Marketing Firm vs. Agency: We Break Down the Difference

first_img Originally published May 10, 2019 7:00:00 AM, updated May 10 2019 Don’t forget to share this post! Creative Agencies Topics: In everyday conversation, the definition of marketing firm versus agency doesn’t matter all that much — but, nowadays, most people aren’t relying on conversation alone when looking for help from a business.Instead, they’re using search engines.People conduct online research quickly — in fact, 92% of searchers choose a business on page one of search results. With such speedy decision-making, it’s critical you know which search terms will serve you the business most likely to help you succeed.For this reason, it’s vital you know whether you need to search “marketing firm” or “marketing agency”. While they sound similar, they typically offer vastly different services.Here, we’re going to explore the difference between marketing firms and marketing agencies to ensure you’re able to find the business best-suited for your needs.Receive a 12-month marketing plan in less than 10 minutes with the help of our free generator. Marketing FirmsConsider the term “law firm”. I’m willing to bet you associate that term with a group of professionals with a specialized range of services who all work for one company or organization.A marketing firm is incredibly similar in nature.In the traditional sense, a marketing firm is a group of professionals who likely specialize in one or two areas of marketing.PR firms, for example, hire employees who can focus on implementing PR campaigns for clients. A PR firm can help you with needs related to public relations, but it won’t have in-house employees ready to handle your SEO needs, or capable of implementing an advertising campaign.For a more comprehensive approach, you’ll want to consider a marketing agency, instead. Let’s explore the definition of an agency, next.Marketing AgenciesA marketing agency offers a broad range of services to help you implement an integrated marketing strategy for all your brand goals.For instance, you might hire a marketing agency to assess your current marketing strategy and help you create a stronger brand voice or connect to a larger audience. They might use a combination of SEO, social media, advertising, and PR to ensure your business goals are met.Unlike a firm, a marketing agency is made up of a group of “agents”, or individuals who operate under one brand, but typically act independently. Consider the similarities to a real estate agency — each real estate broker operates under the brand’s name, but has clients, goals, and services independent of the agency as a whole.When seeking help from a marketing agency, you might want to focus your search term further — for instance, you could search “digital marketing agency near me”. A digital marketing agency will have in-house talent ready to help you with marketing related to digital strategies, including SEO, website design, social media marketing, and display advertising.Alternatively, you might check an agency’s team profile page to find out whether individual agents focus or specialize in digital marketing.If you’re interested in hiring an agency, take a look at HubSpot’s list of partner agencies to find the right fit for you.last_img read more

Bayern stars missing ‘great guy’ Sanches

first_imgThe dust on Renato Sanches’ old locker at Bayern Munich has barely begun to settle, but the club’s stars are already missing him.The Portugal midfielder completed his €25 million (£22.6m/$27.8m) switch to Lille this week, signing a four-year contract with the Ligue 1 side.Signed from Benfica three years ago as one of European football’s hottest prospects, Sanches never managed to properly establish himself in the Bundesliga champions’ first team – but it seems he was a popular figure in the dressing room at the Allianz Arena. Article continues below Editors’ Picks Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? “I’ve contacted him personally again, he’s a great guy and I think it’s too bad he’s not with us anymore,” said goalkeeper Manuel Neuer.As club captain, Neuer would have seen a lot of Sanches as he adapted to life in Germany. The 22-year-old, though, clearly made an impact on even his most short-lived team-mates.“He’s a great guy and a great player,” new signing Philippe Coutinho said. “I trained with him for three days. We will certainly miss him, but I wish him good luck and only the best.”Bayern got their Bundesliga title defence up and running with a first league win of the season on Saturday. After scoring twice in the opening-day draw against Hertha Berlin, Robert Lewandowski went one better with a hat-trick in a 3-0 win over Neuer’s former club Schalke.Summer signings Coutinho and Ivan Perisic made their debuts as substitutes, while fellow new boy Mickael Cuisance also watched on from the bench. As a show of strength in depth it was impressive, but it also underlined the challenge Sanches had faced in breaking into the first team.With Lille finishing second behind Paris Saint-Germain in Ligue 1 last season, he should now have the chance to play regularly in the Champions League.“Renato is a talented young man, he’s a really good boy as a person, too. I wish him good luck in Lille,” added sporting director Hasan Salihamidzic.With one win and one defeat from their two league matches so far, Lille will be hoping Sanches can help them maintain and build on the standards set in last year’s excellent campaign.Their next game sees them host Saint-Etienne on Wednesday evening, and their newest signing could be in line to make his club debut.last_img read more