Analysts did say they were concerned about government predictions that natural gas to heat homes will cost 48 percent more this winter and home fuel oil will be 32 percent higher, pinching consumers’ wallets at a time when they are already paying record prices for gasoline. “Natural gas is definitely a problem. If we have a mild to normal winter, we are OK. But if we have a colder winter than normal, we just don’t have enough natural gas,” said David Wyss, chief economist at Standard & Poor’s in New York. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! Of 30 nonfood consumer goods tracked in the wholesale price report, 20 posted price increases and only two – soaps and toys – showed price declines, a marked turnaround from earlier in the year when most categories were showing declines. Among the big price increases were 1.1 percent for women’s apparel, 0.9 percent for passenger cars and 1 percent for heavy trucks, a gain that analysts said may be related to increased demand for vehicles to help in the Gulf Coast cleanup. “Slowly, but inexorably, inflationary pressures are building across the economy,” said Joel Naroff, chief economist at Naroff Economic Advisors, a private consulting firm. The worry is that a sharp jump in energy prices will begin to put pressure on products outside of energy and cause the underlying rate of inflation to start rising. That could prompt the Federal Reserve to accelerate its interest rate increases in an effort to slow the economy as a way of keeping inflation from getting out of hand. However, if tight global supplies keep energy prices at elevated levels, the inflation pressures might intensify even as the economy is slowing, pushing the country into “stagflation” – stagnant growth and rising inflation – something not experienced in America since the oil shocks of the 1970s and early 1980s. WASHINGTON – Wholesale inflation jumped by the largest amount in 15 years in September and there are worrisome signs that soaring energy prices from the hurricanes are beginning to spill over to the rest of the economy. Prices at the wholesale level rose 1.9 percent, the biggest increase since the first Persian Gulf War in 1990. Like the 1.2 percent September jump in consumer prices announced last week, the biggest in 25 years, the surge was led by energy costs reflecting the widespread shutdowns of production following hurricanes Katrina and Rita. But the report on wholesale prices raised more worries because it showed that outside of food and energy, price pressures were increasing. The so-called “core rate” of wholesale inflation rose by 0.3 percent last month after no change in August. The rise in wholesale prices stoked inflation fears on Wall Street and sent stock prices tumbling. The Dow Jones industrial average fell 62.84 points to close at 10,285.26.
An entry on Space.com is almost pure speculation with no observation. Does it belong on a science news site? Reporter Clara Moskowitz gave Viorel Badescu [Polytechnic University of Bucharest, Romania] free rein to imagine life on free-floating planets (FFPs) – bodies wandering free in space after being abandoned, like wayward children, from their parent stars. “The search for alien life usually focuses on planets around other stars,” she began. “But a lesser-known possibility is that life has sprung up on planets that somehow were ejected from their original solar systems and became free-floating in the universe, as well as on small bodies called sub-brown dwarfs [SBDs], which are stars so small and dim they are not really stars at all, but function more like planets.” First of all, do such bodies exist? Badescu admitted they are “extremely hard to detect.” Moreover, “Present day technology does not allow a systematic search for habitable FFPs and SBDs,” but that did not stop him from imagining that “Sub-brown dwarfs weighing between 1 and 13 Jupiter masses may be about as common as stars, Badescu said.” So far, we have imaginary planets; now, we need to imagine life on them. What are the conditions for life, and can we imagine them existing on these imaginary habitable planets?Heat: Without a star to warm them, FFPs would presumably be hopelessly frozen to death. No problem; thanks to internal radioactive decay, “One may expect a rather stable heat release for long periods of time, exceeding two or three times the present age of the solar system,” Badescu surmised, not having observed even one present age of the solar system.Atmosphere: The imaginary planets also have imaginary atmospheres. “Though meager, this heat could be trapped on the object by an optically thick atmosphere.”Solvent: Needless to say, FFPs would probably not be warm with lush oceanic baths of water for microbes. But even though all life we know about relies on water, one can imagine any other liquid doing the job: “In particular, Badescu found that ethane – a compound of carbon and hydrogen – could function well as a solvent for alien life.” One of the two instances of observation in the article is found in this sentence: “Synthesis of observational data makes it possible to conceive chemical reactions that might support life involving non-carbon compounds, occurring in solvents other than water, Badescu wrote in his paper.” The observations were not about actually making chemical reactions work that might support life – but only data that “makes it possible to conceive” of reactions that “might” do so. Speaking of ethane, no life has been observed on the only world we know about that has some liquid ethane – Titan. And no origin-of-life researcher has ever come up with a theory of how ethane would work in alien life-forms. Despite those difficulties, “Badescu said that some sub-brown dwarfs might have lakes or oceans of liquid ethane that could prove quite homey to alien microbes.”Polar solvent: Problem: ethane is not a polar molecule, like water. It’s the “polar properties of water [that] enable certain kinds of molecules to dissolve easily in water, while others remain stable.” That would not be the case with ethane. “However, the challenge is not insurmountable,” according to Badescu’s fertile imagination: “– a completely different type of molecule could be used to code life’s blueprint on a FFP or SBD.” He did not offer any candidate molecules.Genetic code: So what would convey the genetic information required by alien cells swimming in ethane on imaginary worlds? After all, “small changes in molecular structure may create large changes in molecular behavior” with a non-polar molecule, and “That is not acceptable in an encoding biopolymer that must support Darwinian evolution, in which case, the molecule’s physical properties must remain relatively constant when the informational content changes.” Again, though, his way out was simply to assert that “the challenge is not insurmountable”.After surmounting all these difficulties with leaps of imagination, Badescu gave his grand finale: “it might be conceivable that FFPs and SBDs are the most common sites of life in the universe.” Well, then, we should search for them: “the existing observation programs” [there’s the other instance of the word observation] “of young star forming regions should be supplemented with activities related to FFP and SBD identification and characterization.” It might be worthwhile; we might just find imaginary life some imaginary day. But even before that, since it might be conceivable that imaginary life is common on imaginary worlds, we would first have to find out if it is even possible to conceive of such things; it might be, or it might not be. The article was decorated with imaginary images of imaginary landscapes. Speaking of imaginary landscapes, that was the title of musical compositions by John Cage that experimented with “chance music” as a kind of divination – i.e., “imitating nature in its manner of operation” (Wikipedia). In Imaginary Landscape No. 4, 12 operators twiddled the knobs of 12 radios at random. One never knows; it might produce imaginary music. To be more like Badescu’s speculation, though, one must imagine the radios and the operators, too.Reread the 01/17/2007 commentary.Exercise: Write a fairy tale with this much imagination and see if you can get Space.com or one of the other secular science news sites to publish it without any criticism whatsoever. If Badescu can do it, it would be discriminatory not to let you do it. Be sure to portray it as a scientific quest.Extra credit: make a case for funding your search for your imaginary whatever. Be careful not to specify a timeline, dollar limit, or any criteria for success.(Visited 9 times, 1 visits today)FacebookTwitterPinterestSave分享0
It’s hard to know where to stop with examples of Darwinian nonsense. For evolutionists, it’s like April Fool every day. These are just some of the recent examples.Croc-a-dolphin crock: Remember how we said that ‘evolve to‘ is nonsense in Darwinism? That’s because natural selection is blind, unguided, and dumb. It cannot try ‘to’ do anything, because it is impersonal. This article on Science Daily claims, “Crocodiles and dolphins evolved similar skulls to catch the same prey.” One would imagine that crocodiles, since they invented their prey-catching skulls first, would sue the dolphins for copyright infringement. The wizards at Monash University position themselves as eyewitnesses of prehistoric engineering, saying, “despite their very different ancestors, dolphins and crocodiles evolved similarly-shaped skulls to feed on similar prey.”Darwin’s schnotz: Charles Darwin was not fond of his large nose. He chided his friend Asa Gray, who still believed in theistic evolution, “Will you honestly tell me that the shape of my nose was ordained and guided by an intelligent cause?” (ENST). In that tradition, disciple Sara G. Miller writes for Live Science, “What Your Nose Knows About Human Evolution.” She even draws climate change into her tale. “They can be bulbous, pert or pointy, but why do noses look so different from one another?” she writes, gearing up for just-so story mode. “It could have something to do with how humans evolved to live in certain climates, a new study suggests.” Strangely, she calls “genetic drift” a “mechanism of evolution.” But then again, “for the evolution of some human traits, it’s likely that another mechanism, natural selection, also played a role.” Both ‘mechanisms’ are manifestations of the Stuff Happens Law, the veritable anti-mechanism.Popeye sea stars: “Tiny lenses that could have allowed sea stars and brittle stars to respond to light may have evolved at least 57 million years earlier than previously thought,” Nature says in a news quip (see 8/23/01 about the amazing brittle star lenses). Fossil brittlestar eyes, just like those on living brittle stars, have been found 136 million Darwin Years old, tens of millions of Darwin Years older than the previous record (79 million Darwin Years). How, exactly, did these “sophisticated” and “incredible structures” evolve? “The microlenses evolved long after the brittle- and sea-star lineages diverged, so may have emerged independently in the two groups from shared structures,” the article answers, suggesting that Popeye had a twin.Chemical warfare: Hydrogen cyanide is so toxic, it must be handled with extreme care. A paper in PNAS describes a chelicerate that is capable of storing HCN in a non-toxic state and releasing it quickly to deter predators, without harming itself. This entire capability had to exist complete from the beginning, or the animal would die. How could it evolve? Their answer: It just evolved— multiple times, independently!Among animals, cyanogenesis is a defensive strategy that has seemed restricted to a few mandibulate arthropods (certain insects, millipedes, and centipedes), which evolved ways to store HCN in the form of stable and less volatile molecules. We found an instance of cyanogenesis in the phylogenetically distant group Chelicerata (“spider-like” arthropods), involving an aromatic ester for stable HCN storage and two degradation pathways that release HCN.They admit this apparently irreducibly complex system represents an “evolutionary challenge,” but they maintain their undying faith in the power of evolution.The rarity of cyanogenesis in mandibulate arthropods and its supposed absence in the other speciose arthropod subphylum, Chelicerata, may relate to the evolutionary challenge posed by using a universal toxin in defense: self-poisoning must be prevented by storing the highly volatile HCN as a safe carrier molecule or storage molecule. In case of threat or attack, the cyanogenic compounds are discharged and must be quickly degradable to release HCN.Nevertheless, it “obviously evolved multiple times in arthropods.” Obviously. What’s your problem? Don’t you know that “Stuff Happens” is omniscient, omnipresent, and omnipotent?Parasitology Lesson: In discussion how microbes invaded different parts of the body, Science Daily commits the teleological fallacy multiple times.Microbes evolved to colonize different parts of the human body.As the human species evolved over the last six million years, our resident microbes did the same, adapting to vastly different conditions on our skin (etc.)But figuring out how our bacteria — which by some accounts outnumber our own cells by ten to one — evolved to live with each other and with us has proven particularly challenging.different microbes have evolved to adapt to environments like our skin and mouthEvolution on standby. Microbes under the seafloor aren’t evolving. “Microorganisms in the subsurface seabed on evolutionary standby,” Science Daily states without a blush. Do scientists understand how this stuff happens? “It remains a mystery why these microorganisms have an inherent ability to grow under the extreme conditions that occur in the deep seabed.”Stuff happens earlier than expected. Live Science writes matter-of-factly about fossil algae 1.6 billion Darwin Years old, even though this puts pressure on Darwin’s tinkerers at the beginning. Mindy Weisberger doesn’t blink an eye when she says, “The ancient specimens are 400 million years older than previous fossil algae discoveries, and hint that multicellular life evolved on Earth far earlier than was once thought.” Thought by whom?Plant breath: Elizabeth Pennisi, writing for Science Magazine, offers a thanksgiving prayer to evolution.Anyone awed by towering redwoods should offer thanks to stomata, the tiny pores on the leaves of all trees and other vascular plants. These microscopic mouths allow plants to grow tall and to regulate carbon dioxide intake and water loss. Stomata, in short, helped plants colonize the landscape and transform the planet. Now, molecular studies are giving scientists glimpses of the early days of stomata and how they have changed since then. They suggest complex stomata evolved to help early plants control moisture in their spore capsules and that other plants later exploited these pores to breathe in carbon dioxide and exhale water vapor. And hundreds of millions of years later, more sophisticated stomata evolved in grasses, enabling them to tightly control water loss—a feature that helped them dominate dry landscapes around the world.Like Popeye, Darwin’s Tinkerbell cartoon character gets instant results like popcorn. And Tinkerbell also knows the convergence trick, her lab being well stocked with Darwin Flubber.But where did this evolutionary wonder come from?Stomata are seen in 418-million-year-old plant fossils and are found even in ancient plant groups like mosses. “It’s as if they popped up fully formed, and surely that cannot be the case,” says Alistair Hetherington, a plant biologist at the University of Bristol in the United Kingdom…. [she delves into alleged convergent emergences of stomata].None of this work truly gets to the earliest events in stomata evolution, researchers note—even the versions on moss spore capsules must have taken a long time to arise. “Much like the big bang theory doesn’t tell us anything about events before the origin of the universe, we know almost nothing about the steps that led to the first stomata,” says Peter Franks at the University of Sydney. But although the cosmologists’ questions may be unanswerable, plant scientists hope to explore the story of stomata back to their beginnings.Sequoia forest, by David CoppedgeVocal excellence: Speaking of the “emergence of linguistic laws in human voice,” authors of a paper in Nature Scientific Reports marvel at what natural selection has accomplished (even though they only mention ‘natural selection’ once, and never speak of mutations). Chaos, they say, has produced perfection:We will show clear evidence of robust Zipf, Heaps and brevity laws emerging in this context and speculate that this might be due to the fact that human voice seems to be operating close to a critical state, hence finding an example of a biological system that, driven by evolution, has linked complexity and criticality….From an evolutionary viewpoint, under this latter perspective human voice, understood as a communication system which has been optimized under evolutionary pressures, would constitute an example where complexity (described in terms of robust linguistic laws) emerges when a system is driven close to criticality, something reminiscent of the celebrated edge of chaos hypothesis.They must have evolved: Ichthyosaurs were highly successful marine reptiles. Trouble is, they have no known ancestors in the fossil record. And according to evolutionists, they must have evolved from land animals. Stephen Brusatte says in Nature, “They totally changed their bodies, biologies and behaviours in order to live in the water.” Their evolutionary journey mirrors that of the whales, which came from cows or dogs (according to Darwin followers). Like everything else in Darwin fantasyland, ichthyosaurs took the Stuff Happens Law into their own hands. “Many evolved huge eyes — larger than footballs, in one species — for peering through the dark depths,” Darwin Party propagandist Traci Watson writes. Any support for their evolution? “The ancestors of ichthyosaurs remain unknown,” an infographic states.Art evolution: Stephen Pinker and other prominent evolutionists think that art is a product of evolution. When book reviewer Nurin Veis discusses “Four takes on the evolution of art” in Nature, she’s literally doing away with intelligent design in this pre-eminently creative human activity. Describing an exhibit in Australia that explores the origins of art from the perspective of four evolutionists, she says, “Each answers a tough question: does art have a biological basis, and has it contributed to human evolution?” Example: “Pinker focuses on Darwinism, asking whether the desire and ability to make art is a heritable trait that gives humans a reproductive advantage, or whether it is a by-product of survival adaptations” — clearly a false choice. Another evolutionist views art as “a strategy for attracting mates by signalling fitness, intelligence, skill, resourcefulness and dominance.” Who knows; maybe theorizing about Darwinian evolution ’emerged’ the same way (cue sound of short circuit).We’ll pass up Phys.org‘s treatise on Beard Chromodynamics (cf. 3/31/06). Suffice it to say that evolutionary confabulation knows no limits. At Evolution News, David Klinghoffer comments, “When it comes to explaining major biological novelties, the evolutionary story is a matter of extrapolation and imagination.”In this extensive three-part series, we had to quit after documenting 32 recent (2017) examples of Darwinians breaking the rules of science. You’ve watched as they have assumed evolution by assertion, as they have ascribed magical powers to it, as they have misrepresented it by interjecting teleology into it contrary to Darwin’s whole program, as they have told just-so stories with made-up words, and as they have displayed unshakeable faith in its powers with no need for evidence. The scope of their just-so stories ranges from microbes to humans. These documented cases are not from obscure corners, but from the leading journals (PNAS, Science, Nature) and from the leading science news services. They all commit almost every fallacy in the Baloney Detector.Now, tell us about the “fact” of evolution.Recommended Resource: Tom Bethell’s new book Darwin’s House of Cards agrees with our position that natural selection is a tautology, a classic case of circular reasoning. This veteran journalist interviewed Karl Popper and heard him maintain his position that Darwinism was not science because it is unfalsifiable. He also interviewed Richard Lewontin, Stephen Jay Gould and other leading Darwinian experts. Bethell looks at the house of cards from every angle and finds nothing of substance.Now the fit will be survivors and survivors will be fitAnd survivors will survive to prove the fitness of the fitO, this natural selection, it’s so simple isn’t it?‘Tis ruthless marching on.— from our Darwin hymnbook(Visited 126 times, 1 visits today)FacebookTwitterPinterestSave分享0
“His life is on the line for this fight and I do mean his life,” Wilder said this week as he prepares for Saturday’s bout at Brooklyn’s Barclays Center. “I am still trying to get me a body on my record.“Dominic Breazeale asked for this. This is the only sport where you can kill a man and get paid for it at the same time. It’s legal. So why not use my right to do so…if he dies, he dies.”FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logisticsAs ever, there is more than a suspicion of pantomime in Wilder’s remarks, born out of a hucksterish instinct to drum up interest in a fight that, tellingly, has not been deemed worthy of pay-per-view status in the United States.There is, however, undeniable bad blood between Wilder (40-0-1, 39 knockouts) and Breazeale (20-1, 18 knockouts), which can be traced back to a confrontation between the two fighters in early 2017. Duterte wants probe of SEA Games mess FILE – Deontay Wilder punches Tyson Fury in the fifth round, fighting to a draw during the WBC Heavyweight Championship at Staples Center on December 1, 2018 in Los Angeles, California. Harry How/Getty Images/AFPDeontay Wilder puts his WBC heavyweight crown on the line against Dominic Breazeale on Saturday, unfazed by a storm of criticism following his vows to cause death in the ring.Even by boxing’s lurid standards, where threats of violence are a stock-in-trade, Wilder’s gruesome pre-fight comments have been condemned by many in the sport as beyond the pale.ADVERTISEMENT DA eyes importing ‘galunggong’ anew Private companies step in to help SEA Games hosting LATEST STORIES Don’t miss out on the latest news and information. View comments $575 million Qatar World Cup stadium opens to fanfare PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss MOST READ ‘Rebel attack’ no cause for concern-PNP, AFP “This is a sport, we’re not gladiators, these are not Roman times. We shake hands afterwards & go home to our families,” Bruno wrote on Twitter.Breazeale’s veteran trainer, Virgil Hunter, also joined the chorus of dismay.“I’m disappointed in Deontay. He needs to really ask himself if that’s what I’m all about,” Hunter said.“Is this the legacy I want to leave? Is this the example I want to show and come to grips with it? I think in the long run an apology is in line.”Breazeale was similarly unimpressed.“It’s definitely not appropriate, I mean come on, who says crazy stuff like that?” Breazeale said. “You never want to say that about an opponent. You have got to have sportsmanship, you have got to be professional in the sport.“You never want someone to be harmed from a fight. In this one, I understand we have personal reasons and a personal vendetta but if he gets hurt so be it. But do I ever wish death on someone? No of course not.”Wilder though has shown no sign of reining in his bravado.“I’ve always been real,” Wilder said. “I don’t worry about being politically correct.”The 33-year-old will be looking to deliver another knockout display to enhance his box office appeal still further following his last outing, a thrilling 12-round battle with Tyson Fury in Los Angeles last December. Sports Related Videospowered by AdSparcRead Next After featuring on the same card in Birmingham, Alabama, Wilder claims that Breazeale made threatening remarks to his brother at a hotel in the city later that night. A furious Wilder tracked down Breazeale, leading to a brawl involving the fighters’ entourages.“I just put my hand in Breazeale’s face and I told him, ‘Never come to my city threatening my family ever. Don’t ever do that,” said Wilder, who has promised to inflict fatal damage on Breazeale more than once this week.“If it happens, I’m not going to apologize,” he told reporters. “He’s been asking for this all along.”‘Disgrace to boxing’Yet Wilder’s grim trash-talking has appalled many in a sport which has seen an estimated 500 deaths since the Marquis of Queensberry Rules were first introduced in 1884.Former British world middleweight champion Nigel Benn lambasted Wilder’s comments as a “disgrace to boxing,” while former heavyweight world champion Frank Bruno said the remarks gave “boxing a bad name.”ADVERTISEMENT Ethel Booba twits Mocha over 2 toilets in one cubicle at SEA Games venue Cayetano: Senate, Drilon to be blamed for SEA Games mess Catholic schools seek legislated pay hike, too Two-day strike in Bicol fails to cripple transport
I attended the Marketing Sherpa Demand Generation Summit, and listened to an interesting presentation from Mike Stelzner, author of Writing White Papers. He mentioned the “3-30-3” rule of whitepapers, which I thought you would find interesting and useful.The 3-30-3 Rule for Whitepapers:1) You have 3 seconds to grab your readers attention. This is related to the ad they are looking at or the organic search result. You only have a couple seconds to grab their attention and get them to click on your ad or link so they become interested in your paper.2) You have 30 seconds to engage your reader. Once they have clicked, you need to engage them with a summary of the paper either to get them to read the whitepaper or to get them to download it.3) You have 3 minutes for your prospect to read the paper. No matter how amazing your content is, people are busy and tend to skim them. Don’t make the content too dense. It is better to simplify the content and offer an additional whitepaper, than to include too much information in one whitepaper.Do you use whitepapers in your marketing? What tips do you have to share? Leave a comment below. Originally published Oct 22, 2007 12:15:00 PM, updated March 21 2013 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Content Types
In celebration of David Meerman Scott speaking live at the Inbound Marketing Summit on September 8 in Cambridge, MA, we’re going to dedicate a whole week of content on the HubSpot Blog to David and his ideas.Today, I am going to write about some of the key ideas from his last book New Rules of Marketing & PR (his newest book, Tuned In, just launched – more about that later this week)The Old Rules: Buy your way in with interruption advertising or Beg your way in with PR.Before the Internet, most marketing communications was based upon the principle that media was controlled by a small number of companies, and there were two ways to use media to reach consumers and businesses. First, you could buy advertising to try to interrupt people from what they were doing to pay attention to your message. This was the age of the 30-second spot, the print ad, the billboard, etc. Hire expensive creative resources, buy expensive advertising placements, and hope people liked your message and bought your product.Big companies and big brands had the money to do this pretty well, and they took advantage of that. All the ad campaigns you remember – “Have a Coke and a Smile”, the Absolut Vodka print ads, Marlboro Man, etc. were born of the Old Rules age.Second, you could beg your way into the media with PR. If you pitch hard enough and often enough, you might just get the media to say something about your company and your products. The public relations industry flourished by helping companies break into the tightly controlled media outlets since it was the only way to reach consumers. The New Rules: Publish your way in with blogs, videos, viral content, and more.After the Internet, the cost of producing, publishing and distributing media of all types became a lot cheaper. Not 30% cheaper, but maybe 99% cheaper. Consumers turn to search engines as a primary resource of information. What does this mean? It means you don’t need the media anymore. It means you don’t need to buy advertising. People ignore advertising anyways. They fast forward through it on their TiVo, their eyes skip over ads in newspapers. It also means that you can start your own newspaper (aka blog) online in a couple hours for free. You can start your own TV station for free on YouTube and other places. Why buy advertising when you can own the content? Why use PR to beg your way into media when you can publish your own and write whatever you want whenever you want?We’ve been big believers in the New Rules of Marketing & PR, since even before the book came out. We have learned a lot from David and his perspective – he does a fabulous job bringing a lot of ideas together into a neat and understandable format, and he is a great and inspiring speaker and writer.At HubSpot, we started blogging before we had a product to sell – we’ve written over 250 articles so far and have thousands of subscribers. We build free tools that spread virally like Website Grader (over 350,000 websites graded so far) and Press Release Grader (thousands of press releases graded in the first few weeks). We create videos and share them on YouTube. We have a HubSpot page on Facebook with over 550 fans. We host free monthly marketing webinars. We formed the Pro Marketers Group on LinkedIn, now with almost 5,000 members.Basically, we follow David Meerman Scott’s New Rules of Marketing using as many techniques of Inbound Marketing as we can. This is one of the reasons why we want to bring David’s ideas to as many people as possible – they are inspiring, and they work. So, come join HubSpot and David Meerman Scott at the Inbound Marketing Summit. If you are a marketer, I promise you will learn a lot. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jun 30, 2008 10:06:00 AM, updated October 01 2019
before. social media in the corporate world , many platforms have introduced nifty features to help businesses create accounts and increase their reach online. Facebook has and learn how to manage your company brand effectively using social media. Marketing Takeaways automatically become With a whole bundle of new business features, Twitter Business After several months of beta testing, the new service is now ready to launch for business accounts on the popular microblogging site. For now, it has only been rolled out to a handful of accounts on an invite-only basis. The selected accounts will be asked to participate in testing the “Twitter Toolkit” and will receive access to the new features. Over time, it will be made available to all companies on Twitter. What’s New in the Twitter Business Center? ! The new features include customizable page contents, a “Verified Account” badge, extra preferences, and the ability to add multiple contributors to the account. When a business clicks “Get Started”, they are asked to fill in more information about their business and contact information. They then has made it easier than ever to take your company online. Take advantage of the added preferences to reach out to your customers and interact with them personally as this new business center is launched to all users. Direct messages are a great way to boost customer service and reply to people instantly. Even if the business owner doesn’t have time to monitor Twitter, the ability to add multiple contributors to an account makes it easy to share the work. Remember, people are already talking about your business online, so it’s best to jump into the Learn how to use social media to manage your company brand. Originally published May 12, 2010 11:00:00 AM, updated October 20 2016 only available to individual users Company Profiles Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , LinkedIn has Center. Twitter a “Verified Account”, a feature that was Twitter Updates With the growing popularity of Video: How to Use Social Media to Manage Your Company Brand Online Topics: Download the free video Business Pages Several exclusive features will become available for companies to better communicate with customers and improve their online presence. The coolest new feature will be the ability to accept direct messages from followers, whether or not companies are following them back. Previously, users could only connect via DM when both parties followed each other, often limiting the amount of interaction between companies and customers. Now businesses can directly respond to messages without following someone back first. conversation and make your presence known , and now Twitter has the
help control where your content appears faster First add your site and verifythat you are indeed the owner or at least have access to managing it. Once logged into Google Webmaster Tools you will have access to three primary areas for review – site configuration (managing your website), your site on the web (how Google sees you), and diagnostics (where Google is getting stuck). Date & Time: own website your site is the more likely crawlers are to go through more of your content. note Want to learn more about your website – Is it set up for success? Is it being crawled by search engines? Is it site too slow? How can I tell? your latest content ( In summary, these tools are helpful because they show you a lot about your site that you would otherwise not be able to track, and it helps troubleshoot – as a bonus this is a great way to be a hero with IT or just take some control back over your Originally published May 13, 2010 11:00:00 AM, updated October 20 2016 2. Managing Geographic Targeting: This is something that can easily be controlled via your site configuration > settings. Note that this is a little like playing with fire and you wouldn’t want to disqualify your content from being displayed to Europe unless you are truly only selling to the United States. However, if you have multiple websites or subdomains which are diagnose if something is wrong SEO Resources To diagnose potential issues, troubleshoot or determine if there is even an issue at all, refer to crawl errors and stats which show you that information. What do you do with this information? It will help you . Topics: : not all content that gets crawled gets indexed, because the harsh truth is that not all is index worthy). then this will be a must for you to . Having one and submitting it via webmaster tools allows you to politely nudge 1. Submit a Sitemap: www.domain.com/sitemap.xml and ultimately work to improve site performance. If there are no errors, then no worries. If yes, then you will want to take action and most often they will actually give you suggestions on what to do next. The crawl stats will also show you how much time is spent loading a page. This is extremely useful for large sites that are looking to do advanced optimization or any site heavily using images, dynamic URLs etc. The Photo Credit: Google to crawl This is not the public sitemap that you use as an index for your content, but rather a dynamically built sitemap which updates on a regular basis to include your most current pages of your website as you create them. This may sound complex – not at all. You can build one yourself through any free “.xml sitemap generator tool” out there or just ask your webmaster to add one. How do you know if you have one? Most are set up to be found at Kinologik Submit your site now 3. Crawl Errors and Site Speed: Free tools like Google Webmaster Toolsprovide you detailed reports about your pages’ visibility in Google, and registration is simple – and did I mention free. You should actually register your site with Yahoo Site Explorerand Bing Webmaster Centeras well. ( note: this post is specific to tips within your Google account and can be applied across the board.) for optimization by HubSpot Experts! (2 will be selected) . Live Website Optimization: Using Website Grader For Marketing Success targeting foreign countries Join HubSpot Experts for a live session for website review and optimization, providing tips for getting found online. Every Tuesday at 1:00pm ET Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack