Jerry Seinfeld `Bee Movie’ has some extra buzz

first_img AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREGame Center: Chargers at Kansas City Chiefs, Sunday, 10 a.m.So how will all this marketing hoopla translate at the box office? I say the movie will sting the rest of the competition and rake in at least $40million over the next three days. Not all critics have loved the movie, but my niece and nephew, whom I use as a barometer for what kids are into, cannot wait to see “Bee Movie.” POWER PAIRING: While the kids are gonna be buzzing all about the Seinfeld movie, adults have some pretty solid options of their own starting with “American Gangster,” starring Oscar winners Denzel Washington and Russell Crowe and directed by Ridley Scott. That’s all I need to know, really. I’m so there. “Gangster” bows in just more than 3,000 theaters, and I see it bucking the trend of fall dramas that have failed to gain traction in recent months (“Eastern Promises,” “Rendition” “Elizabeth: The Golden Age”). Denzel’s box office record is as solid as anyone’s in the business, while Crowe fared decently with “3:10 to Yuma” a few months back. The R-rated “Gangster” is a shoo-in for second place with an opening-weekend haul of at least $30million. Jerry Seinfeld got boffo ratings on TV, but does he have any box office clout? We’re about to find out with today’s release of “Bee Movie,” a CG-animated flick bowing in a whopping 3,500-plus theaters. Surely you’ve heard of it. We’ve been saturated by the trailers and a variety of commercials, including some from McDonald’s and Ford, tying into the flick. But Seinfeld scored a major marketing coup when he guest-starred last week on the NBC comedy “30 Rock” in an episode that had a network exec coming up with a ratings- boosting gimmick of inserting digital images of Seinfeld into all NBC prime-time shows. Seinfeld is furious at first but is placated when the network agrees to promote “Bee Movie.” TO THE MOON: “Bee” and “Gangster” are gonna knock “Martian Child” right off the launching pad. The film stars John Cusack and seems like a sweet family drama with him playing a man whose adopted son thinks he’s a Martian. It’s booked into about 2,000 theaters, but I don’t think “Martian” will fare that well, struggling to cross the $5million mark at takeoff. YEAR-TO-DATE: As of Sunday, the year’s box office receipts stood at $7.8million, nearly 6percent ahead of 2006. But the total would be far higher if the fall season had not brought about so many disappointments. Grosses were down by 5.65percent from Sept. 4 through Oct. 28, according to box office tracking firm Media By Numbers. HOFFMAN SPEAKS: Phillip Seymour Hoffman is busy promoting his new movie, “The Savages,” and one of the cooler things he’s doing is appearing Tuesday at the Aero Theater (1328 Montana Ave. at 14th Street) in Santa Monica as part of the American Cinematheque series. Hoffman will appear between a 5 p.m. showing of his Oscar-winning role in “Capote” and a 7:30 p.m. “sneak preview” showing of “Savages.” For details, go to www.americancinematheque.com or call the 24-hour info line: 323-466-3456. [email protected] local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!last_img read more