Blessed to receive my first … What were you doing when you were 13? Waiting on the front porch for the mailman to deliver your Mad Magazine? Building a Roller Derby track out of Legos? Having rip-roaring belching contests with your friends?Loser.On Tuesday Jim Harbaugh, at whose genius we marveled during his time with Stanford and the 49ers, called a seventh grader and offered the kid a football scholarship to Michigan.Of course the kid, quarterback Isaiah Marshall, tweeted yes.
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IT + Project Management: A Love Affair 3 Areas of Your Business that Need Tech Now Tags:#enterprise#news#saas Massive Non-Desk Workforce is an Opportunity fo… Cognitive Automation is the Immediate Future of… Zoho offers a full suite of services that in some respects mirrors Google Apps. Zoho also offers business apps for CRM; project management; online reporting and business intelligence; invoicing and additional services.You can see, then, how Zoho search unifies queries, but also the applications. That’s compelling for growing businesses and companies with multiple business units.For example, a query can check:CRM for contact informationAn email system to view the emails you exchanged with the customerDocument system to view agreements you have with the customerOthers systems to get other pieces of data. Zoho is not alone in offering unified search. There are a number of SaaS services, such as Sharepoint and Box.net that offer in-depth enterprise search capability. Zoho has a history of offering services that mirrors Google Apps. Zoho is a partner with Google in the Google Apps Marketplace. They see their service as complimentary to some degree. But they also offer a suite of services that put them more into the SaaS world of enterprise applications.Google will most likely offer a similar search capability. But this does give Zoho the opportunity to reach into a deeper market and serve existing customer with a service that makes it easier to connect and find the information they need to make fast decisions. Related Posts Zoho is launching unified search today across all of its applications. Previously, Zoho had search on individual apps. The new capability means that people may search across all applications in one search query. The search service makes Zoho one of the few services that can offer a search that spans multiple applications. For instance, Google offers search for individual applications but not across the entirety of its services.In some respects the news puts Zoho into a much larger market. It provides potential customers with further incentive to use a SaaS for productivity purposes. It also further distinguishes itself with Google Apps. alex williams
Related Posts Guide to Performing Bulk Email Verification Facebook is Becoming Less Personal and More Pro… It was a year ago today – April 22, 2010 – that Facebook unveiled the Like button, the catalyst it uses to drive its now ubiquitous open social graph. The Like button has been integrated on more than 2.5 million websites with 250 million people engaging Facebook externally.In a status update on (what else?) Facebook’s own Facebook page, the company said that that 10,000 websites institute the Like button every day. As of 9:30 a.m. Pacific, the status update had received 66,905 likes and 8,739 comments, with a lot of it in the form of general gibberish or completely off-topic to the Like button’s year anniversary.We contacted Facebook for some stats on the Like button and platform engagement. Here is what they sent back:Within the first three weeks of launching the Like button last April, more than 50,000 websites had added it. Now, since launching…10,000 websites integrate with Facebook each day.More than 250 million people engage with Facebook on external websitesMore than 2.5 million websites have integrated with Facebook (including over 80 of comScore’s U.S. Top 100 websites and over half of comScore’s Global Top 100 websites)Facebook is integrated with the largest US comScore Media properties including: the Top 10 Sports properties; 9 of the Top 10 News/Information properties; 9 of the Top 10 Entertainment properties18 of the top 25 Comscore U.S. retail sites use FacebookOver half of the 25 fastest growing Comscore U.S. retail sites use FacebookMedia sites were among the first to adopt the Like button, and as a result see an increase in Facebook activity. The average media organization has seen a greater than 300% increase in referral traffic from Facebook since the beginning of 2010. The Dos and Don’ts of Brand Awareness Videos Tags:#Facebook#NYT#web A Comprehensive Guide to a Content Audit dan rowinski
You’ve got your script, your cast, and your crew, so you’re ready to shoot, right? Not exactly. You need to break down your script first.Breaking down your script makes you properly list out all of your characters, props, costumes, and set needs — to name a few things. By doing so, you identify what and who you’ll need per scene. A film’s producer typically does a rough breakdown, followed by the 1st AD’s more thorough pass. But with a low budget you may have to do it yourself. There are programs and plugins for script writing software that allow you to do this digitally, but you can also do it manually with markers and highlighters.Create a LegendEvery producer has their own variation on the breakdown, but the following roughly summarizes the typical approach. Using your software or markers, you need to create a legend. The legend should include at least the following: character, costume, props, set dressing, and sound. Assign each of these its own color.Depending on your script, you may need more. Will there by any stunts? Any vehicles or extras? How about any trained animals? Does the script have any musical cues? Each script has its own needs, so you’ll need to customize your color codes accordingly.Breakdown BasicsYou need to break down the script scene by scene. Move through each scene and highlight the various characters, props, etc., using their designated colors. You only need to highlight them the first time they appear in a scene. (But don’t only highlight them the first time they appear in the script overall.) You need to be able to hand off each scene’s breakdown sheet (more on that in a bit) to each department. Everyone needs to know immediately what each scene needs without referencing the script.Here is a sample breakdown from my short film “The Accomplice.”Everyone will have a slightly different approach. Here, I didn’t highlight the “silhouette of a man” because later he gets properly revealed as The Thief, which I did highlight. I double highlighted “his pistol” as both costume and prop because while you don’t wear a gun you do wear a holster. I put “flips on a switch” under set dressing because a light switch is obviously an important part of the environment but not really an item Jake Pope will be carrying around. I also highlighted “bedroom” just as a possible note for the production design department so that they know they may have to dress that room; I did the same for the “kitchen.” The kettle whistling and the door rustling were both important sounds for the scene, so I highlighted them to make sure the sound department knew they’d be capturing those sounds.As I mentioned before, next time either of these characters or props appears in another scene, I will mark them accordingly and put it in the breakdown sheet. We break down the script scene by scene, not as a whole unit. If a prop returns, you need to note it.Organizing the Breakdown SheetAfter breaking down the script, you’ll need to organize it. You need to turn the highlighted script into a legible sheet you can hand off to the individual departments. At the top of the sheet, write down the scene’s slug line. Begin filling in the appropriate sections of your breakdown sheet. Which characters appear in the scene? Do they have props or specific costumes? What set dressing appears in the scene?Here is an example of a breakdown sheet. (I modified a free template from StudioBinder.com.)After you’re finished, distribute the breakdown sheet to the various departments. The costume department, prop department, production designer, stunt coordinator, etc. can all reference this sheet and know exactly what you’re expecting from them.As you can see, the script doesn’t always contain every detail. For instance, this script didn’t specify what type of costume our characters would be wearing. This is something that you’ll want to speak with the director about. What does he or she envision for these characters? The same goes for just about every aspect of the breakdown sheet. Review it with the director and producer to fill in any gaps the script may not detail.Importance of a Script BreakdownBreaking down the script facilitates communication — it doesn’t leave anything to chance. You can’t afford to rely solely on memory when filming. And simply mentioning something in the script isn’t enough. It’s far too easy to overlook something or take a prop for granted. When we break down the script, everything ends up on a list, making it easier for everyone to do their jobs.So does it work? You can see the results of this breakdown in my short film “The Accomplice.” A good breakdown helped us prepare for the production. And once you’ve created your own breakdown and you’re ready to start filming, check out “Getting Started in Effective Low-Budget Film and Video Production.”Cover image via NERYXCOM.Looking for more filmmaking tips and tricks? Check these out.Industry Tips: Why Below-The-Line Talent Needs a PublicistStreamline Your Film or Video Project with an Assistant EditorLens Tips: Doing the Work of Four Lenses with TwoRoundup: The Best Portable Hard Drives for Video EditingThe Indie Filmmaker’s Guide to Low- or No-Budget Location Scouting
Facebook I have some good news. Mobile media isn’t all that scary. In fact, the cool thing about mobile media is that you probably know more about it than you think. Vlingo replaces every instance when you have to type on your smartphone with voice commands. It covers your phone’s basic messaging functions, voice calls, Facebook updates, and personal notes. On Android and BlackBerry, the app will even read your incoming messages to you. 60 Second Marketer Talk To Me Analytics App The Huffington Post With that in mind, I’ve adapted a list of the 25 most important mobile media apps for business. By downloading these apps and using them in your business life, you’ll be on the road to being a smartphone Twitter . And once you’re a power user, you can start figuring out new and innovative ways to use mobile media to connect with customers. Originally published May 18, 2011 8:30:00 AM, updated October 20 2016 How to Make Money with Social Media MobiTV Bloomberg Mobile You don’t have to be sitting behind a desk to update your Twitter status. The mobile version lets you stay connected wherever you are. : Originally, Talk To Me translated only English, French, Spanish, German, and Italian with its speech-to-speech functionality. Now it has many other languages from which to choose. Foursquare Financial Tools Do you agree that these are the most important apps for business? What other mobile apps do you use for business? : Utilities To maintain your usernames and passwords on your iPhone in one place, try 1Password. The mobile app syncs with the desktop version as well. If you wish, you can use it to store other personal information, too, such as your Social Security number and credit card numbers. power user : : Downloading the AccuWeather app allows you to view your two-day forecast based on your GPS coordinates. : No need to lose a bidding war because you’re on the go. With eBay mobile, you can search, buy, pay, and check the status of your eBay activity on your phone. : : Evernote Analytics App provides full mobile service for your Google Analytics data. You can check everything from reports to specific data, and the tidy interface makes it even easier to navigate than the web-based service. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack CNNMoney Google Maps : Mobile Apps Amazon Remembers Topics: CamCard Barcode Scanner Barcode Scanner handles bar codes – including 2D QR codes – and lets you look up the associated product or URL for instant price checks and comparison shopping. ABC News Mobile : Organizers/Time Savers The Weather Channel : The mobile version of this popular news and opinion online newspaper features breaking news, blogs, and original content. : ). Social Applications : The Weather Channel’s app and the mobile version of Weather.com provide up-to-date weather information, text alerts, animated maps, and more. Shopping You can update your Facebook page on the fly with its mobile version. You can even update your Facebook Places profile, which lets people know where you’re eating, drinking, relaxing, or just hanging out. : If you’re at a trade show or in a meeting and someone mentions a great new business book, wouldn’t it be great to order it right at that moment? With Amazon’s free mobile phone app, you can order it on the fly. (Shameless plug: If you’re on Amazon looking for books on social media, check out my new book called, How to Make Money with Social Media CamCard lets you scan business cards and automatically add that information to your phone’s contact list and/or your Outlook or Gmail account. Sound good? : This is a terrific application that allows you to exchange contact information, photos, social networking information, and calendar events just by “bumping” your phone with another Bump user. eBay If you’re like a lot of people, you’re still trying to wrap your mind around how to use mobile media to connect with customers. You may be thinking, “Great. I finally figured out how to use social media for my business, and now they want me to learn all about mobile media, too.” With breaking business stories and complete in-depth market coverage in a customizable format, CNNMoney provides real-time reporting of financial news and analysis, as well as data and charts. Ready to “check in” to your favorite restaurant, bar, mall, or retail store? If you do it enough, you’ll become Mayor or be eligible for discount coupons. Ready to exchange LinkedIn contacts just by bumping your phone? Or perhaps you want read someone’s profile while you’re waiting for them at a restaurant. If that sounds enticing, then this application is for you. News and Information Applications Scoutmob : This application is for all those who love to be in the know. You can receive text alerts about breaking news, watch video, listen to podcasts, or read articles – all on your mobile phone. : . Bump Vlingo AccuWeather : : Much like Foursquare, Gowalla allows you to share your location with friends, all the while accumulating digital souvenirs that may be redeemable for real-life rewards. LinkedIn Gowalla Great. Here’s a list of the 25 most important mobile media apps for business. 1Password Image credit: : Productivity and chief content officer at the generaly : This web site allows you to send coupons for local stores and restaurants to your phone, which you can then redeem by simply showing the cashier the text message. What would men do without Google Maps? They’d have to ask for directions, which, of course, will never happen. Fortunately, Google invented its Map app for guys (like me) who are too stubborn to stop and ask for directions. : With ShopSavvy, you can use your phone’s camera to scan any bar code and receive a list of prices and inventory information for the same product at local stores and online retailers, ensuring you get the lowest price every time. : After you create a text note, photo, or audio note, you can synch them to your PC or to the web. : This is a guest blog post from Jamie Turner, co-author of : Use this app when you’re on the go and want to access financial news, stock quotes, company descriptions, market leaders and laggers, price charts, market-trends analysis, customized lists of stocks, and more. ShopSavvy : Missing your favorite TV shows is no longer an issue. With MobiTV, you can watch shows whenever and wherever on your mobile phone.
all the leads you get for them The only person marketers have to blame when they get little to no respect is themselves. You can whine all you want about how your sales department doesn’t appreciate Real-Time Marketing for Business Growth , how your boss is ignorant and doesn’t understand your strategies, or how finance shouldn’t question your expenses for a direct mail campaign. I’ve been in marketing for more than 20 years, and each time I feel I’m not getting the respect I deserve, I know it’s not “their” fault; it’s really mine. Image credit: Most good marketers I know are opinionated – and I mean that in a good way. They are smart, have good insight into issues, and are not afraid to voice their opinions. When positioned incorrectly, this can come off as being arrogant or stubborn. You can quickly be identified as ‘not a team player,’ and once that’s affixed to you, it’s hard to rub off. the ROI on a campaign The key to getting respect is to collaborate as much as possible. Reece says “marketing is uniquely positioned to align the entire organization around the customer.” Instead of building up your department or showing people how smart you are, you should be trying to break down the barriers between departments and collaborate, because your goal and your company’s are one and the same – to meet the needs of your customers. Reason #2 for Lack of Respect: Department Mentality Rodney Dangerfield Album Cover Marketers can bring the intelligence (i.e. research) to help sales better understand their customers and prospects Originally published Jun 20, 2011 11:39:00 AM, updated July 03 2013 : Reason #1 for Lack of Respect: Communication Topics: Too often, marketers think of themselves as part of the marketing department. Technically, they may be correct, but practically, that’s the best way to separate themselves from others. And when you act separately, you set yourself for an “us” vs. “them” mentality. According to Monique Reece in her book What do you think? Do you feel you get the respect you deserve as a marketer? . Marketers can position the products around the needs of the customers. Marketers can find new ways to reach new prospects. And they can do all of this by collaborating with everyone else in the process. When they collaborate, sales will get a better understanding of what marketers bring to the table. Your executives will appreciate your leadership skills, and finance will finally get a handle on the ROI that marketing can bring. Marketers are responsible for creating and communicating the positioning and messaging of their company. The problem is they do a bad job communicating internally to their bosses, the sales team, finance, customer service, operations, etc. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Branding . By communicating your efforts in a timely and effective way, you can avoid many of the issues that give marketing a bad reputation. Internal PR is really a marketer’s best friend. There is nothing a sales person hates more than seeing an ad the same time their prospect does. Executives don’t have time to read through a 30-page report, no matter how wonderful it is. And your CFO’s job is to challenge your expenditures and see “Organizations need to think beyond marketing as simply a department because the role and meaning of marketing has evolved way beyond this. It’s time for CEOs, marketing and sales professionals, and other business executives to work together to create a new definition of marketing. This role should include priorities such as leading change, deepening the organization’s understanding of customers and how to build loyalty, and implementing new communication and alignment processes to improve strategy execution.” Reason #3 for Lack of Respect: Opinionated
And there you have it! 53 questions you can ask in your next focus group. If you’re unsure how to conduct a successful focus group, take a look at How to Run a Focus Group for Your Business. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 8, 2011 3:00:00 PM, updated October 30 2019 Whether your focus group is there to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion.However, it’s easier said than done. What can you ask beyond “What do you think of our product?” that can provoke the most useful answers?Here, we’ve pulled together 53 questions you can ask in your next focus group to pull the most interesting and useful insights you can out of your participants.Simply copy-and-paste the questions you like below into the notetaking template for a ready-to-go, printable document you can bring to the session.Featured Resource: Market Research Focus Group TemplateDownload the TemplateFor a free template for notetaking during focus groups, a guide on conducting market research, and several other templates, download our Market Research Kit.Questions for Building Trust Among Focus Group MembersBefore diving into deeper questions, it’s best to warm up the group with a couple of open-ended questions that allow participants to get to know each other a little bit. Participants should be able to decide how much they want to share with the group — don’t force anyone to share something they may not feel comfortable sharing.By including a question that allows people to talk about something tangential to the topic of the focus group, your participants will begin to build empathy for each other. That empathy can grow into trust, which is key for eliciting honest insights out of your group.Here are a few questions you might ask to build trust:Share an aspect of your work or life experience that’s brought you here today.Why did you decide to join our focus group today?When and how did you first come across our brand/product/service?Click here to get started with our free market research kit.Questions to Encourage Follow-up and Continuation of IdeasThe most helpful insights that come out of focus groups are often the most specific points. Challenge your participants to reflect more on the points they’ve made if you hear something that you’re curious about. For instance:That’s a fascinating point that [name] just said — what do you all think of that?Do you agree or disagree with [name]’s statement, and why?[Name], you’ve been a bit quiet recently. Did you have any thoughts on this topic that you wanted to share?Questions for Understanding Customer Perception of Your Product or ServiceThese questions will help you understand how people truly feel about your brand, product, or service. The focus here is on your company — not the larger industry landscape or your competitors.Avoid stopping conversation here unless the group gets completely sidetracked. Open-ended questions can be daunting at first. Participants may not know where to start. However, hearing from the other participants will spark reflection on various aspects of your product or service. Be sure to allow each group member who has something to say to speak up before moving on to the next question.How would you describe our company to other people?How would you describe our product/service to other people?What words or feelings come to mind when you think about our company?How likely are you to recommend our product/service to a friend?How well do you feel we incorporate feedback from you, our customers, into our service/product?What ultimately pushed you to purchase this product/service?Where would you buy this product/service?What do you like about this product that you may not find in a similar one?When you think about our industry, which brands come to mind first?Which other brands in our industry did you consider when you were shopping around?Why didn’t you go with one of our competitors?What other products/services come to mind when you look at this one?Questions to Learn What Your Leads and Customers Want to See From YouListening to your customers’ feedback and suggestions for improvement is crucial to retaining customers and turning them into promoters of your brand. It may be difficult to hear the answers to these questions, but turning customer pain points around will elevate your product or service to the next level.Avoid defending your product or service or setting any limitations on these questions. Instead, frame them in a way that allows anyone to voice anything at all that they’re feeling. Recognize that it can be daunting for anyone (especially people with whom you’ve built relationships) to share negative feedback, so thank them for their candor.If you could wave a magic wand and change one thing about our product/service, what would it be?What would you most like to add to or improve about this product?What do you envision is the lifespan of this product/service before you upgrade or replace it?Is there anything we haven’t touched on today that you’d like us to know?Questions for Understanding Your Buyer PersonasThe following eight questions will help you understand what motivates your target buyer persona, their habits, their responsibilities and decision-making power, and their preferences.These questions are written to spark discussion about topics other than your company, product or service, and the competitive landscape.Don’t worry if the conversation seems to stray far from your brand, as the insights that people end up sharing will likely reveal what’s significant to them in their life and work. However, it’s important you keep the group focused on the specific question you’ve asked.Describe your job title and your day-to-day responsibilities.What’s one task on which you feel you spend way too much time?How do you define success in your role/your life?What is the biggest challenge you face in your role/when it comes to the problem to which this product is a solution?When you’re browsing online, on which websites do you spend most of your time?What are the first three apps you open on your phone in the morning?How do you prefer to receive communications from our company? (Specify what type of communication here — product updates, renewal notices, product/service coaching, meeting reminders, urgent alerts, etc.)Would you be the one using this product/service most in your household/job? If not, who would be?Questions for Getting a Better Sense of the Competitive LandscapeThese questions are intended to spark discussion about the brands in your industry that are top-of-mind for consumers. These are helpful in removing any biases that you and your team might have as people who work in the industry and know various players very well.To encourage honesty, avoid agreeing with any disparaging comments that your participants make about your competitors. Instead, use the opportunity to ask follow-up questions about exactly what the participants don’t like about a specific product or brand.If you’re looking to do a complementary research-based analysis of your competitors, download our Market Research Kit to gain access to a S.W.O.T. analysis template.Download the TemplateQuestions for Generating Content on Your IndustryYou might be looking to develop a content strategy for your brand, branch out into a new content medium, or simply generate new content ideas. Any successful content strategy prioritizes what’s most engaging and interesting for your target buyer persona, so a focus group can be an effective way to be sure that you’re producing material on the right topics and in the medium that your audience wants to consume.What is one recent trend you’ve noticed in our industry?What’s one strategy or tactic you think is underrated in our industry?Where do you go to get a pulse on the things going on in our industry?Who are the people in our industry who you look to as experts?What format of content do you consume to keep up with our industry? Social media posts? Blogs/long-form posts? Podcasts? News outlets?Which specific sources do you go to for information on our industry?What gaps do you see in the content about our industry online? What are the topics on which you’d like to see more education?Questions for Understanding Product Demand for Something You Haven’t Yet Put Out in the MarketThese eleven questions are intended to help you understand the demand for a new product or service. These questions will uncover buying habits for a product like the one you’re envisioning and whether there’s true product-market fit.What is/was your first reaction to the product?How often do you/would you use this type of product?Would you be the one deciding to purchase this product/service? If not, who would be?When and where do you use our product?When you think about the product, do you think of it as something you absolutely need, something you could do without, or something that’s somewhere in the middle?How much would you be willing to pay for a product like this?How would you ideally like to buy this product? Would you talk to a sales rep, or would you rather purchase it on your own?What do you think this product is missing?How would you describe someone who you think would use this product/service?If you ended up liking your experience with this product, could you see yourself repurchasing it? If so, how often?If you could either have this product/service or the equivalent dollar value for you/your business, which would you choose? Why? (Specify the dollar value of your product/service when asking this question.)Questions for Establishing (or Re-establishing) Your Name and BrandingThe following questions are helpful for running word association brainstorms and generating potential names or parts of names for a new product or company.What words come to mind when you think of our product category? (Example: “What words come to mind when you think of food delivery?”)What words come to mind when you think of [insert a word that symbolizes the main value prop of your product/service here – for example, ‘efficiency,’ ‘speed,’ ‘health’]?If you have candidate names already:What is your initial reaction to this name?What words come to mind when you hear this name?How would you pronounce this? (Spell out the name on a piece of paper or whiteboard.) Topics: Conducting Marketing Research
Your Facebook fan base is an incredibly powerful marketing asset. You should be aiming to grow the number of fans of your business page in order to continually expand your reach. At the very least, you should be looking to retain the fans you already have. But they already “Liked” your page, so you shouldn’t have to do much to keep them, right? Well, as it turns out, not only is this not true, but it’s actually a very dangerous assumption to make.Last fall, Facebook came out with the “Unlike” button, which allows fans to unsubscribe from business pages. According to a recent study by DDB and OpinionWay, this button could have serious implications for your Facebook page, considering the study found that 2 out of every 5 Facebook users “Unlike” business pages.A survey to find out why fans unsubscribe from brand pages revealed the following reasons:In another study conducted by ExactTarget and CoTweet earlier this year, research revealed that the top 4 reasons for fans hitting the “Unlike” button were companies posting too frequently (44%), fans’ desire to get rid of the clutter of marketing posts on their wall (43%), content becoming repetitive or boring over time (38%), and that fans only “Liked” the page to take advantage of a one-time offer (26%).With these daunting percentages, it may seem like the odds are stacked against you when it comes to retaining your Facebook fans. However, there are many things that you can do to avoid high “Unlike” rates.4 Ways to Keep Fans From “Unliking” Your Page1. Keep your posts interesting. The top two reasons fans unsubscribe from a page are because they’ve lost interest in the company or they’ve lost interest in the information the company is publishing. This means that your top strategy for retaining fans should be to publish interesting content. Don’t be repetitive or boring! No one likes to see the same messages in their news feeds over and over again. Facebook is social media, which means people are looking to have fun and read interesting things. Next time you write a status update or post a link to some content, ask yourself, “Does this sound exciting enough to make my fans want to read it?” If not, try to find a way to make it more interesting before you hit that “Post” button.2. Publish relevant, valuable content. Not only should the content you publish be interesting, it should also be relevant and valuable to your fans. Make your posts informative and helpful. Think education, not marketing pitch. The point of content marketing is to establish yourself as a thought leader and educate your reader base, thereby enticing them to want to learn more about your product and offers. So don’t use Facebook for direct sales. Use it for engagement that generates leads.3. Find a good balance for publishing frequency. Another top reason fans hit the “Unlike” button is because the company publishes too often, which gives fans of the page the feeling that they’re being flooded with updates. This can very easily become overwhelming and/or annoying, making it far more likely that fans will choose to unsubscribe from the page. On the other hand, though, 14% have “Unliked” a page because the company didn’t publish often enough. Publishing too infrequently leads the fans to either feel like there’s no point in remaining subscribed to the page, since they’re not getting any updates, or to lose interest in the company (and its page) and choose to unsubscribe. Find a posting frequency that maintains a good balance between these two extremes so you can keep your fans satisfied but still hungry for more. Which brings us to the final point…4. Keep them coming back for more. The ExactTarget and CoTweet study we mentioned earlier found that 26% of Facebook users only “Liked” a business page to take advantage of a one-time offer. Running a Facebook contest or promotional offer can be a great strategy for attracting more fans to your page, but don’t let it stop there. Once they have “Liked” your page, keep them engaged. Give them more reasons to be excited they are fans of your page, whether it’s new offers, unique content, exciting company and industry updates, or fun games, quizzes, and contests. In other words, make your fans glad they found your page through that one-time offer, not because of that one-time offer alone.There’s no shortage of ways to take advantage of a large fan base on Facebook to improve your marketing and extend your reach. So keep drawing in the fans, and once they’ve “Liked” you, use these tips to show them you’re too awesome to even consider “Unliking.”What do you do to keep your Facebook fans engaged? What makes you excited to join a fan page? Topics: Facebook Engagement Originally published Sep 21, 2011 5:00:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Are you juicing your social media presence for all it’s worth? Sure, social media engagement can be a great way to connect and interact with fans, prospects, and customers alike. But are you aware of its potential as a lead generation tool?The next time you tweet a link, post a message on Facebook or LinkedIn, or upload a video to your YouTube channel, consider the following 10 tactics to make sure you’re squeezing out as much lead gen juice as possible from your social media strategy.10 Ways to Squeeze More Lead Gen Juice From Social Media1. Promote your social presence via email, your website, and your blog. In order to generate leads from social media, you first need followers and fans who actually care about your updates. Don’t forget about easy ways to promote your presence in social media and attract new followers. Add social media follow buttons to various pages of your website, your blog, your personal email signatures, and your email marketing messages so people know where else to find you.2. Make sure every blog post you share includes a CTA. In general, it’s a best practice to include a call-to-action on every blog post you publish in general. While blog articles don’t directly generate leads, they’re a great way to direct visitors to landing pages where they can convert into leads. Make sure every blog post you share in social media includes a CTA to support lead generation.3. Share more landing pages in social media. Blog posts shouldn’t be the only type of content you share in social media. Pump up your social media lead generation efforts by sharing more landing pages for downloadable content like ebooks and webinars. This will cut out the lead gen middle man (i.e. blog posts) and enable visitors to convert in fewer clicks, which will increase your chances of generating leads.4. Include social sharing buttons throughout all content and landing pages. Easily expand the potential reach of your content by adding social media sharing buttons for sites like Twitter, Facebook, and LinkedIn to every piece of content you produce as well as every landing page you create. Include these buttons on every blog post you publish and on every single page of the ebooks you launch. By making it virtually effortless for people to share your content with their connections, you will attract new eyes to your content, expand your reach beyond your direct network, and ultimately, generate more leads!5. Create custom landing pages on Facebook. Create a custom Facebook page tab, and use it to promote your best lead generating content. Or take it one step further with HubSpot’s Welcome Application for Facebook, which enables you to create a custom tab with a form to generate leads directly within Facebook!6. Participate in LinkedIn Answers. Regularly monitoring questions pertaining to your industry and expertise in LinkedIn Answers will enable you to identify opportunities to share your thought leadership. In your responses, be sure to include a link to a piece of content that provides more detailed information to support lead generation.7. Launch a contest that includes a lead gen element. Launching a contest in social media is a great way to attract new fans and followers, and, when done correctly, help you generate leads. Consider making lead generation the way someone must enter your contest. Something as simple as “Download our new ebook, and you’ll be entered to win a new [insert enticing prize here]!”8. Include CTAs in videos you upload to YouTube. Just as every blog post you publish should include a call-to-action, so should every video you produce. Including the URL of a landing page with a simple CTA at the end of the video will suffice. This way, if someone embedded your video on their website or blog and others viewed it outside the context of YouTube, your CTA would remain intact. Furthermore, you should also include links to landing pages in your video’s description when you upload it to your YouTube channel.9. Use your social media bios wisely. Use opportunities in your social media account bios to link to your content. Many social media sites enable users to include a link or two in their forward-facing bio or profile; use it wisely.10. Increase your social reach. It’s an easy concept to understand — the more fans and followers you have, the more chances you’ll have to generate leads. Spend some time working to increase your social media reach and increase your fans and followers, and those lovely leads will follow.How else can you squeeze more lead generation juice out of your social media presence?Image Credit: Keith Williamson Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Topics: Originally published Oct 5, 2011 5:00:00 PM, updated March 21 2013