Vista Prep Eagles finish season 14-2

first_imgThe Vista Prep Eagles seventh grade boys basketball team just concluded one of its more successful seasons in recent years, finishing 14-2 on the campaign. The Eagles defeated teams from Chico, Paradise, Corning and Cottonwood. Their season finale in Paradise was a 46-45 late-game thriller on Feb. 28. In addition, the boys won the Maywood Tournament in January, one of the highlights of the season. Another great moment was Royce Vaught hitting two free throws with 0.4 seconds left in a win …last_img

Andre Iguodala defends Warriors training staff on how they managed him & Kevin Durant

first_imgOAKLAND — Did the Warriors’ training staff mishandle injuries to Kevin Durant and Andre Iguodala?The general public had that impression with Durant after he ruptured his right Achilles tendon against the Toronto Raptors in Game 5 of the NBA Finals after sitting out the previous nine games with a strained right calf. When addressing that issue on ‘The Breakfast Club’ on Tuesday to promote his recently released memoir. Iguodala indicated the Warriors’ training staff said during the 2018 NBA …last_img

Facebook “Like” Button a Year Old

first_imgRelated Posts Guide to Performing Bulk Email Verification Facebook is Becoming Less Personal and More Pro… It was a year ago today – April 22, 2010 – that Facebook unveiled the Like button, the catalyst it uses to drive its now ubiquitous open social graph. The Like button has been integrated on more than 2.5 million websites with 250 million people engaging Facebook externally.In a status update on (what else?) Facebook’s own Facebook page, the company said that that 10,000 websites institute the Like button every day. As of 9:30 a.m. Pacific, the status update had received 66,905 likes and 8,739 comments, with a lot of it in the form of general gibberish or completely off-topic to the Like button’s year anniversary.We contacted Facebook for some stats on the Like button and platform engagement. Here is what they sent back:Within the first three weeks of launching the Like button last April, more than 50,000 websites had added it. Now, since launching…10,000 websites integrate with Facebook each day.More than 250 million people engage with Facebook on external websitesMore than 2.5 million websites have integrated with Facebook (including over 80 of comScore’s U.S. Top 100 websites and over half of comScore’s Global Top 100 websites)Facebook is integrated with the largest US comScore Media properties including: the Top 10 Sports properties; 9 of the Top 10 News/Information properties; 9 of the Top 10 Entertainment properties18 of the top 25 Comscore U.S. retail sites use FacebookOver half of the 25 fastest growing Comscore U.S. retail sites use FacebookMedia sites were among the first to adopt the Like button, and as a result see an increase in Facebook activity. The average media organization has seen a greater than 300% increase in referral traffic from Facebook since the beginning of 2010. The Dos and Don’ts of Brand Awareness Videoscenter_img Tags:#Facebook#NYT#web A Comprehensive Guide to a Content Audit dan rowinskilast_img read more

Blue Heron EcoHaus: Blower Door Testing

first_imgAirtightness is as important as, if not more important than, the amount of insulation you put in your house. These two elements of building — insulation and airtightness — are the two pillars of a passive house (and pretty much any other “eco-house” building).For our house, we’d gone with high levels of insulation — in the range of three times the typical amount for standard construction. We had R-32 under the slab and in the basement walls, R-56 for the above-grade walls, and R-80 in the attic. However, in deciding on our insulation levels and in targeting our goals for airtightness, we did try to strike a balance between cost and benefit and recognize the point of diminishing returns.I have written about our insulation choices previously here, so I will not revisit that topic. But in terms of airtightness, there are some basics that are worth discussing. The fact is that air leaking into and out of a building is not efficient, no matter how much insulation you have in the walls. Although insulation decisions, thermal bridge reduction, and solar gain can be designed into the house, airtightness can really only be ensured while constructing the building. Editor’s note: Kent Earle and his wife, Darcie, write a blog called Blue Heron EcoHaus, documenting their journey “from urbanites to ruralites” and the construction of a superinsulated house on the Canadian prairies. Their previous blog on GBA was called Insulation, Air-Sealing, and a Solar Array. The blog below was originally published in January. (A complete list of Kent Earle’s GBA blogs is provided in the “Related articles” sidebar below.) Choosing an “ambitious but realistic goal”We decided to set an ambitious but realistic goal of 0.8 ach50.The reason for this was four-fold.First, our house is not big. It is a rectangular bungalow measuring 1,240 square feet. The blower door test is an test of absolute air leakage from the building — not a relative test. By that I mean that a large house can more easily meet a lower ACH level then a smaller house due to the greater volume of the house overall.Second, we were not prepared to spend a great amount of money on air-sealing tapes, interior sheathing, and the labor to do this. In Canada, a standard house is sealed with a 6-mil vapor barrier (the cost is $50 per 8 foot by 500 foot roll) and tuck tape (also known as housewrap tape; $6 per roll). A Passivhaus is often sheathed with 5/8-inch OSB ($25 per 4-foot by 8-foot sheet) on the interior to serve as its vapor retarder or with a high-end Intello Plus vapor barrier ($320 per 64 inch by 164 foot roll) with the seams sealed with Tescon Profil tape or Vana tape ($45 per roll).It does not take much in the way of math skills to see that the latter option can get extremely expensive. But if you really want to ensure you hit that Passivhaus 0.6 ach50 target, that’s probably what you need to do. (The Tescon Profil tape is often used on the outside walls as well to seal the air barrier, windows, and doors).Third, we were not pursuing Passivhaus certification, so really there was no point in ensuring that we hit 0.6 ach50. If you’re spending the money to have a Passivhaus consultant work with you at the initial design stage and you’re spending the money on high-end Passivhaus-certified windows, as well as special tapes and extra insulation, you had better make sure that you hit 0.6 ach50 or all of that expense will be for nothing.For us, if we made 0.6 ach50, great. If we didn’t, oh well.Finally, we were installing a wood-burning stove and chimney. Although the stove itself is a very high-quality unit from Morsø in Denmark, I figured that this extra hole in the wall would negatively impact our airtightness. But we were not budging on the wood stove. We also had another extra hole in the wall for the water cistern in the basement — but again, this could not be avoided.All that being said, we did make every effort to design the house so it would be as airtight as we could get it. The dense-packed cellulose in the walls itself provides a high degree of air sealing on its own. We limited the penetrations into and out of the house by selecting a condensing dryer from Bosch and having an electric boiler. (The only penetrations are the chimney stack, the water cistern pipe, and the heat-recovery ventilator).We used standard 6-mil poly for the vapor barrier, with acoustic sealant at every seam. Each seam was also taped with standard tuck tape to ensure another layer of added protection. Around the windows and exterior doors, we used Teson Profil air-sealing tapes to attach the vapor barrier to the frames. Although this tape is very pricey, it made sense to me to use it here as the greatest area of air leakage is often at the window frames and doors. BLOGS BY KENT EARLE Insulation, Air-Sealing, and a Solar ArraySoffits and Siding at the Blue Heron EcoHausPlacing the Concrete FloorsAdding Walls and RoofDealing With Really Bad WaterMaking an ICF FoundationLet Construction BeginPicking High-Performance WindowsHow Small Can We Go?Choosing a Superinsulated Wall SystemHeating a Superinsulated House in a Cold ClimateIs Passivhaus Right for a Cold Canadian Climate? Now it was time to test the houseThe testing is done with a blower-door test. The depressurization test is described at the U.S. Department of Energy website this way: “A blower door is a powerful fan that mounts into the frame of an exterior door. The fan pulls air out of the house, lowering the air pressure inside. The higher outside air pressure then flows in through all unsealed cracks and openings.”The pressurization test is performed in a similar way, except by forcing air into the house.“The auditors may use a smoke pencil to detect air leaks,” the website continues. “These tests determine the air infiltration rate of a building. Blower doors consist of a frame and flexible panel that fit in a doorway, a variable-speed fan, a pressure gauge to measure the pressure differences inside and outside the home, and an airflow manometer and hoses for measuring airflow.”Essentially, the test simulates wind blowing against the house in all directions at the same time. The test takes about an hour to administer with the tester taking multiple readings at different fan speeds both while depressurizing and pressurizing the building.While the test was running, we also used an infrared camera to look for any hot or cold spots.Testers measure air flow while a fan temporarily placed in a doorway pressurizes and depressurizes the building.A couple of days later, the technician sent us the results: 0.8 ach50.Right bang on our goal. Not bad. The guy who tested it said it was the tightest building he’d ever tested.I was happy enough with the results, but a couple of days later I happened to be standing beside the chimney on a windy day and I could (ever so slightly) hear a whistle through the stovepipe. I looked closely at the seams and saw they were not fully sealed. Damn!We’d also had some crappy construction locks on the doors, and when I put my hand against them I could feel wind there, too! Double damn!After sealing these leaks and a few other tiny ones we found, we did another test a couple of weeks ago. This time, the results were 0.72 ach50. Not too shabby.After talking to the tester, though, he thought that given the higher-than-expected discrepancy between the depressurized and pressurized values, maybe the vents of the HRV had opened slightly and causing a skew to occur. He’d like to do one more retest in a couple of weeks, thinking this would take it down to 0.65 ach50 or lower. At this point, he’s doing it at no charge; he’s simply interested to see what the truest level of airtightness is.For me, I’m happy to know that we reached almost Passivhaus airtightness values while still being as economical as possible. Airtightness is tested with a blower door. The usual metric is “air changes per hour at 50 pascals of pressure,” or ach50. Typical construction in Canada reaches about 3 ach50. The Canadian R2000 program, our high-efficiency energy standard, calls for 1.5 ach50, while the Passivhaus standard is a whopping 0.6 ach50.Although I was hoping we could target the extremely difficult goal of 0.6 ach50, the question was: How much money were we willing to spend in order to get there? As with insulation levels, there is a point of diminishing returns. Would 0.8 ach50 versus 0.6 ach50 be any more noticeable in terms of user comfort? And over the lifespan of the building, would you ever balance out these costs? RELATED ARTICLES Air-Sealing Tapes and GasketsBlower Door BasicsPinpointing Leaks With a Fog MachineQuestions and Answers About Air BarriersGetting the Biggest Bang for Your Air-Sealing BuckIs OSB Airtight?Video: Understanding Blower Door Testslast_img read more

Thanks to Goran Dragic triple-double, Heat get crucial win over Mavs

first_imgDoncic scored 19 points for the Mavericks, but missed 12 of his 18 shots. Nowitzki scored 13 points for Dallas, as did Jalen Brunson. When it was over, Doncic and Dragic — teammates on the Slovenian team that won the European championship two summers ago — exchanged hugs and jerseys. Miami swept the season series from the Mavs, but Dragic didn’t play in the Heat win at Dallas.“It was great. Honestly maybe for the first time in my career I was nervous before the game,” Doncic said. “It was different for me, but it was a special night.”Dion Waiters scored 17 points for the Heat, who improved to just 4-29 in games where they trailed entering the fourth quarter. Dallas led 82-75 going into the final period, but the Heat outscored the Mavericks 30-17 in the last 12 minutes.Dallas led by 11 points in the first half, and took a 59-49 lead into the locker room after a tip dunk by Dorian Finney-Smith beat the halftime buzzer. But Wade hit a jumper with 1:11 left to put Miami on top for good, Doncic missed a long 3-pointer on the next Dallas trip down the floor and Dragic extended Miami’s lead to 100-97 with a nifty up-and-under move on the ensuing Heat possession.And with that, the building roared. The Miami fans might have even been drowned out. Countless Slovenia jerseys were spotted in the stands, along with scarves bearing the country’s name, all for very good reason.ADVERTISEMENT Sports Related Videospowered by AdSparcRead Next View comments They were there for Dragic vs. Doncic.They got a show, too.“To buy a ticket, to fly from a different continent here and to stay here and support us, it’s something amazing,” Dragic said, before he went back out, addressed the crowd 30 minutes after the game and signed autographs.Dragic’s only other triple-double came in 2011 — 11 points, 11 rebounds and 11 assists for Houston over Minnesota in a season-finale. That was basically meaningless. This one meant plenty to the Heat, fighting to get into the playoffs in Wade’s final season, and a loss to the team that they faced in the 2006 and 2011 NBA Finals certainly would have hurt those postseason chances.Nowitzki had a chance to tie with a 3-pointer — shooting it over a closeout by Wade — with 59 seconds left. Nowitzki’s shot sailed long, and the Heat could finally exhale when Wade got a steal and laid it in to cap the scoring with seven seconds left.“He looks like he’s got a couple years left,” Nowitzki said about Wade. “He can still take games over, he’s making good decisions with the ball, he’s still athletic enough to get by people. So to me, he looks great.”It was the 35th and final time Wade and Nowitzki went head-to-head, including playoffs. Wade won the series, 18-17.“This was the most I’ve ever guarded Dirk,” Wade said. “It was cool.”TIP-INSMavericks: Dallas dealt with a couple injury scares early — Nowitzki rolled his ankle pregame but started the game, and Doncic left after 3 minutes following a knee-to-knee collision with Miami’s Derrick Jones Jr. Doncic returned later in the first quarter. … Mavs assistant Jenny Boucek was an assistant for the WNBA’s Miami Sol, under original Heat coach Ron Rothstein. Panelo: Duterte ‘angry’ with SEA Games hosting hassles Trump tells impeachment jokes at annual turkey pardon event Raptors rout Knicks again, even without Kawhi Leonard Private companies step in to help SEA Games hosting Don’t miss out on the latest news and information. LATEST STORIES Heat: Josh Richardson (bruised left heel) was out, joining Justise Winslow (sore right thigh) and Rodney McGruder (sore left knee) as Heat regulars out with injuries…. Friday is the 16th anniversary of Wade’s triple-double — 29 points, 11 rebounds, 11 assists — in the NCAA tournament for Marquette against Kentucky, the game that sent him to the Final Four.DIRK IN MIAMIThis was the 27th time Nowitzki appeared in a game at Miami; the Mavs went 13-14 in those games, the most notable win being the title-clinching Game 6 of the 2011 NBA Finals. He says being in Miami brings back memories of both “the most epic collapse” in the 2006 finals, and the 2011 victory. “Little bit of mixed emotions, but usually, the good memories win,” Nowitzki said.HEAT LINEUPSThe Heat used their 25th starting lineup. That ties last season’s club for the third-most in franchise history behind 31 in 2014-15 and 30 in 2007-08. Entering Thursday only New Orleans (29), Cleveland (28) and Phoenix (26) have used more starting fives. The NBA average is just under 18, and Orlando — with only eight lineups so far — has used the fewest.UP NEXTMavericks: At Oklahoma City on Sunday.Heat: At New York on Saturday.center_img Wintry storm delivers US travel woes before Thanksgiving Cayetano: Senate, Drilon to be blamed for SEA Games mess Miami Heat guard Goran Dragic (7) drives the ball past Dallas Mavericks forward Justin Jackson (44) during the second half of an NBA basketball game, Thursday, March 28, 2019, in Miami. The Heat defeated the Mavericks 105-99. (AP Photo/Joel Auerbach)MIAMI — The subplots were obvious: Goran Dragic vs. Luka Doncic for the first time, Dwyane Wade vs. Dirk Nowitzki for the last time.Miami got the better of both.ADVERTISEMENT MOST READ With an estimated 2,000 Slovenian fans in the stands — most if not all of them staying and chanting for him long after the game — Dragic had 23 points, 12 rebounds and 11 assists for his second career triple-double, Wade capped the win with a steal and score in the final seconds and the Heat moved back into eighth place in the Eastern Conference by topping the Dallas Mavericks 105-99 on Thursday night.“It felt like we were in Ljubljana,” Heat coach Erik Spoelstra said, speaking of the Slovenian capital.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logisticsWhatever it was, wherever it felt like, the Heat (37-38) got a much-needed win. They improved to just 4-29 in games where they trailed after three quarters and moved past Orlando (37-39) for the final playoff spot in the East standings — with Dragic outdueling Doncic in the first head-to-head meeting between the only two Slovenians currently in the NBA.“He’s the old Don and Luka is the new up-and-coming,” Wade said about Dragic. “So it was great to see him play that way.” Bloomberg: US would benefit from more, not fewer, immigrants Colombia protesters vow new strike after talks hit snag PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Google Philippines names new country directorlast_img read more

Website Analytics — Is Anyone Else Frustrated?

first_img Web Analytics Originally published Oct 6, 2006 3:25:00 PM, updated October 20 2016 Too Many Tools To Get The Picture Below is a picture of the tabs of my browser session right now. As you can see, I have our SmallBusiness2.0 blog up; Technorati up to see who is linking to us and what our rank is; FeedBurner up to look at the number of people “subscribing” to the RSS feed; Google analytics to see how many visitors we are getting and from what geography; and Alexa up to see how we are doing relative to every other website/blog on the planet. I tend to go through the exercise of looking at all of these tools once a week prior to our weekly meeting to update the team on how the top of our funnel looks relative to previous weeks/months and I also tend look at this information during the day that I post a meaningful blog article that I think should get traction. I think all these tools are great if you are a professional blogger or are a dedicated full-time marketing analytics person, but it is pretty cumbersome to track all this stuff if it’s not a fulltime job. This is especially true for a small business where everyone in the company wears multiple hats. For those of you who have day jobs beyond report creation out there, do you feel like I do? Not Real-time Enough The other thing that frustrates me about all these tools is how they are not “real-time” enough for me. I wish Technorati updated the inbound links more often and had more real-time rankings. I wish FeedBurner showed you what was happening at the very moment versus just a daily snapshot and I also wish they updated their data at 12:01am for the previous day. I wish Google would stop the sandboxing process for new domains and I wish they would update their PageRank information (shown in the Google toolbar) more often. I wish Alexa would show better data on what is happening in the last week and rankings in real-time for smaller sites. For those of you who use these tools, do you have the same wish-list as I do? GoogleTrends for My Small Business I’m not sure if you have had a chance to check out Google Trends, but I think it is rather addictive. My only issue with it is it does not work at a company level (unless you are a massive company) and it does not allow you to put in custom events to show how your marketing activities correlate with traffic. For those of you addicted to GoogleTrends, do you agree? — Brian Halligan Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

David Meerman Scott Week – New Rules of Marketing & PR

first_imgIn celebration of David Meerman Scott speaking live at the Inbound Marketing Summit on September 8 in Cambridge, MA, we’re going to dedicate a whole week of content on the HubSpot Blog to David and his ideas.Today, I am going to write about some of the key ideas from his last book New Rules of Marketing & PR (his newest book, Tuned In, just launched – more about that later this week)The Old Rules: Buy your way in with interruption advertising or Beg your way in with PR.Before the Internet, most marketing communications was based upon the principle that media was controlled by a small number of companies, and there were two ways to use media to reach consumers and businesses.  First, you could buy advertising to try to interrupt people from what they were doing to pay attention to your message.  This was the age of the 30-second spot, the print ad, the billboard, etc.  Hire expensive creative resources, buy expensive advertising placements, and hope people liked your message and bought your product.Big companies and big brands had the money to do this pretty well, and they took advantage of that.  All the ad campaigns you remember – “Have a Coke and a Smile”, the Absolut Vodka print ads, Marlboro Man, etc. were born of the Old Rules age.Second, you could beg your way into the media with PR.  If you pitch hard enough and often enough, you might just get the media to say something about your company and your products.  The public relations industry flourished by helping companies break into the tightly controlled media outlets since it was the only way to reach consumers. The New Rules: Publish your way in with blogs, videos, viral content, and more.After the Internet, the cost of producing, publishing and distributing media of all types became a lot cheaper.  Not 30% cheaper, but maybe 99% cheaper.  Consumers turn to search engines as a primary resource of information.  What does this mean?  It means you don’t need the media anymore.  It means you don’t need to buy advertising.  People ignore advertising anyways.  They fast forward through it on their TiVo, their eyes skip over ads in newspapers.  It also means that you can start your own newspaper (aka blog) online in a couple hours for free.  You can start your own TV station for free on YouTube and other places.  Why buy advertising when you can own the content?  Why use PR to beg your way into media when you can publish your own and write whatever you want whenever you want?We’ve been big believers in the New Rules of Marketing & PR, since even before the book came out.  We have learned a lot from David and his perspective – he does a fabulous job bringing a lot of ideas together into a neat and understandable format, and he is a great and inspiring speaker and writer.At HubSpot, we started blogging before we had a product to sell – we’ve written over 250 articles so far and have thousands of subscribers.  We build free tools that spread virally like Website Grader (over 350,000 websites graded so far) and Press Release Grader (thousands of press releases graded in the first few weeks).  We create videos and share them on YouTube.  We have a HubSpot page on Facebook with over 550 fans.  We host free monthly marketing webinars.  We formed the Pro Marketers Group on LinkedIn, now with almost 5,000 members.Basically, we follow David Meerman Scott’s New Rules of Marketing using as many techniques of Inbound Marketing as we can.  This is one of the reasons why we want to bring David’s ideas to as many people as possible – they are inspiring, and they work.  So, come join HubSpot and David Meerman Scott at the Inbound Marketing Summit.  If you are a marketer, I promise you will learn a lot. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jun 30, 2008 10:06:00 AM, updated October 01 2019last_img read more

3 Problems with Inbound Marketing

first_img However, Inbound Marketing is hard. Creating content isn’t easy for every business and ROI results varify based on the time commitment and expertise of the individuals within the company. – But seriously, SEO does take time but you can ensure a high ranking by having a lot of quality links, keyword optimization and by genuinely having the best content for that subject. In the long-run, quality will always win over. You need to make sure that your SEO strategy is multi-dimensional and that you aren’t just doing only link building, only keyword optimization or only content creation. – While you can’t really influence your users to create a website or blog and link to you, there are some other niche bloggers who can stumble upon the website and might do concept or product reviews. You can also submit the items for sale on your website to comparison shopping sites (while most would be ‘nofollow’ links, you get the benefit of more distribution!). @dharmesh – Most people are not patient and it is uncertain where you will be ranked when enough time has elapsed for the rankings to readjust on a more secure basis. You could be chasing a carrot on a stick forever without increasing your rank significantly (there is the possibility your ranking will drop too). Another issue is that you might be pursuing a vertical SEO strategy that might not work and you won’t know that for a few weeks or a few months, at which point your competitors will have increased their rankings or will have improved the ‘barrier to entry’ for the top rankings. HubSpot 3 Problems with Inbound Marketing 3 Resolutions to My Problems with Inbound Marketing 2. Good Things Come to Those Who Wait . – Your average shopper does not have a blog nor are they interested in blogging, though in a few niche communities like haute couture and streetwear, many shoppers have their own blogs. Even if your visitors are really engaged with your site and its content, shoppers aren’t going to start a blog just to buzz about their amazing experience with you. For the most part, you have to outbound links through Blogger and Media Relations. Anyone have other resolutions for these Inbound Marketing problems? Originally published Jun 30, 2010 11:30:00 AM, updated October 20 2016 Free Download: Marketing Data: 50+ Marketing Charts and Graphs because he can take it? The following is a guest post by – You still have to allocate time towards inbounding traffic, users and customers. That time has an opportunity cost associated with it, and if you’re more than a bootstrapped startup, you pay salaries which go towards paying for your time, and so the time spent on Inbound Marketing costs money for the company. , the co-founder of Blank Label, an ecommerce startup specializing in 1.  E-commerce Companies Have Trouble Building Inbounding Linkscenter_img Download the ebook now! to have access to these charts for use in your own presentations custom men’s dress shirts Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Inbound Marketing Danny Wong – Evaluate the customer acquisition cost (including salary) for both the Inbound and the Outbound campaigns – if of course the Inbound campaigns take much more time than the Outbound. Clearly, if they took the same amount of time, the customer acquisition cost from Outbound would be higher since same time and same employees equals the same cost, but Outbound has the added cost of the campaign budget itself. Hunterrrr Photo Credit: 1. Influencers Matter HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook 3. Inbound Marketing is Not Entirely Free has made a really compelling point that Inbound Marketing is important, and that it is definitely is something all businesses should practice because the ROI higher than other forms of marketing. 3. Nothing Is Free 2. Search Engine Optimization Takes Time Anyone else have gripes with Inbound Marketing? Perhaps something just to telllast_img read more

5 Ways to Engage With Customers in Real-Time Marketing

first_img How can this research be translated to B2B? real-time engagement social media monitoring tool for your brand and important keywords. Consider scheduling blog posts to publish at an optimal time for the country where your market is located. Think about avoiding time-sensitive offers (like webinars), but focusing on resources that can be accessed at one’s own pace (such as ebooks). How do you manage real-time communication on an international scale? His ideas, Topics: for tips and tricks to drive inbound marketing using Twitter. Google alerts Do you have more questions about David’s research? Share them below to establish some best practices around real-time marketing and PR! find valuable. Such data prepares us for communication and quick responses to various requests. Our individual team members also use Google alerts, personal social media profiles and RSS feed to stay up-to-date with recent industry news and events. and rather than social networking technology. While it is hard to convince your boss to invest in social media efforts, “reaching out to someone in real-time” is a concept that she/he will understand. “The Internet has fundamentally changed the pace of business, compressing time and rewarding speed,” wrote author David Meerman Scott in his recent ebook ” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Engaging in real-time communication globally, David noted, can be more challenging than marketing in North America only (due to different languages and time zones). Start by prioritizing a set of prospects Real-Time Marketing & PR presented in yesterday’s live webinar Download the free webinar David emphasized the fact that his ideas are applicable to both B2C and B2B companies. As his research on the Fortune 100 includes many B2B companies, David concluded that some concepts remain consistent across different organizations and business environments—for instance, it is critical to develop a product in real time and monitor social media. Being the first to share thoughts on a recent event will gain you an instant competitive advantage. to observe the conversations happening around our brand and industry. Within HubSpot, we also gain insights about what resources and topics our Many companies, David explained, are overwhelmed with all the talk about social media. They are constantly invited to focus on the tools—whether that is Facebook, Twitter or FourSquare. A better way to look at this evolution in communication, David suggested, is to simply view it as How would HubSpot react to news? HubSpot aspires to be a transparent company that respects its audience and responds to requests in real time. For example, we use our leads Should your legal team be involved in developing your company real-time mindset? Designing a company-wide mindset for real-time marketing and PR requires the involvement of your legal team. While you shouldn’t be ignorant of legal implications, you also shouldn’t become a slave to a system that thwarts innovation. As David suggested, your legal team needs to design a set of policies and guidelines for different communications. In this way, your organization will know exactly how to react in a specific situation without creating a fire drill and pulling in the legal team abruptly for a rushed decision. , gave rise to a number of thought-provoking questions around the concept of real-time engagement: Free Download: Twitter for Marketing and PR Public Relations Want to learn more about using Twitter for Marketing and PR? .” Social Media Originally published Nov 2, 2010 10:30:00 AM, updated July 03 2013 Inbound Marketing Why do you think companies resist real-time marketing and PR? How Marketing & PR at Speed Drives Measurable Success .” To help marketers take advantage of this fundamental change in business communication, David introduced some groundbreaking research from his new book, “last_img read more