‘9 Mercenaries to Beg for Clemency’

first_imgWeeks after the Supreme Court sentenced 9 of the 18 detainees charged with mercenarism to life imprisonment, (all of them, hailing from Grand Gedeh County), Cllr. Tiawan Gongloe, who served as their lead counsel, is rallying elders and chiefs of the county to mobilize their people to beg President Ellen Johnson Sirleaf to grant them clemency.Cllr. Gongloe informed the Grand Gedeans at an appreciation program held on Sunday, October 23, at the St. John Evangelical Lutheran Church, on Lynch Street, in Monrovia that history has shown that President Sirleaf has granted clemency to people convicted of committing serious crimes in the country.“President Sirleaf granted clemency to 14 young citizens from River Gee County accused of murder which happened without the matter reaching the Supreme Court, because their elders and chiefs quickly mobilized their citizens and they immediately begged the president,” Gongloe informed his audience.The nine Grand Gedeans were among 18 other defendants arrested by state security in 2011 and 2012 during cross border fracas after a post electoral violence in the Ivory Coast between loyalists of that country’s ex-president Laurent Gbagbo and those of his successor Alassane Ouattara.Five of the 18 were acquitted during the trial at the lower court due to lack of evidence to link them to the crime.Encouraging the elders, when he and other lawyers who represented the detainees were appreciated by the people of Grand Gedeh for their legal services during the trial, Gongloe said he was prepared to personally join a campaign to beg the President.“Your case is different because it was the Supreme Court that decided the matter, but we can still use the political process to have the President pardon our children,” Cllr. Gongloe emphasized.It was attended by several prominent citizens of the county, including seasoned politician Gbai Gbala.Cllr. Gongloe, who hails from Nimba County, said “it can happen only with collective effort and beside that we cannot succeed to free our people from jail. I believe that the judicial process has taken its course; it is now for the political process to set them free.”According to Gongloe, the trial was the first of its kind he had ever witnessed in the country.“This is the first time for a country to use its legal process to prosecute its citizens based on an allegation from another country. If this was anything to go by, then our government has set a world record and they don’t need anything more than that,” Gongloe informed the elders and chiefs.“Our government was only trying to show Cote d’ Ivorie that they would compel its citizens to account for the crime they committed in that country, and they proved their case,” he said.Backing Cllr, Gongloe’s idea, Mr. Gbala and some of the elders in separate remarks applauded Gongloe and assured that they would do everything possible to mobilize their people to beg President Sirleaf to free their children.Informing the people about his effort to have the 13 free, Gongloe said “We performed to the best of our ability, but we don’t control over the trial process.“You do your best, but the jury and the judges also have their part to play. They are not free today, because the Supreme Court heard it differently,” Cllr. Gongloe told the audienceEvery December, President Sirleaf in grants clemency to select prison inmates.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)last_img read more

Will Warriors’ Kevon Looney return in Game 3? ‘That’s the plan’

first_imgClick here if you’re unable to view the photo gallery on your mobile device. TORONTO – The Warriors feel they always can depend on Kevon Looney any time he steps on the court. Can the Warriors also depend on Looney to play against the Toronto Raptors in Game 3 of the NBA Finals on Wednesday after missing the entire second half of Game 2 because of a left chest contusion?“That’s the plan. I’ll at least go out there and try,” Looney told Bay Area News Group following the Warriors’ 109-104 Game …last_img

How to Improve Your Confidence as a Consultative Salesperson

first_img Get the Free eBook! Learn how to sell without a sales manager. Download my free eBook! You need to make sales. You need help now. We’ve got you covered. This eBook will help you Seize Your Sales Destiny, with or without a manager. Download Now Professional salespeople want—and need—to be consultative. The word “consultative” means that one provides advice and recommendations, and it includes the idea that one possess the business acumen and situational knowledge (or experience) to dispense their guidance. Here are a few ideas that will improve your confidence as a consultative salesperson.Increase Your CompetenceA large part of the confidence you need to be a consultative salesperson begins and ends with your competence. A good many salespeople mistakenly believe consultative means they avoid hard sell, high-pressure approaches and ask good questions. While the approach matters, it doesn’t replace the need to be competent.You improve your competence by becoming a subject matter expert in your field. There is no doubt that it takes time to gain the experience you need to be competent here, but the time it takes to gain the insights and ideas can through intentionally working to become a subject matter expert. What was the last book you read on sales? What was the last book or long-form article you read about the state of your industry?As much as you need to work to become a subject matter expert in your field, you also have to become a subject matter expert in the challenges your prospective clients face and how you best resolve them. This is what consultative salespeople do, after all. Are you writing down the problems—especially the systemic ones—your prospects are struggling with now? Are you making careful notes on what works, when it works, and why it works?Competency is found on the other side of this work.Focus on Larger, Strategic OutcomesIt is too easy to look for “pain points” or “dissatisfaction” as an entry point to developing a case for your product or service. It is something altogether different to focus on the more substantial, more strategic outcomes your dream client should pursue and make a more significant case for change.The first chapter in Eat Their Lunch: Winning Customers Away From Your Competition includes a framework outlining the four levels of value a salesperson or sales organization can create. The lowest level of value, while still critically important, is the value in your product. The highest level is the strategic value you create. Your product is not advice, eliminating that as something that makes one consultative. Offering the advice on how better achieve strategic outcomes is at the other end of this continuum, the consultative side.Control the ProcessIt is difficult to be consultative without controlling the process. The contacts you work with often want to skip past the conversations necessary for a good decision, and they just as often try to avoid making some of the commitments they need to make to produce the results they need. Believing your contacts know best what needs to happen and when it needs to happen is to give up a consultative approach.Here we shift back to competence. Who has more experience helping people make the decision your dream client is making? Who has helped more people and companies produce the result your prospective client needs now? How could they possibly know more than you, especially when they buy what you sell so infrequently in contrast to how often you and your company helps your clients with the same outcomes.None of this is to say that your contacts don’t know their company and their situation better than you, but to make the point that your experience with hundreds of clients gives you a different level of experience, and one that can help shape their future experience. If you are consultative, you need to know how to help your client go from opportunity to execution to result.last_img read more

A Pre-Inauguration Online-Marketing Report Card for Change.gov

first_imgTwo weeks from today, Barack Obama will be sworn in as the 44th president of the United States. As online marketers, we’ve been watching Obama’s campaign and transition closley. Whatever you think of his politics, Obama has captured the attention of millions, largely through effective use of online marketing (in politics they call it campaigning). BarackObama.com  Still, one thing stands out: Both Change.gov and WhiteHouse.gov are small potatoes next to the campaign’s online footprint. Even if Change.gov added links at its current rate for two years (the length of the campaign), it would have less than 1% of the links Obama’s campaign website has.  5,094,062 HubSpot software  953 Change.gov  Webinar: Blogging for Business  4,852  Inbound Links  Google Indexed Pages Originally published Jan 6, 2009 7:36:00 AM, updated March 21 2013  9 A lot was written about the Obama campaign before and after the election (I recommend  , I compared the transition site to two related sites,   Delicious Bookmarks WhiteHouse.gov The lesson for online marketers and small business owners is simple: Make your site into a hub for your target audience.  .  .  David’s But how about the transition? How’s Obama’s transition web site,   91  97 things — to organize house parties, meet other volunteers and find events in their area.  3,066 to learn how to create a thriving inbound marketing blog. Download the free webinar . Here’s what I found:  Website Grade  8,159  available in   posts highly). You’re probably not running a presidential campaign, but if you do these things, you’ll be on your way to a website worthy of one.  3,496  3,763,938  8 BarackObama.com Change.gov and WhiteHouse.gov are both sites where people go to find information and comment; BarackObama.com is a site where people went to Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack What’s the difference? competitive tracking tools Want to learn more about publishing a blog on your business website? Join Facebook The Obama campaign website was a hub for its target audience, which is why it succeeded. Change.gov and WhiteHouse.gov aren’t there yet. It’s hard to read too much into these numbers (the sites all have varying ages, and they serve different purposes).  doing?  and  Seth  Traffic Rank  Page Rank .   2,750,000 Start blogging  106,700 WhiteHouse.gov   and   1,263 Using Join Twitter  8  1,700 DO  6,474  97 Change.govlast_img read more

Twitter Gets Business-Savvy with New Business Center

first_img before. social media in the corporate world , many platforms have introduced nifty features to help businesses create accounts and increase their reach online. Facebook has and learn how to manage your company brand effectively using social media. Marketing Takeaways automatically become With a whole bundle of new business features, Twitter Business After several months of beta testing, the new service is now ready to launch for business accounts on the popular microblogging site. For now, it has only been rolled out to a handful of accounts on an invite-only basis. The selected accounts will be asked to participate in testing the “Twitter Toolkit” and will receive access to the new features. Over time, it will be made available to all companies on Twitter. What’s New in the Twitter Business Center? ! The new features include customizable page contents, a “Verified Account” badge, extra preferences, and the ability to add multiple contributors to the account. When a business clicks “Get Started”, they are asked to fill in more information about their business and contact information. They then has made it easier than ever to take your company online. Take advantage of the added preferences to reach out to your customers and interact with them personally as this new business center is launched to all users. Direct messages are a great way to boost customer service and reply to people instantly. Even if the business owner doesn’t have time to monitor Twitter, the ability to add multiple contributors to an account makes it easy to share the work. Remember, people are already talking about your business online, so it’s best to jump into the Learn how to use social media to manage your company brand. Originally published May 12, 2010 11:00:00 AM, updated October 20 2016 only available to individual users Company Profilescenter_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , LinkedIn has Center. Twitter a “Verified Account”, a feature that was Twitter Updates With the growing popularity of Video: How to Use Social Media to Manage Your Company Brand Online Topics: Download the free video Business Pages Several exclusive features will become available for companies to better communicate with customers and improve their online presence. The coolest new feature will be the ability to accept direct messages from followers, whether or not companies are following them back. Previously, users could only connect via DM when both parties followed each other, often limiting the amount of interaction between companies and customers. Now businesses can directly respond to messages without following someone back first. conversation and make your presence known , and now Twitter has thelast_img read more

Volkswagen Gets 1 Million Commerical Views Before the Super Bowl

first_img .   “The Force” Originally published Feb 3, 2011 8:00:00 PM, updated October 20 2016 As with about every Super Bowl commercial, the writing, filmography, and editing was top notch. The commercials are funny, and speak to their core brand image. By releasing the videos a  5 days early, they got to capture an audience that wasn’t already overcharged with the latest Budweiser, Coors, and Lexus commercials. Download the free webinar Topics: Its only been one day since the videos were uploaded to YouTube, and they’ve already surpassed 1 million views. If you haven’t caught the videos yet, here you go: So How Does This Help You?While it would be great for every business to put together a Super Bowl commercial, its just not going to happen. Instead, you should be a little bit of a guerrilla marketer. Go for the quick hits that take your competition when they’ve dropped their guard. If you’ve got the next killer thing ready to launch, and you’re only holding back because of “timing” – just let it go, get it out the door. The quicker that its out there in the wild, the quicker you can start getting feedback and it can do its job. Make your competition react to you, not the other way around. Photo Credit: danorth1 Free Download: How to Use Online Video for Inbound Marketing How do you get started with YouTube, video podcasting, live streaming, or viral videos. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack A pair of interesting things came from Volkswagen yesterday – they purposefully leaked their two Super Bowl commercials on to learn how to use online video to grow your business with inbound marketing. “Black Beetle” Video Marketing YouTubelast_img read more

4 Digital Event Marketing Lessons From the Ames Straw Poll

first_img targeted marketing efforts Many candidates used display ads on the [free] Ames Straw Poll website to grab the attention of undecided voters. Bachmann used strong call-to-action links on the site asking visitors if they wanted to take part in her entertainment events in Ames, which linked to landing pages with forms asking for support. When possible, always remember to take advantage of the larger event’s website reach and other ways to appeal to the majority of the audience. The larger event will most likely draw new and , which focused on encouraging Iowa residents to attend the event to vote, was the key to her success. In terms of marketing, many agree that the Ames Straw Poll showcases the organizational and marketing strengths of each candidate. What sets it apart from other contests along the road to the White House is that there is a stronger focus by the candidates on grassroots, Marketing Implications of the Ames Straw Poll social media 4. Use friendly competition and incentives to spread awareness and increase engagement. In order to be successful at the Ames Straw Poll, candidates’ marketing skills are put to the test, as they must locate legal residents of Iowa and then convince these voters to 1) support them, 2) purchase a $30 ticket to attend the Ames Straw Poll, and 3) show up on the day of the event. If candidates can do this with enough people, they’ve demonstrated their organization’s grassroots marketing skills and organizing efforts. Therefore, the efforts that some candidates take to achieve success at the Ames Straw Poll provide helpful insight into grassroots event marketing. Below are some digital event marketing lessons marketers can learn from the Ames Straw Poll. qualified leads for your business , so think of it as yet another qualified channel to generate more leads! Bachmann set up a strong presence in Iowa with her digital team to generate buzz about the Ames Iowa Poll. Instead of focusing on a “Vote for Bachmann” message, the digital team focused its marketing on the candidate’s events associated with the poll. If you are new to industry in which you’re marketing, promote your event in a way that positions exciting news or value relevant to your event, rather than focusing your marketing on what you’re hoping to achieve with the event (in Bachmann’s case, votes). If your goal is to get discovered, be creative with how you attract your audience. Once you gain a following and generate buzz around the event, you can market yourself later. Did you follow the Ames Straw Poll? What other event marketing lessons can you share? as opposed to traditional, wholesale media campaigns, primarily because there is an established audience upon which to focus. Only die hard, well-informed and passionate ‘politicos’ are interested in attending the Ames Straw Poll. 1. Make the event the focus of your marketing push. One of the biggest challenges for candidates in the Ames Straw Poll is attendance. Candidates need to generate interest in the event, but they also need to ensure voters actually attend to cast their vote. Most candidates created online platforms for their voters to RSVP or register for a bus ride to the event. For your own events, consider using a platform like Eventbrite so people can RSVP and see who else is planning to attend. Creating a sense of a ‘team’ by allowing attendees to see that they’re not alone generates excitement about you and the event. By creating multiple platforms for your attendees to actively commit, you can secure a more accurate count of the day’s attendees. Think of enticing ways to generate multiple forms of commitment from attendees to be sure you’ll attract a strong showing.center_img 3. Make it easy, and get people to commit. This past Saturday, the Ames Straw Poll was held in Iowa, which is the first test of the Republican candidates’ organizational strength in their quests to gain the Republican Party’s nomination for president. The event takes place each summer before the year of the presidential election. The winner of this year’s poll was Michele Bachmann, and many believe her 2. Use the larger event platform to generate leads. Prior to the poll, candidate Tim Pawlenty motivated supporters by creating a competition to take action through Digital Event Marketing Lessons From the Ames Straw Poll Topics: set up a Facebook Page Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack to spread awareness. He Originally published Aug 17, 2011 3:05:00 PM, updated October 20 2016 that linked supporters and awarded points to supporters for completing specific tasks such as posting Facebook messages to promote his candidacy. Top performers were awarded prizes. The key takeaway here is to leverage your existing supporters or customers to spread the word to their own networks. Have loyal customers? Find ways in which you can get them to promote your event throughout their own networks. Make sure you motivate them appropriately, and thank and reward them for their efforts. internet marketing strategy Event Marketinglast_img read more

Google+ Finally Launches Business Pages

first_imgThe day we’ve all been waiting for in anticipation is finally here (kind of). Earlier today, Google announced the launch of Google+ Pages, or business pages for Google+. While Pages have only been released to a select few businesses, Google+ indicates that organizations will be able to create their own pages at http://plus.google.com/pages/create soon. (Visit HubSpot’s Google+ Page and add it to your Circles here!)Google+ Pages have a similar look and feel to Facebook Pages, allowing businesses to leverage the social network to connect with their audience, spread their messages, promote their content, and generate leads. Here’s a quick video overview from Google.Google+ Page FeaturesWhile Google hasn’t revealed a ton of detail around the capabilities of its new Google+ Pages, they have mentioned the following features:Fans can recommend your business page with a +1.Fans can add your page to a circle, which enables them to subscribe to your page’s updates (similar to Liking a page on Facebook) in the long-term.Fans can actually spend time with your team, face-to-face-to-face via Google+ Hangouts, or video chat/livestreaming capabilities.Here’s a quick peek into what a Google+ Page looks like, a la Angry Birds:2 Ways to Add Pages to Your Google + CirclesFurthermore, Google+ is rolling out two ways that users can add pages to their Circles from Google search. The first is by including Google+ pages in search results, and the second is via Google+’s new feature, Direct Connect.1. Including Google+ Pages in Search Results: Google+ will now display ‘People and pages’ at the top of search results pages in Google+. These results will also include an easy option to add the Page to one of your Circles. Topics: Google Updates Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img 2. Direct Connect: Users can easily locate and add a Google+ Page to their circles with a Google.com search by simply searching for [+] followed by the page they’re interested in (e.g. +Angry Birds). (Note: Direct Connect only works for a limited number of pages today, but Google indicates that more are coming.)Marketing TakeawayGoogle+ Pages will soon be available to all! While Google gives us no indication of exactly when, marketers should be on their toes knowing they’re coming soon. Marketers should create their business page as soon as it’s available to them in order to start leveraging the power of a network with over 40 million users.To determine if your account is enabled, visit http://plus.google.com/pages/create. And don’t forget to add HubSpot’s Google+ Page to your Circles here!Will you use Google+ Pages as another tool in your social media arsenal? Are you excited for the launch? Originally published Nov 7, 2011 3:33:00 PM, updated October 20 2016last_img read more

How to Run a Twitter Campaign the Right Way (#JayZSyncShow)

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Mar 14, 2012 9:00:00 AM, updated February 01 2017 Topics: Twitter Marketing Examples You’ve probably heard about SXSW, currently in full swing in Austin, TX. But did you hear about Jay-Z’s South by Southwest Amex Sync Show? It was an interactive, 90-minute event hosted Monday night that was broadcast live in Austin, live on YouTube, on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel.The event was free to attend in Austin for American Express cardholders, and fans who couldn’t attend in person and wanted to interact were invited to tweet song requests to Jay-Z using the hashtag #JayZSyncShow.So what was all this hoopla for? And who cares?About the #JayZSyncShow CampaignIt was a campaign to promote the new American Express and Twitter relationship that lets you “sync” (it’s all coming together now, right?) your Amex card and Twitter account, tweet special hashtags, and then redeem couponless offers from the participating companies. This Jay-Z concert was the official launch of the cardholder’s program, and one of the 25,000 tickets to the show was offered to every cardholder, for free, who synced their Amex card and Twitter account.Okay, I still haven’t answered the second question — who cares? Aside from what a great idea the Twitter and Amex couponless offer relationship is, marketers should care because this is an example of not just one brand, but many brands coming together and actually executing a large scale Twitter campaign correctly. Whether you’ve tried one yourself in the past or have just seen other brands fall flat, you probably know that’s not so easy to do. If you’re a marketer looking for new ways to use Twitter other than posting new content, then this case study is the place to look for inspiration. Let’s break down exactly why this Twitter campaign was successful, and the best practices marketers should extract from it to transfer to their own.How to Run a Successful Twitter CampaignDon’t talk about yourself directly.Okay, calling this a Jay-Z campaign is a little misleading…but it’s one of the reasons the campaign was so effective. This campaign isn’t actually about Jay-Z at all. It’s about American Express and the brands participating in its new program. But Amex understood that no one really cares about yet another credit card discount program. After all, how unsexy is that?So hey, all you “unsexy” industries out there (I work at a SaaS company, so I know a thing or two about the subject): this is proof that social media campaigns can work for you, too. The trick is, you can’t talk directly about yourself. In fact, no matter how sexy your industry is, it’s probably wise not to talk about yourself too directly when launching a Twitter campaign (more about that in the next section). Using a hashtag or campaign name that highlighed American Express is unremarkable. Free tickets to a Jay-Z concert and the ability to request the next song he performs? That’s way more interesting, and it spreads like wildfire.Don’t let negativity be an option.Lots of brands have suffered the wrath of negative Twitter backlash on what was supposed to be a positive campaign. Remember the McDonald’s campaign in February, better known as the #McDStories fiasco? Twitter users were asked to share fun stories about their experiences at McDonald’s. Maybe hindsight is 20/20, but how could they not have envisioned a barrage of tweets like this one?I’d pet a million stray pit bulls before I’d eat a single pink-slimy McBite. #McDStories bit.ly/wd0BDe— Laura Goldman (@lauragoldman) February 4, 2012The sentiment behind #McDStories was positive, but it was so vague and too closely associated with the brand to prevent the PR nightmare. In short…it was too easy to make fun of them, and poking fun is something tweeters love to do.But it’s pretty hard to be negative — or even emotional — about the Amex campaign’s hashtag, #JayZSyncShow. The only allusion to American Express is the word ‘Sync,’ but tweeters would only know this association if they’d already gotten engaged in the campaign and realized it supported the syncing of Twitter accounts and American Express cards. Plus, it’s hard to be negative about a very helpful campaign — helping consumers get discounts for popular companies like Best Buy, Zappos.com, and Whole Foods Market in a fast, paper-free way.This campaign was able to find something that brings people together — music — as the focus of the campaign instead of something polarizing — credit card companies — that could cause a PR backlash and hashtag hijacking.Give people a reason to participate.Access to the content of your campaign should be simple but still provide value for your business. American Express had a compelling enough offer — simply sync your Twitter account with your credit card, and get a free ticket to a Jay-Z concert. And for remote viewers, all they had to do was give the hashtag some visibility, and in return they got to request a song from Jay-Z. These are both pretty low barriers to entry, but provide appropriate value for all parties.Launch at the right time, at the right place, to the right people.Finding the right audience to get your campaign off the ground is crucial. American Express launched the promotion at SXSW on Twitter — a congregation of a highly engaged audience of influencers who are Twitter power users. Just take a look at this graph from Topsy that shows the huge spike in mentions of the hashtag #JayZSyncShow.This SXSW group alone would not have made the campaign as successful as it was, but their discussion of and excitement over the campaign is what spread it to the rest of the country who was not in Austin, TX, causing the spike in hashtag mentions you see represented in the Topsy graph.The timing of the launch is also crucial to the event’s success — timing it for the evening ensures people are at home, able to watch the live stream of the concert, actively tweet song requests to get the hashtag more mentions, and wait to see if their request is performed — Jay-Z songs actually showed up in the Top 10 Trending Topics on Twitter many times as a result. This timing provided for optimum engagement with the campaign nationwide, not just at SXSW.Make sure there’s something in it for everyone.Not only did remote and live viewers get something — entertainment and, for some of them, access to coupons — the brands participating in the campaign received coverage that incentivized them to leverage their large social networks to bolster the campaign’s success. Jay-Z ended up in the trending topics. American Express synced thousands upon thousands of cardholders’ Twitter accounts to their credit card. The brands partnering with American Express to offer coupons to synced Amex cardholders received press and will soon receive countless sales from members redeeming their paperless coupons. Making your campaign beneficial for all gives each participating party a vested interest in the success of the campaign, which means you have more people working actively toward a common goal.Even Twitter and American Express get something out of the deal, other than the publicity, of course. Amex has successfully launched a customer loyalty program that gives customers something truly useful for their everyday lives — coupons for groceries, not airline miles many will never redeem. And Twitter offers their users one more reason to return to its platform on a regular basis, not to mention they will likely reawaken some inactive users, and generate brand new ones.Distribute campaign content far and wide.Like all of your best content, it should be easy for people to consume. The content of this campaign — both in real time and afterwards — was so easily accessible. To recap, you could watch this concert live in Austin, live on YouTube, and on the Vevo mobile and tablet platform while the performance was occurring. Or, if you missed it, you have until March 19th to watch on Xbox Live, on the American Express Twitter account, or on its YouTube channel. By making it available even after the fact, Amex is giving people the opportunity to learn more about the campaign and keep the buzz going.Have you used Twitter to run a marketing campaign? Share what you learned — good and bad — with us in the comments!Image credit: simonwheatleylast_img read more

Finally, Facebook Makes It Easy to Run Contests

first_img Originally published Aug 28, 2013 11:22:00 AM, updated February 01 2017 Topics: Social Media Campaigns Anyone else feel like Facebook’s rolling out updates faster than the speed of light?It got to be so much I actually asked someone on our content team if we needed to update our Facebook for Business ebook — and she responded with a resounding, “uhhh YEAH.” So we did … and then Facebook went ahead and rolled out another update yesterday.The latest one is only a minor one, so don’t fret. But it’s really cool for anyone who has been doing Facebook marketing for several years — because those who have been doing Facebook marketing for a couple years have probably tried to run a contest at some point, and then learned that running a contest on Facebook is inordinately difficult to do according to its terms of use. Today, you no longer need to sweat it!Facebook Makes Page Promotions Easier to AdministerSo, why was it so hard before? In short, because Facebook used to require that you run promotions through an app. And that meant you had to hire a Facebook app developer — or be one yourself.I don’t know about you, but I don’t be one.Now, businesses can administer promotions on their Page Timelines, or if they really liked the old way of doing it, they can still use a Facebook app. That means you can now use your Page Timeline to:Collect entries into a contest or promotion by simply asking a user to post on your Page, comment on a post on your Page, like a Page post, or message your Page.Use Likes as a voting mechanism.Thank you, Facebook!So, What’s the Catch?There isn’t much of one, actually, just some rules to be cognizant of. It’s not a free-for-all, you know. ;-)Facebook is concerned with businesses being too aggressive in their promotions, and the impact that could have in content legitimacy. So, Facebook updated its Page Terms to prohibit Page administrators from tagging or encouraging people to tag themselves in content they’re not actually depicted in. This sounds like a really random scenario, but the picture Facebook paints is:”It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize. It’s not OK to ask people to tag themselves in pictures of a new product in exchange for a chance to win a prize.”Makes sense. The other big change they made note of is that businesses may not run any of these contests or promotions on personal Timelines. For instance, you couldn’t ask users to share a piece of content on their timeline as an entry mechanism.If you’re looking for ideas for Facebook promotions or contests to run, check out this blog post; and be sure to bookmark Facebook’s updated promotion guidelines.Image credit: owenwbrown Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more