Barbarella House / KDDH

first_imgArchDaily “COPY” “COPY” Year:  Photographs:  Kim Yong Soon Barbarella House / KDDHSave this projectSaveBarbarella House / KDDH CopyHouses•Yongin-si, South Korea 2016 Area:  109 m² Year Completion year of this architecture project Architects: KDDH Area Area of this architecture project Houses Projectscenter_img Photographs South Korea Barbarella House / KDDH Kim Donghee Lead Architects: ShareFacebookTwitterPinterestWhatsappMailOr Clipboard Save this picture!© Kim Yong SoonRecommended ProductsWindowsC.R. LaurenceCRL-U.S. Aluminum Unit-Glaze SystemWindowspanoramah!®ah!38 – FlexibilityWindowsJansenWindows – Janisol PrimoEnclosures / Double Skin FacadesIsland Exterior FabricatorsCurtain Wall Facade SystemsText description provided by the architects. It seems that creating revenue by building a house becomes a trend. It can be seen that building a house with the maximum floor-area ratio and building coverage ratio within the legal limit is a wise way to build a house. A house irrelevant seemingly was placed at the Yongin-si, Gyeonggi-do. Although the house is relatively smaller than other neighboring big multi-household houses, the shape of stably standing shoulder to shoulder with them is impressive. The architect hopes this house born by the desire of the client who wanted not to build a house with maximum values, but to build a house for life to become a fresh message to the gray city.Save this picture!SketchIn the Barbarella house situated in the Yongin-si Gyeonggi-do, two households, who are a family, is living and sharing. The second floor where the parents and younger brother live has no difference with the layout of the first floor and features an impressive feeling of space by a pitched roof. There are full of rest and composure by a space for the father whose hobby is playing go, a small terrace for spending some quality time, and so on. Also, there are an attic space for future grandchildren and a triangle attic for the younger brother who needs an individual space. The house having an identical floor plan on each floor is easy to become a simple space like an apartment.Save this picture!© Kim Yong SoonSave this picture!© Kim Yong SoonThe main objective was to design a satisfying house with an equivalent feeling by considering two different life patterns of households. At the first floor for the daughter and her husband, there are a main room that can be divided by a fake wall for future baby, a living room, a kitchen, a bathroom, and others. The kitchen and the living room, which have a level difference, are not only filtering the exposed appearance from an open garden, but also resolving crampedness by a low ceiling and becoming a space for a discussion or meditation with reading by setting a bookshelf at the place where the level difference exists. Considering the possibility that the daughter and her husband is sent to work abroad in 4 ~ 5 years, the exterior moving paths of two households were separated, and there was no shared interior moving path to be rented.Save this picture!Section 03Save this picture!Section 04It is difficult to build a character at the house where two floors were stacked. Because the house was easy to become a multi-household house resembling an apartment, the important objective was to design a satisfying house with an equivalent feeling.Save this picture!© Kim Yong SoonProject gallerySee allShow lessCity Hotel Paris / Hardel Le Bihan ArchitectesSelected ProjectsChengdu ICON Yunduan / PES-ArchitectsSelected Projects Share Save this picture!© Kim Yong Soon+ 44Curated by Fernanda Castro Share CopyAbout this officeKDDHOfficeFollow#TagsProjectsBuilt ProjectsSelected ProjectsResidential ArchitectureHousesYongin-siSouth KoreaPublished on January 27, 2018Cite: “Barbarella House / KDDH” 26 Jan 2018. ArchDaily. Accessed 11 Jun 2021. ISSN 0719-8884Browse the CatalogAluminium CompositesTechnowoodHow to Design a Façade with AluProfile Vertical ProfilesSynthetics / AsphaltMitrexSolar RoofMetal PanelsAurubisCopper Alloy: Nordic RoyalPlumbingSanifloGreywater Pump – Sanifast®SWH190WoodLunawoodInterior ThermowoodMembranesEffisusAVCL Systems for FacadesSinksCosentinoBathroom Collection – Silestone® WashbasinsDoorsStudcoPocket Door Trims – CavKitWoodStructureCraftEngineering – Architectural & FreeformMetal PanelsRHEINZINKPanel Surface Finish – prePATINA-LineHanging LampsEureka LightingSuspended Lights – BloomMetallicsBaileyFacade Systems- I-Line Snap-On Feature ChannelMore products »Save世界上最受欢迎的建筑网站现已推出你的母语版本!想浏览ArchDaily中国吗?是否翻译成中文现有为你所在地区特制的网站?想浏览ArchDaily中国吗?Take me there »✖You’ve started following your first account!Did you know?You’ll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.Go to my stream ShareFacebookTwitterPinterestWhatsappMailOr Clipboardlast_img read more

Standards will tackle bullying

first_imgRelated posts:No related photos. Standards will tackle bullyingOn 1 Nov 2002 in Personnel Today Previous Article Next Article Employers have been given a new resource to help them crack down onwork-related violence and aggressionThe Health and Safety Commission has funded a series of NationalOccupational Standards. These are designed to help employers draw up policiesto manage work-related violence better and provide a framework for managers andstaff to assess training needs. Their launch comes as research has shown harassment and bullying in theworkplace now top the list of staff complaints. According to the British Crime Survey there are 1.3 million incidents ofwork-related violence a year, which can cause physical injury or lead tostress, poor morale, high levels of absenteeism and staff turnover, andrecruitment problems. The standards have been drawn up by the Employment National TrainingOrganisation and cover issues such as how to investigate a violent incident inthe workplace, developing procedures to control risks to health and safety andmaking sure your actions contribute to a safe working environment. They are part of the HSC’s three-year programme to cut incidents of violenceat work by 10 per cent by the end of next year. Ann Harrington, of HSE’s health directorate, said: “Violence at work istotally unacceptable and employers have a duty under health and safety law totake action to tackle this problem, which has devastating consequences on thevictims, and real financial costs for their employers.” Research published in IRS Employment Review has shown a huge increase inharassment and bullying claims. While last year pay and grading issues were the most common complaint amongemployees, this year 45 per cent cited harassment and bullying. Discipline was the next most common complaint, on 27 per cent, with healthand safety at the bottom of the list on 2 per cent. A new campaign to tackle harassment of NHS staff by patients was launchedtoday by Health Minister John Hutton. “New guidance published today willensure NHS managers and staff deal effectively with harassment, ending thebelief that it ‘goes with the job’,” he said. Copies of the standards can be bought online for £32.50 from the EmploymentNTO at, or tel: 0116251 9727. Comments are closed. last_img read more

Facelift for Company’s Garden

first_img27 August 2007Cape Town has set aside over R1-million to upgrade South Africa’s oldest public garden, the Company’s Garden, which was laid out by Jan van Riebeeck on behalf of the Dutch East India Company in the 1650s.The Garden, which is both a public park and a botanical garden, was originally laid out to provide a fresh supply of vegetables to sea-faring colonists.Situated in the central business district, the city’s “green heart” is frequented by an estimated 700 000 visitors a year.Mayoral committee member in charge of amenities and sport, Grant Haskin, said the revamp would include the restoration of “the Bothy” – the old farm labourers’ quarters, used in the 1850s by the Botanical Gardens Committee as a meeting venue – into a cafe, coffee shop or take-ways kiosk.Besides the abundant vegetation, the garden offers features such as ponds, an aviary, a sundial, and the historic Victorian restrooms. The park is also popular for educational, cultural, entertainment and recreational events, as well as for wedding photographs.Sections within the Paddock area, where the majority of events take place, will be enhanced with the introduction of paved surfaces, street furniture and litter bins. The old Director’s House will be developed into a mixed-use facility or possibly a restaurant.Security enhancements over the past year included the installation of bollard lighting throughout the gardens, new security cameras, increased guards, as well as the appointment of a social worker to deal with homeless people in the vicinity.“To complement these investments, the Central City Improvement District has helped with graffiti removal and the cleansing of the area, especially at events, together with the non-profit NGO Straatwerk,” Haskin said.A BBC film crew will be filming the garden as part of a series on historical gardens of the world.“This will place The Company’s Garden on the international stage and raise its profile as one of the most extraordinary gardens in the world,” he said.Source: BuaNewslast_img read more

You Versus the Status Quo

first_imgYou bring disruption. The Status Quo brings stability.You bring the possibility of improvement. The Status Quo brings the safety and security of the present results.You offer ideas that will help to move the business forward. The Status Quo offers the security of business as usual.You require that investments be made, that money be spent. The Status Quo eliminates the need for investments.You require that choices be made, that priorities be determined and pursued. That Status Quo removes the need for choices to be made or priorities to be set.You have the support of a few stakeholders. The Status Quo has deep organizational support.You require that commitments be made, that action is taken, that new outcomes are pursued. The Status Quo protects from commitments, from new actions, and ensures the existing outcomes remain.You bring the need for cross-functional communication and cooperation. The Status Quo ensures that the silos remain in tact.You bring the possibility that power shifts within the organization. The Status Quo ensures that power remains where it presently resides.None of your competitors are more entrenched in your dream client’s company or more powerful than the Status Quo. There isn’t any competitor with the support of more stakeholders. There isn’t a single competitor that is more of a threat to your opportunity. Work and sell like this is true.QuestionsWhat is the most dangerous threat to your opportunity?Why does the status quo feel safer than your new initiative?What actions do you need to take to flip the balance of power away from the status quo? Essential Reading! Get my first book: The Only Sale Guide You’ll Ever Need “The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.” Buy Nowlast_img read more

Rower Dushyant only source of joy for India with bronze in single sculls

first_imgDushyant Chauhan during the lightweight men’s single sculls rowing event on Wednesday.Armyman Dushyant Chauhan probably wants to take the Chungju Tanhgeum Lake International Rowing Centre with him wherever he goes. The centre, situated 100km from the city, has been a lucky charm for him so far.Last year, Dushyant won silver in quadruple sculls at the world championships at this very site. And while the hardworking 21-year-old rower did falter over the final stretch of the 2000m lightweight single sculls final, he still picked up an Asian Games bronze medal on Wednesday.Unlike most other athletes at the Games, who live in veritable luxury at the athletes’ village, the rowers have to take the rough with the smooth. While their competitors get the best facilities to train, the Indians are consigned to the Hussain Sagar Lake in Hyderabad. A large part of their careers is wasted waging a battle for procuring top-class equipment.But their determination and hunger for success makes them get on with their jobs. Dushyant epitomises this spirit. Dushyant started as a kabaddi player before experts in the Indian Army felt he was suited to rowing. And the results are there to see as he pulled through a difficult field. Dushyant finished the first part of the race (1,000m) in one minute 49.08 seconds.In fact, he was, at that point, first in the field of six rowers, among whom Hong Kong’s Kwan Hoi Lok eventually ended up with the gold.The weather was cool and the wind conditions not difficult but it seemed the pressure got to Dushyant as he dropped to third over the last few hundred metres.advertisement”I thought I had better chances in this event,” said Dushyant, who dropped six kgs – from 78 to 72kg – in order to compete in this event. He timed 7 minutes 26.57 seconds, one and a half seconds behind Lok and half a second behind Korea’s Lee Haek-beom, who won silver.Dushyant is a firm believer in destiny and wears a gold chain with a pendant of Goddess Durga around his neck. As the Navratra festival approaches, he would certainly feel the medal is the Almighty’s blessing.last_img read more

3 Ways to Use Google Webmaster Tools to Increase Search Engine Traffic

first_img help control where your content appears faster First add your site and verifythat you are indeed the owner or at least have access to managing it. Once logged into Google Webmaster Tools you will have access to three primary areas for review – site configuration (managing your website), your site on the web (how Google sees you), and diagnostics (where Google is getting stuck). Date & Time: own website your site is the more likely crawlers are to go through more of your content. note Want to learn more about your website – Is it set up for success? Is it being crawled by search engines? Is it site too slow? How can I tell? your latest content ( In summary, these tools are helpful because they show you a lot about your site that you would otherwise not be able to track, and it helps troubleshoot – as a bonus this is a great way to be a hero with IT or just take some control back over your Originally published May 13, 2010 11:00:00 AM, updated October 20 2016 2. Managing Geographic Targeting: This is something that can easily be controlled via your site configuration > settings. Note that this is a little like playing with fire and you wouldn’t want to disqualify your content from being displayed to Europe unless you are truly only selling to the United States. However, if you have multiple websites or subdomains which are diagnose if something is wrong SEO Resources To diagnose potential issues, troubleshoot or determine if there is even an issue at all, refer to crawl errors and stats which show you that information. What do you do with this information? It will help you . Topics: : not all content that gets crawled gets indexed, because the harsh truth is that not all is index worthy). then this will be a must for you tocenter_img . Having one and submitting it via webmaster tools allows you to politely nudge 1. Submit a Sitemap: and ultimately work to improve site performance. If there are no errors, then no worries. If yes, then you will want to take action and most often they will actually give you suggestions on what to do next. The crawl stats will also show you how much time is spent loading a page. This is extremely useful for large sites that are looking to do advanced optimization or any site heavily using images, dynamic URLs etc. The Photo Credit: Google to crawl This is not the public sitemap that you use as an index for your content, but rather a dynamically built sitemap which updates on a regular basis to include your most current pages of your website as you create them. This may sound complex – not at all. You can build one yourself through any free “.xml sitemap generator tool” out there or just ask your webmaster to add one. How do you know if you have one? Most are set up to be found at Kinologik Submit your site now 3. Crawl Errors and Site Speed: Free tools like Google Webmaster Toolsprovide you detailed reports about your pages’ visibility in Google, and registration is simple – and did I mention free. You should actually register your site with Yahoo Site Explorerand Bing Webmaster Centeras well. ( note: this post is specific to tips within your Google account and can be applied across the board.)  for optimization by HubSpot Experts! (2 will be selected) . Live Website Optimization: Using Website Grader For Marketing Success targeting foreign countries Join HubSpot Experts for a live session for website review and optimization, providing tips for getting found online. Every Tuesday at 1:00pm ET Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

17 Foolish Mistakes to Avoid as a Guest Blogger

first_img Topics: Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry.That being said, getting your guest posts accepted by and published on the blogs of others is no easy feat. As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Talk about a jack of all trades!As a blog manager, I receive quite a few guest post submissions every week, many of which don’t even deserve more than a passing glance. So to help you excel with your own guest blogging efforts, here is a look at the mistakes guest bloggers commonly make when strategizing, pitching, and writing guest blog posts — so you can avoid them and increase your chances of guest blogging success! Mistakes in Guest Blogging Strategy 1) Having NO Strategy This is your first big mistake. Guest blogging, like any other marketing tactic, should be strategic. Before you start trying to ramp up your guest blogging efforts, make sure you come up with a strategy that supports your goals for guest blogging. Which means — yes — you’ll need to define your goals. Are you trying to rank in search for a particular keyword ? Then your strategy should probably involve creating content that allows you to work in that keyword ( and an inbound link, but we’ll get to that later) and getting published on blogs that cater to and already rank for that topic. Are you hoping to get in front of a new audience? Then you probably want to identify blogs whose audience is appropriate for your business, but different than your own blog’s readers. 2) Targeting the Wrong Blogs Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Once you’ve solidified your guest blogging strategy, you can then identify the right blogs to target. This will involve a bit of research. For example, as we mentioned before, if your strategy involves improving your search engine rankings for particular keywords, your strategy should involve creating content around those keywords and targeting blogs that will cover that topic on their blog and rank for those keywords . In this case, you’ll want to do some Google searches for those keywords in order to identify blogs that you should be targeting. If your strategy involves getting in front of a new audience, conduct some research to identify blogs that cater to an audience different from the types of people your own blog typically attracts. 3) Not Keeping Outreach Records Failing to keep a record of your blogger outreach, especially if you’re investing a lot of time and effort into guest blogging and are communicating with multiple blog managers, is bad news. Keeping outreach records will help you manage your communications, stay on top of your progress, and prevent careless mistakes like reaching out to the same blogger twice with the same pitch. This record could be as simple as a spreadsheet that keeps track of the bloggers you’ve reached out to, the goals of guest blogging for him/her, and the status of the communication (e.g. reached out, not interested, ready for article, sent article, published). Mistakes in Pitching Guest Posts 4) Addressing Your Email to “Blog Manager” If you have any experience in media relations, you know this is a big no-no. As a blog manager, receiving an email that is addressed to “blog manager” instead of my actual name shows carelessness and is destined for my trash bin. Do your homework. Check the blog’s contact page (if there is one) to determine who the blog manager is, or research published authors to identify appropriate email addresses. Do a Google site search (in Google, search site:www. insertblogURL .com ” insert search term ” ) to find any information about how to submit guest posts. (In this case, replace insert search term with terms like “guest blog” or ” guest blogging guidelines ” that will help you find any material that blogger has published about guest blogging for him/her — and if the blog even accepts submissions!) 5) Not Leveraging Connections for Introductions Blog managers (especially the ones with popular blogs) are very busy, and they’d much rather focus on perfecting the content they produce internally than evaluating one-off blog posts they receive from complete strangers. So as a blog manager, I generally pay more attention to guest blogging pitches if the guest blogger was introduced to me through a mutual connection. Whenever possible, leverage the power of your personal network. Check your LinkedIn connections. Do you know someone else who works in the blog manager’s company who is willing to offer an introduction for you? It never hurts to ask! 6) Grammatical/Spelling Errors in Pitches If you can’t even craft a professional sounding and grammatically correct pitch about the blog post you want published, why should the blog manager you’re pitching think your blog post will be any better? Spend time on your pitches. Proofread them (or have a colleague who has an eye for editing take a look). To a blog manager who is evaluating a guest blog post from you, your email pitch is a writing sample. Make sure it’s representative of the quality of your blogging. 7) Not Including the Post/Post Idea Don’t ever email a blog manager asking if you can contribute a guest post without providing any indication of the blog post you’d contribute. Case in point:As a blog manager, how am I supposed to know if I’m interested if I have no idea what you’re offering? Busy blog managers don’t have the time for back and forth emails with guest contributors, so you need to put it all out on the table from the beginning. In your pitch, provide a working title for your post, and explain what you’d cover in the article — even consider providing a brief outline. This will give the blog manager an idea of whether the article you’re proposing is a good fit for their blog. 8) Suggesting Topics That Have Already Been Covered Suggesting a blog post about a topic or angle that the blog has already covered in the past is a sure way to get denied a guest blogging opportunity. Conduct careful research about the blog you’re pitching so you can propose a unique and original article that adds value. The best way to do this is by doing a Google site search like we mentioned earlier (in Google, search site:www. insertblogURL .com ” insert search terms ” ). If you’re hoping to write a post about a certain topic to help achieve your keyword goals, do a site search for those keywords to identify posts already published about those keywords. This will enable you to see what the blog has already covered and help you come up with a new angle for that topic. 9) Not Selling Your Writing Ability If you can’t get an introduction to a blogger from someone in your network who can vouch for your writing ability and industry expertise, you’re going to need to vouch for yourself. Sell yourself! Explain why the blogger you’re pitching should consider a guest post from you. Do you write for a successful blog? Do you have an expansive social reach? Include some of these stats, and link to a couple of writing samples. Some of the busier bloggers won’t have the time or desire to check out your samples, but for those that do, checking out other posts you’ve written might make them evaluate your pitch more seriously. 10) Being Ruthless There’s nothing more off-putting to a blog manager than a guest blogger who ruthlessly tries to get published on your blog. If your pitch has been denied or the blog manager is unresponsive, move on. You’re better off putting your time and effort into a pitch to another blogger than pitching the same one over and over — who rejects you every time. Mistakes in Writing Guest Posts 11) Not Adhering to Guest Blogging Guidelines As I mentioned earlier, blog managers will rarely spend time with guest contributors helping them perfect their posts, so it’s the near-flawless contributions that usually make the final cut. If you’ve gotten the go-ahead from a blog manager to draft a post based on your topic suggestion, make sure you strictly follow any guest blogging guidelines they’ve published or provided. The Google site search will come in handy here again. If you can’t find any published guidelines, carefully examine past guest posts’ length, structure, number of inbound links allowed to the guest bloggers’ web properties, etc. as a guide. You can also ask the blog manager if they have any specific requirements for guest bloggers before you get started. 12) Not Writing for the Blog’s Audience When writing for another blog, it’s extremely important to understand the nuances of that blog’s particular audience, especially if it’s drastically different than your own blog’s. This is one of the biggest challenges when it comes to guest blogging, since it can take even the most seasoned bloggers months — even years — to truly understand the ins and outs of their audience. Spend some time researching who reads the blog you’re writing for, and try to get a good sense of what those personas’ problems, needs, and interests are. Read the existing comments on the blog to help you get inside readers’ heads. Read existing blog content to see how writers address the blog’s audience. Does the content use different jargon than you would on your blog? For example, where you might address potential buyers as “prospects,” this blog might address them as “consumers.” 13) Not Aligning Your Tone/Style With That of the Blog Your guest contribution shouldn’t stick out like a sore thumb to the blog’s readers; rather, it should jive with the rest of the content that gets published on that particular blog. Before you start writing, examine other posts to identify the tone and style of the content that gets published there. Is the writing conversational or formal? Does it include injections of humor at times? If it doesn’t sound and feel like the other posts on the blog, there’s a greater likelihood it will get rejected. 14) Providing Low Quality Posts Just because the article you’re writing isn’t going to get published on your own blog, doesn’t mean the quality of it should be any less important. If anything, the articles you write for external blogs should be even higher in quality. You need to both impress the blog manager enough to publish it, and capture the attention of the new audience you’re exposed to so they’ll want to check out your own website/blog. Put the time and effort into your guest writing. Just because a blog manager has agreed to review a post from you on the topic you proposed doesn’t mean they’re required to publish the end result. Make sure the quality of your contribution is on par with the quality caliber of other content on that blog. 15) Including Zero/Bad/Too Many Inbound Links Sometimes I’ll receive a really great guest post and be astounded that the guest blogger has failed to include any inbound links to their website. One of the most valuable benefits of guest blogging is the opportunity to build inbound links into your website to boost your SEO — and to have more control over the anchor text and URLs for those inbound links. As you write each guest post, include 1-2 links to the web pages you want to drive traffic to. Include these links as anchor text using the keywords you want to rank for in search engines. This is your chance to design your perfect inbound link, so make sure you get what you want! Example: The following would be a great inbound link for a blogger who wants to generate more traffic to by ranking for the keywords lead generation , used here as the anchor text of the link.In the world of guest blogging, blog managers understand that the trade-off for free content for their blog is an inbound link or two back to the guest blogger’s web page of choice, so take advantage of it! Just don’t go overboard and stuff your post with inbound links (or expect the blogger to promote one of your own offers as the call-to-action of the post). Check the blog’s guest blogging guidelines to see how many inbound links it allows per guest post; and if the blog doesn’t publish any guidelines, stick to one or two within the body of the post. 16) Making Your Post Difficult to Upload Make it as easy as possible for the blog manager to load your post into their individual blogging software. Ask them how they’d like you to submit your draft: do they prefer a Word doc or a Google doc? Perhaps they have a special login for their blogging platform that guest bloggers can use. When in doubt, make it simple. The best guest blogging submission I’ve ever received was in a Word document, and it included basic HTML tags to format elements such as inbound links, bolded or italicized text, and headers. The Word doc was attached to the email, and so were image files (with their appropriate attribution). All I had to do was copy/paste the text into the HubSpot blogging tool ‘s HTML, and voila!Look at existing content on the blog to understand how its blog posts are typically formatted. Do they use headers? How are bylines structured? How are images attributed? Mimic the formatting as best as you can. Making it easy for the blog manager to upload your post to their blogging software will increase your chances of getting re-published on that blog later. If a blog manager remembers how easy you were to work with, they’ll be much more likely to consider future contributions. 17) Not Perfecting Your Byline First things first: the blogger you’re submitting your guest contribution to shouldn’t have to ask you for a byline, so don’t forget to include it along with your post. Check the blog’s guest blogging guidelines and, if there are none, look at other guest posts already published on the blog to see how it handles bylines. Be sure to keep it short and sweet (1 longer sentence or 2 short sentences at most), and consider your byline to be your elevator pitch to that blog’s audience. What do you want them to know about you and your business? Include a link (with optimized anchor text, of course) back to your website where they can learn more about you — whether it’s to your blog, your business’ ‘about’ page, or somewhere else. What other mistakes have you noticed guest bloggers typically make in guest blogging — and how can they avoid them? Image Credit: Brandon Rhodes Guest Blogging Originally published Mar 13, 2012 4:30:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How Opting People OUT Can Actually Improve Your Email Marketing

first_img Originally published Mar 22, 2013 9:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. That’s right, they run an automated email opt-out campaign.What makes this campaign stand out from the crowd is that Fab isn’t just emailing their unengaged contacts to see if they want to change their preference settings … they’re straight up opting people out of their emails. Whoa. Bold move, guys.This addresses a pain point we’re all familiar with: Most people are struggling with inbox overload, and email marketers are struggling to get seen amid the clutter, without harming their email deliverability and sender reputation. This is a pretty novel way to try to address all of those pain points through your email marketing — and dare I say I think this is quite lovable email marketing? I mean, lovable marketing is all about delighting prospects, and setting the right people up with the right content at the right time. I think — I say “think” because there might be a downside to this, but we’ll discuss that later — this campaign hits all that criteria for total and utter lovability.Let’s talk about this campaign a little more, dissect what makes it a fantastic example of lovable email marketing, and see what we can learn from their execution here.Fab’s Fabulous EmailBefore we dive into our analysis, take look at the email so we’re all on the same page — we’ll be referencing components of this email throughout the post.You got that bay boy emblazoned in your brain? Cool. Moving on.What Marketers Can Learn From Fab’s Fabulous Email1) The Subject LineFor this email, the subject line is “Stop. Getting. So. Much. Email. Smile, you’re designed to.” It’s great because it’s something that readers can relate to — I’m sure that we’d all love to limit the daily deluge of emails that flood our inboxes. The subject line also stands out for being reader-oriented rather than purchase- or brand-oriented. On top of that, I love the sentiment behind “Smile, you’re designed to.” It’s perfectly in line with Fab’s brand identity, and immediately helps the reader identify who this email is from.It’s a good thing this subject line is so catchy, too; to make such a bold move as to opt someone out of your emails warrants a subject line that will, maybe, get someone to actually open the darn thing. That way, Fab stands a chance of alerting recipients as to what’s going on, and getting either 1) some props for being lovable, and 2) maybe a little action from the recipient in the way of sending preferences customization.What Does This Mean for You?Even if you aren’t performing a test as bold as this, it shows how important a fantastic, eye-catching, action-oriented subject line is. As data-driven marketers, one of the best (and easiest) ways to improve your subject lines is through A/B testing. With A/B testing, you can send two versions of a piece of content to an equal number of recipients and measure which performs better. In the case of email marketing, you can test two variations of a subject line to see which email gets the most opens or clicks to measure which resonates best with your audience. How this works technically will depend on which ESP you’re using — if you’re using HubSpot software, for instance, you can easily A/B test different elements of your emails, including subject lines, sender names, links, and body content. You can select how large of a sample you want to test, what metrics should be used to pick the winner, and how long you want the test to run. If you’re not using HubSpot’s software or you have an ESP that doesn’t enable A/B testing, you can simply take a segment of your database, split it in half, and send each group a variation of your email. If your database is ordered in a particular way, you’ll want to ensure your recipient segments are truly randomized. You can easily do this by using the RAND() function in Excel to assign each name a random number between 0 and 1. From there, you can order your names by the random number and select a grouping of leads. Here’s a quick tutorial:    After you’ve completed your test, you can run the results though HubSpot’s free A/B Testing Calculator to determine whether your results are statistically significant — and voila! Now you know what subject lines help your email marketing messages stand out better than the rest.2) Engagement Through Personalization … and a Smidge of NegativityThe email that Fab sent is based on a specific action that the subscriber has taken — in this case, that action is inaction. The content of the email is personalized to the reader’s behavior, and specific. The email reads, “We noticed that you haven’t opened our Sunday thru Thursday evening sales emails, so we have gone ahead of opted you out of them.” There’s no question in the reader’s mind why they’re receiving the email, and what they should do next.I would venture to guess that they see pretty high engagement rates with this email. The messaging plays to the idea of scarcity — “Uh oh. If you don’t take this action, you’re going to lose something!” Robert Cialdini, an expert best known for his book on persuasion and marketing, Influence: The Psychology of Persuasion, has written extensively on this and other factors that influence people to say “yes.” If this interests you and you’d like to learn more on this idea, I’d highly recommend this book as a resource. A similar tactic in the sales is called “going negative” with prospects — by telling a prospect that you’re no longer going to contact them, you might be surprised at how many say “let’s talk!” in response.What Does This Mean for You?Alright, so let’s cover how you can do something similar. Your ESP and CRM should make it easy for you to create a segment of unengaged or unreachable leads that you can easily target with a custom message. You might remember this recent blog article on How to Improve Email Clickthrough Rate by 583% where our CMO Mike Volpe outlined our “congrats on avoiding a sales rep” campaign, for instance:We did that by integrating HubSpot (we use ourselves as an ESP … of course) with our CRM, so we were able to build contact profiles with CRM details such as “Current Lead Status” in them. Then we set up a workflow to trigger an automated email whenever a sales rep changes a lead’s status to “unable to contact.” Another strategy could be to create a list of leads that haven’t opened any of your emails.If you can’t make this happen with your ESP, you can do it manually, too — grab a segment of contacts from your CRM with the appropriate lead status or engagement numbers. An alternative to this would be to pull engagement numbers from your email marketing tool. Because I’m a huge fan of Excel, I’ll give you a brief tutorial on how to do this:Using this method, you could sent a much more personalized campaign based on behavior, just like Fab — even if you aren’t pulling the automatic opt-out card.3) Content Consumption CustomizationFab’s email preferences page is designed to give subscribers a multitude of options for receiving messages, including what days they want to receive emails, what content they want to see, and notifications they want to get. This allows readers to take control of how they want to be communicated with. It also gives Fab a ton of data on what is valuable to their contacts, not to mention a number of segmentation possibilities. What Does This Mean for You?Giving your readers options for receiving your content increases the chances that they’ll stick around … rather than just opting out completely.An email subscription preferences page is a high-value piece of real estate. It gives you the opportunity to retain your contacts, find out more about them, and build brand loyalty. If you think it’s high time you customize your email subscription preferences page, we have some inspiration and tips for you in this post “28 Quick Tips for Customizing Your Email Preference Center.”And by the way, put that data to good use! Whether it’s identifying what content your contacts are most interested in or helping you segment future communications and interactions, preference centers give you great insight into the way your database views your email marketing.4) Be! Aggressive! B-E-Aggressive!We know to stand out in a crowded inbox it can help to be a little aggressive. But is Fab’s opt-out tactic too aggressive? We can’t deny the lovability behind this campaign … they want to proactively stop contributing to inbox overload. A valiant cause!But do people like to engage with emails differently now? Some people scan emails for their subject lines and preview text for months on end without taking action. The inaction — sometimes and with certain business types — could be simply because recipients have gotten really good at identifying whether that particular email is worth opening. I know several people that do this with daily deal type sites, for example — they want to continue getting the emails, but may not open them for a pretty long time. In that way, maybe it is wise to run a campaign like this based on engagement, not opens.But hey, we don’t have access to Fab’s email analytics, so this is all just speculation! In short, Fab does a great job with a simple email of engaging their reader with personalized content and allowing them to take control of their subscription preferences.So tell us, what other companies do you get inspired by when it comes to email marketing?Image credit: Jetske19 Email Deliverability Topics:last_img read more

6 Lessons to Help You Launch a Product Like Apple

first_img Product Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack For new product marketers out there looking to make a splash, I thought it might be worth examining the company that is arguably the best in the world when it comes to launching new products, to see how they do it. I’m talking about Apple, which yesterday held a long-awaited and widely covered event in San Francisco to announce two new iPhone models, the iPhone 5S and the iPhone 5C.As usual with Apple, this was an event that went off pretty much perfectly, ran for 90 minutes, and was capped off with a concert by Elvis Costello.What lessons can we learn? Here are six things that spring to mind.Rehearse, rehearse, rehearse.Then rehearse some more. The thing about Apple events is that they are perfectly scripted, everyone hits their marks, and the show begins and ends exactly on time. And the whole thing feels effortless. How do they do it? They practice. A lot. And they start early. If you’re holding an event to introduce a new product, start doing walk-throughs a week before the big day. Do it over and over again, until you can do it in your sleep.Have a story.You can’t just roll out a product. You need to attach that product to a bigger story.What’s Apple’s story? Apple CEO Tim Cook likes to say that Apple isn’t trying to make the most products — it just wants to make the best product it can possibly make. Yesterday’s announcement fit that story. Apple is pushing the iPhone ahead with the 5S model, which is the most advanced phone yet from Apple. And while the 5C is a less expensive model, it’s by no means cheap — it will cost more than $500 without a contract. The signal from Apple is that the company has no desire to play in the low end of the market, and is happy to focus on the premium end of the market. Think BMW rather than Volkswagen. Focus on customers, not just prospects.The iPhone 5C may be aimed at new customers — people who have never bought an iPhone before. But the 5S is made for Apple loyalists, the folks who buy every new product from Apple, just because. For those customers, Apple just needs to add a few incremental improvements. A while ago it was Siri. This year’s new toy is a fingerprint sensor to unlock the phone, and a new, faster chip. Oh, and a model that comes in gold. Hardcore Apple fans are already saying the first two features (the sensor and the new processor) will be enough to make them upgrade. I’d guess a lot will buy the gold model so that everyone will know they’ve got the new one, not the old iPhone 5. Try to build some suspense.This is not so easy to do when you’re a tiny company and nobody cares what you’re announcing. Guess what? It’s also tough for Apple. Weeks before the announcement everybody pretty much knew what Apple was going to announce. Nevertheless, Apple kept silent. It didn’t address any rumors. When you’re in the weeks leading up to a big announcement, you need to do the same. Clamp down on leaks. No hints on Twitter! Even though a lot of rumors had been swirling, when Apple CEO Tim Cook walked on stage, nobody knew for certain what he was going to announce. That was good enough. Be ready to deliver more information on the product via your website.This sounds obvious, and I suppose it is, but as soon as Apple finished its event, its website was running more detailed information about the new products. The Apple homepage was taken over by full-page adverts for the new phones, with simple, high-impact images and quick links to a video and pages where you could learn more about the products.  Originally published Sep 11, 2013 11:00:00 AM, updated February 01 2017center_img Topics: Keep it simple.One thing that Apple always does well is that the company’s marketers don’t get caught up in techie jargon, speeds and feeds, and technical specs. With the iPhone 5S, the deal is this: It’s twice as fast (as the iPhone 5), and has a fingerprint sensor. I doubt you’ll really see everything happening twice as fast, but they’re talking about the phone’s primary processors, which processes data in 64-bit chunks rather than 32-bit chunks (there’s the techie stuff) and thus is twice as fast as the chip in the previous iPhone. Techies care, but for regular folks, Apple keeps it simple: Twice as fast, and has a fingerprint sensor. Of course, Apple also benefits from having a rabid fan base that’s been loyal to the company for nearly 40 years and will buy anything Apple makes. Most of us aren’t ever going to have a fan base like that. Nevertheless, there’s plenty we can learn from Apple.Image credit: shawncampbelllast_img read more

The Perfect Pin, Best Brands on Facebook & More in Content This Week

first_img Facebook Marketing Examples We try to give all the big social sites their time in the limelight, but this week, Facebook and Pinterest have stayed top of mind for us.Maybe we’re just digging visual content lately. Who knows.Anyway, these sites can both play huge roles in your social media marketing strategy, so take a scroll to learn a little bit more about these hugely popular social networks.Facebook Says These Are the 15 Best Brands on FacebookIt’s always a good idea to learn from the best. This week, Facebook announced the winners of the Facebook Studio Awards, honoring the best brands on Facebook. Check out the 15 best brands on Facebook and learn how they use the platform to drive results in this blog post.The Best and Worst Times to Post, Pin & Tweet [Infographic]For marketers, timing is everything. A recent study showed how time of day predicts return visits to your website. In this blog post, learn the best time to post on social media for engaging your followers and driving traffic to your website. Your Anti-Social CEO Is Hurting Your Brand [New Data]It seems that most CEOs and business executives ignore social media entirely. Currently, only one in five CEOs have their own personal Twitter account. And 50% of CEOs who do have their own account don’t even have a bio. In this blog post, learn how your anti-social CEO is hurting your brand.Pinterest Guided Search Changes How We Discover Content, and It’s AwesomeSocial media sites are constantly changing. It seems that a week cannot pass without the social sites you rely on to attract and engage prospects adding new features or updating their existing platforms. Read this blog post to discover how the Pinterest Guided Search feature has evolved and how it will impact your searches on Pinterest.The Ultimate Guide to Facebook PrivacyIt’s scary to think about all of the personal information we share with Facebook. This blog post provides a step-by-step guide to ensuring your privacy on Facebook. The Anatomy of a Perfectly Optimized Pinterest Pin [Diagram]If you’re using Pinterest to grow your business, you can’t just pin a million things and expect people to click through. You simply don’t have the time or the resources to pin that much. Instead, you need to make each pin that you do post count. This blog post walks you through the keys to optimizing your Pinterest pins so you can attract viewers and engage your prospects on Pinterest.What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments! Originally published May 4, 2014 8:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more