data from Google+.Marketing TakeawayGoogle+ and Facebook will remain an important part of the inbound marketing mix. However, the most important lessons for marketers reside within Google’s plan for internet dominance. Google is an awesome inbound marketer. It creates awesome, free content and products that draw people into its platform. Your business strategy will evolve over time. Build a strong inbound marketing infrastructure to support adoption and demand for future products. If you need an example, check out HubSpot’s Google+ Page.Collect and analyze data. Through all of your inbound marketing channels, you have many methods available to gather data about your industry, leads, and customers — from website analytics to customer relationship management software. Repurpose this data to improve product development, increase sales efficiency, and create a more personalized marketing strategy.Easy and integrated wins.Image Credits: A Bremner, ralphbijker Topics:
Originally published Jul 26, 2012 9:00:00 AM, updated July 28 2017 We talk a lot about the importance of creating lead generation content, and we often cite ebooks as one of those awesome lead generators. In fact, we invest a lot of manpower into our own ebooks — we’ve hired someone whose entire job is to write ebook content, and lay them out beautifully in InDesign. Thing is … we didn’t always have the resources to do that, and most of the marketers we talk to don’t have those resources, either. So we decided to figure out a way to do it in PowerPoint, and then created a plug-and-play PowerPoint ebook template so you can easily create a beautiful and effective ebook, too!This blog post is going to walk you through exactly how to use the template to create an amazing ebook. You’re going to be shocked at how simple this is, and how flipping fantastic it looks when you’re done! To follow along with the steps in this post, download the ebook template now and save it to your computer. It might be helpful to bookmark this post so you can reference the instructions in the future, too, but the template also contains helpful tips throughout to walk you through how to use it.Ready to get started? Let’s create a beautiful ebook together and generate you tons of leads!Step 1: Get Set UpYou shouldn’t just dive right into your ebook content. Ebooks are long-form content, and as such, it makes sense to treat it kind of like, well, a book. The first few pages should briefly explain what the ebook is about, who wrote it, and the content the reader will find contained therein. This will help them not only get oriented, but also allow them to scroll through to only the sections that interest them — if that’s their preference. Let’s walk through those first three pages now.The first page of your ebook is your cover. Keep it simple, including a descriptive title, your company logo, and a relevant cover image that reflects the content contained in the ebook. It’s important to keep your ebook branded so that when it’s shared, those new readers know who the original author is.The second page of your ebook is the author page, where you’ll include the author name, a little bio that explains who they are (and why they’re qualified to write this ebook), and a head shot. You can even include their social media information to help them gain a little personal clout for their contribution!Finally, fill in your table of contents with the chapter titles and page numbers on which those chapters begin so readers can skip ahead of they’d like. Which brings us to our next step in creating a fantastic ebook …Step 2: Create Chapter Title PagesWe just created your table of contents; those page numbers need chapter title pages to align with! Creating a title page for each chapter helps to separate your topics and help your readers more easily navigate your ebook. Take a look:Your chapter number and title should be big and bold, and the page itself should remain uncluttered so it’s easy for readers to identify the beginning of a new chapter when quickly scrolling through the ebook. You can place a visual on that page, though, that illustrates the concepts in that chapter to kick things off. The first chapter title page will occur immediately after the table of contents, and is also the first page in your ebook that you’ll include page numbers on. We’ve put ours in the bottom, left corner of each page.Step 3: Make Your Content Look BeautifulFrom here on out, it’s easy to just input your content into PowerPoint, but that doesn’t make for a very nice reader experience. You want your content to be reader-friendly, which means putting on your designer hat. Luckily, you don’t have to actually be a designer (I’m certainly not one, and I can use this bad boy) to make your PowerPoint ebook look amazing with this template. Let’s walk through some of the formatting devices and design elements you should implement to turn a boring chunk of copy into words that dance across the page.First, make sure you’re using the same 3-5 colors throughout the ebook. Take a look below, for example … there’s just blue, gray, and black on a white background. And that color scheme is maintained throughout the entire ebook.You should also take care not to use too many fonts in your ebook. Let the reader’s eye get used to two — maybe three — fonts that you use throughout the ebook for a pleasant experience.Consistency also comes with maintaining the same general format from page to page. That doesn’t mean you can’t include interesting design elements (more on that next) and move around your page elements; it just means the basic framework of each page should remain the same like you see in the image below.If you downloaded the PowerPoint template, you’ll notice that we’ve included a spot on every slide for you to put your ebook’s title, just like when you read a real book! Similarly, each page contains social sharing links so your ebook can get in front of more eyes on social media. To set up the links for those social sharing buttons, click here for a simple step-by-step guide to walk you through the process.Now that you have a consistent framework around which to work, you can start to input your content. But don’t just plop words on a page! Think of ways to draw the reader’s eye with visual call-outs, like we did on this sample page:Notice how we used a bright set of quotation marks that are exaggerated in size to indicate that we’re quoting someone? If you have a notable quotation in your ebook, use this to grab the reader’s attention on that page. You can do the same thing with fascinating data points, too — bite size chunks of information like the one you see above can grip your reader, and encourage them to read the rest of the content on the page that’s typed out in a simple text box. If you don’t have data points or quotations to pull out of the text on a page, you can also include a relevant image to make the page more visually interesting. Whatever you do, just ensure you don’t have too much text on one page, or you risk overwhelming readers and losing their attention.To make that text even easier to read, we recommend you use formatting devices found in any WYSIWYG editor, like bold text, italics, bullets, and check marks. You can also call out important keywords in a bright color if it helps convey the meaning of the page, like you see in our sample below. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Presentations Step 4: Optimize Your Ebook for Lead GenerationFinally, make sure you’re incorporating calls-to-action throughout the entire ebook. These will take a few forms, all of which you see here:First, go back through your copy and see if there are any opportunities to link text to a landing page. You know, your basic hyperlink. Then take it up a notch and incorporate visual CTAs on relevant pages. You shouldn’t do this on every page, but finding a few opportunities throughout the ebook will help you capture conversions for those who don’t read all the way to the end — because at the end, you’ll have a dedicated CTA page like the one outlined in blue above! That page should include a bold, actionable headline, visual CTA, and a short description of the offer. That’s right, you’re including an offer in your offer. How meta — and smart!When including these links, be sure you’re including tracking tokens so you know how many leads you’re getting from your ebook offer. If you need help creating tracking tokens, visit this blog post on the subject.Step 5: Convert Your Ebook Into a PDFYou could keep your ebook in a PowerPoint format, but that’s not really putting your best foot forward since it requires the reader to essentially launch a slide show on their computer. Instead, you could easily convert it into a PDF by simply clicking ‘Save As’ and selecting ‘PDF’ in the ‘Save as Type’ dropdown menu. Before you upload your new ebook offer to your thank-you page, be sure the file name is something logical, like “10 Ways to Braid Your Unicorn’s Tail,” as opposed to “unicorn_ebook_groomin_v4.” Once that’s done, well, congratulations! You just created a spectacular ebook!How do you create your ebooks so they’re reader-friendly and visually appealing? Share your ebook tips in the comments!